TVS Rolls Out King EV Max For Eastern Markets, Plans To Launch Cargo Vehicle In Q4
- By Gaurav Nandi
- February 23, 2025
TVS Motor Company recently launched its connected passenger electric three-wheeler named King EV Max in Kolkata for the eastern market. Equipped with a high-performance 51.2V lithium-ion LFP battery, the vehicle delivers a top speed of 60 km/h with three driving modes – ECO (40 km/h), City (50 km/h) and Power (60 km/h) to suit varied commuting needs. The vehicle accelerates from 0-30 km/h in just 3.7 seconds and boasts a gradability of 31 percent, ensuring seamless operation on inclined surfaces. Additionally, its water wading depth of 500 mm enhances reliability in challenging weather conditions.
A 179-km range on a single charge makes the King EV MAX an efficient choice for daily transport. The battery supports fast charging, reaching 80 percent in just 2 hours and 15 minutes, while a full charge takes 3 hours and 30 minutes. This ensures minimal downtime for fleet operators and individual users alike.
The L5 segment passenger vehicle comes with LED headlamps and tail lamps for improved visibility and safety. Additionally, the Bluetooth-enabled TVS SmartXonnect system allows users to access real-time navigation, vehicle alerts and diagnostics directly from their smartphones, enhancing operational efficiency and fleet management.
Prioritising passenger comfort, the vehicle features a spacious cabin and ergonomic seating for a smooth and comfortable ride. Its durable construction and well-designed interior make it a standout option for urban commutes.
The company is also set to enter the L5N cargo segment with plans to launch a vehicle within Q4FY25. Commenting on the development, Commercial Mobility Business Head Rajat Gupta told Motoring Trends, “The company is expanding its footprint in the electric three-wheeler space by introducing a cargo variant designed for commercial applications. The L5N classification refers to three-wheeler trucks intended for cargo transportation, whereas the L5M category is designated for passenger vehicles. With this strategic move, TVS aims to strengthen its presence in the electric mobility sector, catering to both passenger and logistics markets.”
Alluding to how TVS leveraged its strong automotive design and manufacturing capabilities in the King EV Max, he noted, “One of the key strengths of TVS is its customer-centric approach, which the company calls ‘Living with Customers’. This methodology involves closely engaging with end users to understand pain points, which are then directly addressed in product development. As a result, the latest TVS three-wheeler EV incorporates industry-first features, making it more advanced, efficient and user-friendly.”
“A standout feature is the 26 connected functionalities integrated into the vehicle’s digital cluster, setting a new benchmark in the segment. Additionally, TVS has introduced the first Bluetooth-connected three-wheeler, enhancing fleet management and driver convenience. In terms of energy efficiency, TVS leads the category with an optimised 17.4 kWh energy consumption, maximising range while ensuring superior cost savings,” he added.
The vehicle has a localisation level of 65-70 percent and is being manufactured at the company’s Hosur plant, which has an annual production capacity of 250,000 units. While there is no pre-filled order book, demand is driven by daily retail sales, allowing the company to maintain a flexible supply chain. Given the modular nature of its production setup, the manufacturer can quickly scale up output to meet rising market demand, informed Gupta.
Currently, the installed EV production capacity stands at 5,000 units per month, utilising the same manufacturing line for internal combustion engine models.
The vehicle is now available at select dealerships in Uttar Pradesh, Bihar, Jammu and Kashmir, Delhi and West Bengal with an ex-showroom price of INR 295,000. The vehicle is backed by a 6-year/150,000 km warranty, along with round-the-clock roadside assistance for the first three years.
Alluding to efforts in battery recyclability, Gupta noted, “We acknowledge that battery recyclability is a critical aspect of EV adoption, especially as the Indian market has seen significant growth in two-wheeler and three-wheeler electrification over the past five years. While an estimated battery lifespan ranges between of four to five years, real-world performance often exceeds this range. However, with evolving battery chemistries and new advancements, recyclability remains a work in progress.”
“Currently, we source battery cells from Korea and the company is actively evaluating solutions for recycling and second-life applications, recognising that as EV adoption accelerates, end-of-life battery management will become increasingly important. While a concrete roadmap for battery recycling has yet to be finalised, the company is committed to developing a sustainable approach in the near future,” he added.
New CUPRA Born Debuts With Enhanced Design And Performance
- By MT Bureau
- March 06, 2026
CUPRA has unveiled an evolved version of its first all-electric model, the CUPRA Born, reinforcing the brand’s commitment to challenging conventions. The vehicle has been comprehensively re-engineered to offer a more intense and emotionally engaging driving experience, marked by striking exterior updates, a refined cabin and enhanced technology.
The exterior evolution embraces CUPRA’s dynamic design language, featuring newly sculpted front and rear bumpers. Distinctive triangular Matrix LED headlights complement a prominent illuminated CUPRA logo, which is now seamlessly integrated into the three-dimensional rear light cluster, enhancing the car’s visual presence.


On the interior front, the focus is on driver engagement and elevated quality. A redesigned steering wheel now incorporates intuitive physical controls, while new door panels contribute to a more premium feel. The immersive digital environment is amplified by a larger 10.25-inch digital cockpit, supported by an augmented reality head-up display. The auditory experience has also been transformed, with a Sennheiser Contrabass sound system delivering deep, immersive bass, while a newly developed Interior Sound Signature strengthens the connection between the driver and the machine.

