CARS24 And IRSC Collaborate To Drive Road Safety In India
- By MT Bureau
- February 05, 2025
Leading autotech company CARS24 has teamed up with the Indian Road Safety Campaign (IRSC) to tackle road safety issues on a larger scale. This includes identifying and addressing accident-prone areas using data-driven insights, pushing for tougher enforcement of traffic laws to lower fatalities and interacting with legislators and urban planners to enhance road infrastructure for long-term effects. This is consistent with CARS24's mission statement, ‘Better Drives, Better Lives’, which emphasises that safety is a movement that calls for awareness, action and cooperation rather than merely a duty.
Pothole reporting using the CARS24 app is one of the most recent projects within this partnership. In order to contribute to the development of a centralised database of road hazards, users may now report potholes in real time. While the remaining information will be shared with local authorities to advocate for more extensive road repairs, IRSC will take steps to repair specific potholes after verification. Furthermore, every pothole that is reported will be geotagged, enabling other drivers to drive safely and steer clear of dangerous locations. By bridging the gap between public reporting and government action, this programme seeks to expedite the remediation of dangerous road conditions.
In addition to updating its app with new features and improving drivers' access to important information, CARS24 is getting ready to train all of its Autonauts (staff) as first responders. All 150 staff, including the co-founders, have already received training in emergency response, first aid and CPR as part of the project. In order to ensure that more individuals are ready to intervene when it counts most, this programme will be extended to provide them with life-saving skills.
Gajendra Jangid, Co-Founder, CARS24, said, "We’ve all seen it, a crash that changed a life forever. India has just one percent of the world’s vehicles but 11 percent of global road deaths. That’s not bad luck – it’s a failure of infrastructure, enforcement and awareness. Over 60 percent of these deaths are preventable, yet road accidents remain an everyday tragedy. It’s time to change that. CARS24 is stepping up not just to talk about road safety but to take action. Because no mother should have to fear every time her child steps out. No father should have to worry if their child will make it home. No family should receive a call that changes everything. Fixing potholes, improving accessibility and empowering people with knowledge and tool is our first step towards this mission. Having said that, road safety isn’t just one company’s effort; it’s something we all need to take responsibility for. Because a safe journey home shouldn’t be a privilege – it should be something we build together."
Vikram Chopra, CEO and Co-Founder, CARS24, said, "India loses three percent of its GDP annually due to road crashes. That’s more than what we spend on healthcare and education combined. Beyond the personal tragedy, road accidents impact the entire economy. If fixing roads, enforcing laws and driving responsibly can save lives and boost our nation’s progress, then we have no excuse not to act."
Amar Srivastava, Founder and President, Indian Road Safety Campaign, said, “We started IRSC more than a decade back due to loss of close seniors to a road-crash at IIT Delhi. However, India still loses more than 100,000-plus youth to road-crashes, and solving such a multi-sectoral problem would need the private, government and citizens to come together to solve this while using technology as the backbone for sustainable impact. With our collaboration with CARS24, we aim to save a million lives across the next decade by leveraging technological innovations to change behaviour and nudging citizens at scale to drive responsibly and help reduce crashes by active participation.”
Deepanshu Gupta, Co-Founder and Vice President, Indian Road Safety Campaign, said, “While a lot of people believe road-crashes are accidents, they are not. Each and every accident is preventable by systemic interventions, and with our collaboration with CARS24, we would work across the 4Es of road-safety [engineering, education, emergency care, enforcement] at 10x scale and speed. Road-crashes are today the leading cause of youth deaths. While this is a global menace, India leads the pack and am hopeful that if we all collaborate to act, we would also be the leaders in showing how to solve this sustainably. Time to act is now.”
Mahindra Tractors Launches High-Energy Brand Campaign ‘Duniya Vich Ikko Lalkaar’ In Punjab
- By MT Bureau
- August 04, 2026
Mahindra Tractors, the leading tractor brand in India and a key entity within the Mahindra Group, has inaugurated a vibrant new brand campaign specifically for the Punjab market. The initiative, titled ‘Duniya Vich Ikko Lalkaar’, was formally launched at a Chandigarh event, headlined by the release of a high-energy music video named ‘Oh Ho Ho Ho’. This contemporary track is a reimagination of Sukhbir Singh’s iconic 1999 hit, ‘Ishq Tera Tadpave’.
