To provide a safe way to not only clean, but also sanitise car's interior without damaging its surfaces, Turtle Wax has signed agreement with Integrated Resources International LLC for Byotrol24. With this the company is able to meet the ever-changing needs and concerns of consumers.

"After touching hundreds of surfaces each day, drivers and passengers unknowingly track germs into their vehicles putting their collective health at risk. Through our partnership with Byotrol24, we are able to fight back against these unwanted germs with the introduction of Turtle Wax Multi-Purpose Cleaner & Disinfectant," said Laurie King, chief operating officer, Turtle Wax. "For more than 75 years, we have prided ourselves on providing drivers with innovative solutions to care for their vehicles both inside and out. In addition to sanitizing and disinfecting, this product is safe for use on interior car surfaces, from touchscreens to the steering wheel, but still provides the cleaning power customers expect from us,” he added.

Turtle Wax recently conducted a survey amongst US drivers to understand the shift in driving and interior car cleaning habits amid COVID-19. While there is heightened concern around keeping the interior surfaces of their car clean, many drivers have not increased the number of times they clean their car nor use the right products to kill germs, leaving drivers and passengers susceptible to illness.

Mark Robertson, president, Integrated Resources International LLC, said, "We are thrilled to be working with a fantastic partner like Turtle Wax who can bring our germ-killing technology into the automotive segment. Germs are everywhere, and we don't often consider the infection risk when stepping into our own vehicles. Together, we can provide drivers with the peace of mind knowing that they are now protected." (MT)

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Shriram Automall India (SAMIL) has concluded ‘SAMIL Utsav 2026' a synchronised auction event held across its network in India. The company executed 135 live auctions simultaneously, generating over INR 1.95 billion in gross transaction value within a single day.

The event featured more than 19,000 pre-owned vehicles and equipment assets. A total of 8,500 transactions were completed, involving over 25,000 customers from 500 cities. The initiative saw participation from SAMIL group companies, including CarTrade Exchange, Adroit Auto and Augeo.

The auction included assets from segments such as two-wheelers, three-wheelers, passenger vehicles, commercial vehicles, farm equipment and construction machinery. These assets were sourced from banks, NBFCs, OEMs, insurance companies and leasing firms.

Since its inception in 2011 with a single facility, SAMIL has expanded to more than 135 locations. The company utilises a ‘phygital’ model, combining physical infrastructure with digital platforms to manage the pre-owned asset marketplace.

Sameer Malhotra, Director & CEO, Shriram Automall India (SAMIL), said, “The auction showcased a diverse portfolio including: two-wheelers & three-wheelers, passenger vehicles, commercial vehicles, tractors & farm equipment, construction & heavy equipment. Assets were sourced from leading Indian banks, NBFCs, OEMs, insurance companies, leasing firms, aggregators and dealers – strengthening India’s organised asset remarketing ecosystem.”

“SAMIL Utsav 2026 is a defining milestone in our 15-year journey. Conducting over 135 simultaneous auctions across India in a single day reflects the strength of our nationwide network and the deep trust placed in us by our buyers and sellers. From one Automall in 2011 to over 135 locations today, our growth has been driven by transparency, technology, and strong partnerships. Our phygital model has transformed India’s organised pre-owned asset marketplace. As we move ahead, our focus remains on expanding access, strengthening digital integration and creating sustainable value for every stakeholder in the ecosystem,” added Malhotra.

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Gulf Oil Lubricants India (GOLIL) and Mahindra & Mahindra’s Farm Equipment Business have announced a multi-year renewal of their strategic partnership. This extension continues a collaboration that has been in place for over a decade.

The agreement was signed in Mumbai by R Veeraraghavan, Senior Vice-President – SSU, Mahindra–Farm Tractor Division and Ravi Chawla, Managing Director & CEO, Gulf Oil Lubricants India. Under the terms of the renewal, Gulf Oil will maintain the largest share of business for the duration of the partnership.

