India’s commercial vehicle (CV) industry is rapidly aligning with global standards, thanks to policy reforms, evolving customer expectations and a robust domestic ecosystem. Automakers and suppliers are making significant strides in cost competitiveness, safety innovations and integrating alternative energy solutions. As the sector continues to evolve, the need for collaboration and strategic discussions has never been more critical.

Recognising this imperative, Motoring Trends, a leading automotive magazine, hosted its inaugural Commercial Vehicles Conference on 21st November 2024, in Pune, India. Themed ‘Moving India Forward’, the event served as a platform for industry leaders, including OEMs, suppliers, technocrats, fleet operators and industry partners, to address challenges and identify opportunities shaping the future of the Indian CV landscape.

By bringing together stakeholders from across the value chain, the conference underscored the importance of collective action in driving innovation, enhancing safety standards, and adopting sustainable practices. As the CV industry transforms to meet global benchmarks, such forums are vital to ensuring India’s leadership in the sector while addressing its unique market dynamics and needs.

Mahindra Truck & Bus, Ashok Leyland and Apollo Tyres supported the event as sponsors, while Automotive Research Association of India (ARAI) was the Associate partner, while Asian Trucker and Tyre Trends were the Media partners. The delegates at the event attended from a range of companies such as Tata Motors, MAN Trucks, Continental India, Tyresoles India, and Volvo Trucks among others.

The event kicked off with Dr Seshu Bhagavathula, Director, CityQ and an automotive industry veteran delivering the Keynote address, where he highlighted how urban cities around the world are working to decongest and decarbonise their streets. “This (decongestion and decarbonisation) requires a serious relook and focus on improving urban mobility as well as the role of alternative energy to support the transition,” Dr Bhagavathula.

Rashmi Urdhwareshe, Former Director, Automotive Research Association of India (ARAI) shared her perspective on how the automotive industry has been focussing on not just introducing the latest technologies, but also co-developing solutions to meet the India-specific needs. She emphasised  the close cooperation between testing agencies, suppliers and OEMs that is accelerating the transition to the latest technologies.

Making commercial vehicles safer

The commercial vehicle population on Indian roads accounts for a small parc of the total vehicles, but ranks 3^rd when it comes to the vehicles involved in road accidents. In 2022, more than 460,000 accidents took place in India, which resulted in over 168,491 people losing their lives and over 443,366 people being injured.

The first panel discussion of the day focussed on one of the most important aspects pertaining to the CV industry – Safety. The panellists for the session included – Dr Venkat Srinivas, Head Of Business, Mahindra Truck & Bus; Rahul S. Mahajan, Deputy Director, The Automotive Research Association of India (ARAI); Sudeepth Puthumana, Head of Segment – ADAS, Autonomous Mobility, Continental Automotive India and Prashant Kakade, Ministry of Road Transport & Highways (MoRTH).

The session, moderated by Bhushan Mhapralkar, Editor, Motoring Trends, touched upon various factors ranging from ADAS technology, and road designing to driver training and sensitisation.

SKP Amarnath, Group Head - R&D, Apollo Tyres gave a presentation on ‘Commercial Vehicle (Truck) Evolution In India And Impact On Tyres’. He dwelled into the key developments that have taken place in the CV industry and how tyres can play a key role in influencing vehicle safety and efficiency.

Vijay Shrinivas, Member, TREA - Tyre Retreading Education Association and CEO, Indag, gave a presentation on ‘Driving Sustainability and Circularity in Commercial Vehicle Industry’. He presented his thoughts on how treading not only helps save costs on tyre replacement but also enables higher circularity and thus helps reduce carbon emissions too.

Alternative energy & future of commercial vehicles

The role of alternative energy has been a key topic of discussion globally across vehicle segments. While there has been a focus on electrification in certain vehicle classes, the commercial vehicle segment will need to adopt a mixed approach depending on the application and use case.

The second panel discussion was on the topic of Alternative Energy and the Future of Commercial Vehicle. The panellists – Dr Bhagavathula ; Mahesh Babu, CEO, Switch Mobility; Anil Baliga, President, EKA Mobility; Boddapati Dinakar, Executive Vice-President, Sales & Marketing, Volvo Trucks, VECV; Shailesh Zinge, Director - Marketing, Growth Initiatives and Program Management, Engine Business, Cummins India and A Ramasubramanian, CTO, Blue Energy Motors presented their perspective on the alternative fuel segment.