The newly released video is a cinematic tour across Punjab, designed to visually represent the scale, advanced technology and robust power of Mahindra’s agricultural machinery. It features prominent artists, including the celebrated ‘Prince of Bhangra’, Sukhbir Singh, alongside rapper and director Parmish Verma. This launch serves as the initial phase of a larger, multi-platform campaign intended to resonate with local audiences by celebrating regional pride and a forward-looking mindset.
At its core, the campaign aims to honour the ambitious and entrepreneurial character of Punjab’s populace while underscoring the brand’s substantial legacy and deep ties to the region. The initiative recognises Punjab’s status as a globally significant agrarian hub and seeks to reinforce the trust that Mahindra has cultivated with local farmers through decades of collaborative growth and mutual progress.

This enduring relationship has allowed Mahindra to stay attuned to the evolving agricultural demands of the state. The company’s commitment to innovation is exemplified by its award-winning tractor platforms, including the NOVO, ARJUN and YUVO TECH+ series. These machines are specifically engineered to provide the power, performance and durability necessary to support the highly progressive farming economy prevalent across Punjab.
Parikshit Ghosh, Sr Vice President & Head – Marketing & National Business Operations, Mahindra Tractors, said, “Mahindra Tractors is a global brand born in India, trusted by farmers across markets and recognised for its power, technology and performance. Through Duniya Vich Ikko Lalkaar, we are celebrating the shared spirit of ambition, confidence and global influence that defines both Mahindra Tractors and Punjabi music. This is an expression of our global offerings, bringing together culture and creativity to connect with audiences in a way that is contemporary and unmistakably Punjabi.”
Sukhbir Singh said, "Growing up, Mahindra Tractors was a common sight on farms, and over the years I have watched this brand become a global success story while staying deeply connected to Indian farming. This journey of Mahindra Tractors resonates strongly with me personally. I am delighted to collaborate with this powerful brand on Duniya Vich Ikko Lalkaar. It was exciting to recreate my song with these campaign lyrics that celebrate the passion, pride and global influence that both Punjab and Mahindra Tractors share."
MoRTH Proposes Phased Mandate For Vehicle-to-Vehicle Communication Tech
- By MT Bureau
- August 04, 2026
The Ministry of Road Transport and Highways has issued a draft notification proposing amendments to the Central Motor Vehicles Rules, 1989, to introduce Vehicle-to-Vehicle (V2V) communication systems in motor vehicles across India.
Under the proposed regulatory schedule, vehicles in categories L, M and N manufactured on or after 1 October 2027 that are fitted with V2V hardware must comply with Automotive Industry Standard 230 (AIS-230). Compliance and mandatory installation of V2V communication systems conforming to AIS-230 will be required for all manufactured vehicles in categories L, M and N from 1 October 2028.
V2V systems enable vehicles to exchange data regarding speed, position, direction and acceleration. The technology provides alerts for safety scenarios including emergency braking, forward collision risks, lane changes and approaching emergency vehicles beyond line-of-sight visibility, acting alongside Advanced Driver Assistance Systems (ADAS).
The technical framework operates on Cellular Vehicle-to-Everything (C-V2X) technology utilising the 5.875 GHz to 5.925 GHz frequency spectrum. The Department of Telecommunications exempted this frequency band from licensing requirements via notification G.S.R. 466(E) on 10 June 2026, following recommendations from a dedicated Intelligent Transportation Systems task force.
The AIS-230 standard was finalised following the 56th meeting of the Central Motor Vehicles Rules Technical Standing Committee on 7 May 2026. The standard defines requirements for factory-installed On-Board Units, covering radio performance, receiver sensitivity, Global Navigation Satellite System positioning accuracy, electromagnetic compatibility, cybersecurity provisions and power supply operations. The framework also supports safety alerts including Emergency Brake Alert, Forward Collision Warning, Wrong-way Driving and Emergency Vehicle Alert.
- Salzgitter AG
- Klockner DESMA Elastomertechnik
- NAME & MAWI Partners S.A.S.
- NMP
- Salzgitter AG 2030
- Gunnar Groebler
- Narith Meksavanh
Salzgitter AG Sells Klockner DESMA Elastomertechnik To NMP Group
- By MT Bureau
- August 04, 2026
German steel and technology group Salzgitter has agreed to sell its subsidiary Klockner DESMA Elastomertechnik to German-French industrial group NAME & MAWI Partners S.A.S. (NMP). The transaction forms part of Salzgitter's corporate portfolio adjustments under its ‘Salzgitter AG 2030’ strategy.
