India is embarking on an ambitious journey to become a dominant force in the global rare earth metals (REMs) market, with a significant seven-year initiative (2025-2032) aimed at bolstering its domestic mining, refining and magnet production capabilities. This strategic pivot comes as the world increasingly relies on these 17 chemical elements, which include the 15 lanthanides along with scandium and yttrium, for cutting-edge technologies that drive electric vehicles (EVs), wind turbines, smartphones and defence systems.

A recent report by Coherent Market Insights stated that despite possessing the world's fifth-largest rare earth element reserves, estimated at an impressive 6.9 million metric tonnes, India has historically been heavily reliant on imports of rare earth magnets. However, the landscape is rapidly changing. The Indian rare earth market, valued at approximately USD 40 million in 2024, is projected to soar to USD 62.0 million by 2030, growing at a compound annual growth rate (CAGR) of around 8 percent starting in 2025.

A key aspect of this initiative involves IREL (India) Ltd., a public sector enterprise, which is increasing its neodymium output. Additionally, new magnet manufacturing plants are being established in Visakhapatnam and other industrial centres. To further secure its supply chain, India has temporarily paused some exports to prioritise domestic needs and has announced significant public-private partnerships for advanced processing facilities. The nation is also actively forging international partnerships with countries in Africa and Central Asia to secure upstream supplies.

This move by India is particularly pertinent given the global concentration of rare earth supply. As of 2023, China is the dominant player, responsible for a staggering 65-69% of total rare earth output and nearly 90 percent of the world's rare earth element processing. China's recent export restrictions on gallium and germanium in 2023, in response to chip sanctions, underscored its willingness to leverage critical mineral supply chains for geopolitical influence. Such actions have accelerated efforts by the U.S., EU, and Japan to diversify their sources.

The global market for rare earth metals is projected to be worth nearly USD 6 billion by 2025, with an anticipated CAGR of 6.4 percent from 2025 to 2032, ultimately reaching around USD 9.3 billion. This growth is primarily fuelled by the shift towards clean energy and the surging demand in the electronics and EV sectors. Neodymium, a key component in permanent magnets used for EV motors and wind turbines, stands out as the most commonly used rare earth metal, holding about 38.1 percent of the market share in 2025.

India's strong emphasis on supply chain resilience, innovation, and environmental sustainability aims to position it as a key player in the global rare earth materials value chain over the next decade.

Mohit Shrivastava, AVP Research, Coherent Market Insights, said, “Rare earth metals are quickly becoming the backbone of both the clean tech and defence sectors. While China currently holds a strong grip on the supply, India has a unique opportunity to shake things up with its abundant reserves and fresh strategic plans. Transitioning from being a mere importer to an active player in the value chain will depend on enhancing refining capabilities, fostering public-private partnerships and navigating geopolitical challenges. Over the next ten years, if India invests wisely in rare earth metals infrastructure, it could emerge as a key regional processing hub – boosting domestic manufacturing and strengthening global supply chain resilience."

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GreenLine Mobility Solutions Ltd., an Essar venture and the sole Indian operator of LNG and electric-powered heavy commercial trucks for green logistics, has entered into a partnership with Dabur India Ltd., a major FMCG player. The agreement focuses on integrating LNG-powered trucks into Dabur’s logistics network to advance supply chain sustainability.

GreenLine will supply its LNG fleet to handle long-haul freight for Dabur, aiming to cut emissions significantly without compromising on performance or dependability. This move aligns with Dabur’s internal goals for a lower-carbon operational framework and reflects a wider corporate trend in India toward embracing cleaner transport alternatives.

Currently, GreenLine manages over 1,000 LNG and electric vehicles on key freight routes, serving diverse sectors such as steel, cement, mining, FMCG and chemicals. The fleet has surpassed 100 million kilometres in cumulative travel, resulting in more than 27,000 tonnes of CO₂ reductions for its clients, reinforcing the company’s role in reshaping India’s road freight landscape.

