Posied to launch an electric two-wheeler during the second half of FY2024-25, TVS Motor Company is eyeing 30 percent share of its sales to come from electric vehicles. In this direction, the Chennai-based company is also working on an electric three-wheeler. 

TVS Motor Company Managing Director Sudarshan Venu opined that the company is gearing up for an aggressive push into the electric vehicle (EV) market with plans to have a large portion of its sales from its electric portfolio in the coming years.

Speaking to Motoring Trends on the sidelines of Indian Chamber of Commerce’s Annual General Meeting held in Kolkata, the top official said, “We are incredibly excited about electrification and it’s becoming a central focus for TVS. A significant portion of the company’s future growth will come from its electric line-up. The company has identified electric mobility as a major area of investment and expects that this segment will contribute to around 30 percent of its sales in the foreseeable future.”

The company is currently offering electric scooters like the iQube and X. It is gearing up to introduce another electric scooter this financial year. What is even more interesting is the foray of TVS Motorc Company into electric bicycles. It is in line with its commitment to build a full range of electric mobility solutions.

TVS is heavily investing in research and development with a significant focus on electric vehicle technology. The company, claim sources, employs around 800-900 engineers in research and development. Their expertise, sources add, spans across key domains on the electric vehicle side such as battery management system, motor control unit, cycle control unit and various electronics.

With an emphasis on developing much of the components used in electric vehicles, inclduing the motor in-house, TVS is working to further advance its capabilities in the electric mobility space.

Commenting on the technological focus of the upcoming electric two-wheeler, Venu noted, “The new product is expected to focus on advancements in battery technology, which is continuously improving. TVS, through its global partnerships, aims to offer batteries that are among the best in the market. Additionally, the integrated electrical and electronic architecture, along with significant investments in vehicle software, control systems and physical design, are seen as key strengths. Bringing these elements together is considered a major advantage for the company, setting it apart in the competitive electric vehicle market.”

Answering whether the manufacturer plans to foray into the electric small commercial vehicles market, he said, “TVS is currently focusing its efforts on two and three-wheelers and is not actively pursuing the small commercial vehicles market. The company is prioritising advancements and innovation in its existing vehicle segments rather than expanding into that space at this time.”

Mid-term growth

Looking ahead, TVS anticipates strong growth in the two-wheeler market with the managing director forecasting industry growth in proper double digits. He added that TVS is well-positioned to grow at a faster rate than the overall industry, driven by its investments in both electric and internal combustion engine (ICE) vehicles.

As part of its growth strategy, TVS is also focusing on expanding its presence in the export market. The company has set its sights on increasing its market share in its current export markets while also exploring new opportunities. One key area of focus is Europe, where TVS plans to expand its presence by CY2025. The company is also optimistic about opportunities in Africa, where the market is beginning to recover after a challenging period.

“Africa, which contributes a significant portion of our export revenue, had bottomed out but we’re seeing signs of improvement and expect to capitalise on opportunities there,” the managing director said.

Alluding to whether EVs will outgrow ICE in the two-wheeler category in the near future, Venu remarked, “We recognise the opportunities in the electric vehicle sector and aim to capitalise on them. While the electric two-wheeler market is expected to grow rapidly, partly due to its low starting base, ICE vehicles are still seen as having a significant future. Currently, ICE vehicles account for 95 percent of the industry, and TVS believes consumer preferences will largely dictate the pace of transition. As a result, the company continues to invest in new ICE products, seeing potential for growth in both EV and ICE segments.”

On the alternative-fuel front, he noted that CNG is considered an appealing option due to its emissions-saving potential and affordability. The three-wheeler market, particularly in India and other regions, is experiencing notable growth, presenting opportunities in this segment. TVS is expected to explore this area further. 

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Pune-headquartered alternative energy vehicle manufacturer Blue Energy Motors (BEM) has launched its electric heavy-duty truck, which is equipped with battery swapping technology.

The truck was unveiled by the Chief Minister of Maharashtra, Devendra Fadnavis, at Blue Energy Motors’ Chakan facility in Pune. Fadnavis also inaugurated, what is claimed to be India’s first electric corridor from Mumbai–Pune, which is the first step in a plan to electrify national highway corridors over the next three years.

What’s more, Blue Energy Motors has signed an MoU with the Maharashtra government to set up a new facility with a capacity of 30,000 trucks, backed by an investment of INR 35 billion. The automaker has received strong demand for its e-trucks and has signed MoUs for over 10,000 units.

The new e-truck is designed for Indian conditions and follows the success of Blue Energy Motors’ LNG-powered fleet. It features an unlimited range with battery swapping, the highest payload in its category and Advanced Mobility Intelligence. The launch also introduces India’s first Energy-as-a-Service model for heavy-duty trucks.

Devendra Fadnavis, said, “This launch showcases Maharashtra’s leadership in sustainable innovation. Blue Energy Motors’ Made-in-India Electric Truck with Battery Swapping Technology, along with the Mumbai–Pune corridor, India’s first highway to go electric aligns seamlessly with the nation’s vision for Atmanirbhar Bharat and for a greener, self-reliant future. I applaud their efforts in advancing both environmental sustainability and industrial growth”.

Anirudh Bhuwalka, Founder and Managing Director, Blue Energy Motors, said, “We believe that this is the beginning of the EV Revolution in India for heavy-duty trucks. Our electric truck delivers unlimited range through battery swapping, highest payload in its category and Advanced Mobility Intelligence for fleet reliability. The Mumbai–Pune corridor is the first step in building a nationwide network of sustainable logistics, driving India’s green freight future forward. With our Energy-as-a-Service model, we’re redefining fleet economics offering reduced upfront capital cost, lowest TCO with highest payload, minimal charging downtime and making it well-to-wheel green with renewable energy.”

