Adidas Announces Multi-Year Partnership With Mercedes-AMG PETRONAS F1 Team
- By MT Bureau
- January 09, 2025
Sports goods giant adidas has signed a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, one of the most successful teams ever in Formula 1.
The Mercedes-AMG PETRONAS F1 Team and adidas will collaborate to develop a whole line of clothing, accessories and footwear for the team and its supporters for the 2025 season and beyond. The custom team uniform will be constructed to fit the unique requirements of each player's position and made accessible to supporters as well. As part of the collaboration, clothing, accessories and footwear will be made especially for team and driver supporters. There will also be a number of limited-edition drops throughout the year. The adidas x Mercedes-AMG PETRONAS F1 Team apparel range will be unveiled next month.
Bjørn Gulden, CEO, adidas, said, “We are very happy to be back in the world of motorsport. Interest in motorsport in general and Formula 1 in particular has been growing a lot. It is reaching new consumers and has a big influence on sport and street culture. We are extremely proud to introduce the Three Stripes into F1 as Official Team Partner of the Mercedes-AMG PETRONAS F1 Team – one of the most successful teams ever. Together, we share the passion for speed, innovation and performance. We will support the drivers and the team to push the limits on the track. Off the track we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans. We look forward to supporting Mercedes-AMG PETRONAS F1 and win together.”
Toto Wolff, Co-owner, CEO and Team Principal, Mercedes-AMG PETRONAS F1 Team, said, "Our partnership with adidas is a clear statement of intent as we begin to write our next chapter as a team. adidas is an iconic brand, one that shares our dedication not only to peak performance but to style and sophistication too. This announcement therefore represents a groundbreaking collaboration that will redefine what team and fanwear means in our sport. We are excited to break this new ground and work with adidas as we collectively strive to fight for world championships."
Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS F1 Team, said, "Performance is at the heart of everything we do. The core of our relationship with adidas is rooted in that belief. They are an iconic brand that has achieved record-breaking success in so many other sports. To bring them into F1 as part of our team is therefore not only a great honour, but also incredibly exciting. We look forward to working with them on reinventing what teamwear means to chase every millisecond of performance on and off the track. Our shared value of innovation will also be focused on bringing a refreshed energy to our wider fanwear ranges. F1 is riding a cultural wave at present, and we will build on this to provide apparel, footwear and accessories that engage our loyal fanbase whilst engaging new audiences that continue to discover our sport and our team."
- Society of Indian Automobile Manufacturers
- SIAM
- SIAM Sustainability Week 2026
- International Conference on Automotive Material Compliance & Sustainability
- AMCS
SIAM Hosts Inaugural International Conference On Automotive Material Compliance & Sustainability As Sustainability Week 2026 Concludes
- By MT Bureau
- February 20, 2026
The Society of Indian Automobile Manufacturers (SIAM) concluded its four-day Sustainability Week 2026 by hosting the inaugural International Conference on Automotive Material Compliance & Sustainability (AMCS) at the India Habitat Centre in New Delhi. The event convened global regulators, industry leaders, technology experts and policymakers under the theme ‘Driving Circularity, Compliance and Innovation in the Global Automotive Supply Chain'.
The opening session, ‘India's Transition towards Sustainable Mobility & Material Compliance’, was addressed by SIAM Executive Director Prashant K Banerjee, who emphasised India's role as the world's third-largest auto industry in advancing sustainable mobility through global safety standards and circular economy principles. He noted that compliance with the End-of-Life Vehicles Rules 2025 strengthens structured vehicle scrappage and resource recovery. During this session, a context paper titled ‘Strengthening Automotive Material Compliance Across the Vehicle Value Chain’ was released.
Jaywant Hardikar, Senior Advisor at ICAT, addressed attendees by framing sustainable mobility as a legacy for future generations. He called for circularity in product life cycles, strong linkages between vehicle end-of-life and material reuse and quantifiable targets such as sustainability indexes or digital product passports for every vehicle. Hardikar emphasised that government-registered scrapping facilities would play key roles in ensuring proper material segregation from the design stage onward.
Sanjeev Jain, Director of Purchase at Honda Motorcycle & Scooter India, shared insights on India's journey towards global green mobility leadership through circular economy principles and resilient supply chains. He pointed to policy measures including Extended Producer Responsibility mandates, vehicle scrappage norms and CAFE standards as key drivers for achieving 45 percent reduction in carbon intensity by 2030 through clean technologies including flex fuels, electric vehicles, charging networks, green logistics and green hydrogen.