Charles Devlin D’Costa, Vice President – Sales, GreenLine Mobility Solutions Ltd, said, "We are pleased to partner with Dabur India, one of India's most respected consumer goods companies, as it adopts greener road transportation solutions. It is encouraging to see more leading Indian companies making low-emission logistics an integral part of their business strategy. Every such partnership strengthens the momentum towards cleaner freight mobility, bringing us a step closer to transforming India's road logistics ecosystem. At GreenLine, we remain committed to enabling businesses across sectors to accelerate the transition to lower-emission transportation."

Samrat Sehgal, Global Director of Supply Chain, Dabur India, said, "Reducing the environmental footprint of our supply chain is an important part of Dabur India's sustainability roadmap. Our partnership with GreenLine enables us to integrate lower-emission transportation into our logistics operations while maintaining efficiency and reliability. We believe collaborations like these will play a key role in building a more sustainable and future-ready supply chain."

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Euler Motors has announced a collaboration with Green Drive Mobility to deploy four-wheeler electric cargo vehicles across mid-mile and last-mile operations. The partnership has deployed approximately 50 units, with plans to reach 500 units during the financial year across Delhi, Bengaluru, Mumbai, Chennai and Hyderabad.

The deployment features Euler’s Storm LR and TURBO EV 1000 models, targeting a total of 1,000 electric cargo vehicles by 2028.

Vani Rikhy Mehra, VP – Sales, Euler Motors, said, “Our collaboration with Green Drive Mobility marks an important step in expanding the role of electric commercial vehicles in India’s logistics ecosystem. Green Drive Mobility is one of the country’s most respected multi-stack EV fleet operators, and we are pleased to support their growth journey with Euler’s purpose-built electric cargo vehicles. Their disciplined approach to fleet expansion and their diverse enterprise customer base align closely with Euler’s commitment to building products and a service ecosystem that enable fleet operators to transition to electric with confidence – improving uptime, lowering operating costs, and reducing emissions at scale.”

Sagar Subramani, COO, Green Drive Mobility, added, “Our collaboration with Euler Motors reinforces our strategy of building a reliable, scalable, and technology-led electric logistics platform powered by the best vehicles from leading OEMs. Euler’s products bring strong payload performance and proven reliability, and their API-led approach fits seamlessly into our operations. As demand for sustainable logistics continues to grow across sectors, this collaboration will help us deliver consistent uptime and operational efficiency to our enterprise customers, while accelerating the shift to zero-emission mobility across India.”

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Bengaluru-based electric two-wheeler maker Simple Energy is set to unveil its first family e-scooter on 2 September 2026, entering the country's mass-market segment.

The mass-market EV is set to follow the Simple One and the Simple Ultra models.

Simple Energy states that the in-house developed new model is part of its robust R&D capabilities spanning proprietary software, technologies and advanced engineering solutions.

The company is said to be the first Indian OEM to commercially manufacture heavy rare-earth-free electric motors.

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Billion Electric Mobility has announced a partnership with J K Cement to deploy over 150 heavy-duty electric trucks during the financial year. The project has commenced with the deployment of 20 electric trucks from J K Cement's Muddapur plant in Karnataka, transporting cement to stockyards in Karnataka, Maharashtra and Goa.

At present, Billion Electric provides an electric freight platform that includes vehicles, charging infrastructure, fleet operations and route management. ChargeZone's charging network supports operations across corridors in Karnataka, Maharashtra and Goa, with locations including Nipani, Satara, Pune, Karad, Ratnagiri, Sindhudurg, Goa, Hubli and Davanagere.

Sanjeev Kulkarni, CEO, Billion Electric Mobility, said, "The decarbonisation of India's freight sector will be driven by enterprises that are willing to lead from the front. J K Cement's commitment demonstrates that heavy-duty electric mobility is no longer a future aspiration but a commercially viable reality. Through Billion Electric's integrated eMaaS platform, supported by ChargeZone's expanding high-speed charging network, we are enabling businesses to transition to electric freight with confidence while building the infrastructure backbone needed to scale zero-emission logistics across the country."

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