AB Dynamics’ Global Testing Service Offers Expertise, Resource, Equipment
- By 0
- June 17, 2020
The division will provide expertise, resources and equipment, enabling some customers to carry out testing that they wouldn’t have been able to previously and others to meet strict deadlines.
Regulatory and consumer testing is expanding rapidly, placing increasing pressures on manufacturers. In 2014, the Euro NCAP assessment included 6 ADAS test scenarios, in 2020 it is now 39, an increase of 650 percent. On top of this, the drive for safety has meant that advanced technologies that were once the preserve of prestige vehicles are now commonplace at all price levels, resulting in a growing number of vehicle models requiring driver assistance and crash avoidance testing. By 2022 many advanced driver assistance systems will be made mandatory for all new cars in 40 countries.
Wesley Hulshof, Senior Applications Engineer – Testing Services, AB Dynamics, said, “Vehicle testing and assessment is more complex and requires more resources than ever before and this trend is likely to continue as the scenarios evolve. This poses a significant challenge, whether you are a major vehicle manufacturer or test laboratory lacking the resource to carry out the required quantity of testing, or a start-up that doesn’t have the test equipment or expertise. Our service is a scalable and flexible solution to meet the customers’ specific needs.”
“By taking advantage of our extensive knowledge, clients can negotiate even the most complex of testing scenarios. This allows them to progress projects as efficiently as possible, achieve greater testing capacity and enhance the skillsets of their own teams. In particular, customers may find our support most beneficial in staging increasingly common swarm testing environments that require the accurate control of 7, 8 or more vehicles or targets. These swarm scenarios, which are becoming essential for developing Autonomous Driving technologies, can quickly strain an entire lab’s resources and knowledge. This type of test requires a significant investment in testing equipment and choreographing the scenario can be incredibly complex,” Hulshof said.
AB Dynamics’ unique Simpia toolchain software is used throughout all of its products, meaning complicated ADAS or AV test scenarios need only be generated once and can then be precisely replicated from virtual testing on the simulator to real life on the test track or vice versa, achieving considerable time savings.
The flexibility of the service is particularly beneficial for smaller companies who only have a limited need for testing, perhaps for a standalone project. It allows them to complete their own programme without the need for heavy investment in personnel and equipment, giving access to an ‘on-demand’ service that provides the opportunity to bid for bigger projects.
The service is tailored to an individual customer’s requirements, whether it's consultancy, training or the completion of physical testing. Using its extensive suite of industry-leading test products, the company can provide a ‘turn up and test’ service, supplying and operating the test objects only, or, if preferred, control the entire scenario on a customer-supplied test vehicle. With several international bases and the ability to transport teams and equipment, it is a global service offering.
“Our robots and test systems have long been adopted worldwide as the first choice for vehicle testing. By passing on this expertise to our customers, we are ensuring that they can successfully overcome any testing challenges as a result of evolving technology and, if they do already have the relevant knowledge, help them to optimise their workload and efficiency,” he added. (MT)
- Murugappa Group
- Arunachalam Vellayan
- Coromandel International
- EID Parry
- EXIM Bank
- Kanoria Chemicals & Industries
- Indian Overseas Bank
Murugappa Group’s Former Chairman Arunachalam Vellayan Passes Away At 72
- By MT Bureau
- November 18, 2025
Chennai-based conglomerate Murugappa Group has announced the passing of Arunachalam Vellayan (1953–2025) following an illness.
Vellayan was the Chairman Emeritus of Coromandel International and the Former Chairman of the Murugappa Group. He is survived by his wife, Lalitha Vellayan, his sons, Arun Vellayan and Narayanan Vellayan, and his grandchildren.
The Former Chairman dedicated several decades to the Group, providing strategic direction across its businesses. His approach to value creation helped strengthen and expand the Group, contributing to its reputation as a respected conglomerate.
He served on the Boards of various Murugappa Group companies, including as Chairman of Coromandel International and EID Parry.
Outside the Group, he served on the Boards of entities such as Kanoria Chemicals & Industries, EXIM Bank and Indian Overseas Bank.
- Tata AutoComp Systems
- Tata AutoComp Hendrickson Suspensions
- Arvind Goel
- Manoj Kolhatkar
- Deming Prize
- Tata Ficosa
Tata AutoComp Wins Third Deming Prize, Tata AutoComp Hendrickson Suspension Becomes First In Segment
- By MT Bureau
- November 17, 2025
Tier 1 automotive supplier Tata AutoComp Systems has won the Deming Prize for the third time in two years. The award recognises organisations for excellence in Total Quality Management (TQM) and continuous improvement.
It was on 5th October, Motoring Trends first broke the news that Tata AutoComp Hendrickson Suspensions, a business unit of Tata AutoComp Systems, had become the latest recipient of the prize, becoming the world’s first commercial vehicle suspension system manufacturer to receive the honour. The company's other two business units that won the Deming Prize were the Composites Division and Tata Ficosa, both awarded in 2024.
