AB Dynamics’ Global Testing Service Offers Expertise, Resource, Equipment

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  • June 17, 2020
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The division will provide expertise, resources and equipment, enabling some customers to carry out testing that they wouldn’t have been able to previously and others to meet strict deadlines.

Regulatory and consumer testing is expanding rapidly, placing increasing pressures on manufacturers. In 2014, the Euro NCAP assessment included 6 ADAS test scenarios, in 2020 it is now 39, an increase of 650 percent. On top of this, the drive for safety has meant that advanced technologies that were once the preserve of prestige vehicles are now commonplace at all price levels, resulting in a growing number of vehicle models requiring driver assistance and crash avoidance testing. By 2022 many advanced driver assistance systems will be made mandatory for all new cars in 40 countries.

Swarm vehicle testing 

Wesley Hulshof, Senior Applications Engineer – Testing Services, AB Dynamics, said, “Vehicle testing and assessment is more complex and requires more resources than ever before and this trend is likely to continue as the scenarios evolve. This poses a significant challenge, whether you are a major vehicle manufacturer or test laboratory lacking the resource to carry out the required quantity of testing, or a start-up that doesn’t have the test equipment or expertise. Our service is a scalable and flexible solution to meet the customers’ specific needs.”

“By taking advantage of our extensive knowledge, clients can negotiate even the most complex of testing scenarios. This allows them to progress projects as efficiently as possible, achieve greater testing capacity and enhance the skillsets of their own teams. In particular, customers may find our support most beneficial in staging increasingly common swarm testing environments that require the accurate control of 7, 8 or more vehicles or targets. These swarm scenarios, which are becoming essential for developing Autonomous Driving technologies, can quickly strain an entire lab’s resources and knowledge. This type of test requires a significant investment in testing equipment and choreographing the scenario can be incredibly complex,” Hulshof said.

AB Dynamics’ unique Simpia toolchain software is used throughout all of its products, meaning complicated ADAS or AV test scenarios need only be generated once and can then be precisely replicated from virtual testing on the simulator to real life on the test track or vice versa, achieving considerable time savings.

The flexibility of the service is particularly beneficial for smaller companies who only have a limited need for testing, perhaps for a standalone project. It allows them to complete their own programme without the need for heavy investment in personnel and equipment, giving access to an ‘on-demand’ service that provides the opportunity to bid for bigger projects.

The service is tailored to an individual customer’s requirements, whether it's consultancy, training or the completion of physical testing. Using its extensive suite of industry-leading test products, the company can provide a ‘turn up and test’ service, supplying and operating the test objects only, or, if preferred, control the entire scenario on a customer-supplied test vehicle. With several international bases and the ability to transport teams and equipment, it is a global service offering.

“Our robots and test systems have long been adopted worldwide as the first choice for vehicle testing. By passing on this expertise to our customers, we are ensuring that they can successfully overcome any testing challenges as a result of evolving technology and, if they do already have the relevant knowledge, help them to optimise their workload and efficiency,” he added. (MT)

Honda To Establish New Retail Financing Arm In India

Honda

Japanese auto major Honda Motor Co recently established a new retail finance company in India, christened ‘Honda Finance India’. The new company will provide customers with retail sales financing services, including loans and lease sales options for Honda products in India.

The automaker states that with demand for two-wheelers and four-wheelers set to grow in India, there will be a significant growth opportunity for retail finance too. Till now, retail sales financing services has been primarily done by local financial institutions in India.

However, Honda aims to further strengthen its business in India by offering its own sales financing services through a local subsidiary in India. For this, Honda Finance India is applying for a Non-Banking Financial Company (NBFC) license to conduct financial services business in India.

The Japanese company states that for it financial services business has been one of the main business areas and it has established local subsidiaries specialising in retail sales financing services in Japan and various countries in key regions such as North America and Europe. With the establishment of the new company, India became the ninth country where Honda has a local subsidiary to offer financial services.

Going forward, in anticipation of the global expansion of software-defined vehicle (SDV) sales in the future, Honda is looking into opportunities to offer new financial services designed to increase customer satisfaction and the value of the customer experience using various data from Honda SDVs.

Automotive Veteran Rakesh Srivastava Joins Helyxa Consulting Group As Partner

Rakesh Srivastava

Rakesh Srivastava, the former Managing Director of Nissan Motor India, has been appointed as a Partner at Helyxa Consulting Group, a newly launched firm of senior professionals. Srivastava joins a team with over 150 years of collective experience from top-tier companies across various industries.

