Stating that they are witnessing good demand as well as interest for Driver Status Monitoring (DSM) cameras, Vanesh Naidoo, Founder & CEO, Safe Cams Digital Eye Solutions Pvt Ltd (SCDES), mentioned, “The ability of these cameras to detect sleepy and distracted drivers and then alert them within three seconds is game-changing.” “They, as a safety solution, are highly conducive to reducing road accidents in India, where around 38 percent of all road accidents are attributed to drowsy driving,” he added. Claiming to be the first company in India to introduce DSM cameras, Naidoo stressed on fuel sensors that can connect to cameras and stream fuel information via 4G connectivity. “The driver reports that come out of this are helping companies save up to 20 percent of fuel costs,” he informed. “This,” he quipped, “is proving to be of much benefit to the fleets at a time when fuel costs have risen sharply.” Present in the aftermarket largely, SCDES is a young company. It was established in 2019 even though the groundwork began almost a year before. “The thought of entering this field was born from the high road fatalities in India,” averred Naidoo.
Cameras as road safety solutions
Pointing at the World Bank Report in 2020, which states that India accounts for 11 percent of global road accident victims while having only one percent of the world’s vehicular population, he said, “A majority of these deaths on roads are needless and can be avoided.” Of the opinion that speeding and drowsy driving account for close to 80 percent of road accidents, he explained, “The technologically advanced road safety solutions such as DSM and Advanced Driving Assistance system (ADAS) are instrumental in preventing accidents before they occur.” “The video footage available from the cameras onboard a vehicle helps analyse and hence understand its causes and find way to avoid them,” he remarked. Informing that his company specialises in two broad categories, consumer dash cams for individuals who own one or two vehicles and fleet solutions that cater to transport fleets and commercial operators, Naidoo explained, “Our Mobile Digital Video Recording (MDVR) systems can record on up to eight cameras per vehicle.”
Fleet safety solutions
The MDVR systems cannot just record on up to eight cameras per vehicle, they can store up to 4 TB of data for a longer period of reference and study. Naidoo explained, “Capable of incorporating features like GPS, Wi-Fi, 4G and various sensors (including temperature sensors in case of the carriage of perishable goods in a refrigerated container), tyre pressure sensors and fuel sensors), the MDVR systems allow live tracking and video streaming via 4G connectivity of any vehicle in the fleet.” Offering advanced technology DSM and ADAS compatible cameras that use Artificial Intelligence (AI), SCDES, said Naidoo, is in talks with bus transport companies for the DSM – with fuel transport vehicle fleets to install explosion-proof cameras and with commercial driving training institutes to help drivers understand the key dangers they face on the road and how to mitigate them. Assembling its consumer dash cameras at its facility at Pune, the company is working on localisation. Some electronic parts are not manufactured locally, according to Naidoo. The current R&D setup of SCDES tests various components of the camera and camera-based safety solutions like lenses, chipsets, low-light sensors etc. The setup also carries out tests in the area of successful configuration and suitability of usage under Indian conditions. “Our R&D setup has helped us to arrive at some unique solutions for local market requirements,” remarked Naidoo.
Traction in market segments
Finding good traction in various market segments including cold chain transportation where cameras and sensing solutions aid the maintenance of the right temperatures, SCDES has achieved good traction in various other market segments as well. “Hyundai India is using our 4G cameras in their test vehicles to ensure testing and reporting as per the guidelines. Our solutions are also being used by the armed forces and municipalities,” stated Naidoo. Revealing that India is expected to follow European Union where reports suggest DSM and ADAS cameras to be mandatory from 2026, Naidoo concluded, “So far, there are no legal requirements for cameras to be used in any vehicular segments as per the law in India. This may however change sooner than later.”
Interview: Vanesh Naidoo, Founder & CEO, Safe Cams Digital Eye Solutions Pvt Ltd.