The company has not disclosed the financial terms of the transaction, while the completion of the sale is expected in autumn 2026, subject to customary closing conditions.
Headquartered in Fridingen, Baden-Württemberg, Klockner DESMA Elastomertechnik operates within Salzgitter's Technology Business Unit. Founded in 1965, the company manufactures injection moulding machines for rubber and silicone products, employing more than 500 people globally. Its product scope includes mould systems, cold runner systems and automation equipment used across automotive manufacturing, power distribution, medical technology and infrastructure sectors.
Gunnar Groebler, CEO, Salzgitter, said, "The decision to sell Klockner DESMA Elastomertechnik follows a careful strategic review and forms part of the group’s consistent portfolio management.”
The idea is to advance the implementation of its 2030 Group strategy while creating long-term and sustainable prospects for its portfolio companies.
Groebler noted that Salzgitter is convinced Klockner DESMA Elastomertechnik will have ‘strong conditions for further development under its new owner, NMP.’
He concluded that the transaction ‘benefits both the company and its employees by providing a clear vision for the future.’
NMP, headquartered in Weil der Stadt, Germany, and Strasbourg, France, operates 10 companies with 500 employees across Germany, France, Switzerland and Slovakia. The group specialises in splitting, skiving and cutting machinery for materials used in the leather, rubber, footwear and packaging sectors.
Narith Meksavanh, CEO, NMP Group, said that group’s strategic focus on quality and customer service has supported steady growth over the past decade.
He added that NMP is seeking to ‘expand production capacity and strengthen its international sales network in order to meet growing customer demand.’
The acquisition serves both as an opportunity and a solution that will help NMP address industrial challenges by using the capabilities available at DESMA’s locations.
The combined operations further strengthens its market position, particularly in high-growth markets such as the United States, India and China.
- Hyundai Motor India
- Samarth by Hyundai
- Golden Book of Records
- Hyundai CRETA
- Para-Athlete Chandeep Singh
Hyundai’s ‘Samarth’ Initiative Powers Para-Athlete Chandeep Singh’s Historic 7,000+ Km Mobility Milestone
- By MT Bureau
- August 03, 2026
Hyundai Motor India Limited (HMIL) has facilitated a landmark achievement in accessible mobility through its ‘Samarth by Hyundai’ initiative. The company supported international para-athlete Chandeep Singh in completing a record-setting cross-country drive spanning over 7,000 kilometres. The expedition, undertaken in a specially modified Hyundai CRETA, saw Singh successfully traverse from Kashmir to Kanyakumari and back to the starting point.
This arduous journey stands as one of the longest transcontinental drives ever undertaken by a para-athlete in India. The customised vehicle proved instrumental as Singh traversed a vast array of challenging terrains and severe climatic conditions. His successful completion of the route not only demonstrated exceptional personal endurance but also served as a powerful testament to the principle that mobility solutions should enable all individuals to chase their goals without barriers.

Consequently, Singh’s feat has earned him a distinguished place in the Golden Book of Records. Beyond this personal victory, the expedition solidifies HMIL’s ongoing dedication to social progress and inclusive mobility. Through ‘Samarth by Hyundai,’ the company continues to champion interventions that improve accessibility, ensure equal opportunities, and empower persons with disabilities.
Virat Khullar, Head – Marketing, HMIL, said, “At Hyundai Motor India, we believe mobility is about empowering people and enabling possibilities. Through our ‘Samarth by Hyundai’ initiative, we are committed to creating a more inclusive and accessible ecosystem where every individual can dream bigger and achieve more. Chandeep Singh’s remarkable journey is a powerful testament to the indomitable human spirit, resilience and determination. We are honoured to have supported him in this historic achievement, which not only finds a place in the Golden Book of Records but also inspires millions across the country to redefine what is possible.”
Singh said, “Completing this 7,000+ km drive from Jammu to Kanyakumari and back, and securing a place in the Golden Book of Records, is a dream realised through years of relentless preparation, grit and belief. This journey was never just about setting a record; it was about showing every person that with determination, the right support and accessible technology, no destination is out of reach. The specially adapted Hyundai CRETA performed flawlessly across every terrain, truly becoming an extension of my body and spirit. I am deeply grateful to Samarth by Hyundai for believing in my vision and helping turn what seemed impossible into a reality for India. Furthermore, I am also grateful to Hyundai dealership network for their unwavering support throughout this remarkable journey.”

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