India’s commercial vehicle (CV) industry is rapidly aligning with global standards, thanks to policy reforms, evolving customer expectations and a robust domestic ecosystem. Automakers and suppliers are making significant strides in cost competitiveness, safety innovations and integrating alternative energy solutions. As the sector continues to evolve, the need for collaboration and strategic discussions has never been more critical.

Recognising this imperative, Motoring Trends, a leading automotive magazine, hosted its inaugural Commercial Vehicles Conference on 21st November 2024, in Pune, India. Themed ‘Moving India Forward’, the event served as a platform for industry leaders, including OEMs, suppliers, technocrats, fleet operators and industry partners, to address challenges and identify opportunities shaping the future of the Indian CV landscape.

By bringing together stakeholders from across the value chain, the conference underscored the importance of collective action in driving innovation, enhancing safety standards, and adopting sustainable practices. As the CV industry transforms to meet global benchmarks, such forums are vital to ensuring India’s leadership in the sector while addressing its unique market dynamics and needs.

Mahindra Truck & Bus, Ashok Leyland and Apollo Tyres supported the event as sponsors, while Automotive Research Association of India (ARAI) was the Associate partner, while Asian Trucker and Tyre Trends were the Media partners. The delegates at the event attended from a range of companies such as Tata Motors, MAN Trucks, Continental India, Tyresoles India, and Volvo Trucks among others.

The event kicked off with Dr Seshu Bhagavathula, Director, CityQ and an automotive industry veteran delivering the Keynote address, where he highlighted how urban cities around the world are working to decongest and decarbonise their streets. “This (decongestion and decarbonisation) requires a serious relook and focus on improving urban mobility as well as the role of alternative energy to support the transition,” Dr Bhagavathula.

Rashmi Urdhwareshe, Former Director, Automotive Research Association of India (ARAI) shared her perspective on how the automotive industry has been focussing on not just introducing the latest technologies, but also co-developing solutions to meet the India-specific needs. She emphasised  the close cooperation between testing agencies, suppliers and OEMs that is accelerating the transition to the latest technologies.

Making commercial vehicles safer

The commercial vehicle population on Indian roads accounts for a small parc of the total vehicles, but ranks 3^rd when it comes to the vehicles involved in road accidents. In 2022, more than 460,000 accidents took place in India, which resulted in over 168,491 people losing their lives and over 443,366 people being injured.

The first panel discussion of the day focussed on one of the most important aspects pertaining to the CV industry – Safety. The panellists for the session included – Dr Venkat Srinivas, Head Of Business, Mahindra Truck & Bus; Rahul S. Mahajan, Deputy Director, The Automotive Research Association of India (ARAI); Sudeepth Puthumana, Head of Segment – ADAS, Autonomous Mobility, Continental Automotive India and Prashant Kakade, Ministry of Road Transport & Highways (MoRTH).

The session, moderated by Bhushan Mhapralkar, Editor, Motoring Trends, touched upon various factors ranging from ADAS technology, and road designing to driver training and sensitisation.

SKP Amarnath, Group Head - R&D, Apollo Tyres gave a presentation on ‘Commercial Vehicle (Truck) Evolution In India And Impact On Tyres’. He dwelled into the key developments that have taken place in the CV industry and how tyres can play a key role in influencing vehicle safety and efficiency.

Vijay Shrinivas, Member, TREA - Tyre Retreading Education Association and CEO, Indag, gave a presentation on ‘Driving Sustainability and Circularity in Commercial Vehicle Industry’. He presented his thoughts on how treading not only helps save costs on tyre replacement but also enables higher circularity and thus helps reduce carbon emissions too.

Alternative energy & future of commercial vehicles

The role of alternative energy has been a key topic of discussion globally across vehicle segments. While there has been a focus on electrification in certain vehicle classes, the commercial vehicle segment will need to adopt a mixed approach depending on the application and use case.

The second panel discussion was on the topic of Alternative Energy and the Future of Commercial Vehicle. The panellists – Dr Bhagavathula ; Mahesh Babu, CEO, Switch Mobility; Anil Baliga, President, EKA Mobility; Boddapati Dinakar, Executive Vice-President, Sales & Marketing, Volvo Trucks, VECV; Shailesh Zinge, Director - Marketing, Growth Initiatives and Program Management, Engine Business, Cummins India and A Ramasubramanian, CTO, Blue Energy Motors presented their perspective on the alternative fuel segment.

The session was moderated by Nilesh Wadhwa, Assistant Editor, Motoring Trends.

The discussion focussed on how industry stakeholders were exploring various energy mix ranging from electric, LNG to future fuels such as hydrogen and fuel cells. The panellists agreed that globally too at present there was no single fuel that could completely overhaul the commercial vehicles segment. There was a need to not only focus on the vehicles but the necessary charging/refuelling ecosystem.

