Firestone introduced a new farm tyre, the Performer Extra, which comes with a 20% extra life compared to its predecessors, in the European market.
Based on the popular Firestone Performer 85 and 70 tyres, the Performer Extra’s extended life of the tyre helps to reduce its environmental footprint, as well as cutting down on long-term operational costs and improving business efficiency.
Its dual-angel lug brings great traction, while the extra load option allows a higher loading capacity than many competitor products. Like its predecessors, the Firestone Performer Extra has been designed with reliability as a priority. The tyre has a self-cleaning tread for excellent traction and improved fuel efficiency, while the flexible casing of the tyre reduces soil compaction and improves road handling and comfort.
The Firestone Performer Extra will progressively be released to the European market in 43 different sizes, ranging from 20 to 42 inches, from July 2020. The tyre was developed in Bridgestone’s European R&D centre in Italy and is produced in the Bridgestone plant in Puente San Miguel, Spain. As the Performer and Performer Extra tyre ranges maintain the same dimensions they are inter-compatible both on the same vehicle and on the same axle. Like the Firestone Performer 85 and 70, the Performer Extra can be fit to most tractors used for agriculture.
“Helping farmers has been at the heart of Firestone since this business was founded – Harvey Firestone himself was born on a farm,” says Mark Sanders, Head of Sales Agriculture, Bridgestone EMIA. “This is why, to this day, we have maintained our commitment to solving common farmer needs through strong and reliable products. The Firestone Performer Extra, the latest addition to our popular Performer range, offers all the benefits of its predecessors but now with a significantly longer tyre life. 20 percent is a huge difference and will be a real cost-saver for the farmers that will choose to make their operations more efficient and sustainable with the Firestone Performer Extra.” (MT)
Cricketer Jermimah Rodrigues Joins Tvarra As Investor Partner
- By MT Bureau
- January 07, 2026
Tvarra, an Indian helmet brand for women, has announced that Indian cricketer Jemimah Rodrigues has become an Investor Partner in the company.
The equity-led partnership is based on a long-term collaboration focused on the brand's vision of safety and independence for women.
Founded by Alpana Parida, Tvarra was established to address a gap in the safety ecosystem, where helmets were often versions of products designed for men. Tvarra helmets are claimed to be engineered for women’s head sizes, weight distribution and urban commuting requirements, including considerations for hair and earrings. The products carry ISI and DOT certifications, meeting both Indian and international safety standards.
Alpana Parida, Founder, Tvarra, said, “Every woman deserves the freedom to step out into the world with confidence. Whether it’s riding to college, heading to work, or pursuing something meaningful to her, safety should never be a barrier. Jemimah’s discipline, energy, and clarity of purpose reflect exactly how we think about building safety — thoughtfully, responsibly, and for the long term.”
As an investor partner, Rodrigues will participate in shaping the brand's vision and advocating for safety. Her role is defined as ownership rather than a standard endorsement.
Jemimah Rodrigues, Investor Partner, said, “Sport teaches you preparation, consistency, and belief. Everyday life teaches women the same things. Mobility builds confidence. Safety builds courage. Tvarra is building both—and that’s why this partnership feels personal to me.”
Tvarra helmets are available through online channels in over 600 cities. The company’s 2026 roadmap includes expansion into offline retail and the introduction of new categories, such as helmets for riders aged 5 to 16.
Detailing Notch Brings Salon-Grade Vehicle Care To Your Doorstep
- By MT Bureau
- January 05, 2026
A new auto-care brand named Detailing Notch has entered the Indian market with the mission to transform everyday vehicle maintenance. Founded by Shivam Budhiraja and Gautam Budhiraja, the founders of the automotive platform Team Car Delight, the company focuses on shifting maintenance from inconvenient external services to simple, reliable at-home routines. This creator-led perspective is informed by deep community engagement and a recognised gap in the market for consistently dependable products.
Developed and manufactured entirely in India across two dedicated facilities, the brand’s formulations underwent nearly two years of rigorous testing. Each product is engineered to perform reliably under diverse local conditions – from extreme heat and monsoon rains to heavy dust – ensuring effective results regardless of climate. The emphasis is on sustained performance and practical usability rather than temporary appeal.
Detailing Notch launches with a curated selection of solutions, including a Waterless Wash and a Microfiber Car Duster, alongside coatings and polishes. Designed for efficiency, these products require no special expertise and deliver quick results, such as a clean-and-wax finish in minutes or dust removal without streaks. The brand aims to serve a broad spectrum of vehicle owners, from daily commuters to enthusiasts, by making quality care accessible and straightforward.
