Bengaluru-based electric motorcycle manufacturer Ultraviolette has announced that the prices for select variants of its flagship model, the F77 MACH 2, will be increased by up to five percent with effect from 1 January 2025. The starting price of the model will remain at INR 299,000.

Rising input costs and changing market conditions are the main reasons for this price change. Until 31 December 2024, Ultraviolette is offering a year-end discount of up to INR 14,000 on the F77 Mach 2 and Mach 2 Recon.

With a powertrain that produces 40.2 horsepower and 100 Nm of torque, the F77 Mach 2 redefines electric performance. It can accelerate from 0 to 60 kph in just 2.8 seconds. It has a 10.3 kWh battery and can go 323 kilometres in IDC on a single charge. The motorbike has several features, including a switchable traction control system, different ride modes, LED illumination and a TFT instrument cluster with Bluetooth connection.

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Pune-based Kinetic Engineering (KEL) has announced an infusion of INR 400 million from its promoter group. The capital, raised through the conversion of warrants, increases promoter shareholding to 65 percent, up from 49 percent four years ago.

The funds are intended to strengthen the company’s balance sheet and support expansion across its electric vehicle (EV) and automotive component businesses. KEL is currently increasing its presence in battery systems, precision engineering and components for global original equipment manufacturers (OEMs).

A portion of the capital will support Kinetic Watts and Volts, a subsidiary in which KEL holds an 80 percent stake. This subsidiary recently launched the electric version of the Kinetic DX e-scooter.

The company plans to appoint over 150 dealers this year to take the DX EV national, following initial operations in Pune, Mumbai, Vadodara, Surat, Indore, and Delhi NCR.

Kinetic Engineering is also expanding its capacity for traditional automotive programmes and precision engineering solutions. The investment is intended to allow for technological upgrades and innovation as the industry shifts toward electric mobility.

Ajinkya Firodia, Vice-Chairman & Managing Director, Kinetic Engineering, said, “It is highly exciting time for us at Kinetic. The response to the scooter, Kinetic DX, launched by the subsidiary company is phenomenal. We are expanding nationwide and plan to appoint over 150 dealers this year. Meanwhile Kinetic Engineering’s component business is showing great potential and new orders. We will be using these funds for expansion of both projects as required and planned. This additional investment reflects the promoter group’s continued confidence in Kinetic Engineering and our long-term strategy. The automotive industry is undergoing a profound shift towards electric mobility, and we are building the capabilities needed to participate meaningfully in this transition. Strengthening the company’s capital base allows us to accelerate investments in technology, manufacturing, and innovation as we prepare for the next phase of growth.”

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Ather Energy has introduced a series of financial benefits for its electric scooter range, applicable to the Rizta and 450 Series models. The offers are available until 31 March 2026, coinciding with the scheduled discontinuation of the PM E-Drive subsidy.

Total benefits of up to INR 20,000 are available at Ather Experience Centres across India. This package includes a credit card discount of INR 10,000, a cash discount of INR 6,500 and an extended components warranty valued at INR 3,500.

Following the application of these offers, the Rizta S is priced at INR 104,758 (ex-showroom, Mumbai) and the 450S is priced at INR 113,100 (ex-showroom, Mumbai).

Customers purchasing vehicles before the month-end deadline also remain eligible for the INR 5,000 cash subsidy provided under the PM E-Drive Scheme. The central government scheme is currently set to expire on 31 March 2026.

The initiative covers Ather’s full electric scooter portfolio, including its connected technology systems. The Rizta represents the company's entry into the family scooter segment, while the 450 Series focuses on performance.

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Bengaluru-based electric vehicle maker Simple Energy has expanded its presence in Eastern India with the opening of its first retail outlet in Siliguri in partnership with CTA Connect.

The new Simple Store spread across 2,400 sqft, functions as a 3S facility, providing sales, service and spares in a single location. It will act as a hub for the brand in the region, which serves as a gateway to Northeast India.

The Siliguri store showcases the second-generation models of the Simple One series, which are designed for long-distance commuting with high-capacity battery integration.

The available models include:

• Simple One Gen 2 (5 kWh): Delivers an IDC range of 265 km. Priced from INR 177,999 (ex-showroom, Siliguri).
• Simple OneS Gen 2: Delivers an IDC range of 191 km. Priced at INR 149,999 (ex-showroom, Siliguri).

With this launch, Simple Energy now operates 63 outlets across India, including locations in Bengaluru, Delhi, Hyderabad and Chennai. The company has confirmed plans to open further stores in Nagpur, Ranchi and Bhubaneswar in the coming months as part of its national network ramp-up.

Suhas Rajkumar, Founder & CEO, Simple Energy, stated, “The launch of our first Simple Store in Siliguri marks an important step in strengthening Simple Energy’s presence in eastern India. As a key gateway to the Northeast, the city presents strong potential for electric mobility. With our 3S setup, we are bringing the Simple Energy experience closer to customers - from discovering our products to seamless after-sales support. We are excited to introduce our long-range, high-performance scooters to riders in Siliguri and remain committed to accelerating the transition to electric mobility across the region.”

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Vingroup has launched a multi-market initiative called ‘Trade Gas for Electric’, responding to fluctuations in global fuel prices by incentivising a shift to electric mobility across Vietnam, India, Indonesia and the Philippines. The programme provides additional discounts for customers who replace their old gasoline-powered vehicles with new VinFast electric models. During the promotional period, those making the switch will receive an extra three percent off electric cars and a five percent discount on electric scooters, applied on top of existing incentives already available in each market.

In alignment with this effort, the broader Vingroup ecosystem is also enhancing affordability. GSM Green and Smart Mobility Joint Stock Company, operating as Xanh SM in Vietnam and Green SM in Indonesia, has implemented a temporary fare reduction. From 11 to 31 March 2026, customers using its electric mobility services will benefit from a 10 percent decrease in fares, offering an economical and eco-conscious travel alternative. This reduction applies across the specified markets, reinforcing the group's commitment to accessible green transport.

The layered incentives are designed to accelerate the transition away from gasoline dependency, providing financial relief and promoting a more sustainable lifestyle. By layering these new discounts with existing programmes, Vingroup aims to make electric vehicle adoption more attainable. Depending on international developments and future shifts in fuel costs, the campaign may see an extension, reflecting the company’s dedication to fostering a cleaner living environment and greater economic stability for communities.

Duong Thi Thu Trang, Deputy CEO of Global Sales, VinFast, said, “The special 'Trade Gas for Electric' programme launched in March across four key markets is VinFast’s timely response to geopolitical volatility that is affecting socio-economic conditions in many countries around the world. As one of the pioneering manufacturers leading the global electric vehicle revolution, VinFast together with companies in Vingroup’s green ecosystem aims to help reduce the impact of fuel prices on people’s daily lives while also lowering environmental pollution through smarter, more sustainable and more cost-efficient mobility solutions.”

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