Bengaluru-based Ather Energy is charging into the public market with an INR 29.81 billion initial public offering (IPO), marking a pivotal moment in the evolution of India’s electric mobility space. The IPO, which opens for public bidding on April 28 and closes on April 30, reflects growing confidence in India’s electric vehicle (EV) market, even as global trade dynamics remain uncertain.
Priced between INR 304 and INR 321 per equity share, Ather’s offering consists of a fresh issue worth INR 26.26 billion and an Offer for Sale (OFS) of approximately INR 3.55 billion. Early stakeholders offloading shares include co-founders Tarun Mehta and Swapnil Jain, as well as prominent institutional investors such as Caladium Investment, National Investment and Infrastructure Fund II and Hero MotoCorp-backed venture arms.

A Strategic Leap 
Founded in 2013, Ather Energy has built a reputation for innovation and quality in the Indian two-wheeler segment. Best known for its flagship 450X electric scooter and the recently launched family-oriented Rizta, Ather has maintained a premium positioning in a price-sensitive market, a feat achieved through a blend of robust design, cutting-edge tech and consistent consumer engagement.
Now, as the company seeks to raise capital for the next leg of its journey, the strategic intent behind the IPO is clear. Proceeds from the fresh issue will be used to ramp up manufacturing capacity, enhance the product portfolio, pare down debt and invest in corporate infrastructure. This expansion is crucial for Ather to retain its competitive edge against deep-pocketed rivals, including legacy automakers and well-funded start-ups.

Driving Growth
At a recent press conference, Chief Executive Officer Tarun Mehta struck an optimistic note on the state of India’s EV ecosystem. “While the entire tariff situation is open, in our opinion, the Indian consumer story, specifically the EV adoption story, remains unchallenged because it’s driven by very secular truths,” he said.
Mehta highlighted three primary factors underpinning the surge in electric two-wheeler adoption including a significantly lower total cost of ownership, greater ease of use and long-term structural shifts favouring clean mobility. These drivers provide insulation against short-term geopolitical disruptions and policy volatility.
That confidence appears to be resonating with both retail and institutional investors with many market watchers calling the IPO a barometer of the Indian EV market’s maturity.

IPO Mechanics and Market Positioning
The offering is being made under Regulation 6(2) of the SEBI ICDR Regulations via a 100 percent book-building process with shares set to list on both the BSE and the NSE. Anchor investor bidding opens on April 25, ahead of the general subscription window.
 

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VIDA, the electric mobility brand powered by Hero MotoCorp, has unveiled the DIRT.E K3 6DAYS Limited Edition at the 100th FIM International Six Days Enduro in Grândola, Portugal.

The release marks the first collaboration between an Indian electric vehicle manufacturer and the event as an official partner of the Fédération Internationale de Motocyclisme.

The model is limited to 100 units, with each unit assigned a number corresponding to an edition of the event. The electric two-wheeler features Portuguese flag-inspired green and red livery, race competition typography and official 6DAYS branding.

First introduced in December 2025, the DIRT.E K3 is an electric off-road vehicle designed for youth riders. It incorporates a modular frame that adjusts without tools at three points, allowing handlebar height, footrest positioning, and seat height to be adjusted as the rider grows.

The DIRT.E K3 comes with a removable 360 Wh lithium-ion battery with a three-hour full charge cycle, three software-managed speed modes reaching up to 24 kmph via thumb throttle, a magnetic power cut-off kill switch and a 60 mm rear disc brake system.

Kausalya Nandakumar, CBO of the Emerging Mobility Business Unit, Hero MotoCorp, said, "Being part of the historic 100th edition of FIM ISDE is a proud milestone for VIDA and an opportunity to showcase how electric innovation can shape the future of off-road riding. The VIDA DIRT.E K3 brings together the spirit of motorsport with forward-looking technology, building on the recognition it received at CES 2026 and the Red Dot Design Award. With our Portuguese- inspired 6DAYS® Limited Edition, we are celebrating the legacy of this iconic event while bringing a fresh perspective to electric off-road mobility. At VIDA, we believe innovation should go hand in hand with a safe, engaging, and empowering riding experience for young riders."

Fabio Muner, Marketing and Digital Director, FIM, said, "On behalf of the FIM, I would like to sincerely thank Hero MotoCorp for its active participation in the 100th Edition of the FIM 6DAYS®. Thanks to the DIRT.E K3 6DAYS® Limited Edition bike, young riders have the chance to experience first-hand the beauty of motorcycling and enduro, an opportunity that is essential for building the future of our sport. The fact that these vehicles will be available on the market is a further great achievement for the FIM 6DAYS®. It is another example of how this historic FIM World Championship continues to widen its borders year after year, opening its doors to new generations and new ways of riding. Thank you, VIDA for sharing this vision with us."