Performance remains a core pillar, with the new Born intensifying every journey through its hallmark electrifying dynamics. Drivers can select from four distinct motor and battery configurations. Features such as launch control, a new One Pedal Driving System and wider tyres for both 19- and 20-inch wheels further sharpen the driving experience. This performance is matched by an updated suite of safety systems, including Travel Assist 3.0 with cloud-enhanced functionality, new Crossroad Assist, an upgraded Front Assist and pre-crash protection with rear detection.
The new Born offers flexible powertrain choices to suit different needs. The V1 and V2 versions, equipped with a 58-kWh battery, achieve an estimated range of around 279 miles (approximately 449 km). For extended range, both these models and the range-topping VZ version can be specified with a 79-kWh battery, targeting approximately 372 miles (approximately 598 km). Personalisation is available through six exterior colours, including the newly introduced Timanfaya Grey.

Keto Motors Receives CMVR Approval For Urbanova KE9 Electric Bus
- By MT Bureau
- March 05, 2026
Hyderabad-based electric vehicle company Keto Motors has secured CMVR Type Approval Certification from the Global Automotive Research Centre (GARC) for its nine-metre Urbanova KE9 electric bus. The certification confirms the vehicle's compliance with safety and performance standards, including structural integrity and range efficiency.
The company is now initiating customer demonstrations and preparing for deployments across State Transport Undertakings (STUs), school fleets and employee transportation providers.
The Urbanova KE9 is engineered for urban mobility and smart city networks. Through a technology partnership with TRON, a Taiwanese E-bus OEM, Keto Motors utilises liquid-cooled battery technology, a self-developed Battery Management System (BMS) and Fleet Management Systems (FMS).
The e-bus features a 245 kW liquid-cooled PMSM motor delivering 3000 Nm of torque. A claimed cruise range of 188 km (IDC) and a top speed of 80 kmph. It can accommodate 31 seated and 11 standing passengers. It supports CCS2 fast charging support, regenerative braking, ABS and air suspension.
The company aims to start production in early FY2027 at the company’s 20-acre facility in Jadcherla, Telangana. The plant features in-house bus body manufacturing and testing systems, with an annual capacity of 1,000 units.
In addition to the nine-metre model, Keto Motors is developing 12-metre and 6-metre platforms to expand its presence across the public transport sector.
Venkatesh Challa, Director of Keto Motors, said, “Securing CMVR Type Approval for the Urbanova KE9 is a defining milestone for Keto Motors. This certification reinforces our commitment to delivering dependable, high-performance electric mobility solutions designed specifically for Indian roads and fleet operators. With approvals in place, we are now focused on accelerating customer deployments and supporting India’s transition toward clean, zero-emission public transport.”
- Ultraviolette Automotive
- BaaS
- Battery-as-a-Service
- Battery Flex
- Ecofy
- Narayan Subramaniam
- Niraj Rajmohan
Ultraviolette Automotive Partners Ecofy To Launch Battery Flex BaaS Ownership Model
- By MT Bureau
- March 05, 2026
Bengaluru-based electric vehicle start-up Ultraviolette Automotive has introduced Battery Flex a Battery-as-a-Service (BaaS) programme designed to lower the entry cost of its electric motorcycles. The initiative is launched in partnership with Ecofy, a non-banking financial company (NBFC) specialising in green financing.
Under the new model, the upfront cost of the Ultraviolette X-47 is reduced by 40 percent. Customers can purchase the motorcycle chassis for INR 149,000 and subscribe to the battery for a monthly fee starting at INR 2,499. At the conclusion of the subscription period, ownership of the battery is transferred to the customer at no further expense.
The Battery Flex model is designed to reach price parity with internal combustion engine (ICE) motorcycles. By separating the cost of the battery from the vehicle, the company aims to make performance electric mobility accessible to a broader consumer base.
Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, “At INR 250,000, Ultraviolette was at price parity with similarly powered ICE motorcycles. Now, with a starting price of INR 150,000, riders gain access to better technology, features, and performance that outpaces every segment. With operating costs as low as INR 2,499 per month, which is lesser than the average spends on petrol, we are redefining what affordability means in motorcycling. The introduction of Battery Flex makes performance, technology-driven mobility more attainable and practical for riders across India, while keeping the focus firmly on what matters most: the thrill of riding an Ultraviolette.”
Niraj Rajmohan, CTO & Co-Founder, Ultraviolette, added, “Battery technology sits at the core of every electric vehicle, and at Ultraviolette we have invested years of R&D to ensure our batteries deliver uncompromised performance, safety, and longevity. With the launch of Battery Flex, we are extending this innovation to our customers in a way that is both flexible and accessible. It reflects our commitment to building technology that adapts to customer needs and makes performance mobility more practical than ever before.”
e-Hub By MG Becomes India’s Largest Unified EV Charging App
- By MT Bureau
- March 05, 2026
JSW MG Motor India has announced that its e-Hub by MG app is now the largest unified electric vehicle (EV) charging platform in India. The application has listed more than 22,500 charging points and exceeded 150,000 downloads.
The platform has onboarded 40 charge point operators (CPOs), including Jio-bp, TATA Power, Adani, Shell, Zeon, Charge Zone and BPCL. Since its inception, the app has facilitated the dispensing of 1.5 GWh of energy and the planning of 670,000 trips, covering 300 million kilometres.
The company has introduced updates to the application to assist MG and non-MG EV users. These features are designed to centralise the location, reservation, and payment processes for charging sessions.
The updated app includes smartphone integration, navigation tools, user feedback and network access.
Vinay Raina, Chief Commercial Officer, JSW MG Motor India, said, “It is inspiring to witness the rapidly growing community of EV users, both MG and non-MG customers, embrace the e-Hub by MG app. What excites us the most is how effortlessly it is helping customers navigate their EV journeys, whether planning their long road trips or simply looking for the nearest available charger. By bringing the leading CPOs together on one intuitive platform, e-Hub by MG empowers users with choice, convenience and confidence. As India moves towards a more connected and electrified future, we remain committed to building experiences that make EV ownership effortless.”

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