There are about 51 electric three-wheeler manufacturers in India as per the data of the Ministry of Corporate Affairs. Of this a good number of companies could be termed as startups. They are young and dynamic. They are technologically very well oriented and belong to the 400 startups that are estimated to be currently operating the auto sector. 

Perhaps the most vibrant and diverse with a unique mix of entrepreneurs and technologists as part of the core team, the electric three-wheeler manufacturers seem better poised to grow because of their ability to understand and address the various segments on the passenger side as well as the cargo side. 

There’s competition from the unorganised sector, the products of which – mainly catering to last mile passenger segments – are found in many cities of North India such as Amritsar and old parts of Delhi. 

To add excitement to an already happening category in the Indian automotive market, US-based Biliti Electric Inc (Biliti) will conduct ‘ground breaking’ ceremony for its electric three-wheeler plant on the road that connects Hyderabad and Zaheerabad on 05 October 2023. 

A young company that was founded in 2021 in California, Biliti is a growing global mobility player guided by a clear mission to provide smart, efficient and affordable electric mobility solutions, as per the description on its website. 

Buoyed by the rising preference for electric vehicles and the way they seem poised to shape urban mobility and the cities of tomorrow, the American company engaged in the development of future-proof technologies will produce 240,000 units every year, according to sources aware of the development. The current plan is to make electric three-wheelers, they add.  

Stating that the plant would be the world’s largest of its kind, the sources mention that the investment towards it is roughly USD 150 million. The ‘ground-breaking ceremony’ will be done at the hands of the Telangana Chief Minister K C Rao in the presence of government officials and members of the senior management of the company, the sources inform.  

While the Biliti factory in Telangana is expected to provide employment to 3,000 people, it is also indicative of how the manufacturers are finding it worth making electric three-wheelers rather than electric two-wheelers or electric four-wheelers. The target audience or buyer/operator of a three-wheeler is grounded and knowledge enough to understand that suits his application needs in terms of the TCO, mentioned an industry observer. IT is therefore that companies like Omega Seiki, Euler and Altigreen has chosen to build electric three-wheeler over other types of electric vehicles, he added. 

The B2B nature of electric three-wheeler business is perhaps the reason why so many unorganised players are a part of it, albeit at a different level. Many of them are job shops with far less investment than the startups. 

The legacy players in the electric three-wheeler market and figuring in the list of SIAM (Society of Indian Automotive Manufacturers) are of the deep pocket variety. Those such as Bajaj Auto Ltd, Mahindra Electric (an arm of Mahindra & Mahindra) and TVS Motor Company are well diversified and technologically well entrenched. They are also well entrenched in areas like supply chain, manufacturing infrastructure and abilities, etc. 

If the lower entry barrier in the EV space has attracted new and young players in the three-wheeler category, the legacy players are fast closing the gap. It is somewhat like what is happening in the electric two-wheeler space, the industry observer mentioned. He drew attention to how white spaces or segment gaps in this space are also being plugged. 

Manufacturers like Tata Motors and Ashok Leyland are offering electric four-wheel light trucks to change the dynamics of the electric three-wheeler market the way it happened with the launch of the Tata Ace in 2005, he explained. 

The competition is turning complex and it is essential therefore that electric three-wheeler manufacturers up the ante by employing more advanced technology; by offering superior TCO than their vehicles currently offer and give more bang for the money that the buyer is ready to pay them. 

Among the young electric three-wheeler manufacturers, the likes of Altigreen, E-Trio, Omega Seiki and Euler Motors seem to be better placed to sustain and grow despite the competition from legacy players. The game seems to be about who offers the best TCO with the aid of technology. Incentives don’t seem to be a helping only to a point after looking at how the FAME Phase II policy was restructured for electric two-wheelers a few months ago. 

The Government is keen to make electric vehicles in the country grow but does not seem to be in favour of much incentivisation like China did to make its EV industry rise. The PLI scheme for batteries is a welcome initiative though. 

The effect of restructuring the subsidy for electric two-wheelers is not hidden. Their sales over the last few months have very well indicated it. The effect may be temporary, the fact is the Indian vehicle buyer is highly cost conscious. 

The TCO factor matters most in the case of electric three-wheelers therefore. It is either the deal maker or deal breaker. To ensure a superior TCO is absolutely necessary. A lot of homework in this direction is yet to done.  

The beauty is that some of the young and dynamic players have already acknowledged this and are silently working in that direction. They are leveraging the advantage of lower break even. The legacy players are well versed with the superior TCO factor and working in that direction too. The gap is expected to close between the legacy players and the young and newer players sooner than later. Such a development is already visible in the case of electric two-wheelers. 

While technology, engineering, manufacturing, quality, durability, pricing, supply chain management and value chain management are some of the factors that will play a key role in shaping the future of electric three-wheelers, a prominent factor will be how co-operations work and are nurtured. 

