AB Dynamics’ Global Testing Service Offers Expertise, Resource, Equipment

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  • June 17, 2020
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The division will provide expertise, resources and equipment, enabling some customers to carry out testing that they wouldn’t have been able to previously and others to meet strict deadlines.

Regulatory and consumer testing is expanding rapidly, placing increasing pressures on manufacturers. In 2014, the Euro NCAP assessment included 6 ADAS test scenarios, in 2020 it is now 39, an increase of 650 percent. On top of this, the drive for safety has meant that advanced technologies that were once the preserve of prestige vehicles are now commonplace at all price levels, resulting in a growing number of vehicle models requiring driver assistance and crash avoidance testing. By 2022 many advanced driver assistance systems will be made mandatory for all new cars in 40 countries.

Swarm vehicle testing 

Wesley Hulshof, Senior Applications Engineer – Testing Services, AB Dynamics, said, “Vehicle testing and assessment is more complex and requires more resources than ever before and this trend is likely to continue as the scenarios evolve. This poses a significant challenge, whether you are a major vehicle manufacturer or test laboratory lacking the resource to carry out the required quantity of testing, or a start-up that doesn’t have the test equipment or expertise. Our service is a scalable and flexible solution to meet the customers’ specific needs.”

“By taking advantage of our extensive knowledge, clients can negotiate even the most complex of testing scenarios. This allows them to progress projects as efficiently as possible, achieve greater testing capacity and enhance the skillsets of their own teams. In particular, customers may find our support most beneficial in staging increasingly common swarm testing environments that require the accurate control of 7, 8 or more vehicles or targets. These swarm scenarios, which are becoming essential for developing Autonomous Driving technologies, can quickly strain an entire lab’s resources and knowledge. This type of test requires a significant investment in testing equipment and choreographing the scenario can be incredibly complex,” Hulshof said.

AB Dynamics’ unique Simpia toolchain software is used throughout all of its products, meaning complicated ADAS or AV test scenarios need only be generated once and can then be precisely replicated from virtual testing on the simulator to real life on the test track or vice versa, achieving considerable time savings.

The flexibility of the service is particularly beneficial for smaller companies who only have a limited need for testing, perhaps for a standalone project. It allows them to complete their own programme without the need for heavy investment in personnel and equipment, giving access to an ‘on-demand’ service that provides the opportunity to bid for bigger projects.

The service is tailored to an individual customer’s requirements, whether it's consultancy, training or the completion of physical testing. Using its extensive suite of industry-leading test products, the company can provide a ‘turn up and test’ service, supplying and operating the test objects only, or, if preferred, control the entire scenario on a customer-supplied test vehicle. With several international bases and the ability to transport teams and equipment, it is a global service offering.

“Our robots and test systems have long been adopted worldwide as the first choice for vehicle testing. By passing on this expertise to our customers, we are ensuring that they can successfully overcome any testing challenges as a result of evolving technology and, if they do already have the relevant knowledge, help them to optimise their workload and efficiency,” he added. (MT)

Rolls-Royce Completes Major Construction Milestone At Goodwood Extension

Rolls-Royce Completes Major Construction Milestone At Goodwood Extension

Rolls-Royce Motor Cars has reached a key milestone in the expansion of its Goodwood facility, officially declaring the new structure fully weathertight. This significant development paves the way for the next stage of the project.

To commemorate the achievement, CEO Chris Brownridge, accompanied by the Board of Directors, personally hand-signed the final wooden louvre installed on the building’s exterior. This element is one of 1,745 such features adorning the 40,000-square-metre structure. Each louvre, measuring 100 by 58 centimetres, is crafted from red cedar. This material was chosen for its durability and its natural ability to age gracefully, developing a soft silver-grey patina that harmonises with the landscape, mirroring the aesthetic of the original adjacent building, which also features red cedar cladding on its front elevation. This ceremonial signing follows a tradition established last year when the directors marked the installation of the final steel beam at the structure's apex.