1. Which automotive segments do the company’s products cater to?
Our camera systems can cater to nearly all major automotive segments from bus transportation, goods transportation, employee transportation, taxis, school transportation and so on. With the ability to connect temperature sensors to our devices, Safe Cams’ devices can also be used for cold chain transport companies to ensure their temperature ranges are maintained.
2. Are the company’s products found in the aftermarket or supplied to OEMs as well?
At the moment, our products are found in the aftermarket.
3. Any institutions that the products have found favour with?
Hyundai India is using our 4G cameras in their test vehicles to ensure testing and reporting is performed easily and per guidelines. The Indian Army has also purchased our dash cameras, and they are happy with the video quality of our devices. We also have supplied to international clients in Fiji and Kuwait. Safe cams also won the Dombivali-Kalyan Smart City contract to fit 4G dash cameras into the police vehicles; this is the first-time dash cameras have been fitted in police vehicles in Maharashtra.
4. How are these products important in terms of safety, security and performance of a commercial vehicle or a fleet? What kind of cost savings could a fleet or trucker look at from the use of your product?
Our Advanced AI cameras can prevent accidents before they occur – thereby reducing accidents that would happen (and the less to high costs involved therein) mostly due to drowsy driving and speeding. Around 80 percent of accidents are caused because of these two factors in India.
Cameras act as a natural deterrent to prevent theft/stealing as people know they are being watched. In the 2019 BSI & TT Club report, India accounted for 64 percent of Asia’s cargo theft. Our fuel sensors and driving behaviour reports and rankings can help save up to 20 percent of a company’s fuel costs and lead to savings of several thousand for a truck or a fleet owner. Our products have an average ROI of 120 percent in year one after buying (with the average payback period being 10 months on the cost of our solution). These savings come from a reduction in accidents (both in insurance costs and with the vehicle being able to be utilised for longer), reduction in theft and fuel savings.
5. How is the market for your products picking up post the pandemic-led disruption?
We are experiencing an increase in enquiries about our cameras and how these can make road journeys safer. I think the pandemic has made more people risk adverse or at least risk aware, and hence safety products are seen as a priority now. Given that the number of road deaths in 2019 being even higher than the total number of Covid-19 deaths in 2020, this shows and is making people realise how poor road safety scenario is in India, and the urgent need to improve the same.
6. The pain the Covid-19 pandemic caused to the company?
The Covid-19 pandemic hit us hard. We had a few deals put on hold as companies were not willing to spend on capex due to the uncertain market situation. Our consumer range could not be sold much as people were working from home and vehicles were parked off due to lockdown restrictions. Once the first wave of lockdown ended, we saw a bit of an upswing, only to be replaced with another lockdown months later. We have had to look at working capital issues and have tried to keep smaller inventory to combat the uncertainty Covid brought.
7. What kind of growth do you anticipate? Will it be in any particular product offering or spread across?
I think once people become highly aware of the advanced nature of the product and the benefits it offers, we will see a sharp growth in the dash cam market. India is the fifth-largest automobile industry in the world, but less than one percent of people use a dash camera compared to other countries like Singapore, UK and Dubai where between 10-25 percent of drivers own a dash camera. Currently, there is a huge gap in the market, which we at Safe Cams want to fill.
8. What change in the automotive landscape do you anticipate, which will provide your company stronger growth traction?
In the future, road safety will become an extremely important factor for the government and stricter enforcement of traffic rules will lead to a high adoption of dash cameras being used. New technologies like DSM that can prevent accidents will become mandatory on commercial vehicles, following the EU and America. Further, video analytics will become more and more important and 5G networks will mean devices can communicate with each other faster – and this will mean we can reduce the human involvement or reduce the reaction times to avoid an accident.
Kordsa Displays Next-Gen Composite Technologies At JEC World 2026
- By MT Bureau
- March 13, 2026
Kordsa, a subsidiary of Sabancı Holding, presented its advanced material technologies to a global audience at the JEC World 2026 trade show in Paris. The company featured its latest breakthroughs in composite technologies tailored for the aviation, energy and automotive sectors. The event also served as a platform for Kordsa to communicate its sustainable growth strategy and technological transformation to an international network of stakeholders.
