“Rural India is the real India,” this statement holds a profound truth. While urban centres may dominate the narrative of progress and development, it is in rural India where the heart and soul of the nation reside. But for any country to progress, connectivity with rural regions, especially the last mile connectivity is an absolute must. And electric vehicles are driving India’s last mile connectivity and contributing to the nation’s economic growth.

There is no debate that EVs offer a viable alternative, bringing numerous benefits such as reduced emissions, lower operational costs, and improved energy efficiency. Through this article I would like to highlight six critical factors which will contribute to EVs becoming the driving force in India’s last mile connectivity. 

Cost of Ownership- a strong ruling factor:

One significant advantage of EVs is their lower cost of ownership compared to traditional internal combustion engine (ICE) vehicles. While the initial purchase price of EVs may be higher, the operational and maintenance costs are considerably lower. EVs have fewer moving parts and require less frequent servicing, resulting in reduced maintenance expenses. Moreover, the cost of charging an EV is substantially lower than the price of fossil fuels, contributing to long-term savings. As EV technology continues to advance, economies of scale and improved battery technology are expected to further drive down the cost of ownership, making EVs an attractive choice for last mile connectivity in India.

The world of E-commerce- Driving EV adoption in full scale:

It is estimated that the B2C e-commerce market in India is expected to reach $ 107.3 billion in 2023.  The exponential growth of e-commerce in India has heightened the demand for efficient last mile connectivity solutions. With the surge in online shopping, delivery vehicles have become a ubiquitous presence in urban areas. Recognizing the need for sustainable transportation options, e-commerce companies are increasingly adopting EVs for their logistics operations. This trend not only promotes eco-friendly practices but also contributes to the wider adoption of EVs by raising awareness and creating a market for electric commercial vehicles. The symbiotic relationship between e-commerce and EVs presents a significant opportunity to accelerate the transition to clean and efficient mobility in India.

Government Policies – Creating impactful solutions:

The Indian government has been instrumental in driving the adoption of EVs through various policy measures. Since 2011 when the GOI formed the National Council for Electric Mobility who was tasked to make recommendations to promote e-mobility & manufacturing of EVs, initiatives such as FAMEscheme provide financial incentives and subsidies to both manufacturers and consumers, making EVs more affordable. The government has also implemented ambitious targets for EV adoption and aims to electrify a significant portion of the public transportation system. Additionally, favourable policies, such as exemption from certain taxes and tolls, encourage individuals and organizations to embrace EVs.

OEM Impact on EV ecosystem- a critical role:

Original Equipment Manufacturers (OEMs) play a pivotal role in shaping the EV ecosystem in India. Several automotive companies have entered the EV market, offering a diverse range of electric vehicles to cater to different segments and requirements. OEMs are investing in research and development to improve battery technology, enhance vehicle performance, and extend the driving range. Furthermore, collaborations with battery manufacturers and charging infrastructure providers are essential to ensure seamless integration and sustainable growth of the EV ecosystem. The competitive landscape is driving innovation, affordability, and improved consumer choices, further bolstering India's last mile connectivity through EVs.

Public & Private sector collaborations- a symbiotic relationship:

The metro rail connectivity is considered to be one of the finest examples of a healthy PPP project in India. In the same lines, the successful transition to electric mobility requires collaborations between the public and private sectors. Public entities, such as municipal corporations and transportation authorities, can facilitate the deployment of EV charging infrastructure and provide incentives for fleet electrification. Partnerships between EV manufacturers, utility companies, and charging infrastructure providers are vital to establishing a robust charging network across the country. Furthermore, knowledge-sharing platforms, industry associations, and research institutions can foster collaboration and exchange best practices to overcome challenges and expedite EV adoption.

Tracking and Analysis of EV Adoption – the role of data:

To ensure the successful implementation of EVs in India's last mile connectivity, tracking and analysis of EV adoption are crucial. Data-driven insights on charging patterns, driving habits, and infrastructure requirements enable stakeholders to make informed decisions and identify barriers and opportunities, refine policies, and allocate resources effectively. Real-time monitoring of charging stations and vehicle performance ensures reliable operation and user satisfaction. Additionally, comprehensive analysis can facilitate targeted interventions, such as incentives for specific regions or sectors, and inform future infrastructure planning. Continuous tracking and analysis contribute to an efficient and optimized EV ecosystem.

A region's mobility is influenced by three key factors: people, infrastructure, and sustainability. These elements determine how well transportation functions within the city. Understanding the needs and behaviors of residents is crucial in designing effective transportation systems, because this in turn will impact the economic development of the region. Infrastructure, including roads, public transit, and pedestrian walkways, plays a vital role in facilitating smooth movement. Importantly, prioritizing sustainable options like electric vehicles and promoting active transportation helps create a greener and more efficient urban environment, with focus on last mile connectivity. 

JSW MG Motor India is set to expand its EV portfolio with the MG Windsor Pro, which is set to be introduced on 6 May 2025.