Transport ecosystem

The health of the CV industry is one of the key barometers to understand a country’s economic prosperity. While one can discuss the trends, policies and technologies, it is imperative that the views of the key stakeholder – fleet operators – are taken into account.

The third panel discussion of the day was on the topic of ‘Transport Ecosystem’. The panellists for the session were - Bal Malkit Singh, Chairman - the Core Committee, Former President, All India Motor Transport Congress (AIMTC) Prasanna Patwardhan, President, Bus & Car Operators Confederation Of India (BOCI) and Sanjay Sasane, Principal, Institute of Driving Training and Research (IDTR).

The session, moderated by Sharad Matade, Executive Editor, Motoring Trends, had an indepth discussion on how fleet operators continued to face headwinds ranging from increases in operational expenses, driver shortages and road infrastructure among others. At the same time, the revenues had not kept up at the same pace. The panellists also presented their perspectives on the adoption of newer technologies and alternative fuels.

Atul Patil, Vice-President – Marketing, Pin 365 delivered the Vote of Thanks. 

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Eicher Trucks & Buses, a division of VE Commercial Vehicles, has introduced Uptime NXT Services supported by an AI-enabled (artificial intelligence) Uptime Centre. The initiative expands the company's aftermarket service ecosystem through connected vehicle data, predictive analytics and service support infrastructure to manage fleet operations.

The Uptime Centre functions as an operational hub connecting transport operators, technicians and engineering teams. Services delivered through the platform include fuel management advisory, driver performance scorecards, vehicle operation insights, remote immobiliser controls and proactive maintenance alerts.

The system integrates with the My Eicher application, which currently connects over 460,000 commercial vehicles across 200,000 fleet accounts to provide real-time vehicle tracking, trip tracking and maintenance monitoring.

B. Srinivas, MD and CEO, VE Commercial Vehicles, said, "For our customers, uptime directly impacts productivity, profitability and business continuity. At Eicher, our vision has therefore been to create an ecosystem that helps keep vehicles operating at their best - everyday. By bringing together connected technology, predictive insights, a responsive service network and strong aftermarket support, we are moving towards a more proactive approach to uptime — one that anticipates customer needs, minimises disruptions and enables customers to run their businesses with greater confidence and predictability. Our ambition is to make uptime a defining part of the Eicher ownership experience."

S S Gill, Chief Commercial Officer, VE Commercial Vehicles, said, "The new Uptime Centre brings together the people, technology and intelligence needed to manage uptime more proactively and at scale. The Uptime Control Tower gives our teams greater visibility across vehicle and service operations, while our Gen AI-powered platform bring actionable intelligence closer to our service teams and technicians. This enables faster diagnosis, better coordination and stronger First-Time-Right performance, helping us reduce disruptions and deliver a more seamless service experience for our customers."

The company first established a centralised Uptime Centre in 2019. The upgraded Uptime NXT architecture introduces an Uptime Control Tower for real-time monitoring of service operations and deploys generative artificial intelligence tools, designated as the Service One platform, to assist dealership technicians with fault diagnostics and repair procedures.

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Chennai-headquartered commercial vehicle major Ashok Leyland, the flagship company of the Hinduja Group, has signed a Memorandum of Understanding with Union Bank of India to establish a vehicle financing agreement for purchasers of its commercial vehicles.

The agreement was signed by Neelakantan, Vice-President of Finance at Ashok Leyland and Alok Kumar, General Manager and Zonal Head at Union Bank of India, in the presence of D S Madhusudhan, Head of Sales Finance and Kapil Pandya, Head of Retail and Inventory Finance for Light Commercial Vehicles at Ashok Leyland.

As per the arrangement, Union Bank of India will provide end-to-end vehicle loans with structured repayment schedules across Ashok Leyland's line-up of trucks and buses.

K M Balaji, Whole-Time Director and CFO, Ashok Leyland, said, "Ashok Leyland is delighted to partner with Union Bank of India (UBI) to offer attractive and accessible financing solutions to our customers. This strategic partnership leveraging on UBI Network will further strengthen our market presence by enhancing access to our innovative range of commercial vehicles for businesses across the country. Built on advanced technology and engineered to deliver industry-leading total cost of ownership, our products are designed to drive greater efficiency, productivity and profitability for our customers."

Madhavi Deshmukh, Senior Vice-President and National Sales Head for Medium and Heavy Commercial Vehicles, Ashok Leyland, said, "At Ashok Leyland, we are committed to enabling our customers' growth through innovative products and seamless ownership experience. Our partnership with Union Bank of India (UBI) is a significant step towards making our industry-leading commercial vehicles more accessible with attractive and convenient financing solutions. Together, we aim to empower fleet operators and businesses with greater financial flexibility, while delivering superior value through our technologically advanced products and best-in-class total cost of ownership."

