Sports goods giant adidas has signed a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, one of the most successful teams ever in Formula 1.

The Mercedes-AMG PETRONAS F1 Team and adidas will collaborate to develop a whole line of clothing, accessories and footwear for the team and its supporters for the 2025 season and beyond. The custom team uniform will be constructed to fit the unique requirements of each player's position and made accessible to supporters as well. As part of the collaboration, clothing, accessories and footwear will be made especially for team and driver supporters. There will also be a number of limited-edition drops throughout the year. The adidas x Mercedes-AMG PETRONAS F1 Team apparel range will be unveiled next month.

Bjørn Gulden, CEO, adidas, said, “We are very happy to be back in the world of motorsport. Interest in motorsport in general and Formula 1 in particular has been growing a lot. It is reaching new consumers and has a big influence on sport and street culture. We are extremely proud to introduce the Three Stripes into F1 as Official Team Partner of the Mercedes-AMG PETRONAS F1 Team – one of the most successful teams ever. Together, we share the passion for speed, innovation and performance. We will support the drivers and the team to push the limits on the track. Off the track we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans. We look forward to supporting Mercedes-AMG PETRONAS F1 and win together.”

Toto Wolff, Co-owner, CEO and Team Principal, Mercedes-AMG PETRONAS F1 Team, said, "Our partnership with adidas is a clear statement of intent as we begin to write our next chapter as a team. adidas is an iconic brand, one that shares our dedication not only to peak performance but to style and sophistication too. This announcement therefore represents a groundbreaking collaboration that will redefine what team and fanwear means in our sport. We are excited to break this new ground and work with adidas as we collectively strive to fight for world championships."

Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS F1 Team, said, "Performance is at the heart of everything we do. The core of our relationship with adidas is rooted in that belief. They are an iconic brand that has achieved record-breaking success in so many other sports. To bring them into F1 as part of our team is therefore not only a great honour, but also incredibly exciting. We look forward to working with them on reinventing what teamwear means to chase every millisecond of performance on and off the track. Our shared value of innovation will also be focused on bringing a refreshed energy to our wider fanwear ranges. F1 is riding a cultural wave at present, and we will build on this to provide apparel, footwear and accessories that engage our loyal fanbase whilst engaging new audiences that continue to discover our sport and our team."

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Flying Flea, the newly established urban electric mobility brand from Royal Enfield, has officially commenced retail deliveries of its debut electric motorcycle, the FF.C6, in Bengaluru. Alongside the vehicle rollout, the brand has introduced an integrated connected ownership ecosystem and a localised service framework.

The FF.C6 is available in two colour configurations – Storm Black and Flea Green. Flying Flea is utilising a city-by-city rollout strategy, establishing its initial commercial footprint in Bengaluru before expanding to other markets.

The vehicle is positioned with two distinct ownership pricing structures – INR 279,000 (ex-showroom) for the complete motorcycle and the integrated battery pack infrastructure. It can be had as Battery-as-a-Service (BaaS) Tier at INR 199,000, which lowers the initial acquisition cost by unbundling the battery pack from the vehicle chassis, allowing owners to pay for energy utilisation separately.

To support the product rollout, Flying Flea has deployed a decentralised hub-and-spoke service network across Bengaluru to manage both routine maintenance and specialised technical repairs. The Primary Hub located in BTM Layout has a specialised facility that is equipped to handle complex electrical diagnostics, battery health management and advanced technical support.

The spoke centres will act as distributors across various sectors of the city. These touchpoints are optimised for high-throughput routine service, software recalibrations and minor wear-and-tear maintenance.

Flying Flea is leveraging Royal Enfield's existing corporate footprint by establishing dedicated ‘shop-in-shop’ formats inside operational Royal Enfield showrooms and service bays. This integration grants the new brand immediate scaling advantages and extensive service reach.

Additionally, all FF.C6 units are backed by a standard 24x7 Roadside Assistance (RSA) program to provide continuous emergency support to riders.

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Fleetguard Filters Pvt. Ltd. (FFPL) marked a major milestone on 10 June 2026 in Pune by completing 1,500 free mobile medical health camps. Over the past four years, this corporate social responsibility initiative has expanded preventive healthcare access across Pune, Pimpri-Chinchwad and Nashik in partnership with the Samarth Yuva Foundation.

The programme has delivered doorstep medical care and health awareness to underserved communities, resulting in over 500,000 free health screenings for blood pressure, blood sugar and complete blood counts. Additionally, the camps have provided 3,500 mammography screenings, eye check-ups, more than 100,000 reading spectacles and dental care services benefiting over 50,000 individuals.

A special event titled Service and Dedication was held in Pune, gathering healthcare professionals, volunteers and community members. Recognised as a notable regional outreach effort, the initiative promotes early diagnosis and regular check-ups. FFPL continues to prioritise healthcare, education and community development through its CSR programmes to create sustainable social impact.