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Epsilon CAM, one of the leading battery cathode active material manufacturers, and cell technology firm C4V have signed a Letter of Intent (LoI) to evaluate and qualify lithium iron phosphate and bio-mineralised lithium mixed metal phosphate cathode active materials.

The agreement establishes a framework to evaluate Epsilon CAM's cathode materials for cell-level integration across C4V's battery platforms and North American manufacturing programs, including those operated by sister company Near Prime Technologies.

As per the arrangement, Epsilon CAM will provide material samples and engineering data for testing, including electrochemical performance validation, cycle-life evaluation and process compatibility assessments. Subject to technical qualification and definitive contracts, the firms plan to explore multi-year material supply arrangements and technology integrations.

The evaluation will assess supply-chain sourcing for critical raw material inputs, including lithium, manganese and phosphorus, to align with North American content requirements.

Epsilon CAM is advancing plans for a 20,000-tonne-per-annum cathode active materials plant in India by 2028, positioning its production as a non-foreign-entity-of-concern source for global cell manufacturers.

Vikram Handa, MD, Epsilon CAM, said, "This LoI brings together complementary capabilities across cathode materials, cell technology and manufacturing. Our focus is to demonstrate material performance at the cell level and to work with C4V toward scalable, high-quality LFP and LMFP solutions that address the evolving needs of battery manufacturers and automotive customers."

Dr. Shailesh Upreti, CEO, C4V, said, "Epsilon is helping address one of the most important gaps in the U.S. battery supply chain: reliable access to scalable, ex-China phosphate cathode active materials. C4V is currently evaluating Epsilon’s materials through our Digital DNA qualification process for potential use across C4V cell platforms and U.S. manufacturing programs at Near Prime. Successful qualifications would create an important pathway connecting advanced cathode materials with C4V battery technology and domestic cell manufacturing."

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JSW MG Motor India, one of the leading passenger vehicle manufacturers, has launched the MG Windsor INDULGE Edition at INR 1.79 million ex-showroom.

The MG Windsor INDULGE Edition features a dual-tone exterior with a Shadow Gold body finish paired with a black roof, black exterior mirror housings, 18-inch black alloy wheels and edition badges on the C-pillar.

The interior adopts a tan and black upholstery scheme, embroidered headrests, and a rear-seat entertainment display screen supplied as standard equipment, alongside rear cabin accessories including themed cushions and window sunshades. The EV retains its 38 kWh battery pack delivering 100 kW of power and 200 Nm of torque, with a certified driving range of 332 kilometres per charge.

Vinay Raina, Chief Commercial Officer at JSW MG Motor India, said, "The MG Windsor is an important product not only for us but for the EV segment, as it has encouraged many fence-sitters to embrace electric mobility. Reaching over 80,000 families in just 24 months is a remarkable milestone and a testament to the value the Windsor delivers to customers. Building on this success, the INDULGE Edition introduces exclusive enhancements and an elevated cabin experience, offering customers a more premium and personalised expression of the Windsor lifestyle. It reflects our commitment to continuously evolving the product in line with changing customer preferences while retaining the qualities that have made the Windsor a preferred choice in the EV segment."

The SUV retains its structural layout, including rear seatbacks capable of reclining up to 135 degrees and a 15.6-inch central infotainment touchscreen, as JSW MG Motor expands its electric vehicle lineup across domestic retail networks.

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Flying Flea, the electric mobility brand from Royal Enfield, has expanded its retail network in India by launching operations in Hyderabad. Following its initial rollout in Bengaluru, where registered vehicles have accumulated over 100,000 kilometres, Hyderabad becomes the second Indian market for the brand.

The expansion includes four touchpoints across Hyderabad, comprising one company-owned store in Erragadda and three dealer partner locations operated by Taurus Motors in Vanasthalipuram, Bolt Motorcycles in Hi-Tech City and SVR Motors in Kondapur. The network utilises a hub-and-spoke operational structure, designating the Erragadda facility for technical support while the partner locations handle routine service and sales operations.

The brand's initial offering, the Flying Flea C6 electric motorcycle, is priced at INR 279,000 ex-showroom or INR 199,000 under a Battery-as-a-Service model. The vehicle is offered in three colour options: Storm Black, Flea Green, and Parachute White, with roadside assistance provided across retail channels.

The retail launch in Hyderabad follows Flying Flea's international expansion into European and UK markets, including retail locations in Paris, Barcelona, Berlin, Rome and London.

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