Posied to launch an electric two-wheeler during the second half of FY2024-25, TVS Motor Company is eyeing 30 percent share of its sales to come from electric vehicles. In this direction, the Chennai-based company is also working on an electric three-wheeler. 

TVS Motor Company Managing Director Sudarshan Venu opined that the company is gearing up for an aggressive push into the electric vehicle (EV) market with plans to have a large portion of its sales from its electric portfolio in the coming years.

Speaking to Motoring Trends on the sidelines of Indian Chamber of Commerce’s Annual General Meeting held in Kolkata, the top official said, “We are incredibly excited about electrification and it’s becoming a central focus for TVS. A significant portion of the company’s future growth will come from its electric line-up. The company has identified electric mobility as a major area of investment and expects that this segment will contribute to around 30 percent of its sales in the foreseeable future.”

The company is currently offering electric scooters like the iQube and X. It is gearing up to introduce another electric scooter this financial year. What is even more interesting is the foray of TVS Motorc Company into electric bicycles. It is in line with its commitment to build a full range of electric mobility solutions.

TVS is heavily investing in research and development with a significant focus on electric vehicle technology. The company, claim sources, employs around 800-900 engineers in research and development. Their expertise, sources add, spans across key domains on the electric vehicle side such as battery management system, motor control unit, cycle control unit and various electronics.

With an emphasis on developing much of the components used in electric vehicles, inclduing the motor in-house, TVS is working to further advance its capabilities in the electric mobility space.

Commenting on the technological focus of the upcoming electric two-wheeler, Venu noted, “The new product is expected to focus on advancements in battery technology, which is continuously improving. TVS, through its global partnerships, aims to offer batteries that are among the best in the market. Additionally, the integrated electrical and electronic architecture, along with significant investments in vehicle software, control systems and physical design, are seen as key strengths. Bringing these elements together is considered a major advantage for the company, setting it apart in the competitive electric vehicle market.”

Answering whether the manufacturer plans to foray into the electric small commercial vehicles market, he said, “TVS is currently focusing its efforts on two and three-wheelers and is not actively pursuing the small commercial vehicles market. The company is prioritising advancements and innovation in its existing vehicle segments rather than expanding into that space at this time.”

Mid-term growth

Looking ahead, TVS anticipates strong growth in the two-wheeler market with the managing director forecasting industry growth in proper double digits. He added that TVS is well-positioned to grow at a faster rate than the overall industry, driven by its investments in both electric and internal combustion engine (ICE) vehicles.

As part of its growth strategy, TVS is also focusing on expanding its presence in the export market. The company has set its sights on increasing its market share in its current export markets while also exploring new opportunities. One key area of focus is Europe, where TVS plans to expand its presence by CY2025. The company is also optimistic about opportunities in Africa, where the market is beginning to recover after a challenging period.

“Africa, which contributes a significant portion of our export revenue, had bottomed out but we’re seeing signs of improvement and expect to capitalise on opportunities there,” the managing director said.

Alluding to whether EVs will outgrow ICE in the two-wheeler category in the near future, Venu remarked, “We recognise the opportunities in the electric vehicle sector and aim to capitalise on them. While the electric two-wheeler market is expected to grow rapidly, partly due to its low starting base, ICE vehicles are still seen as having a significant future. Currently, ICE vehicles account for 95 percent of the industry, and TVS believes consumer preferences will largely dictate the pace of transition. As a result, the company continues to invest in new ICE products, seeing potential for growth in both EV and ICE segments.”

On the alternative-fuel front, he noted that CNG is considered an appealing option due to its emissions-saving potential and affordability. The three-wheeler market, particularly in India and other regions, is experiencing notable growth, presenting opportunities in this segment. TVS is expected to explore this area further. 

JSW MG Motor India is set to expand its EV portfolio with the MG Windsor Pro, which is set to be introduced on 6 May 2025.

The MG Windsor Pro is expected to offer a higher range, more features, improved safety and minor design tweaks. While technical details are yet to be released, it is safe to understand that the company is looking to further drive sales of its popular EV, targeting a new set of customers.

Launched on 11 September 2024, the company positioned the Windsor as a CUV (crossover utility vehicle) and the most comfortable EV in its segment.

The Windsor EV has already surpassed 20,000 units sales since launch, and has been the highest selling electric passenger vehicle for the last several months in a row.

Gujarat-headquartered electric vehicle maker Wardwizard Innovations & Mobility, the maker of ‘Joy e-bike’ and ‘Joy e-rik’ brand, has reported a consolidated net profit of INR 63.6 million for FY2025, maintaining profitability for the fifth consecutive year despite industry headwinds and a 5.1 percent drop in annual revenue.