Co-operations will be extremely important for electric three-wheelers to succeed in a competitive market place where there is the pressure to reach the market early, stay exciting, frugal and technologically intensive. 

While even the young electric three-wheeler companies have figured the art of sustenance and growth besides acquiring the necessary resources, engaging skilled manpower, supply chain partners and expanding their reach in the market, regulatory and technology changes will remain a constant. 

The Government, it is clear, is looking at the EV industry to reduce tailpipe emissions. With companies such as BYD, Avatr and Changan of China set to flood the European markets with electric cars that are on par with what some of the best-known electric vehicle manufacturers like Tesla can offer at a price that is significantly lower, the unique status of the Indian EV market as the world’s largest micro mobility market in the making has the electric three-wheeler market in good stead.  

The definition of electric micro mobility is defined as vehicles weighing less than 2.5-tonne. Most of the electric three-wheelers as the contributor to Indian EV market’s growth as the world’s largest micro mobility market are well defined in the last mile delivery segment as e-commerce players among others exert to reduce their carbon footprint. The excitement lies is what lays beyond the application areas that have already been addressed. 

The semi-urban and rural markets are the ones that electric three-wheelers will next go to it looks like. As they do, yet another phase of strong growth and excitement will be unleashed.

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Vida, the electric two-wheeler brand of Hero MotoCorp, aims to disrupt the electric two-wheeler segment with the introduction of a subscription-based Battery-as-a-Service (BaaS) model. This move is expected to make electric mobility more affordable, with the fine details set to be announced on 1 July 2025.

The company shared that in addition to a flexible ‘pay-as-you-go’ ownership model, the BaaS subscription solution will significantly reduce the upfront ownership cost, making EVs more affordable and accessible to a wider customer base. Customers will be able to get separate finance options for the scooter chassis and battery, reducing significant upfront capital expenditure into manageable monthly payments.

Under the new business model, Vida customers will have greater flexibility for their monthly payments, along with access to over 3,600 fast-charging stations and more than 500 service points in over 100 cities.

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Bengaluru-based electric vehicle startup Oben Electric has raised an additional INR 500 million in May 2025 through an extended Series A funding round led by existing investors Helios Holdings, Sharda family office, Kay family and other new and existing investors.

With this, the company has raised INR 1 billion in Series A and overall INR 2 billion in funding. The funding will be used towards expanding the company’s dealership presence to over 150 showrooms in more than 50 cities this fiscal, accelerating development of its 'O100' affordable e-motorcycle platform and scaling up its manufacturing operations.

Sandesh from Sharda family office, said, “Oben Electric had the right technology, product market fit and growth indicators. They are operating in an untapped large market opportunity with multi-fold revenue growth QoQ, the feedback of the electric motorcycle was great and their vertical integration of critical EV components, including LFP battery, motor and vehicle control unit is a key differentiator. We were also impressed by the maturity of the founders which is required to build such a large & complex business and believe that they would be successful in building the first global electric motorcycle brand from India.”

At present, Oben Electric already has 37 retail outlets across 26 cities in 13 states, entering key markets like Punjab, Gujarat, Madhya Pradesh, Telangana, Uttar Pradesh, Chhattisgarh and Odisha.

Madhumita Agrawal, Founder & CEO, Oben Electric, said, “The extended Series A funding is a strong vote of confidence from our investors and comes at a time when our momentum is accelerating nationwide. We’re expanding not just our retail footprint but also our innovation roadmap with platforms like O100 that aim to democratise electric motorcycles for the mass market. Backed by full vertical integration and a resilient supply chain, this funding prepares us for a new phase of scale, impact, and growth opportunities.”

The EV start-up claims to be an R&D-led, vertically integrated company, designing and manufacturing not just e-motorcycles but also all critical components, including batteries, motors, vehicle control units and home fast chargers. It currently has over 500 member team, 100,000-units-per-year manufacturing facility in Jigani, Bengaluru, over 150 vendors. It tests its e-motorcycles over 200 performance parameters and is supported by more than 68,000 public charging stations and over 10 ecosystem partners for insurance, financing and roadside assistance.

The Oben Rorr e-motorcycle line-up starts at INR 99,999 for the Oben Rorr EZ, which can go from zero to 40 kmph in 3.3 seconds, top speed of 95 kmph and a range of up to 175 km (IDC) across three battery variant. On the other hand, the Oben Rorr, its flagship product is designed for high performance. Both EVs are powered by high performance LFP (Lithium Iron Phosphate) battery technology.

Going forward, the EV maker aims to further raise USD 30 million in Series B in CY2025 to expand its presence globally.

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Bajaj Auto, the world's leading two and three-wheeler manufacturer, today announced the launch of the Chetak 3001, an advanced iteration of its popular Chetak 2903 electric scooter at INR 99,990. Built on the same cutting-edge EV platform as the highly successful Chetak 35 Series, the new Chetak 3001 boasts floorboard-mounted 3.0 kWh batteries, promising an enhanced riding experience with improved stability, increased storage and extended range.