Also read: Montra Electric Launches 55-Tonne Rhino E-Truck, Unveils Battery Swap Technology Too

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Bengaluru-based electric vehicle manufacturer Simple Energy has partnered with Amazon India and Flipkart to make its electric scooters available online.

The collaboration will allow customers to browse, book and receive doorstep delivery of its electric scooters, the Simple One Gen 1.5 and Simple OneS. The move is intended to simplify the buying journey and expand the company’s reach into Tier 2 and Tier 3 cities.

Furthermore, Simple Energy is also offering discounts on both models as part of Amazon India’s Great Indian Festival and Flipkart’s Big Bang Diwali sale.

Customers can avail up to INR 16,434 off through various bank and card offers, including discounts on HDFC Bank and Amazon Pay ICICI Bank Cards on Amazon India’s Great Indian Festival.

While Flipkart customers can get a flat discount of INR 7,500 on the Simple One and INR 5,000 on the Simple OneS, with potential additional savings using SBI and Flipkart Axis Bank cards. A 12-month no-cost EMI option is also available.

Suhas Rajkumar, Founder & CEO, Simple Energy, said, “Diwali symbolises progress and new beginnings, making it the perfect moment to advance our mission of democratising electric mobility. Through our partnership with Amazon India and Flipkart, we are expanding our reach across India, including Tier 2 and Tier 3 cities and offering a seamless, tech-first purchase experience that makes EV ownership simpler and more accessible than ever.”

At present, Simple Energy operates 57 showrooms across India and plans to expand its retail operations to include 150 new stores and 200 service centres across the country by FY 2026.

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Kinetic Watts & Volts, the electric vehicle division of the Kinetic Group, has opened its first exclusive 3S dealership in Pune, India.

The new facility is spread across 1,400 sqft, is located at Tingre Nagar, Pune and is owned and operated by Ravindra Sharad Bhelke. Additionally, a dedicated 1,050 sqft service facility, ‘Kinetic Lab,’ has been set up nearby in Dhanori to ensure aftersales support.

Ajinkya Firodia, Vice-Chairman & Managing Director, Kinetic Watts & Volts, said, “This is a proud and defining moment for Kinetic as we inaugurate our first exclusive EV showroom in India. Pune has always been special to us, it’s where our legacy began and now, where our EV journey takes shape. This launch represents not just a retail milestone, but the beginning of a new chapter in accessible, aspirational, and sustainable electric mobility for India.”

The new Kinetic EV range reimagines the iconic Kinetic DX as a family-friendly electric scooter. The line-up includes two variants: Kinetic DX and Kinetic ZX (formerly DX+).

Both models are powered by a 2.6 kWh Range-X LFP battery, which the company states offers up to four times longer life than NMC-based scooters.

The Kinetic DX is priced at INR 111,499 (ex-showroom, Pune) and Kinetic ZX (formerly DX+) is priced at INR 117,499 (ex-showroom, Pune).

Key features of the scooters include K-Coast regenerative braking, reverse assist and hill-hold assist, along with three ride modes: Range, Power, and Turbo. The ZX variant adds smart connectivity via the Telekinetic app, which provides real-time ride data, geo-fencing and intruder alerts. It also includes My Kiney Voice Alerts and a Kinetic Assist switch for CRM connection.

Ravindra Bhelke, Dealer Principal, Kinetic EV Vishrantwadi, said, “Becoming the first Kinetic EV dealer in India is both an honour and a responsibility. I have grown up seeing the trust people have in the Kinetic name, and now I am proud to bring its electric future to Pune. With this showroom and our dedicated service centre, our goal is to give every customer a premium, transparent and reliable experience, whether they are buying their first EV or upgrading from a traditional scooter.”

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Oben Electric, an Indian electric motorcycle manufacturer, has announced plans to expand its presence in Gujarat with 10 new showrooms and service centres set to open in 2026. The expansion will cover Ahmedabad and other cities including Vadodara, Surat, Rajkot and Jamnagar.

At present, the company operates a showroom and an Oben Care service centre in Memnagar, Ahmedabad. The expansion follows the response to the company’s city commuter model, the Rorr EZ Sigma.

Sagar Thakkar, Co-Founder & CPO, Oben Electric, said, "The positive response we have received for Rorr EZ Sigma reinforces our belief that urban commuting is evolving towards electric motorcycles designed to meet the needs of daily commuters. Rorr EZ Sigma delivers effortless performance and the right balance of power, practicality, and connectivity for everyday riding. The encouraging response from customers in Gujarat has further strengthened our commitment to expand across key cities like Vadodara, Surat, Rajkot and Jamnagar, as we work towards making EV motorcycles more accessible for riders across the country.”

The Rorr EZ Sigma priced from INR 129,000, is available in 3.4 kWh and 4.4 kWh variants. Key features include – up to 175km range, top speed of 95 kmph, three ride modes – Eco, City, and Havoc. It uses the company’s patented LFP battery that is claimed to provide 50 percent higher heat resistance and a 2x lifecycle. It also gets features like reverse mode and a 5-inch TFT display with navigation and smart alerts.

At present, Oben Electric has over 50 showrooms nationwide and aims to reach 150 showrooms and service centres by the end of the fiscal year.

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