Held from 10 to 12 March 2026, JEC World is recognised as the premier global event for the composites industry. By convening the entire value chain, the exhibition enabled Kordsa to prominently display its expanding role and expertise in composite materials. The company’s presence was reinforced by its international subsidiaries, including US-based Fabric Development, Inc., Textile Products, Inc. and Axiom Materials, Inc., alongside Italy’s Microtex Composites Srl., demonstrating a unified approach shaped by evolving market demands.
Among the key innovations showcased were Ceramic Matrix Composite (CMC) technologies, carbon-reinforced prepregs, thermoplastic automotive interior components and structural body parts. These solutions are engineered to deliver high performance and reduced weight while simultaneously boosting production efficiency and minimising carbon footprint. For the aviation and energy industries, the company highlighted advanced composites designed to meet stringent demands for high-temperature resistance, durability and operational reliability.
Ergun Hepvar, CEO, Kordsa, said, “JEC World is one of the most important global meeting points in the field of composite technologies. On this platform, which brings together the entire value chain of the industry, we have the opportunity to closely observe both the current state of technologies and the trends that will shape the future. This year, we clearly saw that solutions focused on sustainability, lightweighting, high performance and production efficiency are becoming increasingly decisive. At the same time, we witnessed a transformation in customer expectations towards more integrated, agile and sustainable solutions. As Kordsa, we will continue to be an active part of this transformation and to develop value-creating solutions together with our customers.”
Emphasising that Kordsa differentiates itself in composite technologies by offering an end-to-end integrated structure, from R&D and serial production to supply chain and certification processes, Hepvar further added, “The increasing demand for advanced material solutions further strengthens our position in composites. We position composite technologies as one of our two strategic focus areas in Kordsa’s future. In this field, we adopt an approach that expands technological depth, product diversity and application areas simultaneously. Composite technologies stand out as a core area shaping both Kordsa’s present and future. Our goal is to deepen our capabilities here, build a structure that generates higher added value, differentiates itself and grows together with its customers.”
- Kia UK
- 2026 Inspiring Automotive Woman of the Year
- 2026 Institute of the Motor Industry Awards
- 2026 IMI Awards
- Gender Equity
- Gemma Benbow
Kia UK’s Gemma Benbow Wins 2026 ‘Inspiring Automotive Woman of the Year’ Award
- By MT Bureau
- March 13, 2026
Gemma Benbow, People & Organisation Director at Kia UK, has been named the overall winner of the 2026 ‘Inspiring Automotive Woman of the Year’ award. The accolade was presented at the 2026 Institute of the Motor Industry (IMI) Awards, held in partnership with the Automotive 30% Club. Julia Muir, founder of the Automotive 30% Club, presented the award to Benbow.
The award celebrates women who drive meaningful change in the automotive sector, particularly in inclusion, talent development and workplace culture. Benbow was initially recognised as one of 24 winners of the ‘Inspiring Automotive Women Award’ during a private reception prior to the main IMI Awards dinner. She was then selected from this group as the overall recipient.
Judges commended her transformative leadership and strategic approach to diversity and inclusion, which have significantly reshaped internal practices at Kia UK. Benbow has embedded inclusive principles into recruitment, leadership development and overall workplace culture. Her influence also extends to external partners, where she has promoted cross-industry collaboration and helped strengthen inclusion efforts within Kia’s dealer network.
Through her advocacy for gender equity, Benbow has become a key role model, encouraging others to lead with empathy and bold thinking. Her work has bolstered Kia UK’s reputation as a leader in diversity and inclusion, and the company continues to celebrate her lasting impact in building a more representative automotive industry.
Julia Muir, Founder of the Automotive 30% Club and CEO of Gaia Innovation Ltd, said, “Gemma has made an incredible impact at Kia UK, where, as the first and only female director, she is not only driving change but also being the change. She is a transformative leader whose strategic vision and unwavering commitment to diversity and inclusion has reshaped the culture of the organisation. She exemplifies the spirit of this award and is a truly inspiring Automotive Woman.”
