Huge changes are finding their way into the commercial vehicles market. It is not just the CVs that are changing but even the drivers driving them, who are being inclined to learn recent technologies associated with CVs. We see this transformation happening at a rapid pace. Paritosh Gupta, Sr Analyst, Medium and Heavy Commercial Vehicle Forecasting, S&P Global Mobility (formerly IHS Markit Automotive), throws light on the electric impact on CVs, making commercial vehicle drivers more tech-savvy and how collaboration can help the industry turn around.

The commercial vehicles (CVs) market has incredible potential still unexplored. In fact, industry experts cite that the demand for CVs will go up and is heading for immense growth. And why not, especially when the industry has great opportunities for modernisation, and connectivity and data being a substantial focus. And, of course, we cannot forget the biggest trend, not just in CVs but the overall automotive industry, that is electric vehicles (EVs). 

Focusing on medium and heavy commercial vehicles (that are about six tonnes in weight), which usually includes all the trucks and buses, Paritosh Gupta, Sr Analyst, Medium and Heavy Commercial Vehicle Forecasting, S&P Global Mobility, too, explains that in terms of MHCVs, the biggest trend right now is the great amount of electrification going on in the bus sector, which is primarily led by the demand from the government side. “There are a lot of tenders by CESL and EESL, who have announced that they are planning to onboard around 50,000 electric buses in the next five to six years, something we are looking forward to,” he informs and goes on, “Besides, there is a lot of demand for tipper trucks due to the increased construction activities going on across the country – especially the highway and infrastructure projects that the government has undertaken.”

Gupta further mentions that there is a lot of pent-up demand in the market, which the industry really sees driving the market forward – that is expecting anywhere between 18-22 percent of growth.

E-pickup trucks
Speaking of electrification, it is well known that most major truck manufacturers have planned electric pickup trucks. We even find industrial giants like Tesla and Toyota venturing into e-pickup trucks. In such a case, the most popular pickup truck – when it comes to electric pickup trucks – is the Rivian, Gupta tells us. “India, however, does not have electric pickup trucks as of now, and many of them are in the US. Moreover, these pickup trucks are not pickup trucks in the commercial vehicle sense. Plus, these trucks happen to be expensive in comparison to conventional pickup trucks, especially the ones used in the commercial space,” he says.

Gupta further opines that there might be a few launches of electric pickup trucks here and there, but it will take a while for them to become common.

Last-mile deliveries
We also see that last-mile deliveries have been transitioning to EVs from internal combustion engine (ICE) vehicles lately in India. Sharing more on this, Gupta tells us, “In terms of last-mile deliveries transitioning to EVs, it is still a small percentage of vehicles. Even metro cities like Mumbai or Delhi will not have a sudden surge of vehicles transitioning to EVs, because EVs have many restrictions even today. Yes, it is happening but at a gradual pace, and it will not happen overnight.”

However, this transition is bound to happen in any case, especially with the targets the government is making; for example, the CAFE norms, he adds. “So, every major manufacturer will have to have some sort of EV in their portfolio to adhere to those norms. And if they need to continue to sell vehicles that are diesel- or gasoline-powered, in higher numbers, then they need to have something to offset those emissions,” says Gupta.

“Small commercial vehicles – which operate in last-mile connectivity – are the low-hanging fruits here, because they do not need that big a range; these vehicles ply 10 to 12 to 14 hours a day and have an extremely limited range requirement. They do not travel 600 or 700 kilometers a day and can go into their hubs at night and get charged,” Gupta further shares.

Delhi government's move to curb pollution
The whole EV scenario, whether private vehicles or CVs, comes with the objective to head towards a better environment and to control pollution. The Delhi government, too, has restricted the entry of heavy and medium commercial vehicles from October 2022 to February 2023 to limit pollution – a move that has been opposed by truckers and traders.