Niranjan Kirloskar, Managing Director, Fleetguard Filters Pvt. Ltd., said, “At Fleetguard Filters, we believe that access to quality healthcare is fundamental to building stronger and healthier communities. Through our CSR initiatives, we strive to create meaningful and lasting impact in the communities we serve. The milestone of 1,500 free mobile medical health camps reflects the power of collaboration and sustained commitment towards improving healthcare accessibility for underserved sections of society. We remain committed to supporting initiatives that contribute to healthier and more resilient communities.”

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Hyundai Motor India Limited (HMIL) has launched a new brand campaign ahead of the ICC Women’s T20 World Cup 2026, featuring its brand ambassadors Smriti Mandhana and Jemimah Rodrigues. The campaign builds on the success of the earlier men’s World Cup initiative titled ‘Deewane India ka Deewana Humsafar’ but presents a distinct narrative focused on celebrating the rising support and admiration for women’s cricket in India.

The campaign directly challenges the traditional label of cricket as a gentleman’s game with the bold message that the ‘gentle’ has been removed from the sport. Through strong visuals, it highlights the determination, skill and barrier-breaking performances of women cricketers, showing how their passion is transforming the game and deepening India’s love for cricket.

As a Premier Partner of the ICC, HMIL plans to engage fans during the tournament with curated digital content and targeted outreach. These efforts aim to amplify the excitement of the Women’s T20 World Cup, bring fans closer to the action and strengthen Hyundai’s emotional connection with cricket enthusiasts.

Virat Khullar, Head – Marketing, Hyundai Motor India Limited, said, “At Hyundai, we believe sport has the power to unite communities, inspire dreams and create meaningful connections. The overwhelming response to our ‘Deewane India Ka Deewana Humsafar’ campaign reaffirmed the deep emotional bond between cricket and its fans. With the ICC Women’s T20 World Cup, we are proud to celebrate a new chapter of this passion by recognising the growing influence of women’s cricket and the millions of fans who continue to champion the game. This campaign aims to celebrate that shift and spotlight the incredible journeys of players like Smriti Mandhana and Jemimah Rodrigues, who continue to break stereotypes and inspire millions. As a proud partner of the ICC, Hyundai remains committed to supporting this new era of cricket and standing alongside the champions who embody the true spirit of ‘Deewangi’.”

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Vega Auto Accessories, a leading helmet manufacturer, has announced a strategic investment in Tageze Medical ID System, a Pune-based emergency technology platform operated by Techsocio Projects.

The transaction marks a direct entry for the traditional protective gear manufacturer into the connected safety and digital emergency response sectors, moving the brand's product ecosystem from pure accident prevention into active medical response coordination.

Tageze develops a decentralised, application-free medical identification platform. Utilising ruggedised, weather-proof QR-code tags integrated directly onto the helmet shell, the technology creates an immediate digital profile for first responders.

During a critical road incident (golden hour), bystanders, emergency responders, or healthcare professionals can simply scan the helmet-mounted QR code with any standard smartphone camera. The system instantly loads a secure, cloud-hosted medical profile outlining: primary and secondary emergency contact routing; blood group categorisation, known allergies, chronic medical conditions and current medications; health and vehicular insurance policy details to expedite hospital admission procedures.

Because app installation requirements often introduce friction during high-stress rescue operations, the platform operates entirely via a responsive mobile web interface. It supports multilingual localisation, dynamically translating medical profiles based on the browser settings of the first responder – a critical feature for long-distance touring riders navigating diverse linguistic states and countries.

The capital injection from Vega will be utilised to expand Tageze's technical infrastructure and scale its market footprint across India and its existing international distribution nodes.

For Vega, the alignment signals a broader shift occurring across the personal protective equipment (PPE) sector. As global motorcycling demographics demand higher technology integration, manufacturers are shifting beyond standard impact testing (such as ECE 22.06 or DOT standards) to capture the digital layer of post-crash telemetry and identity verification. The companies confirmed that the investment will fund a dedicated R&D pipeline aimed at embedding next-generation, hardware-level emergency tracking chips and intelligent response systems directly into future Vega and AXOR helmet lineups.

"At Vega, rider safety has always been at the core of everything we do. Through our partnership with Tageze, we are looking at safety beyond the helmet itself by enabling faster access to critical information during emergencies. We believe this is an important step towards building a more connected and responsive rider safety ecosystem," Vega said in a statement.

Deepak Gaikwad, Founder & CEO, Tageze Medical ID System, added, "Our mission has always been to make life-saving information accessible when it matters most. Partnering with Vega allows us to expand the reach of this technology and bring emergency preparedness closer to riders across India and global markets."

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