Adidas Announces Multi-Year Partnership With Mercedes-AMG PETRONAS F1 Team
- By MT Bureau
- January 09, 2025
Sports goods giant adidas has signed a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, one of the most successful teams ever in Formula 1.
The Mercedes-AMG PETRONAS F1 Team and adidas will collaborate to develop a whole line of clothing, accessories and footwear for the team and its supporters for the 2025 season and beyond. The custom team uniform will be constructed to fit the unique requirements of each player's position and made accessible to supporters as well. As part of the collaboration, clothing, accessories and footwear will be made especially for team and driver supporters. There will also be a number of limited-edition drops throughout the year. The adidas x Mercedes-AMG PETRONAS F1 Team apparel range will be unveiled next month.
Bjørn Gulden, CEO, adidas, said, “We are very happy to be back in the world of motorsport. Interest in motorsport in general and Formula 1 in particular has been growing a lot. It is reaching new consumers and has a big influence on sport and street culture. We are extremely proud to introduce the Three Stripes into F1 as Official Team Partner of the Mercedes-AMG PETRONAS F1 Team – one of the most successful teams ever. Together, we share the passion for speed, innovation and performance. We will support the drivers and the team to push the limits on the track. Off the track we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans. We look forward to supporting Mercedes-AMG PETRONAS F1 and win together.”
Toto Wolff, Co-owner, CEO and Team Principal, Mercedes-AMG PETRONAS F1 Team, said, "Our partnership with adidas is a clear statement of intent as we begin to write our next chapter as a team. adidas is an iconic brand, one that shares our dedication not only to peak performance but to style and sophistication too. This announcement therefore represents a groundbreaking collaboration that will redefine what team and fanwear means in our sport. We are excited to break this new ground and work with adidas as we collectively strive to fight for world championships."
Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS F1 Team, said, "Performance is at the heart of everything we do. The core of our relationship with adidas is rooted in that belief. They are an iconic brand that has achieved record-breaking success in so many other sports. To bring them into F1 as part of our team is therefore not only a great honour, but also incredibly exciting. We look forward to working with them on reinventing what teamwear means to chase every millisecond of performance on and off the track. Our shared value of innovation will also be focused on bringing a refreshed energy to our wider fanwear ranges. F1 is riding a cultural wave at present, and we will build on this to provide apparel, footwear and accessories that engage our loyal fanbase whilst engaging new audiences that continue to discover our sport and our team."
ZF CVCS India Secures ESC Supply Deals With Three Major Truck Makers
- By MT Bureau
- July 28, 2026
ZF Commercial Vehicle Control Systems India Limited (ZF CVCS India) has finalised multi-year supply agreements with three major Indian truck manufacturers for its ESCsmart Electronic Stability Control (ESC) solution. The deals cover 12-volt and 24-volt architectures and are tied to new model launches developed to align with upcoming safety legislation. Local assembly will occur at ZF CVCS India's domestic production hubs, with series manufacturing scheduled to start in the third quarter of 2027.
The regulatory landscape is the primary driver, as Indian authorities have set an October 2027 deadline for mandatory ESC installation on all trucks. With that compliance date approaching, OEMs are securing proven technology partners well in advance, and the nominations reflect a broader industry shift towards active safety adoption ahead of the mandate.

Electronic stability control is globally regarded as a critical tool for preventing rollovers and loss-of-control incidents, with many developed markets already enforcing similar requirements. India's forthcoming regulations represent a meaningful convergence with international norms, and observers anticipate measurable improvements in commercial vehicle accident statistics once the technology becomes standard.


The ESCsmart system is tailored for heavy commercial use, automatically modulating braking and engine torque when sensors detect instability. Its effectiveness in Indian conditions has been validated through deployments on over 60,000 vehicles, while ZF's pedigree includes 20 years of innovation and more than three million global deliveries. The company is providing validation and pre-certification support, positioning the solution as fully compliant with both current and stricter 2027 rules.

