- PURE EV
- Expansion plans
- domestic
- international
- exports
- Middle East
- Africa
- Nepal
- Bhutan. e-scooters
- e-motorcycles
- India
- Hyderabad
PURE EV Chalks Out An Expansion Plan
- By MT Bureau
- December 07, 2024
Entering the manufacture of electric motorcycles, PURE EV has chalked out an aggressive expansion plan for India and the globe. Over the next 30 months, the company will add 250 new dealerships in its domestic market, taking its total number of dealerships to over 320. This ambitious endeavour will help the Hyderabad-based electric two-wheeler maker to increase its reach manifold in the domestic market.
Offering its electric two-wheelers – scooters and motorcycles – to the young and family men as well as to gig workers and small businessmen, the company is banking on its electric motorcycles as it feels that the demand for motorcycles is greater than that of the scooters.
Stating that 70 percent of the two-wheeler market in India is dominated by motorcycles, Dr Nishanth Dongari, Founder and MD, PURE EV, averred, “PURE EV has recently supplied more than 300 e-motorcycles to the Tamil Nadu Forest Department and Tata Power in Odisha. Such collaborations not only drive sales but also demonstrate the growing adoption of e-motorcycles in fleet operations.”
Expressing that PURE EV is the first company to integrate Nano PCM (Phase Change Material) into its battery systems for efficient thermal management, Dongari said, “The company has already launched two models—the ecoDryft, which caters to the 110cc market, and the eTryst, which is designed to compete with the 125cc segment. These models leverage PURE EV’s innovative ‘X-Platform’ to deliver a mileage of 171 km/charge through advanced powertrain technology and advanced features such as hill hold, coasting regen, reverse mode etc.”
Emphasising that the adoption of breakthrough technology in the form of ‘Nano PCM’, Dr Dongari explained, “The risk of un-safe thermal incidents are eliminated, ensuring superior safety for electric vehicles and boosting consumer confidence.” “Also improving battery performance significantly, the adoption of Nano PCM has not only enhanced the safety profile of our EVs,” he added.
The global expansion plans of the company include Nepal and Bhutan. By the last quarter of the current financial year, the PURE EV is preparing to invade these markets. It is also preparing to step into the Middle East and African markets subsequently.
To launch PuREPower – a revolutionary innovative product that can work as a back-up for households and small business in case of power outages while working as scooter and motorcycle batteries at other times – in the 2025 calendar year, PURE EV is catering to a customer base of 20,000 customers.
CUPRA Raval Debuts In UK With Striking EV Performance
- By MT Bureau
- April 09, 2026
CUPRA has introduced the all new Raval, a compact electric vehicle that boldly rejects ordinary design and driving expectations. As the latest addition to the brand’s expanding electric lineup, this model is built to form a genuine emotional bond with the person behind the wheel while actively pushing against conventional automotive norms.
Arriving in UK this summer, the Raval combines striking city car style with genuine performance credentials. Its starting price is set at GBP 23,785 (approximately USD 31,976), and buyers can choose from four trims: Origin, V1, V2 and VZ. Every version sits on the advanced MEB+ platform, ensuring a modern foundation for both efficiency and driving dynamics.
The entry level Origin uses a 37-kWh battery producing 115 PS. The V1 and V2 trims offer a choice between the same sized battery with 135 PS or a larger 52 kWh unit delivering 210 PS, the latter providing roughly 280 miles (approximately 450 km) of range and a fast charge time of just 23 minutes from 10 to 80 percent. The sporty VZ trim comes exclusively with the 52-kWh battery, offering around 250 miles (approximately 402 km) of range and 225 PS, plus performance upgrades like an electronic limited slip differential and Dynamic Chassis Control.