The session was moderated by Nilesh Wadhwa, Assistant Editor, Motoring Trends.

The discussion focussed on how industry stakeholders were exploring various energy mix ranging from electric, LNG to future fuels such as hydrogen and fuel cells. The panellists agreed that globally too at present there was no single fuel that could completely overhaul the commercial vehicles segment. There was a need to not only focus on the vehicles but the necessary charging/refuelling ecosystem.

Transport ecosystem

The health of the CV industry is one of the key barometers to understand a country’s economic prosperity. While one can discuss the trends, policies and technologies, it is imperative that the views of the key stakeholder – fleet operators – are taken into account.

The third panel discussion of the day was on the topic of ‘Transport Ecosystem’. The panellists for the session were - Bal Malkit Singh, Chairman - the Core Committee, Former President, All India Motor Transport Congress (AIMTC) Prasanna Patwardhan, President, Bus & Car Operators Confederation Of India (BOCI) and Sanjay Sasane, Principal, Institute of Driving Training and Research (IDTR).

The session, moderated by Sharad Matade, Executive Editor, Motoring Trends, had an indepth discussion on how fleet operators continued to face headwinds ranging from increases in operational expenses, driver shortages and road infrastructure among others. At the same time, the revenues had not kept up at the same pace. The panellists also presented their perspectives on the adoption of newer technologies and alternative fuels.

Atul Patil, Vice-President – Marketing, Pin 365 delivered the Vote of Thanks. 

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Eicher Trucks & Buses, a division of VE Commercial Vehicles, has inaugurated a 3S dealership facility in Noida for its Eicher Pro X small truck range. Operated by Punjab Mobility, the 7,000-square-foot facility is located on NH-34 at Dadri in Gautam Buddh Nagar, providing integrated sales, service and spare parts support.

The showroom will sell the 3-tonne and 3.5-tonne Gross Vehicle Weight range of small commercial vehicles across electric, diesel and compressed natural gas powertrain options.

The location provides access to industrial and logistics hubs across Noida, Greater Noida and the Dadri region, including the Multi-Modal Logistics Hub and the Dadri-Noida-Ghaziabad Industrial Region, with transport connectivity via the Eastern Peripheral Expressway, the Delhi-Meerut Expressway and the Yamuna Expressway.

Abhishek Chaudhary, Senior Vice-President of SCV Sales & Marketing, VE Commercial Vehicles, said, "The Eicher Pro X range is designed for the evolving needs of last-mile logistics, with a strong focus on efficiency, connectivity, driver comfort and uptime. With three energy-efficient powertrains, 100% connected technology and multiple configuration options, it is engineered for applications including e-commerce, parcel courier, FMCG and industrial goods movement. Punjab Mobility Private Limited’s presence strengthens our presence in Noida and brings the Pro X range and enhanced ownership support closer to customers across the Delhi-NCR region. Born electric-first, the Eicher Pro X offers customers in the NCR the opportunity to switch to electric trucks that are approved under the PARIVARTAN scheme."

The dealership infrastructure features digital vehicle configurators, dedicated workshop bays, electric vehicle charging infrastructure and EV-trained service personnel. To support vehicle uptime across the National Capital Region, the facility operates mobile service vans and breakdown assistance units alongside power backup systems.

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The commercial vehicle industry has predominantly seen full scape ownership by fleet operators as the preferred business model. But as electrification presses on the accelerator and discussion on costs around vehicle maintenance and increasing profitability become core topics, the ownership landscape within the commercial vehicle segment is embracing a new trend of mobility-as-a-service.

Speaking to Motoring Trends in an exclusive interaction, Head Product Portfolio Management and CIDO at Ashok Leyland Vinod Gopinathan noted, “Both business models have existed in the commercial vehicle industry for some time. However, with electrification, we are seeing a growing shift towards managed mobility models, where vehicles are operated or managed by aggregators or OEMs.”

