Bengaluru-based electric two-wheeler maker Ather Energy has announced three new initiatives Battery as a Service (BaaS), Assured Buyback programme and launched an Extended Comprehensive Warranty (ECW) to make owning the green vehicles more attractive.

These initiatives address key concerns for potential EV buyers, namely high upfront costs, uncertainty about resale value and warranty issues.

The BaaS model allows customers to purchase an electric scooter without the battery upfront, significantly reducing the initial cost. The price of the scooter is split into a 'shell' and a 'battery' component. Under this model, the Ather Rizta starts at INR 75,999 (ex-showroom Lucknow) and the 450 Series starts at INR 84,341 (ex-showroom Lucknow).

This represents a 30 percent reduction in the upfront cost for the Rizta. Customers then pay for the battery on a monthly usage basis, with plans starting as low as INR 1 per kilometre. The cost of the battery is recovered over three to four years. Additionally, BaaS customers get a year of free fast charging at Ather's network of over 3,300 fast chargers nationwide.

Ravneet S Phokela, Chief Business Officer, Ather Energy, said, "As the EV segment continues to grow in the country, we see customers with different needs and challenges entering the segment. To unlock the segment's true potential and accelerate growth, we've rolled out a slew of initiatives to cater to the different needs of our potential customers. With BaaS, ECW and Assured Buyback, we aim to address major barriers that exist for customers when purchasing a new EV scooter. As one of the leading players, we stay committed to making it easier for families to experience the benefits of EVs."

Building on a pilot programme, Ather has now extended its Assured Buyback programme to a wider customer base. The programme guarantees up to 60 percent of the scooter's value after three years and up to 50 percent after four years, based on the kilometres travelled. This initiative aims to provide clarity on the future value of the investment, addressing a common concern for buyers in a rapidly changing market.

Ather also launched its ECW, which covers the battery and 11 other critical components, including the motor, motor controller, dashboard and charger. The warranty is valid for up to five years or 60,000 kilometres, whichever comes first. This provides protection against potentially expensive component replacements and offers peace of mind for customers. The ECW is available to all AtherStack Pro customers.

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GreenLine Mobility Solutions Ltd., an Essar venture and the sole Indian operator of LNG and electric-powered heavy commercial trucks for green logistics, has entered into a partnership with Dabur India Ltd., a major FMCG player. The agreement focuses on integrating LNG-powered trucks into Dabur’s logistics network to advance supply chain sustainability.

GreenLine will supply its LNG fleet to handle long-haul freight for Dabur, aiming to cut emissions significantly without compromising on performance or dependability. This move aligns with Dabur’s internal goals for a lower-carbon operational framework and reflects a wider corporate trend in India toward embracing cleaner transport alternatives.

Currently, GreenLine manages over 1,000 LNG and electric vehicles on key freight routes, serving diverse sectors such as steel, cement, mining, FMCG and chemicals. The fleet has surpassed 100 million kilometres in cumulative travel, resulting in more than 27,000 tonnes of CO₂ reductions for its clients, reinforcing the company’s role in reshaping India’s road freight landscape.

Charles Devlin D’Costa, Vice President – Sales, GreenLine Mobility Solutions Ltd, said, "We are pleased to partner with Dabur India, one of India's most respected consumer goods companies, as it adopts greener road transportation solutions. It is encouraging to see more leading Indian companies making low-emission logistics an integral part of their business strategy. Every such partnership strengthens the momentum towards cleaner freight mobility, bringing us a step closer to transforming India's road logistics ecosystem. At GreenLine, we remain committed to enabling businesses across sectors to accelerate the transition to lower-emission transportation."

Samrat Sehgal, Global Director of Supply Chain, Dabur India, said, "Reducing the environmental footprint of our supply chain is an important part of Dabur India's sustainability roadmap. Our partnership with GreenLine enables us to integrate lower-emission transportation into our logistics operations while maintaining efficiency and reliability. We believe collaborations like these will play a key role in building a more sustainable and future-ready supply chain."

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Euler Motors has announced a collaboration with Green Drive Mobility to deploy four-wheeler electric cargo vehicles across mid-mile and last-mile operations. The partnership has deployed approximately 50 units, with plans to reach 500 units during the financial year across Delhi, Bengaluru, Mumbai, Chennai and Hyderabad.

The deployment features Euler’s Storm LR and TURBO EV 1000 models, targeting a total of 1,000 electric cargo vehicles by 2028.

Vani Rikhy Mehra, VP – Sales, Euler Motors, said, “Our collaboration with Green Drive Mobility marks an important step in expanding the role of electric commercial vehicles in India’s logistics ecosystem. Green Drive Mobility is one of the country’s most respected multi-stack EV fleet operators, and we are pleased to support their growth journey with Euler’s purpose-built electric cargo vehicles. Their disciplined approach to fleet expansion and their diverse enterprise customer base align closely with Euler’s commitment to building products and a service ecosystem that enable fleet operators to transition to electric with confidence – improving uptime, lowering operating costs, and reducing emissions at scale.”

Sagar Subramani, COO, Green Drive Mobility, added, “Our collaboration with Euler Motors reinforces our strategy of building a reliable, scalable, and technology-led electric logistics platform powered by the best vehicles from leading OEMs. Euler’s products bring strong payload performance and proven reliability, and their API-led approach fits seamlessly into our operations. As demand for sustainable logistics continues to grow across sectors, this collaboration will help us deliver consistent uptime and operational efficiency to our enterprise customers, while accelerating the shift to zero-emission mobility across India.”

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Bengaluru-based electric two-wheeler maker Simple Energy is set to unveil its first family e-scooter on 2 September 2026, entering the country's mass-market segment.

The mass-market EV is set to follow the Simple One and the Simple Ultra models.

Simple Energy states that the in-house developed new model is part of its robust R&D capabilities spanning proprietary software, technologies and advanced engineering solutions.

The company is said to be the first Indian OEM to commercially manufacture heavy rare-earth-free electric motors.

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Billion Electric Mobility has announced a partnership with J K Cement to deploy over 150 heavy-duty electric trucks during the financial year. The project has commenced with the deployment of 20 electric trucks from J K Cement's Muddapur plant in Karnataka, transporting cement to stockyards in Karnataka, Maharashtra and Goa.

At present, Billion Electric provides an electric freight platform that includes vehicles, charging infrastructure, fleet operations and route management. ChargeZone's charging network supports operations across corridors in Karnataka, Maharashtra and Goa, with locations including Nipani, Satara, Pune, Karad, Ratnagiri, Sindhudurg, Goa, Hubli and Davanagere.

Sanjeev Kulkarni, CEO, Billion Electric Mobility, said, "The decarbonisation of India's freight sector will be driven by enterprises that are willing to lead from the front. J K Cement's commitment demonstrates that heavy-duty electric mobility is no longer a future aspiration but a commercially viable reality. Through Billion Electric's integrated eMaaS platform, supported by ChargeZone's expanding high-speed charging network, we are enabling businesses to transition to electric freight with confidence while building the infrastructure backbone needed to scale zero-emission logistics across the country."

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