The company’s total consolidated revenue stood at INR 3.04 billion, down from INR 3.2 billion last year. However, EBITDA rose 13.9 percent YoY to INR 3.6 billion, and EBITDA margins improved by 222 basis points to 12.11 percent, reflecting strong cost discipline and operational efficiency.

Despite a 52.7 percent YoY dip in PAT, largely due to a high base in FY2024, Wardwizard remained in the black – underscoring resilience amid a challenging EV market environment.

Yatin Sanjay Gupte, Chairman & MD, Wardwizard Innovations & Mobility, said, “While annual revenues saw a slight decline, EBITDA rose 14 percent YoY. Our profitable performance, sustained for five consecutive years, sets us apart and reinforces the strength of our strategy.”

In Q4 FY25 (Jan–Mar 2025), the company recorded a 62.2 percent YoY rise in PAT to INR 64.5 million, with EBITDA nearly doubling to INR 1.8 billion. PAT margins for the quarter expanded to 5.91 percent, and EBITDA margins reached 17.26 percent, reflecting improved product mix and cost optimisation.

During the last fiscal, the company deployed over 400 electric two-wheelers across major cities like Kolkata, Pune, and Ahmedabad as well as the launch of L5 electric rickshaws in Maharashtra. Ongoing partnerships and a USD 1.29 billion EV initiative in the Philippines are expected to drive future growth.

“With continued innovation and targeted execution, we are building a stronger foundation for long-term growth,” Gupte added.

OPG Mobility (formerly Okaya EV) has appointed Ajay Dhiman as the new President – Chief Operating Officer (COO) and Chief Technology Officer (CTO) to lead its electric vehicle and EV components business.

In this strategic leadership role, Dhiman will be responsible for operations and technology functions spanning manufacturing, R&D, product development, quality, sourcing, supply chain and business strategy.

He joins OPG Mobility with over 20 years of experience in the automotive and EV sectors. He previously served as Senior Vice-President at Revolt Motors, where he is said to play a key role across CXO-level functions and was instrumental in accelerating product development and delivering high-quality electric mobility solutions. His career includes leadership stints at Honda, Renault-Nissan, Subros and Sonalika Group, contributing across two-wheeler, three-wheeler, and four-wheeler segments.

Anshul Gupta, Managing Director, OPG Mobility, said, “We are delighted to have Ajay Dhiman join our leadership team at a pivotal moment in OPG Mobility's journey. As we step up our presence in the EV ecosystem, Ajay’s deep experience in product development and operations will be invaluable in scaling our EV and components business. His thorough knowledge of both legacy systems and new mobility technologies will drive value, innovation, and faster execution across our transformation journey.”

Ajay Dhiman, added, “It’s an honour to join OPG Mobility at such a transformative time. The brand’s vision of delivering inclusive and innovative electric mobility solutions aligns strongly with my passion for engineering excellence, innovative products and future-focused manufacturing. I look forward to working closely with the leadership and teams to strengthen our product pipeline, accelerate product innovation, strengthen our technological edge, enhance operational excellence, and scale solutions that support India’s evolving mobility needs. We aim to position OPG Mobility as a frontrunner in shaping India’s electric mobility revolution.”

The Maharashtra government has given rolled out the Electric Vehicle Policy 2025 for a period of five years (till 2030) with an estimated outlay of INR 19.93 billion.

The forward-looking policy aims to not only incentivise purchase of electric vehicles, but also aims to boost adoption and real-world usage.

As per the policy, certain EVs plying on highways will be given a toll waiver, EV charging infrastructure strengthened with an ambition have charging facilities every 25km on the national highways.

Electric two-wheelers, three-wheelers, private four-wheelers, state transport corporation buses, private buses and transport undertaking under civic bodies will get concession of 10 percent on purchase of an EV on the original cost. For goods carrying three-wheelers, four-wheelers and electric tractors will be eligible to a concession of 15 percent.

The government has also waived off registration fee on EVs. Lastly, electric four-wheelers and buses will also get toll exemption on Mumbai-Pune Expressway, Atal Setu, Samruddhi Mahamarg, along with 50 percent concession on state and other national highways.

Devendra Fadnavis, Chief Minister of Maharashtra, said, "The state government has approved a new Electric Vehicle (EV) policy, under which passenger EVs will be given subsidies. EV manufacturing and their use should increase in the state."