Montra Electric Launches Super League To Drive Awareness Among Auto Drivers

Montra Electric Launches Super League To Drive Awareness Among Auto Drivers

Montra Electric, the electric vehicle brand of the 124-year-old Murugappa Group, kicked off the Montra Electric Super League (MSL), an event targeted for auto drivers. Co-powered by Chola Finance, this groundbreaking initiative brings the excitement of the IPL (Indian Premiere League) to the streets with 10 dynamic teams, each comprising 17 dedicated Super Auto Riders.

This unique league aims to break the myths around electric vehicles (EVs) within the three-wheeler community, debunking common concerns like range anxiety, the MSL encourages participants to push the boundaries of EV capabilities, driving impressive distances with the help of top-up charging throughout the day.

The tournament will feature 170 Super Riders from across India, including women auto drivers, forming 10 teams that compete to cover the most kilometres. The team that logs the highest mileage emerges victorious, proving that EVs can effortlessly surpass 300km in a single day.

Roy Kurian, Business Head, Montra Electric Last Mile Mobility said, "Through the Montra Electric Super League, we aim to demonstrate the extraordinary capabilities of our Super Autos and showcase our firm commitment to improving the lives of our super riders."

Aman Sharma, President & Business Head - Vehicle Finance, from Chola Finance said, “We are delighted to partner with Montra Electric in bringing forth this first-ever Super League Tournament for auto drivers. We are also happy to announce Chola’s Super Dream Children Education program to the finalists of the tournament. Chola is also actively working on innovative financing solutions for customers, in order to make the ownership of a Montra Electric Super Auto easier for them, which is also in line with our continuous endeavour in enabling our customers to Enter a Better Life.”

Piyush Pandey, Head of Marketing, Montra Electric added, "We are excited to see our super riders embrace this challenge and feel the pride in what they are achieving. They have some extraordinary stories which needs to be told”.

The scoring system of the MSL is designed to motivate and reward. Each kilometre driven by the top 14 riders of each team translates to one run, with additional runs awarded for referrals leading to deliveries or live bookings, and quality customer testimonial videos. Teams advance through a series of matches, with winners determined by total points and runs accumulated, leading to quarter finals, semi-finals, and the grand finale.

Interestingly, Chola Finance has pledged to provide free education for life to the children of up to 68 Super Riders who make it to the final stages of the tournament. 

The Montra Electric Super League commenced on 5 July and will culminate in a grand finale in the first week of September. The victorious super riders will be recognised at a special event at the Montra Electric factory in Chennai, where they will witness the manufacturing process of the Montra Electric Super Auto.

Hero MotoCorp’s Vida To Introduce Battery-as-a-Service Model To Disrupt Electric Two-wheeler Segment

Vida - Hero MotoCorp

Vida, the electric two-wheeler brand of Hero MotoCorp, aims to disrupt the electric two-wheeler segment with the introduction of a subscription-based Battery-as-a-Service (BaaS) model. This move is expected to make electric mobility more affordable, with the fine details set to be announced on 1 July 2025.

The company shared that in addition to a flexible ‘pay-as-you-go’ ownership model, the BaaS subscription solution will significantly reduce the upfront ownership cost, making EVs more affordable and accessible to a wider customer base. Customers will be able to get separate finance options for the scooter chassis and battery, reducing significant upfront capital expenditure into manageable monthly payments.

Under the new business model, Vida customers will have greater flexibility for their monthly payments, along with access to over 3,600 fast-charging stations and more than 500 service points in over 100 cities.

Oben Electric Raises INR 500 Million In Extended Series A Round

Oben Electric

Bengaluru-based electric vehicle startup Oben Electric has raised an additional INR 500 million in May 2025 through an extended Series A funding round led by existing investors Helios Holdings, Sharda family office, Kay family and other new and existing investors.