“This move has come about in the past as well, on immediate notice. Only this time, it has come earlier,” Gupta points out and goes on, “While the truckers and related associations are opposing this move, they also need to consider the fact that CNG-powered vehicles have not been stopped and are allowed to enter the city. Furthermore, the transport hubs, which are already present at the Delhi border areas, will come in handy. And lastly, last-mile connectivity in Delhi is already CNG-powered; therefore, that should not be a
problem."

“Hence, the only factor that we need to look after is the movement of heavy trucks within the city, which is not much and already takes place through CNG-powered trucks,” Gupta puts across and adds, “So while it won’t affect the overall movement of the cargo, it certainly will raise logistics-related costs.”

The logistics
That being so, the growing logistics demand of businesses in India needs to be addressed efficiently, particularly with last-mile logistics growing tremendously. But how?

“In terms of long-term hauling, artificial intelligence (AI) and machine learning (ML) definitely have a role to play here,” Gupta asserts and continues, “Secondly, the improvement of roads, infrastructure and driver assistance systems will play a significant role as well. In fact, digitalisation and connected tech will play a particularly good role in improving this sector’s efficiency and the TCO for the fleet owners. If we look at the upcoming transport operators, we will see that they are now using AI and ML to route maps for a particular truck. Therefore, one thing that is for sure is that technology is going to play a significant role here.”

Making drivers more tech-savvy
Turning his attention further to another element – the drivers – Gupta elucidates, “The drivers in India lack the understanding of the modern systems that are present in the vehicle. In fact, when I was recently at a conference, I was discussing the uptake of connected tech in terms of trucks and buses. So, a gentleman over there shared that we can put whatever we want in a truck (and it’s not like the fleet owners are not willing to pay for it; they will pay for it because they know the benefit of these technologies). However, the problem is that the driver is not going to use the technology to benefit the fleet owner.”

“Therefore, we need to educate the drivers towards these technologies and how they can be beneficial, not just to the fleet owners but to the drivers themselves,” Gupta explains.

Autonomous trucks – what is it going to take?
While educating the drivers about innovative technologies is important, we dream of driverless vehicles, aka autonomous vehicles, too. Sharing his views on this, Gupta cites, “I do not see autonomous trucks in India at least in this decade or till early next decade. There are a few reasons behind this. Firstly, autonomous trucks need the infrastructure and roads to be adherent to standards so that the right calculations are being referenced, and they can ply on the road.”

“Secondly, it’s the legal landscape,” he goes on, “Even today in the US, where several autonomous trucks are being evaluated, the legal framework has still not been set up. So, in case of an accident, who should be held responsible? A human driving the car? The autonomous truck? Or the software providers? Hence, there is a lot of ambiguity around the legal landscape, which is the biggest problem we have right now when it comes to autonomous trucks making a place in the market."

“But what’s certain is that autonomous trucks will change the face of logistics, but only once they become a mass market reality,” Gupta further adds, “So while we have technologies that are being worked upon in order to make this a reality (with a legal framework in place), what needs to be seen is if having the autonomous truck on the roads is going to be viable and a mass market solution. Because in CVs, it’s not the customer preference that drives the buying decision – it’s the total cost of ownership and the profitability of that particular vehicle that drives that decision at the end of the day.”

Collaboration in the CV space
Another factor that can drive the future of CVs and autonomous logistics is collaboration. And collaboration is already happening in the space of CVs.

“In fact, conventional OEMs are either acquiring or investing in new-age start-ups to improve their efficiencies and expertise in the modern technologies in the market,” Gupta shares and goes on, “Therefore, collaborations are definitely the key to solving the problems of the future.”

“In addition, we also see that collaborations are going to happen between OEMs and software providers, OEMs and the government and trade bodies and so on," he further tells us and says, “Thus, all these collaborations are needed to produce actual and viable solutions that are sustainable over the long term. The most prominent collaboration, according to me, will be OEMs investing in start-ups on the line of EVs. Under this, we could also count infotainment, driver systems etc.”

