Commercial Vehicles Conference 2024

India’s commercial vehicle (CV) industry is rapidly aligning with global standards, thanks to policy reforms, evolving customer expectations and a robust domestic ecosystem. Automakers and suppliers are making significant strides in cost competitiveness, safety innovations and integrating alternative energy solutions. As the sector continues to evolve, the need for collaboration and strategic discussions has never been more critical.

Recognising this imperative, Motoring Trends, a leading automotive magazine, hosted its inaugural Commercial Vehicles Conference on 21st November 2024, in Pune, India. Themed ‘Moving India Forward’, the event served as a platform for industry leaders, including OEMs, suppliers, technocrats, fleet operators and industry partners, to address challenges and identify opportunities shaping the future of the Indian CV landscape.

By bringing together stakeholders from across the value chain, the conference underscored the importance of collective action in driving innovation, enhancing safety standards, and adopting sustainable practices. As the CV industry transforms to meet global benchmarks, such forums are vital to ensuring India’s leadership in the sector while addressing its unique market dynamics and needs.

Mahindra Truck & Bus, Ashok Leyland and Apollo Tyres supported the event as sponsors, while Automotive Research Association of India (ARAI) was the Associate partner, while Asian Trucker and Tyre Trends were the Media partners. The delegates at the event attended from a range of companies such as Tata Motors, MAN Trucks, Continental India, Tyresoles India, and Volvo Trucks among others.

The event kicked off with Dr Seshu Bhagavathula, Director, CityQ and an automotive industry veteran delivering the Keynote address, where he highlighted how urban cities around the world are working to decongest and decarbonise their streets. “This (decongestion and decarbonisation) requires a serious relook and focus on improving urban mobility as well as the role of alternative energy to support the transition,” Dr Bhagavathula.

Rashmi Urdhwareshe, Former Director, Automotive Research Association of India (ARAI) shared her perspective on how the automotive industry has been focussing on not just introducing the latest technologies, but also co-developing solutions to meet the India-specific needs. She emphasised  the close cooperation between testing agencies, suppliers and OEMs that is accelerating the transition to the latest technologies.

Making commercial vehicles safer

The commercial vehicle population on Indian roads accounts for a small parc of the total vehicles, but ranks 3rd when it comes to the vehicles involved in road accidents. In 2022, more than 460,000 accidents took place in India, which resulted in over 168,491 people losing their lives and over 443,366 people being injured.

The first panel discussion of the day focussed on one of the most important aspects pertaining to the CV industry – Safety. The panellists for the session included – Dr Venkat Srinivas, Head Of Business, Mahindra Truck & Bus; Rahul S. Mahajan, Deputy Director, The Automotive Research Association of India (ARAI); Sudeepth Puthumana, Head of Segment – ADAS, Autonomous Mobility, Continental Automotive India and Prashant Kakade, Ministry of Road Transport & Highways (MoRTH).

The session, moderated by Bhushan Mhapralkar, Editor, Motoring Trends, touched upon various factors ranging from ADAS technology, and road designing to driver training and sensitisation.

SKP Amarnath, Group Head - R&D, Apollo Tyres gave a presentation on ‘Commercial Vehicle (Truck) Evolution In India And Impact On Tyres’. He dwelled into the key developments that have taken place in the CV industry and how tyres can play a key role in influencing vehicle safety and efficiency.

Vijay Shrinivas, Member, TREA - Tyre Retreading Education Association and CEO, Indag, gave a presentation on ‘Driving Sustainability and Circularity in Commercial Vehicle Industry’. He presented his thoughts on how treading not only helps save costs on tyre replacement but also enables higher circularity and thus helps reduce carbon emissions too.

Alternative energy & future of commercial vehicles

The role of alternative energy has been a key topic of discussion globally across vehicle segments. While there has been a focus on electrification in certain vehicle classes, the commercial vehicle segment will need to adopt a mixed approach depending on the application and use case.

The second panel discussion was on the topic of Alternative Energy and the Future of Commercial Vehicle. The panellists – Dr Bhagavathula ; Mahesh Babu, CEO, Switch Mobility; Anil Baliga, President, EKA Mobility; Boddapati Dinakar, Executive Vice-President, Sales & Marketing, Volvo Trucks, VECV; Shailesh Zinge, Director - Marketing, Growth Initiatives and Program Management, Engine Business, Cummins India and A Ramasubramanian, CTO, Blue Energy Motors presented their perspective on the alternative fuel segment.

The session was moderated by Nilesh Wadhwa, Assistant Editor, Motoring Trends.