The alliance between the two entities began in 2011 through a co-branded initiative with Mahindra Automotive, before expanding into the Tractors Division in 2014. The renewed agreement is the longest-term set since the start of the collaboration.

The partnership focuses on several operational areas:

• Technological Innovation: Developing lubricant solutions tailored for tractor engines and farm machinery.
• Supply Chain Efficiency: Strengthening the distribution network to ensure product availability across the ecosystem.
• Digital Initiatives: Investing in digital tools to enhance services for channel partners and customers.
• Market Growth: Executing joint marketing campaigns to support the Mahindra tractor brand.

Ravi Chawla, said, “Our renewed partnership with Mahindra Tractors is a testament to the strength of our alliance and the shared values that drive it. In line with our long-term philosophy of partnership for growth, we have, over the past decade, consistently delivered reliable performance and service excellence, adding sustained value to Mahindra & Mahindra. This extension marks a new chapter where we continue to innovate, enhance services for channel partners, and create lasting value for Mahindra customers.”

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Mahindra & Mahindra (M&M) has expanded its aftersales service network in the Delhi-NCR region, which includes the establishment of a training centre, the deployment of mobile service units and the addition of new service touchpoints.

The company has established the Mahindra Institute of Learning Excellence Centre, a 26,000 sqft facility designed for staff training. The centre includes an experiential learning hall and provides instruction in sales, mechanical service and bodyshop operations. The facility aims to update the skills of professionals handling the company's portfolio of electric and internal combustion engine SUVs.

Mahindra is deploying dedicated eVans (Electric Vehicle Assistance Network) across Delhi-NCR, which are designed to provide maintenance for electric SUV owners at their doorstep.

The eVan capabilities include periodic maintenance and washing, minor repairs, battery pack with integrated charger, hydraulic scissor lift & wheel balancer and car care services.

The company intends to expand this mobile service to other cities in the coming months.

Mahindra is also adding five service touchpoints in the region, increasing its capacity by the equivalent of 70 working bays. This expansion includes a dedicated commercial vehicle facility in Northwest Delhi. The move is intended to reduce turnaround times and improve service accessibility for the SUV portfolio.

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Autoverse Mobility has announced a strategic integration with GetAFix, a garage management platform developed by Evenforce Technologies. The partnership aims to link parts procurement with workshop operations into a single digital workflow.

The system connects participants across the automotive aftermarket value chain, including manufacturers, distributors, garages and mechanics.

The core of the integration allows parts procurement requests to originate within the GetAFix platform for fulfilment by Autoverse. When a service advisor creates a job card or estimate, the system enables part identification, pricing and availability checks.

Real-time updates are reflected within GetAFix, providing workshops with visibility over the fulfilment process. For multi-brand garages, this eliminates manual coordination between workshop management and parts sourcing.

The integration provides specific outcomes for different sectors of the industry:

• Garages and Mechanics: Access to parts with assured fitment and reduced turnaround times for vehicle repairs.
• Manufacturers and Suppliers: Direct demand signals from repair jobs allow for improved forecasting and availability planning.
• Distributors: Predictability is enhanced through digitised order flows.
• Customers: Access to transparent estimates and faster repair completion.

Mihir Mohan, Founder and CEO, Autoverse Mobility, said, “The automotive aftermarket has traditionally operated in silos, with manufacturers, distributors, garages, and mechanics working on disconnected systems. This integration with GetAFix is a step toward changing that reality by building a connected ecosystem where information, demand, and fulfilment flow seamlessly from the factory floor to the mechanic’s bay.”

Srinath Rao, Founder and CEO, GetAFix, added, “Our focus has always been on simplifying workshop operations. By integrating Autoverse’s procurement and fulfilment capabilities directly into GetAFix, we are extending that simplicity beyond the workshop to the entire aftermarket ecosystem.”

The collaboration is designed to create a data-driven aftermarket system that reduces inefficiencies between production and last-mile consumption.

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