With this, the company has raised INR 1 billion in Series A and overall INR 2 billion in funding. The funding will be used towards expanding the company’s dealership presence to over 150 showrooms in more than 50 cities this fiscal, accelerating development of its 'O100' affordable e-motorcycle platform and scaling up its manufacturing operations.

Sandesh from Sharda family office, said, “Oben Electric had the right technology, product market fit and growth indicators. They are operating in an untapped large market opportunity with multi-fold revenue growth QoQ, the feedback of the electric motorcycle was great and their vertical integration of critical EV components, including LFP battery, motor and vehicle control unit is a key differentiator. We were also impressed by the maturity of the founders which is required to build such a large & complex business and believe that they would be successful in building the first global electric motorcycle brand from India.”

At present, Oben Electric already has 37 retail outlets across 26 cities in 13 states, entering key markets like Punjab, Gujarat, Madhya Pradesh, Telangana, Uttar Pradesh, Chhattisgarh and Odisha.

Madhumita Agrawal, Founder & CEO, Oben Electric, said, “The extended Series A funding is a strong vote of confidence from our investors and comes at a time when our momentum is accelerating nationwide. We’re expanding not just our retail footprint but also our innovation roadmap with platforms like O100 that aim to democratise electric motorcycles for the mass market. Backed by full vertical integration and a resilient supply chain, this funding prepares us for a new phase of scale, impact, and growth opportunities.”

The EV start-up claims to be an R&D-led, vertically integrated company, designing and manufacturing not just e-motorcycles but also all critical components, including batteries, motors, vehicle control units and home fast chargers. It currently has over 500 member team, 100,000-units-per-year manufacturing facility in Jigani, Bengaluru, over 150 vendors. It tests its e-motorcycles over 200 performance parameters and is supported by more than 68,000 public charging stations and over 10 ecosystem partners for insurance, financing and roadside assistance.

The Oben Rorr e-motorcycle line-up starts at INR 99,999 for the Oben Rorr EZ, which can go from zero to 40 kmph in 3.3 seconds, top speed of 95 kmph and a range of up to 175 km (IDC) across three battery variant. On the other hand, the Oben Rorr, its flagship product is designed for high performance. Both EVs are powered by high performance LFP (Lithium Iron Phosphate) battery technology.

Going forward, the EV maker aims to further raise USD 30 million in Series B in CY2025 to expand its presence globally.

Bajaj Auto Launches Chetak 3001 E-Scooter At INR 99,990

Chetak 3001

Bajaj Auto, the world's leading two and three-wheeler manufacturer, today announced the launch of the Chetak 3001, an advanced iteration of its popular Chetak 2903 electric scooter at INR 99,990. Built on the same cutting-edge EV platform as the highly successful Chetak 35 Series, the new Chetak 3001 boasts floorboard-mounted 3.0 kWh batteries, promising an enhanced riding experience with improved stability, increased storage and extended range.

Designed for Real Life: Key Innovations

The Chetak 3001 introduces several significant upgrades aimed at the everyday Indian rider:

  • New Floorboard Battery Architecture: This design offers superior stability, more foot room and a lower centre of gravity for a more comfortable and mature ride.
  • Class-Leading 127 KM Range: Certified for extensive distances, making it ideal for daily commutes and weekend excursions.
  • Massive 35L Boot Space: Ample storage for essentials, from helmets to shopping bags.
  • Rapid Charging: A 750W charger enables zero to 80 percent charge in just 3 hours 50 minutes, positioning it among the fastest in its category.

The Chetak 3001 integrates optional TecPac Features for a smarter ride, including call accept/reject, music control, Guide Me Home lights, Hill Hold Assist, reverse light and auto-flashing stop lamp.

True to Bajaj's legacy, the Chetak 3001 is engineered for durability and the diverse Indian conditions:

  • Solid Steel Metal Body: The only metal-bodied EV in its class, ensuring robustness.
  • IP67 Rated Water Resistance: Providing protection against monsoon rains and splashes.
  • Trusted Heritage: Manufactured by Bajaj Auto, backed by a legacy of quality and a vast network of over 3,800 service centres across India.