Frank Nottebom, Account Delivery Executive for IMDS & CDX at DXC Technology, highlighted India's strategic importance for the International Material Data System, noting that active Indian users had grown from 3,600 to 21,000 in 2025. Hanno Focken, Managing Director of Catena-X, discussed global automotive value chain complexity and advocated for open, neutral and industry-governed solutions as India positions itself as a central link in global digital automotive supply chains. Dr Prabhakar Bhangare, CEO of Global PCCS, delivered the vote of thanks, emphasising shared commitment between manufacturers and service providers towards zero pollution goals.
The first technical session focused on ‘Policy and Regulatory Framework for End-of-Life Vehicles Worldwide’, moderated by SIAM Senior Advisor Dr Rashid Hasan. Dr A Ramesh Kumar, Principal Scientist at CSIR-NEERI, explained that Persistent Organic Pollutants are regulated under the Stockholm Convention requiring controls on 37 listed substances. International presentations followed from Europe delivered by Naina Agrawal of Marelli representing CLEPA and SaiKishore Uddandi of Joison Safety System representing CLEPA. From United States, Shridhar Rajappanavar of Key Sustainability represented AIAG. From Japan, Yoshihito Tanaka and Yosuke Miyake represented JAPIA.
The second technical session addressed ‘Digital Transformation in Supply Chain Transparency’, chaired by Frank Nottebom. Key presentations included Asmita Sathaye of Tata Motors on IMDS data best practices, Muthukumar N of Ashok Leyland on IMDS data accuracy and Hanno Focken on building digital ecosystems. Anja Lang of BMW Group and Shanawaz Sheik addressed product carbon footprint integration in IMDS. Deepti Kapil, Additional Director at CPCB, provided insights on end-of-life vehicle management guidelines.
The third technical session featured a panel discussion on ‘Overcoming Product Compliance Challenges in OEMs & Component Manufacturers’. Dr Prabhakar Bhangare served as moderator, delivering a context presentation on IMDS adoption levels and supplier maturity in India. Martin Eichhorn of DXC Technology addressed the session. The panel included Auto OEM representatives Arun Kumar of TVS Motor Company and Paurnima Barwe of Volvo. Auto Component Manufacturers were represented by Dr Naveen Verma of DENSO, Deepak Patil of Uno Minda and Sharad Raut of Southco. Sri Vinnakota of APA Engineering represented allied industries, concluding the four-day Sustainability Week 2026.
Delhi-Based EV Startup Pluto Mobility Raises $2 Million For Last-Mile Delivery Push
- By MT Bureau
- February 19, 2026
Pluto Mobility, a Delhi-based electric mobility startup focused on last-mile logistics, has just closed a seed funding round at USD 2 million. The investment was steered by Version One Ventures, with Grad Capital also contributing. Notably, the round drew interest from founders and senior figures at companies like Delhivery, OfBusiness, Pixxel and Boom Supersonic, signalling strong vote of confidence from within the logistics and tech ecosystems.
The startup was launched by Akshat Bhatia and Himanshu Panda with a specific mission: to design electric vehicles from the ground up for the rigors of Indian urban logistics. Rather than adapting existing two-wheelers, they are building something purpose-built. The funds will go towards sharpening their engineering focus, growing their team and setting up pilot runs in key city markets.
What sets Pluto apart is its vehicle design. It is roughly the size of a scooter but fully enclosed, offering protection against rain and heat. More importantly, it can accommodate twice the number of parcels per trip compared to a standard two-wheeler. That efficiency gain is not accidental. The founders have rethought everything – from chassis layout to cargo space – based on how delivery agents actually work. The result is a vehicle that boosts throughput without asking operators to compromise on safety or manoeuvrability.
This matters because most delivery fleets today still run on vehicles built for personal commute. They are not equipped for the stop-start, high-volume nature of e-commerce or quick-commerce deliveries. Operators often end up overloading bikes or switching to bulkier vehicles that cannot navigate narrow lanes. Pluto aims to fill that gap with a solution that is compact, durable and weather-resistant.
Pilot deployments are scheduled to begin later this year, with a focus on quick-commerce and e-commerce players looking for smarter ways to move goods through crowded cities.
Akshat Bhatia, CEO, Pluto Mobility, said, “India’s last-mile challenge isn’t speed, incentives or apps. It’s that delivery operations are built on vehicles never designed for delivery workloads. That mismatch caps how much can be moved per trip, increases failures at scale and quietly affects delivery economics.”
Boris Wertz, Founding Partner, Version One Ventures, said, “Pluto Mobility is taking a fundamentally different approach to last-mile delivery by designing vehicles specifically for throughput and operational reliability.”
- Andreas Mindt
- Volkswagen
- Volkswagen Group
- Michael Mauer
- Bentley Design
- Volkswagen Passenger Cars
- Porsche
- Oliver Blume
Andreas Mindt Succeeds Michael Mauer As Volkswagen Group Design Head
- By MT Bureau
- February 19, 2026
Andreas Mindt, Head of Design for the Volkswagen brand, has been appointed to lead Group Design for the Volkswagen Group, effective 1 March 2026. He succeeds Michael Mauer, who is departing as part of a transition.
