The division will provide expertise, resources and equipment, enabling some customers to carry out testing that they wouldn’t have been able to previously and others to meet strict deadlines.

Regulatory and consumer testing is expanding rapidly, placing increasing pressures on manufacturers. In 2014, the Euro NCAP assessment included 6 ADAS test scenarios, in 2020 it is now 39, an increase of 650 percent. On top of this, the drive for safety has meant that advanced technologies that were once the preserve of prestige vehicles are now commonplace at all price levels, resulting in a growing number of vehicle models requiring driver assistance and crash avoidance testing. By 2022 many advanced driver assistance systems will be made mandatory for all new cars in 40 countries.

Wesley Hulshof, Senior Applications Engineer – Testing Services, AB Dynamics, said, “Vehicle testing and assessment is more complex and requires more resources than ever before and this trend is likely to continue as the scenarios evolve. This poses a significant challenge, whether you are a major vehicle manufacturer or test laboratory lacking the resource to carry out the required quantity of testing, or a start-up that doesn’t have the test equipment or expertise. Our service is a scalable and flexible solution to meet the customers’ specific needs.”

“By taking advantage of our extensive knowledge, clients can negotiate even the most complex of testing scenarios. This allows them to progress projects as efficiently as possible, achieve greater testing capacity and enhance the skillsets of their own teams. In particular, customers may find our support most beneficial in staging increasingly common swarm testing environments that require the accurate control of 7, 8 or more vehicles or targets. These swarm scenarios, which are becoming essential for developing Autonomous Driving technologies, can quickly strain an entire lab’s resources and knowledge. This type of test requires a significant investment in testing equipment and choreographing the scenario can be incredibly complex,” Hulshof said.

AB Dynamics’ unique Simpia toolchain software is used throughout all of its products, meaning complicated ADAS or AV test scenarios need only be generated once and can then be precisely replicated from virtual testing on the simulator to real life on the test track or vice versa, achieving considerable time savings.

The flexibility of the service is particularly beneficial for smaller companies who only have a limited need for testing, perhaps for a standalone project. It allows them to complete their own programme without the need for heavy investment in personnel and equipment, giving access to an ‘on-demand’ service that provides the opportunity to bid for bigger projects.

The service is tailored to an individual customer’s requirements, whether it's consultancy, training or the completion of physical testing. Using its extensive suite of industry-leading test products, the company can provide a ‘turn up and test’ service, supplying and operating the test objects only, or, if preferred, control the entire scenario on a customer-supplied test vehicle. With several international bases and the ability to transport teams and equipment, it is a global service offering.

“Our robots and test systems have long been adopted worldwide as the first choice for vehicle testing. By passing on this expertise to our customers, we are ensuring that they can successfully overcome any testing challenges as a result of evolving technology and, if they do already have the relevant knowledge, help them to optimise their workload and efficiency,” he added. (MT)

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Tata Motors Passenger Vehicles has unveiled Tata.Cars as its new consumer-facing global brand identity, alongside the brand line ‘Nothing’s Too Far’. The identity unifies the company's passenger vehicle portfolio under a single master brand across its digital, retail and service platforms.

The legal entity name, Tata Motors Passenger Vehicles, remains unchanged for statutory, regulatory and investor communications, while the vehicle emblem continues on existing and future models.

The new visual identity system introduces a design language termed Parallel Pathways, alongside a custom typeface and a revised colour scheme designated as Ambition Blue.

Shailesh Chandra, Managing Director and Chief Executive Officer, Tata Motors Passenger Vehicles, said, "For decades, we have grown alongside India’s aspirations, helping make the future more accessible through meaningful innovation. From India’s first indigenous car to pioneering electric mobility and making safety mainstream, we have consistently challenged limits and expanded possibilities for millions of customers. Yet, we believe our boldest ambitions remain ahead of us. Today, we proudly introduce Tata.Cars. More than a new brand identity, it is a declaration of intent for the future we envision. Anchored in the promise, ‘Nothing’s Too Far’, it conveys our belief that mobility should open doors, embrace possibilities and empower people to get closer to what matters most to them. As the world moves towards a more connected, intelligent and sustainable future, Tata.Cars will continue creating breakthrough products, experiences and ecosystems that help customers unlock new possibilities and pursue their ambitions without limits.”