With the exterior now complete, attention turns to the interior fit-out, managed by Rolls-Royce's specialist in-house teams. A central focus is the development of a new Surface Finish Centre, which will serve as a dedicated paint shop. Concurrently, work will progress on installing advanced equipment and establishing specialised areas tailored for Bespoke and Coachbuild projects.

Representing an investment exceeding GBP 300 million, this expansion is the most substantial financial commitment to the Home of Rolls-Royce since its inception in 2003. It is set to enhance the company's substantial economic contribution, which currently adds over GBP 500 million annually to the UK economy.

Chris Brownridge, CEO, Rolls-Royce Motor Cars, said, “This moment marks the point at which our new extension building becomes fully weathertight, meaning our specialist Technologies can begin the complex, exacting process of fitting-out, in readiness for full operation in 2029. It’s a really pivotal point in the project – a project that upholds the standards and vision of our founder, Sir Henry Royce, and his famous injunction to strive for perfection in everything we do. The Directors and I have also been inspired by his practice of personally inspecting and signing off each new component, giving them his own ‘seal of approval’. Having previously signed off the final element of the structural steelwork, we wanted to do the same for the last of the wooden louvres that now clad its exterior. It’s enormously exciting to see the work progressing with such pace and precision. To have that sense of personal connection with such a significant project through these signing ceremonies is very special for all of us.”

KKR Redefines Fandom With VIDA Knights Electrifying Box Cricket

KKR Redefines Fandom With VIDA Knights Electrifying Box Cricket

Embracing the deep-seated passion for cricket in Kolkata, the Kolkata Knight Riders, in partnership with VIDA, powered by Hero, launched the VIDA Knights Electrifying Box Cricket tournament. This innovative three-day event, held from 19 to 21 February, represented the franchise's most ambitious fan-centric initiative to date, designed to immerse supporters directly into the professional cricketing environment.

The tournament was structured to deliver a premium competitive experience, reflecting KKR's dedication to nurturing talent at the community level. Over three days, 32 teams, each consisting of 10 players, engaged in intense group stage and knockout matches. The competition culminated with Joy Game Changers being crowned the first-ever champions, while Knights Dé Xtreme secured the position of runners-up. The event transcended traditional play by incorporating digital culture, as a special team composed of popular Kolkata content creators like Neel Bhattacharya, DaSoham, Rahul Dey, Saiket Dey and Nirit Datta participated, effectively merging online fandom with on-ground sporting spirit.

The tournament distinguished itself through a creatively reimagined format. Strategic elements, such as VIDA-branded bonus targets, rewarded players for precision and boldness, mirroring the innovative features of the brand. The excitement was amplified by unique rules, including the VIDA Electric Over, a phase where every run counted double and batsmen could not be dismissed, guaranteeing dramatic shifts in momentum. Furthermore, the introduction of an Impact Player rule allowed teams to introduce a strategic asset at a crucial juncture, ensuring that every match remained fiercely competitive and unpredictable until its conclusion. This event successfully transformed the streets into a vibrant, electrifying extension of the Knight Riders' universe.

Binda Dey, Group Chief Marketing Officer, Knight Riders Sports, said, “Cricket has always lived in the heart of Kolkata. With VIDA Knights Electrifying Box Cricket, we took the game back to the fans – in a format that’s fast, accessible and powered by participation. Featuring 32 teams competing over three high-octane days, this tournament celebrated community, competitiveness and the joy of playing the game. We’re proud to partner with VIDA, a brand that shares our belief in creating experiences that fans don’t just watch but truly live.”

Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, Hero MotoCorp, said, “Our association with Kolkata Knight Riders is rooted in the confidence, resilience and aspiration that define a new India. VIDA is driven by the idea of making electric mobility exciting, accessible and relevant to everyday India – much like how KKR brings people together through cricket. With VIDA Knights Electrifying Box Cricket, we are bringing cricket’s unmatched passion and pulse to the streets, creating an exciting platform where supporters not only watch but also play and engage with us.”

Kentucky’s Battery Capital Dream Stalls, 1,600 Laid Off at BlueOval SK

Image Credit - Ford Motor Co

Just four months after a celebratory opening, the USD 5.8 billion BlueOval SK battery plant has hit a dramatic standstill. The facility, a joint venture between Ford Motor Company and South Korea’s SK On, is now sitting idle, leaving approximately 1,600 workers jobless and sparking a heated political debate over the future of American manufacturing stated news reports.