“While this is not an entirely new concept as the internal combustion engine segment have operated both models, electrification is accelerating this transition,” he added.

Government tenders and the increasing interest of major companies in mobility-as-a-service arrangements are contributing to this shift. And in the electric commercial vehicle segment, there is a clear movement away from purely product-based ownership towards integrated mobility platforms.

While the executive expects this trend to continue as electrification expands, he also underscores the trend of connected vehicle technology. Ashok Leyland’s connected vehicle technology has evolved from basic tracking and tracing to real-time monitoring of vehicle performance, productivity and safety.

Now in its fourth generation, the company’s connected vehicle programme supports nearly 250,000 live vehicles with diesel models transmitting approximately 120 parameters and electric vehicles generating substantially more data.

This information helps improve product design, accelerate validation and enhance customer operations through better fuel efficiency, fleet utilisation, vehicle health monitoring, driver performance assessment and driving safety.

Rising above

According to Gopinathan, fleet operators are increasingly willing to pay for connected vehicle technologies as their benefits become measurable through improved fuel efficiency, vehicle uptime and lower operating costs.

“We have witnessed more than a twofold increase in multi-year subscription renewals over approximately the past year with some customers committing to five-year plans,” he stated.

Adoption spans small, medium and large fleets, while growing demand from e-commerce companies, cement manufacturers and load aggregators for greater operational visibility is further accelerating uptake.

The company is leveraging connected vehicle data to reduce total cost of ownership through fuel efficiency monitoring, fuel pilferage detection and driver behaviour analysis.

Its round-the-clock Uptime Solution Centre continuously monitors engine health, gearboxes and after-treatment systems, enabling remote diagnostics, guided troubleshooting and faster service turnaround.

Artificial intelligence-driven predictive maintenance helps identify potential failures before breakdowns, improving fleet uptime and shifting maintenance towards preventive intervention.

“When the system identifies a potential issue, the appropriate response depends on its nature. Some minor issues can be addressed directly by drivers or customers, while others require intervention at a service station. On the diagnostics side, we provide do-it-yourself alerts and guided troubleshooting for issues that customers can resolve independently,” explained Gopinathan.

The company operates a dual connected vehicle business model through its iAlert platform and customised data-sharing solutions. The subscription-based iAlert application provides fleet managers, drivers and owners with real-time insights into fuel efficiency, vehicle health, driving behaviour, safety, fault diagnostics and fuel pilferage.

Its driving score feature helps optimise fleet performance. Additionally, the company supplies vehicle data directly to operators seeking multi-OEM integration, advanced analytics or dedicated command centres, enabling customised fleet monitoring and operational management.

“We are witnessing strong adoption of connected vehicle subscriptions among truck owners, not just mobility-as-a-service operators. While continuous monitoring is integral to service-based mobility models, vehicle owners are independently recognising the benefits of preventive maintenance, do-it-yourself diagnostics and guided troubleshooting,” contended a confident Gopinathan.

He added that the increasing multi-year subscription renewals demonstrate willingness to invest in technologies that improve operational efficiency, minimise breakdowns and reduce ownership costs.

Updating technology

Digitalisation within the larger automobile industry draws into discussion the premise of safety features. “ADAS adoption in India's commercial vehicle industry remains less mature than in passenger cars, where advanced safety features are increasingly standard,” noted the executive.

He added that commercial vehicle applications currently focus on basic technologies such as driver drowsiness detection. However, evolving government regulations with several ADAS features expected to become mandatory from 2027 could accelerate adoption.

He anticipates significant progress over the next four to five years with regulatory compliance driving wider deployment and improvements in commercial vehicle safety.

Nonetheless, India's connected and electric commercial vehicle ecosystem requires improvements in telecommunications coverage, charging infrastructure and domestic battery technology.

“Inconsistent 4G connectivity, particularly in border regions and hilly terrain, continues to constrain seamless vehicle monitoring,” stated Gopinathan.

Commercial EV charging networks also need expansion with Ashok Leyland collaborating with ecosystem partners on infrastructure development. Reducing dependence on external battery technologies through stronger domestic capabilities will be equally important for supporting wider electrification.

