EV Adoption In Tier 2 And Tier 3 Cities Grows

EV Adoption In Tier 2 And Tier 3 Cities Grows

It is early afternoon as the Shatabdi train rolls into Amritsar from Delhi. An army of electric passenger three-wheelers greet the travellers as they come out the station and head to their respective destination. The other choice the travellers who have walked out of the station is the bigger diesel autorickshaws. Ironically, the diesel autorickshaws that can seat more passengers have been slowly making space for the electric three-wheelers because the latter are starting to make a more viable business case.  

First is the ability of many to beat the higher entry barrier of diesel autorickshaws in terms of the acquisition price. The second is the running cost of a diesel rickshaws per day, which is more than that of an electric passenger three-wheeler. Third is the lower maintenance of an electric three-wheeler as compared to the that a diesel autorickshaw. Petrol or CNG autorickshaws are still not preferred in many Tier 2 and Tier 3 cities for reasons that are more on the side of perception than actual. The CNG autorickshaws especially have been known for their unreliable operation when the respective technology was just getting off the ground in the country.  

Interestingly, the tiny streets and bylanes of Amritsar make a case for the seemingly punny electric passenger three-wheelers over their wider and mightier looking counterparts with IC engines. This is not just the case with Amritsar, which is one of the bigger cities in India, but with many other cities – smaller Tier 3 cities were earning potential and purchasing power is less. The electric passenger three-wheelers and electric cargo three-wheelers finding higher acceptance in smaller cities as they beat the conventional auto rickshaws in operating costs per day and per month, it should not come as a surprise that that electric vehicles have been witnessing a strong growth. The basis of operating costs per day and per month is driving a shift towards electric and hybrid vehicles in both the commercial and personal domain. In the personal vehicle domain, it is the electric two-wheelers that are leading the charge.  

In 2022, they witnessed strong growth in India in particular – to the tune of a threefold sales increase almost. The official data for 2022 shows that Indians bought 27.8 billion EVs since January 2023 at an average of more than 90,000 EVs per month. Amit Bhatt, Managing Director for India, International Council of Clean Transportation (ICCT), expressed, “Smaller cities have the potential to become strong drivers of India's clean energy revolution. The adoption of EVs in these cities can reduce their carbon footprint and contribute to the ongoing nationwide efforts to combat air pollution and climate change. Transitioning to EVs in Tier-2 and Tier-3 cities will also help in lessening India’s dependence on fossil fuels, cutting down on import bills, and reducing air pollution. This shift will create a self-reliant and sustainable energy ecosystem that will contribute significantly to the country's economic growth.”  

“The adoption of EVs in smaller cities will create new business opportunities and job opportunities in sectors such as manufacturing, supply chain, and charging infrastructure. This, in turn, will drive the economic growth and development of these regions. Wide-scale participation of Tier-2 and Tier-3 cities in India’s EV transition will help greatly in creating a greener nation. To ensure that this happens, it is essential to address challenges such as the lack of charging infrastructure; the need for greater awareness among consumers; and the need to develop local supply chains and manufacturing capabilities for EVs,” he added. 

Sharif Qamar, Associate Director and Area Convenor, Transport and Urban Governance Division, The Energy and Resources Institute (TERI), reckoned, there are seven areas of focus for accelerating adoption of EVs across different geographies – institutional and policy readiness; infrastructure readiness; technology readiness; economic readiness; social readiness; environmental readiness; and innovation readiness.
“It is an incredibly steep technology curve that the industry has traversed in the past 6-7 years. This has enhanced the comfort, trust, and reliability of the EV ecosystem in the eyes of consumers, for all vehicle segments – three-wheelers, four-wheelers, buses, and small commercial vehicles – albeit at different levels. As the penetration of renewable energy in the power grid increases, the efficacy of EV technology in dealing with well-to-wheel emissions will be higher and its contribution to climate goals greater,” he explained.  

As per the official estimates by ICCT, an ambitious vehicle electrification pathway – under which EVs could reach 95 percent of all new vehicle sales by 2040 – can help in reducing tailpipe emissions by 18-50 percent, depending on the pollutant. Other than the factor of operating costs, the rise in EVs in India is also influenced by central government incentives and policies, including the Faster Adoption and Manufacturing of (Hybrid &) Electric Vehicles scheme, state-level EV policies, declining costs of EV batteries, technology advancements and growing investments by domestic and international players in EV manufacturing and charging infrastructure.

Image source: @ImrajAhmed9

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    MG Windsor Pro With Higher Range & Updated Tech To Be Launched On May 6th

    Windsor EV

    JSW MG Motor India is set to expand its EV portfolio with the MG Windsor Pro, which is set to be introduced on 6 May 2025.

    The MG Windsor Pro is expected to offer a higher range, more features, improved safety and minor design tweaks. While technical details are yet to be released, it is safe to understand that the company is looking to further drive sales of its popular EV, targeting a new set of customers.

    Launched on 11 September 2024, the company positioned the Windsor as a CUV (crossover utility vehicle) and the most comfortable EV in its segment.

    The Windsor EV has already surpassed 20,000 units sales since launch, and has been the highest selling electric passenger vehicle for the last several months in a row.