Arvind Goel, Vice-Chairman – Tata AutoComp Systems, said, “Winning back-to-back Deming Prizes in 2024 and 2025, three prizes in two years, is a proud milestone that emphasises the paramount importance of Total Quality Management in our organisation. As we expand into new segments, geographies and technologies, quality management remains our foremost priority. This achievement is a testament to our collective dedication. TQM is a people’s movement and every employee has played a pivotal role in this journey. Building on this momentum, we have a well-defined and ambitious plan for other BUs to adopt the TQM way and pursue the Deming Prize.”
Manoj Kolhatkar, MD & CEO, Tata AutoComp Systems, added, “Total Quality Management is a people’s movement, and the Deming Prize reflects how we are enabling a quality mindset, driving customer-centric transformation, and promoting sustainable growth through quality leadership.”
NITI Aayog's Pushpinder S Puniha Joins Blue Ocean Advisory Board
- By TT News
- November 11, 2025
Blue Ocean Corporation, a globally recognised leader in supply chain consulting and training, is strengthening its engagement with India's evolving economic landscape through a significant strategic appointment. The company has welcomed Pushpinder S Puniha, a distinguished figure who chairs the Consultative Group on Tax Policy at NITI Aayog, to its Advisory Board. This move is designed to create a powerful synergy between high-level policy expertise and practical industry application.
Puniha’s arrival coincides with a period of profound structural change within the Indian economy, where modernising supply chains, implementing tax reforms and executing policy-driven initiatives are central to national progress. His deep expertise in fiscal governance and public policy will equip Blue Ocean with critical insights, enabling the firm to precisely align its consulting, training and capacity-building programmes with the country's development goals. This collaboration not only accelerates Blue Ocean’s expansion within India but also solidifies its commitment to cultivating a robust supply chain ecosystem and a highly skilled workforce. The appointment acts as a strategic bridge, connecting the government’s economic vision with global professional standards.
By integrating thought leadership from India's premier policy institution, Blue Ocean ensures its services directly support national campaigns such as Make in India and Skill India while remaining forward-looking and relevant. Puniha’s recent participation at the company's International Procurement and Supply Chain Conference in New Delhi underscores this shared mission to merge international best practices with India's ambitions for sustainable growth. As an Indian-owned multinational, Blue Ocean is actively broadening its domestic footprint with new offices in Tier 1 and 2 cities. Puniha’s advisory role is anticipated to be a catalyst in this expansion, reinforcing the corporation's position as a key partner in India's journey towards becoming a USD 5 trillion economy and a global hub for talent.
Sourav Ganguly, Member of Board at Blue Ocean Corporation, said, "Having worked with Puniha earlier at the BCCI, I know the value he brings through his expertise and professionalism. It is a privilege to work with him again at Blue Ocean, where his presence on the Advisory Board will help us drive our future growth and impact."
Puniha said, "At Blue Ocean, I see a strong commitment to aligning global expertise with India’s economic priorities. Together, we will drive initiatives that build skilled talent and strengthen India’s position as a global supply chain hub."
Dr Sathya Menon, Group CEO of Blue Ocean Corporation, said, "India is positioning itself as the world’s supply chain hub. Puniha’s expertise will strengthen our India strategy and make our initiatives more impactful."
- Tata Motors
- Tata Motors Passenger Vehicles
- Tata Passenger Electric Mobility
- Society of Indian Automobile Manufacturers
- Organisation Internationale des Constructeurs d’Automobiles
- OICA
- Hildegard Muller
- VDA
- Verband der Automobilindustrie
Tata Motors’ Shailesh Chandra Becomes First Indian President Of OICA
- By MT Bureau
- November 10, 2025
Shailesh Chandra, the Managing Director of Tata Motors Passenger Vehicles & Tata Passenger Electric Mobility, who is also currently the President of the Society of Indian Automobile Manufacturers (SIAM), has been elected the new President of the Organisation Internationale des Constructeurs d’Automobiles (OICA), effective 1 November 2025.
This makes Chandra the first Indian to lead the global federation, succeeding John Bozzella of the USA.
Founded in 1919, the OICA represents 36 national associations of motor vehicle manufacturers worldwide, focusing on issues of mobility, environment, safety, and economy and promotes harmonised technical regulations through the United Nations.
“It is an honour to become the first OICA President from India, which is highlighting the organisation’s global representation. As the global automotive industry transitions towards sustainable mobility and pursuits ‘Net Zero’, in alignment with the visions of Governments worldwide, the role of OICA becomes increasingly critical – to acknowledge the diversity of every region, as we collectively strive to make our vehicles more aspirational, safer and environmentally friendly,” said Chandra.
Chandra's background includes over two decades of automotive experience with Tata Motors, where he is credited with turning around the passenger vehicle business and spearheading the electric vehicle segment in India. He holds a Mechanical Engineering degree from IIT Varanasi.
On the other hand, Hildegard Muller, President of Germany's Verband der Automobilindustrie (VDA), was elected OICA's Vice President. Her appointment recognises her leadership within Europe's automotive sector and her experience in industry and government, which includes serving as a former Minister of State to the German Chancellor. Muller has led the VDA since 2020, navigating the German automotive industry through challenges related to electrification and global trade.

Comments (0)
ADD COMMENT