India’s commercial vehicle (CV) industry is rapidly aligning with global standards, thanks to policy reforms, evolving customer expectations and a robust domestic ecosystem. Automakers and suppliers are making significant strides in cost competitiveness, safety innovations and integrating alternative energy solutions. As the sector continues to evolve, the need for collaboration and strategic discussions has never been more critical.

Recognising this imperative, Motoring Trends, a leading automotive magazine, hosted its inaugural Commercial Vehicles Conference on 21st November 2024, in Pune, India. Themed ‘Moving India Forward’, the event served as a platform for industry leaders, including OEMs, suppliers, technocrats, fleet operators and industry partners, to address challenges and identify opportunities shaping the future of the Indian CV landscape.

By bringing together stakeholders from across the value chain, the conference underscored the importance of collective action in driving innovation, enhancing safety standards, and adopting sustainable practices. As the CV industry transforms to meet global benchmarks, such forums are vital to ensuring India’s leadership in the sector while addressing its unique market dynamics and needs.

Mahindra Truck & Bus, Ashok Leyland and Apollo Tyres supported the event as sponsors, while Automotive Research Association of India (ARAI) was the Associate partner, while Asian Trucker and Tyre Trends were the Media partners. The delegates at the event attended from a range of companies such as Tata Motors, MAN Trucks, Continental India, Tyresoles India, and Volvo Trucks among others.

The event kicked off with Dr Seshu Bhagavathula, Director, CityQ and an automotive industry veteran delivering the Keynote address, where he highlighted how urban cities around the world are working to decongest and decarbonise their streets. “This (decongestion and decarbonisation) requires a serious relook and focus on improving urban mobility as well as the role of alternative energy to support the transition,” Dr Bhagavathula.

Rashmi Urdhwareshe, Former Director, Automotive Research Association of India (ARAI) shared her perspective on how the automotive industry has been focussing on not just introducing the latest technologies, but also co-developing solutions to meet the India-specific needs. She emphasised  the close cooperation between testing agencies, suppliers and OEMs that is accelerating the transition to the latest technologies.

Making commercial vehicles safer

The commercial vehicle population on Indian roads accounts for a small parc of the total vehicles, but ranks 3^rd when it comes to the vehicles involved in road accidents. In 2022, more than 460,000 accidents took place in India, which resulted in over 168,491 people losing their lives and over 443,366 people being injured.

The first panel discussion of the day focussed on one of the most important aspects pertaining to the CV industry – Safety. The panellists for the session included – Dr Venkat Srinivas, Head Of Business, Mahindra Truck & Bus; Rahul S. Mahajan, Deputy Director, The Automotive Research Association of India (ARAI); Sudeepth Puthumana, Head of Segment – ADAS, Autonomous Mobility, Continental Automotive India and Prashant Kakade, Ministry of Road Transport & Highways (MoRTH).

The session, moderated by Bhushan Mhapralkar, Editor, Motoring Trends, touched upon various factors ranging from ADAS technology, and road designing to driver training and sensitisation.

SKP Amarnath, Group Head - R&D, Apollo Tyres gave a presentation on ‘Commercial Vehicle (Truck) Evolution In India And Impact On Tyres’. He dwelled into the key developments that have taken place in the CV industry and how tyres can play a key role in influencing vehicle safety and efficiency.

Vijay Shrinivas, Member, TREA - Tyre Retreading Education Association and CEO, Indag, gave a presentation on ‘Driving Sustainability and Circularity in Commercial Vehicle Industry’. He presented his thoughts on how treading not only helps save costs on tyre replacement but also enables higher circularity and thus helps reduce carbon emissions too.

Alternative energy & future of commercial vehicles

The role of alternative energy has been a key topic of discussion globally across vehicle segments. While there has been a focus on electrification in certain vehicle classes, the commercial vehicle segment will need to adopt a mixed approach depending on the application and use case.

The second panel discussion was on the topic of Alternative Energy and the Future of Commercial Vehicle. The panellists – Dr Bhagavathula ; Mahesh Babu, CEO, Switch Mobility; Anil Baliga, President, EKA Mobility; Boddapati Dinakar, Executive Vice-President, Sales & Marketing, Volvo Trucks, VECV; Shailesh Zinge, Director - Marketing, Growth Initiatives and Program Management, Engine Business, Cummins India and A Ramasubramanian, CTO, Blue Energy Motors presented their perspective on the alternative fuel segment.

The session was moderated by Nilesh Wadhwa, Assistant Editor, Motoring Trends.

The discussion focussed on how industry stakeholders were exploring various energy mix ranging from electric, LNG to future fuels such as hydrogen and fuel cells. The panellists agreed that globally too at present there was no single fuel that could completely overhaul the commercial vehicles segment. There was a need to not only focus on the vehicles but the necessary charging/refuelling ecosystem.

Transport ecosystem

The health of the CV industry is one of the key barometers to understand a country’s economic prosperity. While one can discuss the trends, policies and technologies, it is imperative that the views of the key stakeholder – fleet operators – are taken into account.