Guided by a ‘Top Notch or Nothing’ ethos, the company prioritises building long-term trust through consistent performance and transparency. By offering tested, convenience-driven products, Detailing Notch seeks to set a new standard in the auto-care industry, moving beyond exaggerated claims to deliver practical and dependable everyday maintenance solutions.
Shivam Budhiraja, Co-Founder & Content Creator, said, “At some point, all of us have experienced the frustration of using a product that looks promising on the shelf but underdelivers the moment you apply it. As someone who has been part of the creator ecosystem for years, I’ve seen how strongly audiences value transparency and honest performance. That’s exactly what pushed us to build Detailing Notch, products that are tested internally, deliver what they claim and integrate effortlessly into daily routines.”
Gautam Budhiraja, Co-Founder of Detailing Notch, said, “Detailing and maintaining your vehicle shouldn’t feel time-consuming. Most people want their vehicles to look good but don’t always have the time or patience for multi-step routines. We built Detailing Notch for this exact reality: quick, convenient, dependable products that fit seamlessly into everyday life while still delivering a premium finish.”
Gulf Oil Launches Syntrac Motorcycle Engine Oil At India Bike Week 2025
- By MT Bureau
- December 29, 2025
Gulf Oil Lubricants India has introduced Gulf Syntrac, a range of fully synthetic motorcycle engine oils, at India Bike Week (IBW) 2025. The launch marks the company's expansion into the high-performance motorcycle segment in India.
The Syntrac range is API SP compliant and utilises ester technology. It is positioned above the existing Gulf Pride range as the company’s flagship line for motorcycles.
The company stated that the formulation is engineered for engines, gearboxes, and wet clutches operating under high temperatures and loads. The range includes 11 stock-keeping units (SKUs) across several viscosity grades –10W-30, 10W-40, 10W-50, 15W-50 and 20W-50. It features advanced esters designed to maintain film strength at high RPMs. The Syntrac range is intended for city riding, highway touring and high-speed operations.
During the event, Gulf Oil also showcased the Gulf Trackhouse Racing Team’s MotoGP bike in its official livery. This display was intended to highlight the company's use of racing environments as a testbed for lubricant innovation. The brand pavilion also featured stunt performances by international Enduro rider Pol Torres.
Ravi Chawla, Managing Director & CEO, Gulf Oil Lubricants India, said, “India Bike Week is a true celebration of the spirit of motorcycling, and our third consecutive year with IBW has only strengthened our bond with India’s biking community. The unstoppable energy at IBW and turnout of riders from across the country perfectly mirrors Gulf’s own ethos of performance and passion. The launch of Gulf Syntrac at IBW is especially significant for us, it represents our commitment to high-performance, fully synthetic solutions inspired by motorsports and built for passionate riders. Through immersive experiences, motorsport showcases like the Trackhouse MotoGP bike in the Gulf Livery, and direct engagement with riders, IBW continues to be a powerful platform for Gulf to inspire ambition and grow alongside India’s vibrant motorcycling fraternity.”
Spinny Launches Spinny Circle App For New Car Dealers
- By MT Bureau
- December 22, 2025
Spinny, a used car platform, has launched Spinny Circle, an application designed for New Car Dealers (NCDs) to manage the exchange and liquidation of used vehicles.
The app provides a structured pathway for dealerships to handle vehicle inspections, valuations, sales and settlements. It is intended to increase the speed of price discovery and provide predictable timelines for liquidating inventory, which assists dealers in managing working capital and operational efficiency.
The company stated exchange-led transactions are a key factor in new car sales in India. However, the process is often fragmented, with delays in pricing and inspection affecting dealer cash flows. Spinny Circle aims to standardise these operations by connecting dealerships to a single management framework.
The app was introduced at the Federation of Automobile Dealers Associations (FADA) Vyapar Gujarat forum. Spinny is collaborating with FADA to engage with dealers and move the exchange ecosystem toward a more organised model.
Gurveen Bedi, Senior Vice-President, Spinny, said, “Over the years, Spinny has worked to bring greater transparency, consistency, and trust to India’s used car market. With Spinny Circle, we are now extending this approach to the exchange ecosystem for new car dealers, an area that has required structure and clarity. By enabling a reliable and efficient pathway to liquidate older vehicles, Spinny Circle helps dealers to improve working capital management while supporting the broader growth of car sales and a more organised automotive retail ecosystem.”
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