Helyxa Consulting Group, which was established on India's Independence Day, is focused on enabling India's growth journey and building a ‘Viksit Bharat’ in line with the vision of a USD 30 trillion economy by 2047. The firm aims to accelerate the growth of Indian companies by providing services in key areas including – AI Transformation, Board Advisory, Deals & Partnerships, Innovation in Entrepreneurship, Leadership & Culture Transformation and Planning & Process Transformation.

Srivastava will work alongside other key partners, including Managing Partner Bhanu Sharma, former President and Global Head of HR and IT at Tega Industries, and Partner Raman Madhok, a board member at Johnson Controls Hitachi and former Joint Managing Director and CEO of JSW Steel. The leadership team also includes Bindu Bhatia and Harish Bhatia.

BMW India Announces Price Hike Starting September 1

BMW India

German luxury automotive brand BMW India is set to increase prices across its entire model range by up to 3 percent beginning 1 September. The company cites continued foreign exchange impacts and rising material and logistics costs as the primary reasons for the price adjustment.

Vikram Pawah, President and CEO, BMW Group India, said the company has seen significant sales growth in the first half of the year.

“BMW India’s growth and sales momentum in the first half of the year has been remarkable. However, factors like continued forex impact and global supply chain dynamics have been leading to increased material and logistics costs. Our commitment to offer best value and experience throughout customer journey is steadfast. In the festive season, we are geared to introduce several new power-packed profiles of our cars. As the strong demand for BMW’s luxurious, pioneering cars continues, we will deliver exceptional performance and innovation to our valued customers,” he said.

At present, BMW sells the locally produced the BMW 2 Series Gran Coupe, BMW 3 Series Long Wheelbase, BMW 5 Series Long Wheelbase, BMW 7 Series, BMW X1, BMW X3, BMW X5, BMW X7, BMW M340i and BMW iX1 Long Wheelbase.

in India. The company also offers a wide selection of imported models, including the BMW i4, BMW i5, BMW i7, BMW i7 M70, BMW iX, BMW Z4 M40i, BMW M2 Coupe, BMW M4 Competition, BMW M4 CS, BMW M5, BMW M8 Competition Coupe and BMW XM (Plug-in-Hybrid) as completely built-up units (CBU).

Skoda Auto Volkswagen India, SaveLIFE Foundation Mark Success On NH19 Safety Initiative

SaveLIFE Foundation - Skoda Auto Volkswagen India

In a joint effort to improve road safety, Skoda Auto Volkswagen India (SAVWIPL) and the SaveLIFE Foundation have successfully completed a two-year project on a high-risk section of National Highway 19 in Uttar Pradesh.

The initiative, named ‘Surakshit Sadkein, Surakshit Bharat’ (Safe Roads, Safe India), has resulted in a 7.5 percent reduction in road crash fatalities on the Agra–Etawah–Chakeri corridor since its launch in November 2022.

The program benefited over 720,000 commuters and focused on a comprehensive, evidence-based approach to road safety, addressing four key areas:

Engineering: Over 7,000 engineering hazards were fixed, with the addition of crash barriers, speed-calming measures and improved pedestrian facilities.

Enforcement: Electronic enforcement tools and new signage were deployed to improve traffic management.

Emergency Care: More than 300 first responders were trained in Basic Trauma Life Support.

Education: Awareness campaigns, including billboards and local outreach, reached a wide audience and commercial vehicle drivers received training in anticipatory driving.

This project was a collaboration with several government bodies, including the National Highways Authority of India (NHAI) and the Uttar Pradesh Police. The partners hope this successful model can be replicated in other high-risk areas across the country.

Piyush Arora, Managing Director & CEO, SAVWIPL, said, “For us, progress in the automotive sector is as much about building safer communities as it is about innovation. The Group takes safety seriously – our Made-in-India models have achieved full 5-star safety ratings, and we are committed to extending that safety beyond our cars to the roads we share. The NH 19 Zero Fatality Corridor with SaveLIFE Foundation shows that when engineering, enforcement, training, and awareness come together, lives are saved. This measurable impact strengthens our vision of a self-reliant India, where independence also means the freedom to travel without fear.”

This is the second Vision Zero Fatality Corridor project supported by SAVWIPL, following the Mumbai–Pune Highway initiative, which achieved a 61 percent reduction in fatalities.