The MG Windsor Pro is expected to offer a higher range, more features, improved safety and minor design tweaks. While technical details are yet to be released, it is safe to understand that the company is looking to further drive sales of its popular EV, targeting a new set of customers.

Launched on 11 September 2024, the company positioned the Windsor as a CUV (crossover utility vehicle) and the most comfortable EV in its segment.

The Windsor EV has already surpassed 20,000 units sales since launch, and has been the highest selling electric passenger vehicle for the last several months in a row.

Gujarat-headquartered electric vehicle maker Wardwizard Innovations & Mobility, the maker of ‘Joy e-bike’ and ‘Joy e-rik’ brand, has reported a consolidated net profit of INR 63.6 million for FY2025, maintaining profitability for the fifth consecutive year despite industry headwinds and a 5.1 percent drop in annual revenue.

The company’s total consolidated revenue stood at INR 3.04 billion, down from INR 3.2 billion last year. However, EBITDA rose 13.9 percent YoY to INR 3.6 billion, and EBITDA margins improved by 222 basis points to 12.11 percent, reflecting strong cost discipline and operational efficiency.

Despite a 52.7 percent YoY dip in PAT, largely due to a high base in FY2024, Wardwizard remained in the black – underscoring resilience amid a challenging EV market environment.

Yatin Sanjay Gupte, Chairman & MD, Wardwizard Innovations & Mobility, said, “While annual revenues saw a slight decline, EBITDA rose 14 percent YoY. Our profitable performance, sustained for five consecutive years, sets us apart and reinforces the strength of our strategy.”

In Q4 FY25 (Jan–Mar 2025), the company recorded a 62.2 percent YoY rise in PAT to INR 64.5 million, with EBITDA nearly doubling to INR 1.8 billion. PAT margins for the quarter expanded to 5.91 percent, and EBITDA margins reached 17.26 percent, reflecting improved product mix and cost optimisation.

During the last fiscal, the company deployed over 400 electric two-wheelers across major cities like Kolkata, Pune, and Ahmedabad as well as the launch of L5 electric rickshaws in Maharashtra. Ongoing partnerships and a USD 1.29 billion EV initiative in the Philippines are expected to drive future growth.

“With continued innovation and targeted execution, we are building a stronger foundation for long-term growth,” Gupte added.

OPG Mobility (formerly Okaya EV) has appointed Ajay Dhiman as the new President – Chief Operating Officer (COO) and Chief Technology Officer (CTO) to lead its electric vehicle and EV components business.

In this strategic leadership role, Dhiman will be responsible for operations and technology functions spanning manufacturing, R&D, product development, quality, sourcing, supply chain and business strategy.

He joins OPG Mobility with over 20 years of experience in the automotive and EV sectors. He previously served as Senior Vice-President at Revolt Motors, where he is said to play a key role across CXO-level functions and was instrumental in accelerating product development and delivering high-quality electric mobility solutions. His career includes leadership stints at Honda, Renault-Nissan, Subros and Sonalika Group, contributing across two-wheeler, three-wheeler, and four-wheeler segments.

Anshul Gupta, Managing Director, OPG Mobility, said, “We are delighted to have Ajay Dhiman join our leadership team at a pivotal moment in OPG Mobility's journey. As we step up our presence in the EV ecosystem, Ajay’s deep experience in product development and operations will be invaluable in scaling our EV and components business. His thorough knowledge of both legacy systems and new mobility technologies will drive value, innovation, and faster execution across our transformation journey.”

Ajay Dhiman, added, “It’s an honour to join OPG Mobility at such a transformative time. The brand’s vision of delivering inclusive and innovative electric mobility solutions aligns strongly with my passion for engineering excellence, innovative products and future-focused manufacturing. I look forward to working closely with the leadership and teams to strengthen our product pipeline, accelerate product innovation, strengthen our technological edge, enhance operational excellence, and scale solutions that support India’s evolving mobility needs. We aim to position OPG Mobility as a frontrunner in shaping India’s electric mobility revolution.”

The Maharashtra government has given rolled out the Electric Vehicle Policy 2025 for a period of five years (till 2030) with an estimated outlay of INR 19.93 billion.

The forward-looking policy aims to not only incentivise purchase of electric vehicles, but also aims to boost adoption and real-world usage.

As per the policy, certain EVs plying on highways will be given a toll waiver, EV charging infrastructure strengthened with an ambition have charging facilities every 25km on the national highways.

Electric two-wheelers, three-wheelers, private four-wheelers, state transport corporation buses, private buses and transport undertaking under civic bodies will get concession of 10 percent on purchase of an EV on the original cost. For goods carrying three-wheelers, four-wheelers and electric tractors will be eligible to a concession of 15 percent.

The government has also waived off registration fee on EVs. Lastly, electric four-wheelers and buses will also get toll exemption on Mumbai-Pune Expressway, Atal Setu, Samruddhi Mahamarg, along with 50 percent concession on state and other national highways.

Devendra Fadnavis, Chief Minister of Maharashtra, said, "The state government has approved a new Electric Vehicle (EV) policy, under which passenger EVs will be given subsidies. EV manufacturing and their use should increase in the state."