Nick Connor, CEO, IMI, said, “Gemma is a truly deserving recipient of this award. Her leadership, strategic vision and unwavering commitment to diversity and inclusion are helping to reshape the culture of the automotive industry and open the door for the next generation of talent. She is a powerful role model whose passion, empathy and determination to drive positive change perfectly reflect the spirit of this recognition.”
Benbow said, “I am incredibly honoured to receive the 2026 ‘Inspiring Automotive Woman of the Year’ award, and I’m truly grateful to both the Automotive 30% Club and the IMI for this recognition. It means a great deal to be acknowledged by such respected organisations within our sector.
“This award reflects the hard work Kia’s senior management and P&O teams have done to transform the culture of Kia UK, building an environment where inclusion, equity and a genuine sense of belonging are embedded into every part of the employee experience. I’m immensely proud of the progress we’ve made together and of the positive impact it has had both for our people and for the success of the business.
“I am proud to work for Kia, and I believe wholeheartedly that the company’s achievements are driven first and foremost by the talented, dedicated people behind it. This recognition is as much theirs as it is mine.”
India Auto Wholesales Clock 30% Growth In February
- By Nilesh Wadhwa
- March 13, 2026
The automotive industry witnessed its best-ever sales for the month of February with a record 2.36 million vehicles sold across categories last month, which marks a 30 percent YoY growth as per the latest data shared by the Society of Indian Automobile Manufacturers (SIAM). For context, in February 2025, a total of 1.82 million vehicles were sold.
The two-wheeler segment reported a 35 percent YoY growth with sales of 1.87 million units, as compared to 1.38 million units last year. The performance was driven across categories – scooters (+42 percent), motorcycles (+31 percent) and mopeds (+34 percent).
The three-wheeler segment saw a 29 percent uptick with sales of 74,573 units, as against 57,788 units last year.
The passenger vehicle segment continued to witnessed a double-digit uptick with SUVs witnessing a robust demand. A total of 417,705 passenger vehicles were sold last month, as compared to 377,689 units a year ago. SUVs with 13 percent YoY growth continue to drive the momentum for the segment.
Rajesh Menon, Director General, SIAM, said, “Positive sentiments in the industry continues as passenger vehicles, two-wheelers and three-wheelers posted their highest ever Sales of February in 2026, with double-digit growth, compared to February 2025. While the month of March has festive drivers in several parts of the country, the recent conflict in West Asia remains a concern, both from the perspective of the supply chain, which could impact the manufacturing processes and exports. Industry would keep a close watch on evolving Geopolitical developments.”
Milan Nedeljkovic Elevated To BMW Board, Raymond Wittmann To Head Production
- By MT Bureau
- March 12, 2026
The Supervisory Board of German luxury brand BMW AG has appointed Raymond Wittmann to the Board of Management. He will assume responsibility for Production on 13 May 2026.
The appointment also coincides with Milan Nedeljkovic becoming Chairman of the Board of Management.
Wittmann joined the BMW Group in 2015 and has led Corporate Strategy and Corporate Development since 2024. His previous roles include Head of Assembly at the Munich plant, CFO of the Americas sales region, and Project Manager for the production site in San Luis Potosí, Mexico. He holds a PhD in aerospace engineering and previously worked as a partner at a consultancy.
Dr. Nicolas Peter, Chairman, Supervisory Board of BMW AG, said, “Raymond Wittmann combines strategic thinking with operational excellence and business responsibility. With his broad, cross-divisional experience and international perspective, he has the key qualities for leading the production division.”
“Raymond Wittmann complements the future Board of Management team led by Milan Nedeljkovic with the right strengths and skills. The Supervisory Board is very confident that the Board of Management, in its new composition, will continue to drive the success of the BMW Group in the future,” said Dr. Peter.
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