TVS Automobile Solutions Ltd (TVS ASL) announced that it has picked Google Cloud as its technology partner to build its digital transformation strategy. Through this deal, the company will advance its goal of creating a ‘Digital Ecosystem’ that will empower thousands of small entrepreneurs across automotive retailers and garages.

The company has migrated its on-premise data centre infrastructure and existing public cloud deployments onto Google Cloud to develop the ‘platform of platforms’ tailored to the needs of the automotive industry. This new innovative initiative will bring vehicle owners, retailers, garages and insurance companies from a fragmented market place into one seamless digital technology architecture to provide service, parts, roadside assistance and insurance.

G Srinivasa Raghavan, Managing Director, TVS Automobile Solutions said, “The range of solutions include Connected Vehicle (passenger cars, two wheelers and commercial vehicles), Diagnostics & Predictive Service Management on Cloud, Mobility solutions for all stakeholders to address their requirements and real time integration with all stakeholders for fulfilment. The innovative initiative will be seen as an accelerator in Digitising the Global aftermarket landscape.

We selected Google Cloud for its superior tech stack across Cloud, Artificial Intelligence and Machine Learning, Big Data, Marketing & Marketplace solutions that will enable us to scale globally with shorter time to market.”

Karan Bajwa, Managing Director, Google Cloud India said, “TVS Automobile Solutions is partnering with Google Cloud to accelerate their digital transformation journey. They are unlocking the potential of their business data at scale using machine learning to automate and optimise their supply chain, and leveraging managed services so they can focus their engineering effort on IT-led business initiatives that will pave the path for a strong digital future.” (MT)

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Italian superbike manufacturer Ducati has inaugurated a service-only facility in Ahmedabad, Gujarat, expanding its aftersales network in India. This follows the launch of a similar workshop in Goa.

The facility, located in Makarba, covers 2,800 sqft and is operated by FuelMoto Works. It is designed to provide maintenance and repairs for Ducati owners in the region. The workshop is equipped with two automated service bays and a customer lounge. It also includes a section for genuine Ducati apparel and merchandise.

The centre provides routine maintenance servicing & inspections, supply of spares and accidental repair services. It also provides customisation with genuine parts & accessories, along with technical support.

The establishment of this exclusive service setup in Ahmedabad targets the riding community in Gujarat. The strategic location in Makarba is intended to improve accessibility for owners across the state.

Bipul Chandra, Managing Director, Ducati India, said, “The launch of our service-only facility in Ahmedabad is a pivotal step in strengthening Ducati’s after-sales ecosystem in India. Ahmedabad, with its enthusiastic riding community and growing passion for premium motorcycles, represents a crucial market for us. This new service set up by FuelMoto Works not only brings Ducati’s renowned service standards closer to the Ducatisti of Gujarat but also reflects our unwavering commitment to providing an unparalleled ownership experience. We are thrilled to partner with FuelMoto Works, who share our vision for excellence and client satisfaction.”

Harsh Soni, Dealer Principal, FuelMoto Works, stated, “We are incredibly proud to partner with Ducati and bring this Ducati authorized service-only facility to Ahmedabad. Our team at FuelMoto Works is dedicated to upholding Ducati’s global standards of service and precision. We understand the passion that Ducati riders have for their motorcycles, and we are committed to providing them with expert care, and exceptional service experience. This facility is a testament to our long-term commitment to the brand and the growing community of Ducatisti in Gujarat.”

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Shriram Automall India (SAMIL) has concluded ‘SAMIL Utsav 2026' a synchronised auction event held across its network in India. The company executed 135 live auctions simultaneously, generating over INR 1.95 billion in gross transaction value within a single day.

The event featured more than 19,000 pre-owned vehicles and equipment assets. A total of 8,500 transactions were completed, involving over 25,000 customers from 500 cities. The initiative saw participation from SAMIL group companies, including CarTrade Exchange, Adroit Auto and Augeo.