Alok Kumar, General Manager and Zonal Head, Union Bank of India, said, "Union Bank of India is pleased to partner with Ashok Leyland to offer seamless vehicle financing solutions. This collaboration underscores our commitment to enabling businesses with accessible and tailored financial solutions that simplify commercial vehicle ownership and facilitate sustainable growth. By enhancing access to convenient and customer-centric financing solutions, we aim to make vehicle ownership more seamless and accessible, while empowering our customers to strengthen their businesses and pursue new growth opportunities."

The partnership utilises Union Bank of India's national branch network to improve credit flow for transport operators, fleet owners and commercial enterprises acquiring vehicles ranging from light commercial models to heavy-duty trucks and passenger buses.

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Electric commercial vehicle leasing platform DRIVN and private intercity bus operator Prasanna Purple Mobility Solutions, operating as Purple Bus, have expanded their electric fleet agreement to 276 buses.

The agreement increases the initial commitment of 100 electric buses, utilising an operating lease model and fleet management software.

The initial deployment covered intercity routes in Western and Southern India, including the Mumbai–Pune, Bengaluru–Chennai and Hyderabad–Vijayawada corridors. The expanded fleet under the Letter of Intent will cover additional routes, including Nagpur–Chandrapur, Nagpur–Amravati and Bengaluru–Tirupati.

DRIVN will supply asset financing, leasing, charging infrastructure management, real-time battery diagnostics and route performance analytics to support the deployment.

Alpna Jain, Co-Founder and Chief Business Officer, DRIVN, said, "Expanding our partnership with Purple Bus marks an important milestone for us at DRIVN. Increasing the initial agreement from 100 buses to a commitment of 276 reflects the strength of the relationship we have built with the team. Our focus is to simplify the transition to electric commercial vehicles by bringing together the financing, vehicles and tech capabilities operators need to run their fleets effectively. We look forward to continuing our work with Purple Bus as its requirements evolve."

Saurabh P Patwardhan, Director, Purple Bus, said, "Our experience with the initial deployment has reinforced a key learning: scaling electric mobility requires not only putting more electric buses on the road, but also building the right ecosystem around them. A nearly three-fold growth in the commitment from our partner reflects our confidence in that approach and our intention is to make electric mobility a larger part of our operations. DRIVN combines operational expertise with a strong technology platform, using real-time data and insights across routes, vehicles and fleet performance to support smarter deployment. We believe this combination will be critical to scaling electric intercity mobility sustainably and efficiently."

The partnership combines Purple Bus's route operations with DRIVN's leasing and data infrastructure to support the transition to electric intercity passenger transport in India.

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Mumbai-headquartered automotive major Mahindra & Mahindra has commenced commercial production and supply of the MAXSEEDER, a precision zero-till, multi-crop seeding machine manufactured under licence from Canadian firm Clean Seed Technologies.

Built at Mahindra's farm machinery plant in Pithampur, Madhya Pradesh, the machinery will launch initially through dealerships in Punjab and Haryana before expanding to other domestic and international agricultural markets.

The MAXSEEDER operates as a tractor-trailed unit compatible with tractors rated at 35 horsepower and above. Engineered for multi-crop seeding across wheat, rice, soybean, maize and cotton, the machine enables direct sowing into paddy residue to eliminate stubble burning.

It features five independent row units with adjustable spacing, multiple metering options and an Electronic Control Unit controlled via a smartphone application to regulate seed and fertiliser dispensing. The unit places urea approximately 1.5 inches below the seed line to improve nutrient uptake and lower input consumption.

Field trials conducted in Punjab and Haryana demonstrated the machine's ability to operate in heavy crop residue with minimal soil disturbance, reducing fuel, labour, and field preparation requirements ahead of planting cycles.

Veejay Nakra, President of the Farm Equipment Business at Mahindra & Mahindra, said, "Mahindra is proud to partner with Clean Seed to deliver sustainable, mechanisation solutions to farmers world over. The patented and innovative ‘zero-till’, multi-crop seeding machine – the MaxSeeder, combined with Mahindra’s world-class manufacturing, ensures benefits for both farmers and the environment. The collaboration also underscores Clean Seed’s confidence in Mahindra’s capabilities and our shared commitment to advancing access to modern farm machinery globally and in India, while showcasing Indian manufacturing excellence on the world stage."

Graeme Lempriere, Chairman and Chief Executive Officer of Clean Seed Capital Group, said, "Seeing our SMART Seeder MINI-MAX enter production at Mahindra is a proud milestone and a testament to years of innovation, collaboration and belief in our vision of delivering sustainable seeding and planting solutions for farmers in India and around the world. I am deeply impressed by Mahindra's scale and manufacturing capabilities and inspired by the commitment and passion the Mahindra team has brought to this project."

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