TVS Automobile Solutions Ltd (TVS ASL) announced that it has picked Google Cloud as its technology partner to build its digital transformation strategy. Through this deal, the company will advance its goal of creating a ‘Digital Ecosystem’ that will empower thousands of small entrepreneurs across automotive retailers and garages.

The company has migrated its on-premise data centre infrastructure and existing public cloud deployments onto Google Cloud to develop the ‘platform of platforms’ tailored to the needs of the automotive industry. This new innovative initiative will bring vehicle owners, retailers, garages and insurance companies from a fragmented market place into one seamless digital technology architecture to provide service, parts, roadside assistance and insurance.

G Srinivasa Raghavan, Managing Director, TVS Automobile Solutions said, “The range of solutions include Connected Vehicle (passenger cars, two wheelers and commercial vehicles), Diagnostics & Predictive Service Management on Cloud, Mobility solutions for all stakeholders to address their requirements and real time integration with all stakeholders for fulfilment. The innovative initiative will be seen as an accelerator in Digitising the Global aftermarket landscape.

We selected Google Cloud for its superior tech stack across Cloud, Artificial Intelligence and Machine Learning, Big Data, Marketing & Marketplace solutions that will enable us to scale globally with shorter time to market.”

Karan Bajwa, Managing Director, Google Cloud India said, “TVS Automobile Solutions is partnering with Google Cloud to accelerate their digital transformation journey. They are unlocking the potential of their business data at scale using machine learning to automate and optimise their supply chain, and leveraging managed services so they can focus their engineering effort on IT-led business initiatives that will pave the path for a strong digital future.” (MT)

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Automobile retail group PPS Motors has opened a Mahindra service workshop in Saswad, near Pune. The facility marks the dealer group's 151st Mahindra touchpoint in India and expands its network to nine locations across the Pune region.

The workshop covers 25,400 square feet, making it the largest upcountry automobile service facility in the area. The site is equipped with 18 bays, comprising 13 mechanical service bays and five bodyshop bays, providing an annual service capacity exceeding 4,500 vehicles.

The location targets vehicle owners and agricultural transport operators in Saswad and surrounding districts. The opening ceremony was attended by Mahindra & Mahindra Senior Vice-President Pavan Kumar, Vice-President Sachin Gupta and PPS Motors Managing Director Rajiv Sanghvi.

Rajiv Sanghvi, Managing Director, PPS Motors, said, "We are proud to inaugurate our 151st Mahindra touchpoint, the largest upcountry automobile service workshop in the Pune region. With a robust network across six Indian states, we have consistently worked together to deliver outstanding value to our customers. With Mahindra’s technologically advanced products, customer-centric approach coupled with our deep understanding of the customer needs we together endeavour to provide Best-In-Class ownership experience for our customers."

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Cars24, a leading used car platform, has announced that it delivered 750 vehicles on 11 October, marking the first day of Navratri. The delivery volume represents a 58 percent increase compared to the same festival date in the previous year and 5x the volume of a standard Sunday transaction level.

Interestingly, first-time buyers accounted for 70 percent of total vehicle deliveries, with buyer ages ranging between 19 and 76 years. The platform recorded over 5 million user sessions on the same day for non-transactional vehicle lifecycle services, including insurance renewals, traffic fine settlements, Pollution Under Control Certificate checks and FASTag recharges.

More than 55 percent of delivered vehicles were processed through financing agreements. Sales registered under rural Regional Transport Offices grew at a faster rate than urban equivalents, accounting for over 40 percent of total vehicle sales, while 28 percent of deliveries expanded into new pin codes, including locations in Bhopal, Karnal, Visakhapatnam and Dehradun.

Petrol remained the primary fuel choice by sales volume, while CNG models achieved the highest growth rate alongside hybrid powertrains. SUVs recorded the highest volume expansion among body styles, led by models including the Tata Nexon and Punch.

Maruti Suzuki India models comprised over 40 percent of total vehicles sold, while automatic transmission variants accounted for one in three sales. Repeat customers generated over two-thirds of the day's platform transactions across sales and vehicle maintenance services.

Vikram Chopra, Founder, Cars24, said, "Navratri is when India brings home a new car, and yesterday 750 families did that with us. But what stayed with me was everything else on the dashboard. People cleared challans, renewed insurance and made sure their car was ready for the season. A car isn’t owned well on the day it’s bought. It’s owned well every year after. More than two-thirds of yesterday’s transactions came from owners who had turned to Cars24 before, and that tells us we’re becoming that place for them."

The sales performance on the opening day of Navratri provides an indicator of consumer demand trends, financing adoption, and regional market penetration across India's automotive sector ahead of Dussehra and Diwali.

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Bengaluru-based electric vehicle maker Ola Electric hosted around 150 dealer partners at its Giga Factory and Future Factory facilities for its inaugural Dealer Day event.

The gathering brought together current and incoming retail partners from across India to inspect manufacturing operations, battery pack assembly lines and motor production facilities, as well as to meet with company executives.

The event follows Ola Electric's decision in August 2026 to transition from an exclusively direct-to-consumer, company-owned store framework – used since 2021 – to a franchise retail model.

Under the revised distribution structure, company-owned locations will function as brand experience centres, while dealer partners manage localised vehicle sales and aftersales service operations supported by the manufacturer's existing user base.

The first tranche of franchise locations opened across seven states, including Rajasthan, Tamil Nadu, Maharashtra, Bihar, Telangana, Uttar Pradesh, and Madhya Pradesh.

To support the network restructuring, Ola Electric appointed former Hyundai Motor India President BVR Subbu as Senior Advisor in August 2026 to oversee partner integration and retail operations.

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Electric mobility startup Trev Mobility plans to raise USD 2 million in its upcoming funding round to expand its fleet, enter new geographic markets and develop technology and operational infrastructure.

At present, the company operates a fleet of 105 EVs and plans to expand to 300 vehicles by the end of FY2027. The business targets a fleet size of 2,500 electric vehicles by 2031 through expansion across metropolitan regions and selected Tier-2 locations.

Trev Mobility previously raised INR 35 million from service users and reports progress toward PAT positivity at an annualised revenue run rate of approximately INR 150 million.

Naveen Gupta, Founder, Trev Mobility, said, "We have built Trev around a very clear customer need a reliable, premium and professionally managed mobility experience. Having grown from two vehicles to over 100, our next phase is about taking this model to more markets while maintaining the experience that differentiates us. We are looking to raise USD 2 million to accelerate that journey."

The company operates a direct chauffeur model rather than an aggregator structure, leasing approximately 90 percent of its fleet through financial leases while managing vehicle maintenance internally.

Its fleet includes electric models from MG and BYD, while driver safety technology includes artificial intelligence (AI) cameras to monitor driver fatigue, driving style and seatbelt usage. Chauffeurs are employed on fixed salary structures with performance incentives and insurance coverage.

"We are not trying to compete for every ride. There is a distinct segment of customers for whom the quality of the car, chauffeur, safety and overall experience matters significantly. We believe premium electric mobility can become a category, and our focus is on building Trev as a strong player in that space," Gupta added.

Geographic expansion plans target operational launches in Bengaluru and Mumbai through owned operations, alongside asset-light partnerships to support scaling across urban and Tier-2 markets.

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