Eric Vas, President, Urbanite Business Unit, Bajaj Auto, said, "Chetak 3001 sets the benchmark for mass adoption of electric scooters. Built on the next-generation platform, it delivers the range and performance that Indian scooter riders demand – distraction-free riding with the peace of mind of assured reliability and service. The Chetak 3001 is the everyday electric scooter to make petrol scooters redundant; its bigger, stronger and fully Lifeproof at an ex-showroom price of INR 99,990."

Riding on a wave of innovation, Bajaj's Chetak series concluded Q4 FY2025 Q4 as India's top-selling electric scooter. The 35 Series, spearheaded by models like the 3501 and 3502, has already redefined the EV landscape. The Chetak 3001 is set to continue this momentum, embodying a blend of advanced technology and the brand's enduring heritage.

Ultraviolette Expands European Presence With Launch of F77 Motorcycles In Paris

Ultraviolette F77 Paris

Bengaluru-based electric vehicle manufacturer Ultraviolette Automotive has made a striking statement today with the European launch of its flagship performance motorcycles, the F77 Mach 2 and F77 SuperStreet, at a special event held in front of the Eiffel Tower. This move into the French market, following a successful debut in Germany, underscores Ultraviolette's ambitious drive to become a significant global player in the electric vehicle segment. With this the EV maker has established its presence in 10 European countries such as Germany, France, UK, Ireland, Austria, Italy, Switzerland, Belgium, Netherlands and Luxembourg.

The F77 Mach 2 boasts a race-bred design, promising a dynamic and aggressive ride, while the F77 SuperStreet offers a more upright posture and refined ergonomics, prioritizing rider comfort without sacrificing performance.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, “The launch of the F77 in Germany, France, the UK and other European countries is a defining moment for Ultraviolette and a landmark achievement for India’s automobile landscape. This launch signifies Ultraviolette’s entry into Europe’s most influential two-wheeler markets and underlines our intent to be a global force in the electric mobility revolution. As an Indian company, we are proud to bring futuristic design and cutting-edge technology to the world. This is a moment of global recognition for the talent and capability within India’s engineering and manufacturing ecosystem. Through our strategic distributor partnerships, we are not only expanding into Europe but also delivering a world-class ownership experience that reflects the best of what India has to offer.”

Both F77 models are capable of accelerating from 0 to 60 kmph in a mere 2.8 seconds. Powered by a 10.3 kWh battery pack, they deliver a peak power output of 30 kW and a staggering 100 Nm of torque, enabling swift acceleration and agile handling with a top speed of 155 km/h. These advanced motorcycles are equipped with Ultraviolette’s proprietary artificial intelligence system, Violette A.I., and industry-leading switchable Dual-Channel ABS developed by Bosch. Further enhancing the riding experience are features like 10 levels of Regenerative Braking, 4 levels of Traction Control and Dynamic Stability Control.

Niraj Rajmohan, CTO & Co-founder of Ultraviolette, added “This isn’t just the introduction of motorcycles into new markets, it’s the global unveiling of years of relentless research, engineering, and innovation, born in India. We set out with a bold ambition to build the most advanced electric motorcycle in the world. Today, we are delivering that vision to international customers. The F77 is the result of deep in-house R&D, rigorous testing, and an unwavering commitment to pushing the boundaries of performance, innovation, safety, and design. For India, this milestone represents not just our ability to participate in the global EV transition, but to lead it with technology that competes at the highest level."

To celebrate the European launch, Ultraviolette is offering a special introductory price for all pre-bookings made up to 31 July 31 2025. The F77 Mach 2 will be available starting at EUR 8,990 (regular price: EUR 9,990), and the F77 SuperStreet will be priced from EUR 9,290 (regular price: EUR 10,390).