The third panel discussion of the day was on the topic of ‘Transport Ecosystem’. The panellists for the session were - Bal Malkit Singh, Chairman - the Core Committee, Former President, All India Motor Transport Congress (AIMTC) Prasanna Patwardhan, President, Bus & Car Operators Confederation Of India (BOCI) and Sanjay Sasane, Principal, Institute of Driving Training and Research (IDTR).

The session, moderated by Sharad Matade, Executive Editor, Motoring Trends, had an indepth discussion on how fleet operators continued to face headwinds ranging from increases in operational expenses, driver shortages and road infrastructure among others. At the same time, the revenues had not kept up at the same pace. The panellists also presented their perspectives on the adoption of newer technologies and alternative fuels.

Atul Patil, Vice-President – Marketing, Pin 365 delivered the Vote of Thanks. 

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New-Delhi-based tech-driven logistics company Cargo Matters (Parmelee Cargo Matters Logistic Solutions) has signed a Memorandum of Understanding (MoU) with the Government of Andhra Pradesh to establish an integrated electric vehicle (EV) manufacturing and charging hub.

The project involves a total investment of INR 1 billion and focuses on the electrification of heavy commercial vehicles. The firm has submitted a Detailed Project Report (DPR) to the Andhra Pradesh Industrial Infrastructure Corporation (APIIC) for 18 acres of land in Madanapalle.

The facility will include a manufacturing block for chargers, a retrofit facility for heavy vehicles, and a research and development unit for validation and certification. Half of the investment, amounting to INR 500 million, is designated for charging infrastructure to support regional heavy-duty corridors. Operations are expected to begin within 12 to 18 months, with full commissioning planned within 24 months.

The project is estimated to create 1,000 direct jobs and 3,000 indirect jobs in the region. Located near the borders of Karnataka and Tamil Nadu, the hub is situated 100 km from Bengaluru and 250 km from Chennai to facilitate logistics connectivity. The initiative aligns with the Andhra Pradesh Sustainable Electric Mobility Policy 4.0 (2024–2029).

Cargo Matters operates a fleet of more than 400 trucks across 15,000 pincodes and counts the likes of Tata Steel, DHL and Havells among its customers. The company uses data integration through the National ULIP to manage full truckload and less-than-truckload services.

The Madanapalle facility is intended to provide fleet owners with pathways to electrification through vehicle retrofitting and dedicated charging networks.

Umesh Padala, Founder & Chairman, Cargo Matters, said, "This MoU represents our commitment to practical decarbonization. While the passenger EV market is maturing, the heavy freight sector remains the final frontier. Our Madanapalle facility will provide fleet owners with a cost-effective pathway to electrification through advanced retrofitting and dedicated heavy-duty charging networks."

P N Mahesh, Director, APIIC, added, "As part of our commitment to building a green and future-ready logistics ecosystem, we are pleased that Cargo Matters has chosen Madanapalle for its upcoming hub. The project aligns with the Andhra Pradesh Sustainable Electric Mobility Policy 4.0 (2024–2029) and strengthens our ‘Green Freight’ vision. Strategically located near the borders of Karnataka and Tamil Nadu, with Bengaluru about 100 km away and Chennai around 250 km away, Madanapalle offers excellent connectivity for logistics operations. The initiative will generate nearly 1,000 direct and 3,000 indirect jobs, creating meaningful opportunities for the region’s youth."

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John Deere has introduced its 5M series, featuring the 130HP 5130M tractor, at the John Deere Power and Technology Show. The launch marks an expansion of the company’s high-horsepower offerings in the Indian market, where it has operated for over 27 years.

The 5130M model incorporates a front hitch and front power take-off (PTO) application, allowing for the simultaneous use of implements at the front and rear of the machine. This configuration is designed to improve field efficiency and reduce the number of passes required for crop operations.

John Deere showcased several digital and automated solutions aimed at precision farming. These technologies focus on resource optimisation and input cost reduction.

Key technology launches include:

• 5E AutoTrac: A vehicle guidance system designed for straight-row accuracy to reduce overlaps and gaps during tilling and seeding.
• GreenSystem Link: A factory-fitted connectivity kit providing data integration for machine monitoring.
• Radial Tyres: Standardisation of 100 percent radial tyres on the 5405 and 5075E models to reduce soil compaction and improve traction.

The company’s Indian operations serve as a hub for research and development, engineering, and global IT. John Deere currently exports products manufactured in India to 110 countries. The strategy involves adapting global innovations to local conditions while supporting government sustainability goals for 2047.

Rajesh Sinha, MD & Country Manager, John Deere India, said, “The core of John Deere’s strategy revolves around integration of precision agriculture, digital solutions for SMART connected machines that enable farmers to produce more with fewer resources. The recent technologies launched are designed to optimize field operations & input cost, precise crop care solutions ensuring soil and environmental sustainability. John Deere’s India footprint continues to be significant and important for global operation from the R&D, Engineering, Global IT, Supply chain, Road Construction beside manufacturing and talent.”

Ramakant Garg, Sales & Marketing India Director, added, “The advanced farm technologies and evolving agronomy practices go hand in hand and thus John Deere is committed to align these for futuristic agricultural practices. The Power and Technology 7.0 is a step in that direction. In the past John Deere has been leading technologically superior products for Indian markets and we take pride in continuing in do so in today’s technology event.”

