Scania Commercial Vehicles India has appointed GMMCO, part of the CKA Birla Group, as its new authorised dealer partner for Northern, Eastern and Central India. This marks a major milestone in Scania's renewed India growth strategy, shifting the company from a direct sales model to a fully dealer-driven ecosystem.
As per the understanding, GMMCO will be responsible for sales and service support for projects across its designated regions. This arrangement complements the existing partnership with PPS Motors, which continues to represent Scania in the Southern and Western territories, ensuring seamless national coverage.
Under the new model, Scania will concentrate on product planning, innovation and lead generation, while its dealers will manage sales, service, aftermarket operations and inventory independently.
Silvio Munhoz, Managing Director, Scania Commercial Vehicles India, said, “The appointment of GMMCO marks an important step in Scania’s India growth journey. GMMCO’s strong industry presence, wide service network and customer-first philosophy make them an ideal partner as we expand into new markets and business areas. This partnership reinforces our long-term vision for India and lays a solid foundation for our next phase of growth, driven by the Scania Super range and our focus on sustainable transport solutions.”
Scania aims to accelerate its global strategy of delivering complete solutions rather than just products. This solution-based approach includes application-specific product selection, tailored service packages and customised financial solutions.
Chandrashekar V, Managing Director & CEO, GMMCO, said, “We are delighted to partner with Scania, a global leader synonymous with innovation, performance and sustainability. This collaboration reflects GMMCO’s commitment to delivering comprehensive, technology-driven solutions that empower our customers across sectors. With our deep industry reach, strong service infrastructure and relentless focus on operational excellence, we are confident of driving Scania’s next phase of growth in India and creating exceptional value for our shared customers."
The expanded dealer network will cater to business segments including construction, long haulage, mining and special applications.
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