Paramjit Singh Chadha, Managing Director, ZF Commercial Vehicle Control Systems India Ltd, said, “As the Indian commercial vehicle industry prepares for the next phase of safety regulations, vehicle stability technologies are evolving from being a differentiator to becoming a fundamental requirement. These business nominations reflect the growing momentum towards advanced active safety systems across the market. With a proven ESC platform, dedicated validation capabilities at our ESC test track and strong local engineering and manufacturing expertise, ZF CVCS India is ready to support OEMs in meeting the upcoming safety requirements with scalable, India-ready solutions.”
Akash Passey, Non-Executive Chairman, ZF Commercial Vehicle Control Systems India Ltd and President – ZF Group in India, said, “We are proud of the confidence our customers have placed in ZF CVCS India and the partnerships we have built. As India enters a defining phase in commercial vehicle safety, OEMs are increasingly prioritising proven technologies that enhance vehicle stability and deliver meaningful safety outcomes at scale. These nominations reinforce ZF CVCS India's leadership in active safety and our readiness to support the industry's transition through proven technology, local manufacturing, advanced validation capabilities and ZF's global expertise in electronic stability control.”
- Omega Seiki Mobility
- Securocorp Securities
- Sangeeta Parekh
- Saket Aggarwal Family Office
- Vanshika Sharma
- Dr. Uday Sarang
Omega Seiki Mobility Secures Strategic Funding
- By MT Bureau
- July 26, 2026
Delhi-NCR-headquartered alternative energy vehicle company Omega Seiki Mobility has successfully secured strategic funding from Securocorp Securities, Sangeeta Pareekh, Saket Aggarwal Family Office and Vanshika Sharma in New Delhi.
The funds will be deployed to expand manufacturing capacity at production facilities in Faridabad and Pune, strengthen research and development, enhance the dealer network and accelerate electric mobility solutions following Delhi's EV Policy 2026.
Dr. Uday Narang, Founder & Chairman, Omega Seiki Mobility, said, "This investment reflects the confidence investors have in our vision, execution, and long-term strategy. Over the last eight years, we have built a company grounded in manufacturing excellence, innovation, and financial discipline. As India's EV market enters its next phase of growth, we remain committed to delivering sustainable mobility solutions while creating long-term value for our customers, partners, and investors."
Stellantis Appoints Tianshu Xin And Pablo Di Si To Leadership Roles
- By MT Bureau
- July 24, 2026
European automaker Stellantis has appointed Tianshu Xin to lead its China and Asia-Pacific region, effective 3 August 2026. He will report to Stellantis CEO Antonio Filosa and join the Stellantis Leadership Team, while continuing to serve as CEO of Leapmotor International.
On the other hand, Gregoire Olivier has been appointed strategic advisor, reporting to Xin.
Furthermore, Pablo Di Si has been named Chief Performance Officer, effective 3 August 2026. Reporting directly to Antonio Filosa, Di Si will lead execution of Stellantis’ ‘Value Creation Program’ to deliver business targets.
Antonio Filosa, CEO, Stellantis, said, “Tianshu Xin and Pablo Di Si bring deep global leadership experience, operational discipline and proven records of building strong teams and driving performance in highly competitive markets. Their appointments strengthen our leadership team as we sharpen execution, accelerate value creation, and continue positioning Stellantis for long-term success across regions and functions. I also want to thank Gregoire for his leadership and look forward to working together as he takes on his new role.”
Sona Comstar, DENSO Form Joint Ventures For Electric Powertrain Systems In India
- By MT Bureau
- July 22, 2026
Sona BLW Precision Forgings has signed definitive agreements with DENSO Corporation to establish two joint ventures aimed at developing, manufacturing and marketing electric and hybrid powertrain systems.
The partnership involves two strategic joint ventures tailored to different vehicle segments. The first joint venture focuses on high-voltage liquid-cooled traction inverters, traction motors and generators for passenger vehicles and commercial vehicles, with DENSO holding a 51 percent equity stake and management control and Sona Comstar holding 49 percent.
The second joint venture targets air-cooled traction inverters, traction motors, generators and e-axles for two-wheelers and three-wheelers, where Sona Comstar retains a 51 percent stake and management control and DENSO acquires 49 percent through a subsidiary structure.
Vivek Vikram Singh, MD and Group CEO, Sona Comstar, said, “We have always believed that the future of mobility will be defined by companies that continuously invest in innovation, product development and industrialization of advanced technologies. This partnership marks an historic milestone in Sona Comstar’s journey as a mobility technology company and reflects the capabilities we have built across advanced electric powertrain systems over the years. DENSO is a company we have immense respect for, as they have been at the forefront of automotive innovation globally for decades with deep expertise in electrification technologies. We are honored and delighted to partner with DENSO to bring together the complementary strengths of both companies and build advanced electric and hybrid powertrain solutions for four-wheelers and larger vehicle applications. This partnership will also accelerate the growth of our existing electric powertrain business for two and three-wheelers by strengthening our capabilities across the powertrain value chain and enabling us to serve a broader set of customers.”
Tsuneo Maebara, Head of Powertrain Systems Business Group, DENSO Corporation, said, “The electrification of mobility represents a major transformation that will continue to evolve in response to the diverse needs of customers and society across the world. India, in particular, is an important region where diverse forms of mobility coexist and electrification is advancing at significant scale. Sona Comstar is a mobility technology company with a global business presence, serving a broad range of customers, and having boldly transformed itself alongside the rapid evolution of the mobility market – from conventional vehicle technologies to solutions for both two- and three-wheelers and passenger electric vehicles. Through this partnership, we will bring together the respective strengths that both companies have built over the years to provide electrification solutions that address the diverse needs of customers in India. By harnessing new competitive strengths created through synergies across the two companies’ products, technologies and business foundations, DENSO will further advance and accelerate its electrification business. We will also build on the outcomes achieved in India to deliver value that meets a broader range of customer needs in the future.”


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