     

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      Wardwizard Maintains Profitability in FY25 Despite Revenue Decline, PAT at INR 63.6 Million

      Wardwizard Innovations

      Gujarat-headquartered electric vehicle maker Wardwizard Innovations & Mobility, the maker of ‘Joy e-bike’ and ‘Joy e-rik’ brand, has reported a consolidated net profit of INR 63.6 million for FY2025, maintaining profitability for the fifth consecutive year despite industry headwinds and a 5.1 percent drop in annual revenue.

      The company’s total consolidated revenue stood at INR 3.04 billion, down from INR 3.2 billion last year. However, EBITDA rose 13.9 percent YoY to INR 3.6 billion, and EBITDA margins improved by 222 basis points to 12.11 percent, reflecting strong cost discipline and operational efficiency.

      Despite a 52.7 percent YoY dip in PAT, largely due to a high base in FY2024, Wardwizard remained in the black – underscoring resilience amid a challenging EV market environment.

      Yatin Sanjay Gupte, Chairman & MD, Wardwizard Innovations & Mobility, said, “While annual revenues saw a slight decline, EBITDA rose 14 percent YoY. Our profitable performance, sustained for five consecutive years, sets us apart and reinforces the strength of our strategy.”

      In Q4 FY25 (Jan–Mar 2025), the company recorded a 62.2 percent YoY rise in PAT to INR 64.5 million, with EBITDA nearly doubling to INR 1.8 billion. PAT margins for the quarter expanded to 5.91 percent, and EBITDA margins reached 17.26 percent, reflecting improved product mix and cost optimisation.

      During the last fiscal, the company deployed over 400 electric two-wheelers across major cities like Kolkata, Pune, and Ahmedabad as well as the launch of L5 electric rickshaws in Maharashtra. Ongoing partnerships and a USD 1.29 billion EV initiative in the Philippines are expected to drive future growth.

      “With continued innovation and targeted execution, we are building a stronger foundation for long-term growth,” Gupte added.

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        OPG Mobility Appoints Ajay Dhiman As President, COO & CTO To Lead EV Business

        Ajay Dhiman

        OPG Mobility (formerly Okaya EV) has appointed Ajay Dhiman as the new President – Chief Operating Officer (COO) and Chief Technology Officer (CTO) to lead its electric vehicle and EV components business.

        In this strategic leadership role, Dhiman will be responsible for operations and technology functions spanning manufacturing, R&D, product development, quality, sourcing, supply chain and business strategy.

        He joins OPG Mobility with over 20 years of experience in the automotive and EV sectors. He previously served as Senior Vice-President at Revolt Motors, where he is said to play a key role across CXO-level functions and was instrumental in accelerating product development and delivering high-quality electric mobility solutions. His career includes leadership stints at Honda, Renault-Nissan, Subros and Sonalika Group, contributing across two-wheeler, three-wheeler, and four-wheeler segments.

        Anshul Gupta, Managing Director, OPG Mobility, said, “We are delighted to have Ajay Dhiman join our leadership team at a pivotal moment in OPG Mobility's journey. As we step up our presence in the EV ecosystem, Ajay’s deep experience in product development and operations will be invaluable in scaling our EV and components business. His thorough knowledge of both legacy systems and new mobility technologies will drive value, innovation, and faster execution across our transformation journey.”

        Ajay Dhiman, added, “It’s an honour to join OPG Mobility at such a transformative time. The brand’s vision of delivering inclusive and innovative electric mobility solutions aligns strongly with my passion for engineering excellence, innovative products and future-focused manufacturing. I look forward to working closely with the leadership and teams to strengthen our product pipeline, accelerate product innovation, strengthen our technological edge, enhance operational excellence, and scale solutions that support India’s evolving mobility needs. We aim to position OPG Mobility as a frontrunner in shaping India’s electric mobility revolution.”

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          Maharashtra Government Announces INR 19 Billion EV Policy 2025 To Drive Green Vehicle Adoption

          Electric Vehicle - Freepik

          The Maharashtra government has given rolled out the Electric Vehicle Policy 2025 for a period of five years (till 2030) with an estimated outlay of INR 19.93 billion.

          The forward-looking policy aims to not only incentivise purchase of electric vehicles, but also aims to boost adoption and real-world usage.

          As per the policy, certain EVs plying on highways will be given a toll waiver, EV charging infrastructure strengthened with an ambition have charging facilities every 25km on the national highways.

          Electric two-wheelers, three-wheelers, private four-wheelers, state transport corporation buses, private buses and transport undertaking under civic bodies will get concession of 10 percent on purchase of an EV on the original cost. For goods carrying three-wheelers, four-wheelers and electric tractors will be eligible to a concession of 15 percent.

          The government has also waived off registration fee on EVs. Lastly, electric four-wheelers and buses will also get toll exemption on Mumbai-Pune Expressway, Atal Setu, Samruddhi Mahamarg, along with 50 percent concession on state and other national highways.

          Devendra Fadnavis, Chief Minister of Maharashtra, said, "The state government has approved a new Electric Vehicle (EV) policy, under which passenger EVs will be given subsidies. EV manufacturing and their use should increase in the state."

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