The 1,500-acre site was positioned in mid-2025 as the crown jewel of Kentucky's economic development, promised to be a ‘lifeline’ for the region's workforce. However, by December, the optimism vanished as Ford and SK On dissolved their partnership. Ford has confirmed the plant will remain idle for roughly 18 months as it undergoes a total strategic pivot.

Rather than powering the next generation of electric cars and trucks, the facility is being retooled to produce battery energy storage systems (BESS). These industrial-sized batteries are intended for power grids, data centres and commercial utilities.

Ford executives cited a ‘harsh operating reality’ for the pause, specifically:

  • Slowing Demand: US EV sales projections for 2030 have been slashed from 45 percent of the market to as low as 9 percent.
  • Regulatory Shifts: The administration has moved to rescind federal EV tax credits of up to USD 7,500, which many argue has cooled consumer interest.
  • Supply Chain Pressures: New requirements for 100 percent US-made components for charging infrastructure have further complicated the transition.

The shutdown has become a lightning rod for political finger-pointing. Kentucky Governor Andy Beshear has blamed federal policy shifts – specifically the rollback of EV incentives – for draining the market momentum that justified the plant's massive scale.

Conversely, some industry critics and workers, like maintenance technician Joe Morgan, suggest the failure also lies in corporate strategy, arguing that Ford may have overestimated the public's immediate appetite for all-electric versions of flagship models like the F-150.

Image credit: Ford Motor Co

Source

BARS

India has pledged to reduce road fatalities and serious injuries by 50 percent by 2030 following the launch of the New Delhi Road Safety Declaration. Hosted by the Bharat Association of Road Safety Volunteers (BARS) at IIT Delhi, the initiative sets a long-term goal of zero preventable road deaths, aligning with the WHO Decade of Action for Road Safety (2021–2030).

The National Road Safety Confluence brought together the Ministry of Road Transport & Highways (MoRTH), the World Health Organization (WHO), state governments, insurers and vehicle manufacturers. The framework identifies three primary pillars for cooperation – Samaaj (Society), Sarkaar (Government) and Bazaar (Industry).

The Declaration adopts a Safe System Approach, prioritising human life in mobility decisions. Implementation will focus on five pillars:

  • Governance & Accountability: Shifting metrics from road construction distances to lives saved and ensuring independent monitoring.
  • Infrastructure & Blackspot Management: Continuous data-driven mapping of high-risk zones and safety audits of design.
  • Safer Vehicles: Eliminating sub-standard components and integrating AI-enabled enforcement.
  • Road User Behaviour: Mandatory practical driver training and stricter penalties for repeat violations.
  • Post-Crash Response: Optimising the 'Golden Hour' through trauma care and standardised crash investigation.

India records the highest number of road fatalities globally. The confluence identified systemic gaps, including under-utilised crash data, fragmented accountability across agencies and inadequate emergency response integration.

The Declaration marks a transition from awareness campaigns to measurable implementation. Signatories have committed to time-bound action plans and the strengthening of district-level enforcement capacity.

Dr Mats-Ake Belin, Global Lead – Decade of Action for Road Safety, WHO, said, “Road safety is now firmly on the global agenda, with strong political and media attention. Our responsibility is to move beyond awareness and ensure consistent, evidence-based implementation so that no country is left behind in preventing road traffic deaths.”

V Umashankar, Secretary (Road Transport & Highways), MoRTH, added, “As a nation, we cannot accept road fatalities as inevitable. Each accident is personal, each loss preventable. Awareness is not enough - what we need is organised, district-level action, backed by certainty of enforcement and supported by strong institutions. When compliance becomes habit and accountability becomes certain, road safety will move from intention to impact.”

Rama Shankar Pandey, Chairman – BARS, stated, “Road safety is not merely a transport issue; it is a governance responsibility and a moral obligation. The New Delhi Declaration shifts the national conversation from fragmented initiatives to coordinated, time-bound, accountable action.”