Designed for Real Life: Key Innovations

The Chetak 3001 introduces several significant upgrades aimed at the everyday Indian rider:

• New Floorboard Battery Architecture: This design offers superior stability, more foot room and a lower centre of gravity for a more comfortable and mature ride.
• Class-Leading 127 KM Range: Certified for extensive distances, making it ideal for daily commutes and weekend excursions.
• Massive 35L Boot Space: Ample storage for essentials, from helmets to shopping bags.
• Rapid Charging: A 750W charger enables zero to 80 percent charge in just 3 hours 50 minutes, positioning it among the fastest in its category.

The Chetak 3001 integrates optional TecPac Features for a smarter ride, including call accept/reject, music control, Guide Me Home lights, Hill Hold Assist, reverse light and auto-flashing stop lamp.

True to Bajaj's legacy, the Chetak 3001 is engineered for durability and the diverse Indian conditions:

• Solid Steel Metal Body: The only metal-bodied EV in its class, ensuring robustness.
• IP67 Rated Water Resistance: Providing protection against monsoon rains and splashes.
• Trusted Heritage: Manufactured by Bajaj Auto, backed by a legacy of quality and a vast network of over 3,800 service centres across India.

Eric Vas, President, Urbanite Business Unit, Bajaj Auto, said, "Chetak 3001 sets the benchmark for mass adoption of electric scooters. Built on the next-generation platform, it delivers the range and performance that Indian scooter riders demand – distraction-free riding with the peace of mind of assured reliability and service. The Chetak 3001 is the everyday electric scooter to make petrol scooters redundant; its bigger, stronger and fully Lifeproof at an ex-showroom price of INR 99,990."

Riding on a wave of innovation, Bajaj's Chetak series concluded Q4 FY2025 Q4 as India's top-selling electric scooter. The 35 Series, spearheaded by models like the 3501 and 3502, has already redefined the EV landscape. The Chetak 3001 is set to continue this momentum, embodying a blend of advanced technology and the brand's enduring heritage.

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Bengaluru-based electric vehicle manufacturer Ultraviolette Automotive has made a striking statement today with the European launch of its flagship performance motorcycles, the F77 Mach 2 and F77 SuperStreet, at a special event held in front of the Eiffel Tower. This move into the French market, following a successful debut in Germany, underscores Ultraviolette's ambitious drive to become a significant global player in the electric vehicle segment. With this the EV maker has established its presence in 10 European countries such as Germany, France, UK, Ireland, Austria, Italy, Switzerland, Belgium, Netherlands and Luxembourg.

The F77 Mach 2 boasts a race-bred design, promising a dynamic and aggressive ride, while the F77 SuperStreet offers a more upright posture and refined ergonomics, prioritizing rider comfort without sacrificing performance.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, “The launch of the F77 in Germany, France, the UK and other European countries is a defining moment for Ultraviolette and a landmark achievement for India’s automobile landscape. This launch signifies Ultraviolette’s entry into Europe’s most influential two-wheeler markets and underlines our intent to be a global force in the electric mobility revolution. As an Indian company, we are proud to bring futuristic design and cutting-edge technology to the world. This is a moment of global recognition for the talent and capability within India’s engineering and manufacturing ecosystem. Through our strategic distributor partnerships, we are not only expanding into Europe but also delivering a world-class ownership experience that reflects the best of what India has to offer.”

Both F77 models are capable of accelerating from 0 to 60 kmph in a mere 2.8 seconds. Powered by a 10.3 kWh battery pack, they deliver a peak power output of 30 kW and a staggering 100 Nm of torque, enabling swift acceleration and agile handling with a top speed of 155 km/h. These advanced motorcycles are equipped with Ultraviolette’s proprietary artificial intelligence system, Violette A.I., and industry-leading switchable Dual-Channel ABS developed by Bosch. Further enhancing the riding experience are features like 10 levels of Regenerative Braking, 4 levels of Traction Control and Dynamic Stability Control.

Niraj Rajmohan, CTO & Co-founder of Ultraviolette, added “This isn’t just the introduction of motorcycles into new markets, it’s the global unveiling of years of relentless research, engineering, and innovation, born in India. We set out with a bold ambition to build the most advanced electric motorcycle in the world. Today, we are delivering that vision to international customers. The F77 is the result of deep in-house R&D, rigorous testing, and an unwavering commitment to pushing the boundaries of performance, innovation, safety, and design. For India, this milestone represents not just our ability to participate in the global EV transition, but to lead it with technology that competes at the highest level."

To celebrate the European launch, Ultraviolette is offering a special introductory price for all pre-bookings made up to 31 July 31 2025. The F77 Mach 2 will be available starting at EUR 8,990 (regular price: EUR 9,990), and the F77 SuperStreet will be priced from EUR 9,290 (regular price: EUR 10,390).

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