Mukul Varshney, Region 1 Government Affairs Director, stated, “The government’s sustainability goal for 2047 can best be supported by John Deere that makes us even more responsible and accountable beyond products and services. We witness a very favourable ecosystem that helps us further our efforts to collaborate with stakeholders such as academia, research institutions and industry.”

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VE Commercial Vehicles (VECV) has announced the appointment of B Srinivas as Managing Director and CEO, effective 1 April 2026.

At present, he serves as the Chief Operating Officer and will now succeed Vinod Aggarwal. He has worked with Eicher for over three decades across product strategy, purchasing, sales and marketing. He previously led the Eicher Bus business and served as Head of Product Strategy and Purchasing between 2022 and 2024.

Aggarwal, who has led VECV for 16 years, will now become the Chairman of the Board. He replaces Sofia Frandberg, who completes her three-year term as Chairperson, and will continue to be on the Board of VECV.

In addition, Rajinder Singh Sachdeva has been nominated to the Board following his retirement as Deputy CEO and Chief Transformation Officer. He replaces Raul Rai, who steps down as Director.

The leadership shift comes as VECV continues its strategy of expanding into new segments and markets. Since its formation in 2008, the joint venture has invested in capacity and technology to increase its presence in the Indian commercial vehicle market.

Siddhartha Lal, Chairman, Eicher Motors (EML), said, “I am delighted with the appointment of B Srinivas as the new Managing Director and CEO of VECV. It strengthens our well calibrated, long-term strategy and continuity at VECV. I have personally worked with Srinivas for over twenty-five years and seen his hands-on and inclusive leadership style. He is a thoughtful and courageous leader, and is willing to make changes and strategic shifts towards achieving the company’s long- term goals. I believe the company will benefit tremendously from his leadership – combining his customer focused approach, technological acumen and collaborative style. I wish him the best in his new role and look forward to working with him.”

Vinod Aggarwal, added, “My heartiest congratulations to Srinivas as he steps into the role of Managing Director & CEO of VECV. With over three decades of experience, he brings along a deep understanding of our legacy, versatile experience of the business and a strategic vision to scale new heights. I am confident he will accelerate our growth trajectory. I wish him great success and look forward to working with him as I transition into my new role as the Chairman of the company.”

B Srinivas, said, “My journey with Eicher has been truly remarkable. Having spent thirty-one years here in various capacities both in commercial and technical roles including the last two years as the Chief Operating Officer of VECV, I am looking forward to embarking on this next phase. I would like to thank the Board of VE Commercial Vehicles. for this opportunity, and entrusting me to drive our growth trajectory alongside my team.”

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Mahindra’s Truck and Bus Division has inaugurated a Sales, Service and Spares (3S) dealership in Hubli, Karnataka, in partnership with Indhu India Motors.

The facility includes seven service bays capable of maintaining more than seven vehicles per day, it also provides driver lodging, 24-hour breakdown assistance and AdBlue supplies. This expansion follows four years of volume growth for the division and brings Mahindra’s national network to more than 200 3S dealerships and 400 secondary service touchpoints.

At present, the Mahindra Group currently holds a 7 percent market share in the Indian truck and bus industry, with a 24 percent share specifically in the Intermediate and Light Commercial Vehicle (I&LCV) bus segment. The company has set a target to increase its total market share to 10-12 percent by FY2031 and over 20 percent by FY2036.

It’s current commercial vehicle range includes the BLAZO X, FURIO, OPTIMO and JAYO models. These vehicles are integrated with iMAXX, a telematics solution designed to provide fleet owners with data and control over transport operations.

The company offers two specific service guarantees for its truck range:

Roadside Support: A guarantee to have vehicles back on the road within 48 hours, or the company pays the customer INR 1,000 per day.

Workshop Turnaround: A guarantee of vehicle turnaround within 36 hours at a dealership workshop, or the company pays INR 3,000 per day.

Vinod Sahay, President – Trucks, Buses & Construction Equipment, said, "Delighted to inaugurate our new state-of-the-art dealership in Hubli. Indhu India Motors becomes another new dealership of Mahindra Trucks and Buses in Karnataka. Together, Mahindra Trucks and Buses and SML now have over 200 3S dealerships and over 400 secondary service touchpoints for trucks and buses across the country, providing world-class customer care to our valued customers. The Mahindra Group now holds close to 7% market share in trucks and buses, with a 24 percent market share in I&LCV buses. We are targeting to increase our market share to 10-12 percent by FY2031 and over 20 percent by FY2036."

Dr Venkat Srinivas, Business Head – Mahindra Trucks, Buses & Construction Equipment, added, “Our obsession with customer-centricity has driven us towards creating disruptive value propositions for our customers. Be it the guaranteed higher mileage of our entire product range, or the most advanced telematics solution – iMAXX, which gives the fleet owners complete control over their transport business or a rapidly growing network of dealerships and other formats of after-sales support paraphernalia, we are committed to impart the best customer experience in the Indian Commercial vehicle industry."

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