He will hold this role alongside his current position at the Volkswagen brand. His appointment follows Mauer’s previous handover of responsibilities at Porsche to a successor.
Andreas Mindt joined the Volkswagen Group in 1996. His career includes work on the first-generation Tiguan and the Golf 7. Between 2014 and 2021, he led exterior design at Audi, overseeing models from the A1 to the e-tron GT. He later served as Director of Bentley Design, where he developed the design language for the Bentley Batur, before becoming Head of Design for Volkswagen Passenger Cars in 2023.
Michael Mauer joined the Group in 2004 as Head of Design at Porsche. During his tenure, he oversaw the Cayenne revision, the Panamera, and the 918 Spyder. He has served as Head of Group Design since January 2023, focused on establishing brand identities across the portfolio.
The role of Group Design is to differentiate the various brands within the Volkswagen Group by defining their specific identities. The strategy focuses on making each brand recognisable while ensuring products meet regional market requirements and customer expectations.
Oliver Blume, CEO, Volkswagen Group, said, “I would like to warmly thank Michael Mauer for his outstanding work and for the close and collaborative working relationship over the years. He shaped an era at Porsche. As Head of Group Design he also established a design philosophy across all brands that provides orientation and ensures recognition – with clearly defined brand and product identities. His work has shaped the style of our brands and will remain visible in the future.”
“I am looking forward to working more closely with Andy Mindt. With his track record at the Volkswagen brand and his expertise, he has made a significant impact in a short time and played a key role in ensuring that our cars are clearly recognisable as genuine Volkswagen models again,” added Blume.
- Society of Indian Automobile Manufacturers
- SIAM
- SIAM Sustainable Mobility Week 2026
- Mahmood Ahmed
- MoRTH
- Vikram Kasbekar
- Prashant K Banerjee
SIAM Hosts 4th International Conference On Sustainable Circularity In New Delhi
- By MT Bureau
- February 18, 2026
The Society of Indian Automobile Manufacturers (SIAM) organised the 4th International Conference on Sustainable Circularity today at the India Habitat Centre. The event, part of SIAM Sustainable Mobility Week 2026, focused on the transition to an automotive circular economy through policy, innovation and industry collaboration.
The conference addressed the lifecycle of automotive production, including eco-design, material use, recycling systems and regulatory alignment. A context paper titled ‘Accelerating India’s Transition to an Automotive Circular Economy’ was released during the proceedings.
The event saw discussions highlighting the expansion of India's scrapping infrastructure. There are currently between 125 and 130 Registered Vehicle Scrapping Facilities (RVSFs) operational across the country. Officials noted that while technology for recycling exists, challenges remains regarding traceability, policy clarity and the informal sector.
Key priorities identified for the sector include:
- 3R Framework: Implementation of schemes to reduce resource use, reuse components, and recover materials.
- Extended Producer Responsibility (EPR): Strengthening regulations to manage vehicle end-of-life.
- Digital Tracking: Improving the monitoring of vehicles to assist in disposal planning.
- Automated Testing: Expanding Automated Testing Stations to increase the flow of End-of-Life Vehicles (ELVs) to formal recyclers.
Mahmood Ahmed, Additional Secretary, Ministry of Road Transport and Highways, said, “We have a larger responsibility to meet the needs of the country. Our regulations and standards are aligned to reduce emissions, improve fuel efficiency, and promote cleaner fuels. The Vehicle Scrapping Policy, is a major step forward and the ecosystem is now developing with nearly 125 to 130 Registered Vehicle Scrapping Facilities operational.”
Prashant K Banerjee, Executive Director, SIAM, stated, “We must address air quality and vehicle end of life management, especially in Delhi NCR. ELV feed to Registered Vehicle Scrappage Facilities (RVSFs) needs to be increased. Documentation gaps with previous owners, especially for two-wheelers, and pending issues like unpaid challans, insurance and road tax must be resolved urgently.”
Vikram Kasbekar, Executive Director and CTO, Hero MotoCorp, added, “The development of Registered Vehicle Scrapping Facilities is key to a sustainable mobility ecosystem. Initiatives like PM E-Drive have strengthened the industry and sped up readiness. Engaging non-registered recyclers constructively will help formalise processes.”
The event featured sessions on material innovation and the role of startups in recycling. Participants discussed the use of copper, tyre recycling and carbon business models. The consensus among attendees was that circularity must be integrated into initial product design rather than being treated solely as a post-consumer activity.
The Sustainable Mobility Week concludes on 19 February with the 1st International Conference on Automotive Material Compliance and Sustainability.

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