Bullish future

Electrification is increasing the importance of connected intelligence as electric commercial vehicles generate substantially more data than conventional diesel vehicles. Ashok Leyland leverages this information for range optimisation, battery thermal management, state-of-charge monitoring and predictive maintenance.

Given the high capital costs and relatively limited adoption of electric commercial vehicles in India, advanced analytics are critical for both vehicle ownership and mobility-as-a-service models.

These capabilities enable deeper operational insights, improved battery performance and greater efficiency as electrification expands.

Alluding to how commercial vehicle manufacturers will differentiate themselves within this growing market, Gopinathan explained, “Commercial vehicle manufacturers will increasingly differentiate themselves through integrated mobility ecosystems combining vehicle efficiency, reliable charging, service support and actionable data analytics by 2030.”

“In per-kilometre mobility-as-a-service models, competitive total cost of ownership will depend on minimising breakdowns, improving uptime and optimising the entire operating value chain,” he added.

The executive also emphasised that converting growing volumes of vehicle data into meaningful insights that improve fleet utilisation and reduce maintenance costs will become a decisive competitive advantage, alongside product performance and service quality.

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Jindal Stainless, a leading manufacturer of stainless steel, has deployed 10 electric trucks for finished goods transportation, initiating a green logistics programme to reduce transport emissions.

The electric trucks will operate on transport corridors connecting the company's manufacturing facility in Jajpur with distribution hubs in Kharagpur and Kolkata.

The deployment expands Jindal Stainless' adoption of alternative-fuel transport solutions across its regional supply chain. The company currently operates 80 Liquefied Natural Gas trucks to move finished products from its Jajpur and Hisar plants to western India, alongside Compressed Natural Gas vehicles for import cargo transit between Dhamra and Jajpur. In addition, 60 CNG buses provide employee transportation at its primary manufacturing facilities.

Abhyuday Jindal, MD, Jindal Stainless, said, "We believe that responsible manufacturing must extend beyond our plants to the entire value chain, including the way we transport our products. The deployment of electric trucks marks an important milestone in our efforts to decarbonise logistics and integrate lower-emission transportation solutions into our operations. Our approach is focused on adopting practical, scalable solutions that reduce our environmental footprint while maintaining operational efficiency. We will continue to advance such initiatives as part of our commitment to ESG goals."

The combined alternative fuel logistics fleet facilitates the transport of 8,000 to 10,000 tonnes of cargo per month. Based on projected monthly dispatches covering approximately 240,000 kilometres, the mix of electric, LNG and CNG transport options is estimated to reduce logistics emissions by 71 tonnes of carbon dioxide per month, representing a 26 percent reduction compared to conventional diesel haulage.

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JCB India, a leading construction equipment manufacturer in the country, has inaugurated a 3S dealership facility in Ranchi, operated by Premsons Motor Udyog. The integrated centre will provide sales, service and spare parts support across 15 districts of Jharkhand.

The new facility is spread across 18,000 square feet and houses a four-bay workshop, employing approximately 230 personnel. The site functions as the regional headquarters for the dealership network across districts including Ranchi, East Singhbhum, West Singhbhum, Palamu and Hazaribagh. Operational infrastructure includes a LiveLink Command Centre to track telematics data, machine utilisation and service schedules, along with a rainwater harvesting system for resource management.

Deepak Shetty, CEO & MD, JCB India, said, "Jharkhand is playing an increasingly important role in India’s infrastructure, mining and industrial growth story, creating significant opportunities for the construction equipment sector. We are delighted to inaugurate this new state-of-the-art facility with Premsons Motor Udyog, a valued partner that has consistently demonstrated a strong commitment to customers. This investment reinforces our long-term commitment to the state. It will enable us to further enhance customer engagement, service capabilities and support for Jharkhand’s continued development."

"We are delighted to strengthen our association with Premsons Motor Udyog. It is gratifying to see a family-owned business grow and succeed alongside JCB. This new facility reflects our shared commitment to delivering world-class products, service and support to customers. We look forward to building on this successful partnership and growing together in the years ahead," added Shetty.

The new outlet expands JCB India's dealer footprint across eastern region infrastructure, mining and industrial sectors.

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