The role of OEMs in CVs
In truth, OEMs, too, can play a significant part in transforming the CV sector. Gupta highlights that the biggest way in which OEMs can contribute to the CV sector right now is by improving the connectivity of their vehicles and including a lot of connected tech. “This way, fleet owners have access to their vehicles all the time,” he states and adds, “Plus, there is also the data analytics part – we see a lot of data coming from the trucks and logistics space, which we can analyse. This will help to work on improving the efficiency and finding the bottlenecks where the truck and logistics space is facing problems.”

A turning point
The Indian CV sector, in spite of all the hurdles it has faced – from the Covid waves to the chip shortage – has performed very well. Identifying problems and removing them needs a lot of data, for which we need connected tech for our CVs. EVs are the biggest automotive trend right now, and we are glad to see CVs inclined towards that trend.

Therefore, bringing in not just the latest technologies but everything we can think of that can help India’s CV sector flourish, truly will. That means collaboration, digitalisation, the OEMs doing their bit and even the legal aspects of it. With agility and the right innovation, the Indian CV industry is certainly heading towards a turning point.

Mumbai-headquartered automotive major Mahindra & Mahindra has announced an ambitious growth plan for its commercial vehicle (CV) business, thanks to the recent strategic acquisition of a majority stake in SML Isuzu. The company aims to leverage this acquisition to accelerate its ‘Deliver Scale’ strategy across segments where it believes it has a strong ‘right to win.’

Dr Anish Shah, Managing Director and CEO, Mahindra Group, emphasised that the group’s disciplined focus on capital allocation remains intact. "We have seen significant growth across several businesses, and now, as we enter our third phase, the focus is on delivering scale," he said.

Shah also noted that Mahindra has turned around its CV business, once under scrutiny five years ago, and sees the acquisition of SML Isuzu as a strategic opportunity to cement its position further.

Today, Mahindra is the market leader in SUVs with a 23 percent market share and ranks fifth in the CV segment above 3.5 tonnes with a 3 percent share. Through the acquisition, Mahindra aims to become a more formidable player in the CV space.

"We are targeting a combined market share of 10-12 percent by FY2031 and over 20 percent by FY2036," said Rajesh Jejurikar, Executive Director and CEO – Auto and Farm Sectors, Mahindra & Mahindra. He acknowledged that Mahindra’s CV share, which stood at around 4-5 percent in FY2020, had dropped due to the impact of Covid-19. However, with renewed focus, especially in the LCV and ILCV segments, Mahindra is planning an aggressive recovery.

SML Isuzu brings strength in the intermediate LCV bus segment, holding a 16 percent market share. Mahindra expects that, combined, they could command a 21 percent share. "The synergies are substantial across cost structures, platforms, aggregates, supplier networks, and operations," Jejurikar added.

Growth, Not Cost-Cutting

Mahindra leaders were clear that the SML Isuzu acquisition is not about cost-cutting, but about building scale. "This deal is about growth, not about taking costs out," stressed Amarjyoti Barua, Chief Financial Officer, Mahindra Group. He highlighted that SML Isuzu will remain a separately listed entity and that Mahindra has no plans to rebrand it under the Swaraj name, even though it sees potential for the Swaraj brand in certain export markets.

Financially, Mahindra believes the deal makes strategic sense. Shah pointed out that the SML Isuzu business will be self-sustaining in generating cash for future investments.

The company sees SML Isuzu's operations as a ‘well-run and frugal factory,’ with most future investments primarily required to ramp up capacity.

Vinod Sahay, President - Aerospace & Defence, Trucks, Buses & CE, Mahindra, underlined how the product portfolios of Mahindra and SML Isuzu complement each other. SML Isuzu, for instance, is at an advanced stage in developing electric buses for school, staff and executive coach applications, an area where Mahindra's electrification expertise can add substantial value.

Sahay further highlighted how combining Mahindra and SML Isuzu’s supplier ecosystems will strengthen bargaining power, especially in critical areas like tyres, batteries and key aggregates. While Mahindra boasts strong sourcing power in tyres and batteries, SML Isuzu has an edge in CV parts.