The discussion focussed on how industry stakeholders were exploring various energy mix ranging from electric, LNG to future fuels such as hydrogen and fuel cells. The panellists agreed that globally too at present there was no single fuel that could completely overhaul the commercial vehicles segment. There was a need to not only focus on the vehicles but the necessary charging/refuelling ecosystem.

Transport ecosystem

The health of the CV industry is one of the key barometers to understand a country’s economic prosperity. While one can discuss the trends, policies and technologies, it is imperative that the views of the key stakeholder – fleet operators – are taken into account.

The third panel discussion of the day was on the topic of ‘Transport Ecosystem’. The panellists for the session were - Bal Malkit Singh, Chairman - the Core Committee, Former President, All India Motor Transport Congress (AIMTC) Prasanna Patwardhan, President, Bus & Car Operators Confederation Of India (BOCI) and Sanjay Sasane, Principal, Institute of Driving Training and Research (IDTR).

The session, moderated by Sharad Matade, Executive Editor, Motoring Trends, had an indepth discussion on how fleet operators continued to face headwinds ranging from increases in operational expenses, driver shortages and road infrastructure among others. At the same time, the revenues had not kept up at the same pace. The panellists also presented their perspectives on the adoption of newer technologies and alternative fuels.

Atul Patil, Vice-President – Marketing, Pin 365 delivered the Vote of Thanks. 

Force Motors Reports 20% Growth In Domestic Sales For FY2026

Force Motors

Pune-headquartered automotive major Force Motors has reported its domestic wholesales of 36,536 units for FY2026, which marks a 20 percent increase compared to the 30,531 units sold in the previous fiscal year.

For the month of March 2026, the company registered a 14 percent growth with 4,126 units sold.

The company stated it witnessed growth across its product portfolio, supported by demand in passenger mobility, institutional and defence sectors.

Force Traveller continued to maintain a 70 percent market share in the light commercial vehicle segment, with applications in school and ambulance services.

The company’s premium passenger mobility platform Urbania recorded volume growth exceeding 100 percent, while Trax platform saw 70 percent growth with traction from Tier-2 and Tier-3 markets.

Force Motors’ Special Vehicle Division delivered its first batch of 600 Gurkha units to the Indian Army.

At present, Force Motors operates five manufacturing units and an R&D centre in Pune. The company produces and tests engines for all Mercedes-Benz and BMW cars and SUVs manufactured in India.

Additionally, Force MTU Power Systems, a joint venture with Rolls-Royce Power Systems AG, produces 10 and 12-cylinder engines for global power generation and rail applications. Overall exports for the company's four-wheelers grew by 13 percent during the year.

Prasan Firodia, Managing Director, Force Motors, said, “Our performance this year reflects the way we are steadily shaping the business – being more focused, disciplined and aligned to the segments where we know and believe that we can lead. The Force Urbania is setting new benchmarks in premium shared mobility, while the Trax platform is helping improve connectivity across the country. Our Traveller range continues to anchor our presence in the segment, with its market leadership reflecting the deep trust customers place in the brand. At the same time, our continued work with the defence sector reflects the strength of our engineering and our ability to deliver in demanding conditions. We also saw steady growth in our export business, with overall exports growing by 13 percent (4-wheelers only). Given our strong exports’ presence in Gulf markets, we remain mindful of the evolving geopolitical situation and are closely monitoring the developments. As we look ahead, staying close to our customers and paying close attention to their needs & shaping our products and solutions accordingly—will remain a key focus for us. We will continue to build on our strengths with consistency, while staying responsive to evolving market needs”.

ZF Commercial Vehicles Secures ADAS Contract For Indian Bus Platform

ZF ADAS

ZF Commercial Vehicle Control Systems India has been awarded a business nomination by a mobility OEM to develop and supply an Advanced Driver Assistance System (ADAS) suite for an upcoming bus platform. The project encompasses system supply, vehicle integration, and validation, with the start of production targeted for Q1 FY2027.

The awarded solution centres on ZF’s OnGuardMAX platform, which utilises multi-sensor fusion including a front camera, mid-range radar and an image processing module. This system is integrated with Short-Range Radar (SRR), an Electronic Braking System (EBS) and Electronic Stability Control (ESC) to provide comprehensive active safety.

The platform enables Autonomous Emergency Braking (AEB), Lane Departure Warning (LDW) and Driver Drowsiness and Attention Warning (DDAW). It also features SRR units address blind spots to protect vulnerable road users, supporting Blind Spot Information Systems (BSIS) and Moving Off Information Systems (MOIS). The integration of EBS and ESC provides faster braking responses, shorter stopping distances and improved rollover resistance for electric vehicle platforms.