The auction included assets from segments such as two-wheelers, three-wheelers, passenger vehicles, commercial vehicles, farm equipment and construction machinery. These assets were sourced from banks, NBFCs, OEMs, insurance companies and leasing firms.

Since its inception in 2011 with a single facility, SAMIL has expanded to more than 135 locations. The company utilises a ‘phygital’ model, combining physical infrastructure with digital platforms to manage the pre-owned asset marketplace.

Sameer Malhotra, Director & CEO, Shriram Automall India (SAMIL), said, “The auction showcased a diverse portfolio including: two-wheelers & three-wheelers, passenger vehicles, commercial vehicles, tractors & farm equipment, construction & heavy equipment. Assets were sourced from leading Indian banks, NBFCs, OEMs, insurance companies, leasing firms, aggregators and dealers – strengthening India’s organised asset remarketing ecosystem.”

“SAMIL Utsav 2026 is a defining milestone in our 15-year journey. Conducting over 135 simultaneous auctions across India in a single day reflects the strength of our nationwide network and the deep trust placed in us by our buyers and sellers. From one Automall in 2011 to over 135 locations today, our growth has been driven by transparency, technology, and strong partnerships. Our phygital model has transformed India’s organised pre-owned asset marketplace. As we move ahead, our focus remains on expanding access, strengthening digital integration and creating sustainable value for every stakeholder in the ecosystem,” added Malhotra.

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Gulf Oil Lubricants India (GOLIL) and Mahindra & Mahindra’s Farm Equipment Business have announced a multi-year renewal of their strategic partnership. This extension continues a collaboration that has been in place for over a decade.

The agreement was signed in Mumbai by R Veeraraghavan, Senior Vice-President – SSU, Mahindra–Farm Tractor Division and Ravi Chawla, Managing Director & CEO, Gulf Oil Lubricants India. Under the terms of the renewal, Gulf Oil will maintain the largest share of business for the duration of the partnership.

The alliance between the two entities began in 2011 through a co-branded initiative with Mahindra Automotive, before expanding into the Tractors Division in 2014. The renewed agreement is the longest-term set since the start of the collaboration.

The partnership focuses on several operational areas:

• Technological Innovation: Developing lubricant solutions tailored for tractor engines and farm machinery.
• Supply Chain Efficiency: Strengthening the distribution network to ensure product availability across the ecosystem.
• Digital Initiatives: Investing in digital tools to enhance services for channel partners and customers.
• Market Growth: Executing joint marketing campaigns to support the Mahindra tractor brand.

Ravi Chawla, said, “Our renewed partnership with Mahindra Tractors is a testament to the strength of our alliance and the shared values that drive it. In line with our long-term philosophy of partnership for growth, we have, over the past decade, consistently delivered reliable performance and service excellence, adding sustained value to Mahindra & Mahindra. This extension marks a new chapter where we continue to innovate, enhance services for channel partners, and create lasting value for Mahindra customers.”

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Mahindra & Mahindra (M&M) has expanded its aftersales service network in the Delhi-NCR region, which includes the establishment of a training centre, the deployment of mobile service units and the addition of new service touchpoints.

The company has established the Mahindra Institute of Learning Excellence Centre, a 26,000 sqft facility designed for staff training. The centre includes an experiential learning hall and provides instruction in sales, mechanical service and bodyshop operations. The facility aims to update the skills of professionals handling the company's portfolio of electric and internal combustion engine SUVs.

Mahindra is deploying dedicated eVans (Electric Vehicle Assistance Network) across Delhi-NCR, which are designed to provide maintenance for electric SUV owners at their doorstep.

The eVan capabilities include periodic maintenance and washing, minor repairs, battery pack with integrated charger, hydraulic scissor lift & wheel balancer and car care services.

The company intends to expand this mobile service to other cities in the coming months.

Mahindra is also adding five service touchpoints in the region, increasing its capacity by the equivalent of 70 working bays. This expansion includes a dedicated commercial vehicle facility in Northwest Delhi. The move is intended to reduce turnaround times and improve service accessibility for the SUV portfolio.

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