Product synergy is another opportunity. SML’s strong CNG product line and Mahindra’s newer Furio and Cruzio models – offering 8-10 percent better fuel efficiency – will allow the combined business to offer compelling choices to customers across the LCV, ILCV and M&HCV categories.

With over 200 dealers and 400 touchpoints between them, Mahindra plans to optimise and expand network coverage for a wider reach.

While Mahindra is bullish on growth, Shah made it clear that there are no immediate plans for further acquisitions. "Now the business must prove itself," he said, reiterating the company’s strategic belief in building businesses that have a clear right to win, strong financial metrics and differentiated products.

Looking ahead, Mahindra is betting that a stable yet evolving CV market – especially in buses and light trucks, which the management stated will provide the runway needed for long-term growth, as the group consolidates its position as a dominant player across automotive categories.

Mumbai-based automotive major Mahindra & Mahindra has announced a bold move to strengthen its position in the commercial vehicle (CV) market with an agreement to acquire a 58.96 percent stake in SML Isuzu (SML) at INR 650 per share, representing an investment of INR 5.55 billion.

Following the acquisition, Mahindra will also launch a mandatory open offer to acquire up to an additional 26 percent stake from public shareholders, in compliance with SEBI's Takeover Regulations.

This strategic acquisition marks a major step forward in Mahindra’s ambition to expand its footprint in the >3.5-tonne CV segment. At present, Mahindra holds a modest 3 percent market share in this space, compared to its dominant 52 percent share in the <3.5-tonne light commercial vehicle (LCV) market. With the addition of SML’s capabilities and brand strength, Mahindra expects to immediately double its market share to 6 percent, and is aiming for 10–12 percent by FY2031 and over 20 percent by FY2036.

Founded in 1983, SML Isuzu is a listed company with a all-India presence and a strong legacy in the trucks and buses segment. It holds a leading 16 percent market share in the Intermediate Light Commercial Vehicle (ILCV) buses category. For FY2024, SML reported operating revenue of INR 21.96 billion and an EBITDA of INR 1.79 billion, showcasing profitable operations, frugal manufacturing and strong engineering capabilities.

Mahindra sees the acquisition as an opportunity to unlock significant value through synergies across cost optimisation, network expansion, brand integration, manufacturing efficiency, talent pool strengthening and complementary product portfolios. Mahindra states that its Trucks and Buses Division has already made notable advances in technology, design and innovation by leveraging its broader automotive capabilities – strengths that will be further enhanced through this deal.

The transaction structure involves Mahindra acquiring the entire 43.96 percent stake held by Sumitomo Corporation, the current promoter of SML, as well as a 15 percent stake from Isuzu Motors.

Dr Anish Shah, Group CEO & MD, Mahindra Group, said: “The acquisition of SML Isuzu marks a significant milestone in Mahindra Group’s vision of delivering 5x growth in our emerging businesses. This acquisition is aligned with our capital allocation strategy for investing in high-potential growth areas that have a strong right to win and have demonstrated operational excellence.”

Rajesh Jejurikar, Executive Director and CEO, Auto and Farm Sector, Mahindra & Mahindra, added, “SML brings a strong legacy, a loyal customer base and a credible product portfolio that complements Mahindra’s existing offerings in the trucks and buses segment. This acquisition is a pivotal step toward our ambition to become a full-range, formidable player in commercial vehicles by enhancing market coverage, unlocking operating leverage through platform consolidation, a unified supplier and network base, and better plant utilisation. Together, we are well-positioned to scale rapidly and drive profitable growth.”

In what may come as a welcome push for road safety in India, the Ministry of Road Transport and Highways (MoRTH) plans to launch a new safety assessment rating for trucks and commercial vehicles on the lines of the Bharat New Car Assessment Program (BNCAP).

The announcement was made by Nitin Gadkari, Union Minister of Road Transport & Highways, while inaugurating a two-day workshop of Vehicle and Fleet safety jointly organised by the Global New Car Assessment Program (GNCAP) and the Institute of Road Traffic Education (IRTE).