The ADAS suite is engineered to meet GSR 184(E) requirements. The technology has undergone 450,000 kilometres of testing on Indian roads and has received ARAI certification. The architecture is scalable to SAE Level 2 and is designed to support future automation requirements.

Paramjit Singh Chadha, Managing Director, ZF Commercial Vehicle Control Systems India, said, “ADAS was and remains a strategic priority for ZF Commercial Vehicles in India. With a legacy of deep customer understanding and proven technological competence that make commercial transportation safer, smarter and more efficient, we also offer ADAS solutions that fit the specific driving conditions in India and at the same time have the backing of our global expertise.”

Akash Passey, Non-Executive Chairman, ZF Commercial Vehicle Control Systems India, added, “We see a rapid acceleration in India in the adoption of advanced driver assistance technologies that enhance road safety and operational efficiency. ZF Commercial Vehicles Division offers made-to-fit market solutions that address the specific needs of leading and new-age e-mobility OEMs with the strength of ZF’s global engineering expertise and combining it with deep regional insights.”

VE Commercial Vehicles Surpasses 100,000 Annual Sales Milestone In FY2026

VECV

VE Commercial Vehicles (VECV), the joint venture between Volvo Group and Eicher Motors, has announced sales of 103,495 vehicles in FY2026, up 14.8 percent YoY, as against 90,161 units sold last year.

This marks the company’s highest-ever annual sales volume since the inception of the partnership in 2008.

The sales performance was distributed across several key commercial vehicle segments, which includes 47,789 Light & Medium Duty (LMD) Trucks (46.1 percent of total sales), 27,867 Heavy Duty (HD) Trucks (25.9 percent of total sales) and 19,363 buses (18.7 percent of total sales).

At present, VECV operates eight manufacturing plants in India, including an Industry 4.0-enabled facility in Bhopal and an engine manufacturing hub (VEPT) in Pithampur that supplies global Volvo Group requirements.

The company maintains a 100 percent connected vehicle portfolio through the Eicher Live telematics platform. Lifecyle support is provided through a pan-India network of over 1,250 touchpoints.

Furthermore, a new Automated Manual Transmission (AMT) plant is under development in Ujjain to focus on drivability and fuel efficiency.

B. Srinivas, MD & CEO, VECV, said, “Crossing the milestone of 1,00,000 vehicles in a year is a significant achievement for VECV and reflects the trust our customers have placed in our products and solutions. This milestone also fulfils a key part of the original vision set at the inception of the Volvo–Eicher joint venture, underscoring the strength and long-term strategic direction of our partnership. As we move forward, we remain committed to driving the next phase of growth through innovation, sustainability, and deeper customer engagement.”

IVECO BUS To Present Mobility Solutions At EU–Regional Business Forum In Abidjan

Iveco

IVECO BUS, a brand of Iveco Group, is participating in the EU–Regional Business Forum – West Africa Corridors (CALAO) in Abidjan from 30 March to 1 April 2026. The company is showcasing its transport solutions and expanding its industrial footprint across Africa, where it currently operates in 40 countries.

The company has maintained a 40-year partnership with the Abidjan Transport Company (SOTRA). In January 2022, IVECO BUS established a Daily minibus assembly line in Koumassi, Côte d’Ivoire, making it the first African nation to host such a facility.

The recent fleet deliveries include 300 CROSSWAY LE buses and 50 EVADYS coaches delivered to SOTRA in Côte d'Ivoire (2025), bringing the total IVECO BUS fleet in the country to over 1,450 units. Furthermore, 370 CROSSWAY buses were delivered to Senegal in 2024 to reinforce the DAKAR DEM DIKK fleet.

At present, the OEM offers a multi-energy range including biofuels, natural gas, electric and fuel cell technologies.

  • CROSSWAY: An intercity and school transport vehicle with over 70,000 units produced. It features the IVECO CURSOR Euro III engine and cataphoresis protection for durability in diverse climates.
  • DAILY Minibus: A 17-passenger vehicle powered by a 146 hp Euro III engine, configured for shuttle and school missions.
  • CREALIS BRT: A Bus Rapid Transit solution. Abidjan currently operates 100 18-metre CREALIS CNG (natural gas) units. The model is available in 12- and 18-metre versions with various alternative powertrains.
  • E-WAY: A battery-electric range available in four lengths (9.5 m to 18 m). These vehicles utilize 69 kWh NMC batteries and support both depot and opportunity charging.

IVECO BUS provides a service ecosystem that includes technical training and the availability of genuine spare parts for up to 15 years post-production. The brand also implements knowledge transfer programmes to facilitate independent fleet management and local industrial localisation.