The Society for Automotive Fitness & Environment (SAFE), an initiative by India’s automotive industry body SIAM (Society of Indian Automobile Manufacturers), celebrated World Environment Day 2022 with a host of environmentally responsible activities along with automobile dealers, across service stations in India.
SIAM said in a statement that this year’s theme of World Environment Day was “Only One Earth”, with the major focus being on “Living Sustainably in Harmony with Nature”. As natural resources become more and more scarce, sustainable value chains are becoming more and more important for the automotive industry. They are based on the principle of reusing and recycling resources.
SIAM said it emphasises on sustainability and as a responsible organisation, it has been conducting multiple mass awareness campaigns among commuters to drive sustainable development across the industry. The Indian automobile industry is dedicated towards clean and sustainable environment, following the 3R theme Reuse, Recycle and Recover, the industry has taken steps towards the green future, it said.
Some of the special activities that were conducted during the day included a free day-long PUC (pollution under control) check-up for vehicles, followed by issuing of free PUC certificates at the authorised centres. Free saplings were also distributed to customers.
Rajesh Menon, Director General, SIAM, said, “At SIAM, we are involved towards sustainable environment and therefore we stand in solidarity with this year’s World Environment Day”. Sustainability being our prime focus, we will take every measure to move towards a healthy and sustainable world. Contributing to that view, SIAM with its SAFE Initiative, has taken several steps in the direction of spreading awareness about sustainable mobility. Our member’s dealers and their service station are participating in the drive by checking the pollution level in vehicles and providing customers with free PUC and sharing knowledge on proper maintenance of their vehicles. The nationwide campaign helped us in educating the vehicle users and make them aware about the sustainable and green future.”
Several initiatives such as environment related awareness campaigns for kids, creating awareness about dry washing technique for vehicles at dealership level, environment conservation tips for customers, sapling distribution, tree plantation, green processions, awareness rallies, etc. were conducted at the dealership outlets, the release said.
Several manufacturers such as Ashok Leyland Ltd, Bajaj Auto Ltd, Hero MotoCorp Ltd, Honda Motorcycle & Scotter India Pvt Ltd, Hyundai Motor India Ltd, India Yamaha Motor Pvt Ltd, Hyundai Motor India Ltd, Mahindra & Mahindra Ltd, Maruti Suzuki India Ltd, Piaggio Vehicles Pvt Ltd, Renault India Ltd, and Tata Motors participated for the common cause through their dealerships, the release added. (MT)
- Ministry of Road Transport and Highways
- MoRTH
- Eicher Trucks & Buses
- VE Commercial Vehicles
- VECV
- S S Gill
Eicher Trucks & Buses Partners MoRTH For Delhi-NCR Fleet Modernisation
- By MT Bureau
- July 01, 2026
The Ministry of Road Transport and Highways (MoRTH) and Eicher Trucks & Buses, a division of VE Commercial Vehicles (VECV), have signed a Memorandum of Understanding (MoU) regarding the replacement scheme for commercial vehicles in the Delhi-NCR region.
Under the agreement, Eicher Trucks & Buses will provide an 8 percent discount on the ex-showroom price of eligible vehicles. CV customers can also receive additional support regarding motor vehicle tax, registration fees, interest subvention and fuel benefits, as defined by the scheme criteria. The process will be managed through a digital platform integrated with the VAHAN database and the vehicle scrapping ecosystem.
S S Gill, Chief Commercial Officer, VE Commercial Vehicles, said, “For over 4 decades, Eicher Trucks and Buses customers have driven modernisation in the Indian CV industry. Carrying this tradition, Eicher Trucks and Buses is pleased to join hands with the Ministry of Road Transport and Highways on their path-breaking policy to replace old and polluting vehicles from the NCR region. Eicher customers will gain from the substantial incentives offered by the Government of India and State Governments of Delhi, Haryana, Uttar Pradesh and Rajasthan under this program."
Ashok Leyland Introduces New Truck Range With Air Suspension
- By MT Bureau
- July 01, 2026
Chennai-headquartered commercial vehicle major Ashok Leyland has introduced a new range of trucks equipped with air suspension, which includes three models: the AVTR 4925 10x2 MAV, the AVTR 4625 10x2 MAV and the AVTR 4525 8x2 MAV. These vehicles offer payload advantages of up to 4 tonnes.
The trucks are designed to provide stability, reduce vibrations and improve tyre life. The company says that the suspension system requires no greasing, facilitating maintenance-free operations.
The new air-suspension-equipped truck range is available in cowl and cabin options with various loading spans. Standard features include Intelligent Vehicle Acceleration Control (iVAC) and Automatic Traction Control (ATC) to assist with fuel efficiency and traction.
Shenu Agarwal, Managing Director & CEO, Ashok Leyland, said, "Ashok Leyland has always been a technology leader in the Indian CV industry. Since our inception we have been known for introducing technology solutions that create meaningful value for customers. With the launch of the new Air Suspension technology in trucks, we are reinforcing that position. These new trucks offer best in class payload capability, improved comfort, and better performance, helping our customers improve productivity and profitability."
Sanjeev Kumar, President MHCV, Ashok Leyland, added, "Customers today are looking for vehicles that provide better efficiency, reliability, and value throughout their operations. Our new air suspension range has been developed keeping these requirements in mind. With benefits such as improved vehicle stability, reduced vibrations, superior ride comfort, and improved tyre life, these trucks are designed to deliver a better ownership experience for customers."
Force Motors Partners Ministry of Road Transport & Highways For Delhi-NCR Vehicle Scheme
- By MT Bureau
- June 30, 2026
Pune-headquartered Force Motors has signed a Memorandum of Understanding (MoU) with the Ministry of Road Transport & Highways (MoRTH) to participate in the Commercial Vehicle Replacement Scheme for the Delhi-NCR region.
The scheme facilitates the replacement of BS-IV and older trucks and buses in Delhi-NCR with BS-VI or electric vehicles to lower emissions. Under the agreement, Force Motors will provide benefits to customers through its dealership network in the region.
Prasan Firodia, Managing Director, Force Motors, said, "Force Motors is pleased to partner with the Government of India in this important initiative to modernise the commercial vehicle fleet in the Delhi-NCR region. The scheme aligns with our commitment to delivering cleaner, more efficient mobility solutions. We look forward to enabling fleet operators and customers to transition to the latest generation of commercial vehicles through this collaborative initiative."
Ashok Leyland Opens New LCV Dealership In Maharashtra
- By MT Bureau
- June 30, 2026
Chennai-headquartered automotive major Ashok Leyland has inaugurated a new dealership for Light Commercial Vehicles (LCVs) in Ratnagiri. This facility is the 16th LCV dealership in Maharashtra, adding to a distribution network of 950 touchpoints across India.
The new dealership is operated by Lavekar Motors as a 3S (Sales, Service and Spares) facility, which features 8 service bays and is located near Mahanagar CNG Pump.
Viplav Shah, Head – LCV Business, Ashok Leyland Ltd. said, “Maharashtra has always been an important market for us, and we are excited to further strengthen our presence in this region. Our relationship with customers is built on trust, performance, and shared growth. Our products are known for their superior mileage, reliability, and performance with a robust network and an industry-leading service retention, we take pride in the continued confidence our customers place in us. The opening of this new dealership marks yet another step in our commitment to delivering world-class products and unmatched services to our valued customers.”
Till date, Ashok Leyland has sold over 600,000 LCVs in India, which are manufactured at the Hosur plant.
Comments (0)
ADD COMMENT