Piaggio Vehicles (PVPL), a wholly owned subsidiary of Italy's Piaggio Group, has signed a Memorandum of Understanding (MoU) with the State Bank of India (SBI) Lucknow circle. The strategic partnership is designed to leverage the Uttar Pradesh Government’s CM Yuva Yojna, a flagship initiative targeting employment and self-reliance for 150,000 youth across the state through small business ownership.
The agreement was signed by Amit Sagar, Executive Vice-President for CV Domestic Business and Retail Finance at PVPL and Vibhash Kumar, Deputy General Manager at SBI.
Under the collaboration, SBI’s network of over 1,600 branches across central and eastern Uttar Pradesh will provide retail financing solutions for Piaggio’s entire three-wheeler portfolio, encompassing both Internal Combustion Engine (ICE) and Electric Vehicle (EV) platforms.
The credit structure, operating under the combined guidelines of the state-level CM Yuva Yojna and federal Mudra schemes, targets eligible youth entrepreneurs aged 25–40 years. The partnership introduces financial terms to lower the total cost of ownership:
- Interest Structure: zero percent interest loans enabled by a 100 percent government interest subsidy.
- Loan-to-Value Ratio: Funding coverage spanning 85 percent to 90 percent of the total vehicle cost.
- Repayment Profile: A fixed four-year repayment tenure with no external guarantor requirements.
- Capital Incentives: Full refund of the initial margin money upon successful completion of the loan repayment cycle.
To streamline the onboarding process, Piaggio India will set up dedicated CM Yuva Help Centres across its authorised dealership network in Uttar Pradesh. These walk-in centres are designed to offer application guidance, documentation verification, and direct financing coordination within the showrooms.
Amit Sagar, said, “India’s mobility landscape is evolving rapidly. From small entrepreneurs to fleet operators, a new class of owners is emerging, and they need financing that understands their realities. Through this partnership, Piaggio India and State Bank of India are bringing together the strength, trust, and reach of two respected institutions to make vehicle ownership simpler, faster, and more accessible. By leveraging the Uttar Pradesh Government’s CM Yuva Yojna which offers eligible young entrepreneurs 0% interest free financing, government-backed subsidies, and simplified access to business ownership; we are creating meaningful opportunities for self-employment and enterprise development at scale. This initiative goes beyond vehicle financing; it is about enabling aspirations, fostering entrepreneurship, and contributing directly to employment generation for the youth of Uttar Pradesh. Piaggio India remains committed to supporting inclusive economic progress through practical, sustainable, and accessible mobility solutions.”
Vibhash Kumar, added, “This collaboration combines SBI’s trusted financial capabilities and extensive network with Piaggio’s established leadership in the three-wheeler segment to create meaningful livelihood opportunities for aspiring entrepreneurs across Uttar Pradesh. Through CM Yuva Yojna, we are committed to supporting youth-led enterprise by making affordable financing widely accessible, thereby strengthening self-employment, last-mile connectivity and long-term economic development.”
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