At the heart of the Raval lies a driver focused interior featuring an integrated digital instrument setup with a 10.25-inch cockpit display and a 12.9-inch infotainment screen. All vehicle parameters are controlled from this central hub. The redesigned steering wheel includes physical buttons, plus dedicated satellite controls for driving modes and regenerative braking paddles, ensuring every journey delivers the emotional engagement CUPRA promises.
Marcus Gossen, Managing Director of SEAT and CUPRA UK, said, “The CUPRA Raval is the culmination of an immense amount of hard work, dedication and effort on all fronts. Raval is the pinnacle of all things CUPRA – advanced, forward thinking, dynamic. It pushes the boundaries in automotive and encourages drivers to form a real emotional connection to the drive itself. The combination of striking design, electrifying performance and unconventional features reimagines what an urban EV can be for a new generation of drivers. This is a fully electric car designed to redefine urban mobility with CUPRA’s emotional and challenger DNA.”
Royal Enfield Launches Flying Flea EV Brand With FF.C6 E-Motorcycle
- By MT Bureau
- April 09, 2026
Flying Flea, the electric mobility brand from Royal Enfield, has launched its first motorcycle, the FF.C6 with prices starting INR 199,000 (ex-showroom) for the Battery-as-a-Service (BaaS) model and INR 279,000 (ex-showroom for purchasing it outright).
The e-motorcycle will be available from 10 April 2026 at the brand's first store in Jayanagar, Bengaluru with deliveries scheduled to begin at the end of May 2026.
The FF.C6 is a ground-up electric platform weighing 124 kg. It features a 3.91 kWh lithium-ion battery encased in magnesium alloy, providing a peak power of 15.4 kW. The motorcycle achieves a top speed of 115 kmph and delivers 60 Nm of motor torque, resulting in over 400 Nm of wheel torque.
It supports Rapid, Standard and Trickle charging using a 16 Amp wall outlet. The battery can be charged upto 80 percent from 20 percent in around a claimed 60 minutes. It comes with equipped with lean-angle sensing ABS, traction control and a tip-over alert. The FF.C6 has integrated WiFi, Bluetooth and 4G for remote monitoring, live location sharing and over-the-air (OTA) updates.
The design incorporates a forged aluminium Girder fork, a contemporary interpretation of the 1940s Flying Flea suspension. The motorcycle features a touchscreen TFT interface controlled by a rotary mode switch and joystick.
The software architecture allows the system to learn from rider behaviour, while a regenerative braking system recovers energy during deceleration to extend range. For versatility, the motorcycle includes a removable pillion setup and adjustable footpegs.
Royal Enfield is adopting a phased, city-by-city rollout for the Flying Flea brand. The FF.C6 is available in two colourways, Storm Black and Flea Green.
B Govindarajan, Managing Director, Eicher Motors and CEO, Royal Enfield, said, “We are excited to introduce the Flying Flea C6, marking our first step into electric motorcycling in our 125th year - a milestone that reflects both our legacy and our intent for new beginnings. For over a century, Royal Enfield has been driven by a singular pursuit: to create pure, engaging motorcycling experiences. With Flying Flea, we are carrying this philosophy into the electric era. This is not just about going electric- it is about creating a new category of urban mobility that is rooted in experience, not just specifications or numbers. The FF.C6 has been built by a dedicated team with deep in-house expertise across hardware and software, resulting in an agile, design and technology-led motorcycle that feels intuitive, connected, and alive to the rider.”
Stryder Expands Electric Mobility Lineup With Airborne And Arcus E-Bikes For Indian Roads
- By MT Bureau
- April 09, 2026
Stryder Cycle, a Tata Enterprise and a trusted name in Indian cycling, has broadened its electric vehicle lineup by introducing two new e-bikes called Airborne and Arcus. These models are crafted for modern city life, blending smart technology, reliable performance and real-world usability to make ecofriendly travel more attainable.
As urban traffic worsens and awareness of sustainable transport grows, Stryder keeps pushing clean mobility solutions that are efficient, stylish and well suited for Indian roads. The Airborne model targets adventure seekers with rugged power and all terrain handling. It features a strong motor for smooth torque, a long lasting 10.4 Ah battery offering up to 35 kilometres of range and fast charging in about three hours. Extra wide four-inch tyres provide excellent grip, while a smart LCD display and multiple ride modes add to its confident, stable ride across different surfaces.
Meanwhile, the Arcus focuses on daily practicality and smart functionality. It comes with a 36V 11.6 Ah Quick Fix removable battery that delivers up to 60 kilometres of range. A five-inch LCD multicolour display includes integrated headlight control, and a 50-lumen front light pairs with a smart under seat rear light for better visibility. A dedicated mobile charging point adds on the go convenience, making Arcus a sleek and dependable companion for everyday commutes.

With electric mobility gaining speed across India, Stryder continues to grow its e-bike range to meet rising demand. Backed by the Tata legacy, the brand stays committed to dependable products that support cleaner transport. Through Airborne and Arcus, Stryder strengthens its promise of practical, everyday electric mobility built specifically for Indian riders and roads.
Rahul Gupta, Business Head, Stryder, said, “At Stryder, our focus is to make sustainable mobility both aspirational and practical. With Airborne and Arcus, we are introducing e-bikes that cater to evolving city lifestyles, whether it’s daily commuting, short errands or leisure rides. Backed by the trust of the TATA Group, we remain committed to delivering innovative and reliable mobility solutions to consumers across the country.”
Ather Energy Scales Up Retail Presence To 700 Experience Centres In FY2026
- By MT Bureau
- April 09, 2026
Bengaluru-based electric vehicle maker Ather Energy has announced the expansion of its retail network to 700 Experience Centres (ECs) across India. The company added more than 350 locations over the past year, doubling its footprint from 331 centres recorded on 31 March 2025.
The expansion of the retail network has contributed to an increase in Ather’s national market share, which reached 18.7 percent in March 2026, according to Vahan data. Growth has been attributed to the Ather Rizta, the company's family scooter, which has recorded sales of over 280,000 units since its launch. Demand also remains consistent for the Ather 450 performance series.
The company’s aggressive expansion focussed on middle and rest of India regions, with scaling up presence in tier-2 and tier-3 cities. Regional market shares increased by approximately 2X in targeted expansion areas.
To support the increased vehicle volume, Ather has expanded its service and charging infrastructure. It now operates over 500 authorised service centres nationwide and its fast charging network has reached 4,357 points.
Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, “The last year has been about scaling our retail footprint as a key lever for growth. While we’ve increased our Experience Centre count across all geographies, the expansion in Middle India and to some degree in Rest of India has been particularly aggressive. This has allowed us to target new geographies and segments, which have led to strong volume and market share gains. We believe we still have headroom for growth, and will continue on this path over the next few quarters.”

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