The identity consolidation encompasses the automaker's range of internal combustion and electric vehicles across hatchbacks, sedans and sport utility vehicles (SUVs). The branding roll-out will apply to customer touchpoints, retail spaces and service networks across domestic and international markets.

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T-Hub, the world's largest home for startups, has partnered with Honda Digital Innovation India to launch the Honda Innovation Challenge 2.0, an initiative designed to build digital mobility and customer experience applications alongside Indian startups.

The partnership expands upon the initial challenge framework to run three programmes over the next year, providing total project funding of up to INR 48 million. Each challenge will select four startups eligible to receive up to INR 4 million to construct proof-of-concept projects alongside Honda teams over a 12-week period, representing an increase from the INR 1 million offered per project during the first edition.

Furthermore, startups will also gain access to Honda's operational environments and T-Hub's mentorship network to support development leading toward potential commercial integration.

The launch follows the conclusion of the Honda Innovation Challenge 1.0 in May 2026, which selected four companies – Attento Technologies, Xane AI, SenSight Technologies, and AppTestify – to develop proof-of-concept projects covering driver behaviour analysis, vehicle resale evaluation and customer data systems for Honda's dealership network.

Toshiyuki Yanagisawa, CEO, Honda Digital Innovation India, said, “Honda Digital Innovation brings together two important elements: the transformation of people’s lives through digital technology, and the value that we want the Honda brand to create. Our mission is to explore and deliver new forms of value that can make people’s lives better. And Honda Innovation Challenge is the platform where we bring together people who share that ambition – people who have new ideas, new technologies, and the passion to create a better future for customers.”

Kavikrut, CEO, T-Hub, said, “Industries are solving increasingly complex problems, but building every solution in-house can take significant time and resources. Startups bring speed, agility and specialised capabilities to address these challenges. At T-Hub, we bring our industry partners and founders together to co-build solutions around real business needs and move them towards deployment. With automotive being an early adopter of technology, our partnership with Honda creates an opportunity to build in India and take these solutions to the world.”

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Swedish automotive manufacturer Polestar has appointed Arek Nowinski to its Board of Directors, succeeding Francesca Gamboni, who is set to retire from Polestar’s Board.

Till recently, Arek was Head of Eastern Europe, Middle East, Africa and Asia Pacific at Volvo Cars and has held several other senior sales leadership positions during his career. In his previous roles, Arek has also served as the President of Volvo Cars Poland, Senior VP of Volvo Cars EMEA and President of Volvo Cars International Markets. 

He holds an MSc in International Finance from the University of Derby and an MA in Finance and Banking from the Warsaw School of Economics. 

Winfried Vahland, Chair, Polestar, said, “I would like to thank Francesca for her excellent contribution to the work of the Board. I’m also pleased to welcome Arek, who brings significant commercial expertise and experience, as Polestar enters a phase of model expansion and sales network development across existing and new markets.”

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Japanese automaker Nissan Motor Corporation has announced the appointment of Cedric Ratinaud as the new Global Head of Brand, Nissan.

Ratinaud previously served as the Director of Creative and Campaigns for Global Communications at Nissan Motor Corporation, a role he held from April 2024. Prior to that position, he worked as General Manager of INFINITI Global Communications. His background includes two decades in the automotive sector across communications, marketing communications, and brand management roles.

His career at Nissan spans operations across Europe, Asia, and Oceania. Most recently, he served as General Manager of Brand, Marketing, and Communications for Nissan Motor Asia Pacific, operating out of Thailand.

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