“The idea is to encourage manufacturers to improve the production quality, making vehicles safer. Similarly, the government is already working on standards and a safety assessment system for battery-operated e-rikshaws in the country, as they suffer from safety issues. The safety improvement in e-rickshaws will improve their quality and generate more employment. India accounts for the highest number of fatal road accidents with 4.8 lakh road crashes each year resulting in 1.8 lakh deaths. The government’s top priority is on road safety, expansion of safe highways and vehicle safety and bolstering electric vehicles. The ministry is also working on reducing logistics cost to 9 percent in the next couple of years from the present 14-16 percent, as the automobile industry plays a key role in India’s economic growth.”

He further added that MoRTH was now also working on a law to determine the working hours for truck drivers. At present, many truckers continue to drive vehicles for 13-14 hours a day, as the country is facing a shortage of truck drivers.

The government also plans to set up 32 state-of-the-art driving institutes across the country. Air conditioning of driver compartments has already been made mandatory by the ministry. Advanced Driver Assistance System (ADAS) to assist drivers has also been made mandatory”, the minister added.

It was just a few days back government introduced road safety as part of the school curriculum for students of classes 1-12, the modules are expected to be introduced in the current academic year.

David Ward, President Emeritus, Global NCAP, said, “Consumers in India with most vehicles having GNCAP and BNCAP assessment ratings have a better choice of safer vehicles. It is a good moment towards the UN objective of road safety by 2030.”

Dr Rohit Baluja, President, IRTE, added, “The two-day workshop will review progress in vehicle safety worldwide and in India since 2000 and the priority actions needed to achieve further improvements by 2030 and beyond. In particular, the meeting will examine efforts to improve automobile safety worldwide by reviewing the progress made by the G20 major economies, including India, to implement the Global Plan vehicle safety recommendations and feature special sessions on fleet and motorcycle safety.”

Montra Electric’s e-SCV (small commercial vehicles) division, Tivolt Electric Vehicles has inaugurated its first e-SCV dealership in Jaipur, Rajasthan, which also is its first in the region.

The new channel partner Ensol Infratech has a state-of-the-art 3S (sales, service, spares and charging) facility to provide a comprehensive buying and aftersales support.

The dealership was inaugurated by Jalaj Gupta, Managing Director, TI Clean Mobility (Montra Electric) and Arun Sharma, Managing Director, Ensol Infratech, in presence of Saju Nair, CEO, Tivolt Electric vehicles, Sunil Kataria, Director, Ensol Infratech and key stakeholders, including dealers, customers, suppliers and other guests.

With this Montra Electric’s Eviator e-SCV will be available in Jaipur. It comes with a claimed certified range of 245 km and a real-world range of 170 km, 80 kW motor and an 300 Nm torque. The company currently offers an extended warranty of up to 7 years or 2.5 lakh km.

Jalaj Gupta, said, “Montra Electric has been at the forefront of India’s EV transformation, and we are excited to inaugurate our first dealership in the state of Rajasthan. Eviator is India’s first TRU-EV, setting a new benchmark in mid-mile and last-mile mobility with its advanced design, powerful performance, and exceptional durability. The launch of this dealership facility is a testament to our vision of delivering cutting-edge, high-performance e-SCV in the region.”

Saju Nair, added, “Rajasthan is an important market for us, and we are thrilled to mark our entry into the state with our first dealership in Jaipur. At Montra Electric, we are driven by a strong commitment to innovation and sustainability in clean mobility. This launch is a significant milestone in our journey, enabling us to get closer to our customers and deliver high-performance electric small commercial vehicles (e-SCVs) that meet their evolving needs. Our partnership with Ensol Infratech further strengthens our ability to provide customised solutions and outstanding service across the region.”

Arun Sharma, shared, “We are delighted to join hands with Montra Electric in setting up this new dealership. This collaboration marks a significant step in strengthening Montra Electric’s footprint as a leading EV brand in the region, while improving customer access to dependable, high-performance electric small commercial vehicles. Together, we look forward to expanding our reach and delivering tailored mobility solutions that cater to the evolving transportation needs of our customers.”