Leading autotech company CARS24 has teamed up with the Indian Road Safety Campaign (IRSC) to tackle road safety issues on a larger scale. This includes identifying and addressing accident-prone areas using data-driven insights, pushing for tougher enforcement of traffic laws to lower fatalities and interacting with legislators and urban planners to enhance road infrastructure for long-term effects. This is consistent with CARS24's mission statement, ‘Better Drives, Better Lives’, which emphasises that safety is a movement that calls for awareness, action and cooperation rather than merely a duty.

Pothole reporting using the CARS24 app is one of the most recent projects within this partnership. In order to contribute to the development of a centralised database of road hazards, users may now report potholes in real time. While the remaining information will be shared with local authorities to advocate for more extensive road repairs, IRSC will take steps to repair specific potholes after verification. Furthermore, every pothole that is reported will be geotagged, enabling other drivers to drive safely and steer clear of dangerous locations. By bridging the gap between public reporting and government action, this programme seeks to expedite the remediation of dangerous road conditions.

In addition to updating its app with new features and improving drivers' access to important information, CARS24 is getting ready to train all of its Autonauts (staff) as first responders. All 150 staff, including the co-founders, have already received training in emergency response, first aid and CPR as part of the project. In order to ensure that more individuals are ready to intervene when it counts most, this programme will be extended to provide them with life-saving skills.

Gajendra Jangid, Co-Founder, CARS24, said, "We’ve all seen it, a crash that changed a life forever. India has just one percent of the world’s vehicles but 11 percent of global road deaths. That’s not bad luck – it’s a failure of infrastructure, enforcement and awareness. Over 60 percent of these deaths are preventable, yet road accidents remain an everyday tragedy. It’s time to change that. CARS24 is stepping up not just to talk about road safety but to take action. Because no mother should have to fear every time her child steps out. No father should have to worry if their child will make it home. No family should receive a call that changes everything. Fixing potholes, improving accessibility and empowering people with knowledge and tool is our first step towards this mission. Having said that, road safety isn’t just one company’s effort; it’s something we all need to take responsibility for. Because a safe journey home shouldn’t be a privilege – it should be something we build together."

Vikram Chopra, CEO and Co-Founder, CARS24, said, "India loses three percent of its GDP annually due to road crashes. That’s more than what we spend on healthcare and education combined. Beyond the personal tragedy, road accidents impact the entire economy. If fixing roads, enforcing laws and driving responsibly can save lives and boost our nation’s progress, then we have no excuse not to act."

Amar Srivastava, Founder and President, Indian Road Safety Campaign, said, “We started IRSC more than a decade back due to loss of close seniors to a road-crash at IIT Delhi. However, India still loses more than 100,000-plus youth to road-crashes, and solving such a multi-sectoral problem would need the private, government and citizens to come together to solve this while using technology as the backbone for sustainable impact. With our collaboration with CARS24, we aim to save a million lives across the next decade by leveraging technological innovations to change behaviour and nudging citizens at scale to drive responsibly and help reduce crashes by active participation.”

Deepanshu Gupta, Co-Founder and Vice President, Indian Road Safety Campaign, said, “While a lot of people believe road-crashes are accidents, they are not. Each and every accident is preventable by systemic interventions, and with our collaboration with CARS24, we would work across the 4Es of road-safety [engineering, education, emergency care, enforcement] at 10x scale and speed. Road-crashes are today the leading cause of youth deaths. While this is a global menace, India leads the pack and am hopeful that if we all collaborate to act, we would also be the leaders in showing how to solve this sustainably. Time to act is now.”

Comments (0)

ADD COMMENT

Link Copied!

HERE Technologies, a provider of location data and technology platforms, has announced its collaboration with the Automotive Research Association of India (ARAI) as the ‘Official Navigation on Autopilot and Localisation Partner’ for The ADAS (Advanced Driver Assistance Systems) Show. The event is organised by Aayera in collaboration with ARAI and MarketsandMarkets.

This partnership is taking place at the newly opened ADAS Test City near Pune, Maharashtra, which is touted as India’s first testing ground for ADAS and autonomous vehicle technologies.

The collaboration supports HERE Technologies' aim to speed up India’s progress towards intelligent transport and connected mobility. By combining HERE’s expertise in high-precision mapping, real-time localisation and connected vehicle data platforms with ARAI’s research and standards work, the partnership aims to bring ADAS and autonomous technologies closer to deployment under Indian driving conditions.

“We’re honoured to partner with ARAI on this transformative initiative. The ADAS Test City is a cornerstone in India’s path toward intelligent mobility and HERE’s high-definition maps and localisation technologies are key enablers of safe, reliable and context-aware driving experiences. Together with ARAI, we aim to empower automakers, tier-1s and developers to localise, test and scale ADAS capabilities that truly reflect India’s diverse road ecosystem,” stated HERE Technologies in a statement.

At The ADAS Show, HERE Technologies will present its innovations, including live demonstrations of its real-time localisation and HD mapping systems during ADAS track demos at the Test City. Visitors can explore HERE’s capabilities, such as HERE HD Live Map and HERE ISA Map, C-V2X, and cloud-based localisation. HERE experts will also participate in discussions on navigation accuracy, vehicle localisation and connected mobility.

The ADAS Test City, developed by ARAI, is an integrated testing environment dedicated to the validation of ADAS and autonomous technologies. It replicates complex urban and highway conditions for testing safety features. The ADAS Show 2025, organised in collaboration with ARAI, is a platform for automotive leaders and innovators.

Comments (0)

ADD COMMENT

Link Copied!

Tata Motors, a leading passenger vehicle manufacturer, has added another feather to its cap, bagging two Red Dot Design Awards for the Avinya X Concept and Sierra Concept models. Martin Uhlarik led the in-house design for both models.  

The Red Dot Design Award, which was established in 1955, assesses design quality across three categories: Product Design, Brands & Communication Design and Design Concept. The competition has operated for nearly 70 years under the current brand structure developed in the 1990s by Red Dot CEO Professor Dr Peter Zec.

The Avinya X Concept first showcased at Bharat Mobility 2025 was recognised for its innovation through its design, stance and proportions. The vehicle features technologies such as matrix LED lighting, aero enhancements and wheels, which boost efficiency and emphasise its elegance. Its silhouette and enclosed surfaces balance strength, power and off-road capability while offering cabin space.

The interior is designed to rejuvenate mind and body, blending craftsmanship with wellness. Cabin details include fabric-wrapped soundbars, aroma diffusers and lounge-style rear seating. The dashboard integrates technology, providing information while minimising distractions for a driving experience. The Samudra exterior colour, paired with protective accents and detailing, enhances the concept's presence. The rear interior, crafted from materials, offers a lounge-like experience.

On the other hand, the revived Sierra design captures the charm of the original while embracing sophistication, balancing nostalgia with elegance. The rear glass has been reimagined as a combination of a finisher along the roofline and a panoramic sunroof to recreate the illusion of glass. This design gives the concept a roof appearance while meeting safety standards.

The exterior features surfaces that convey confidence and elegance. Haunches and a shoulder line contribute to a stance, reflecting the vehicle’s character. The rear is designed to express width and stability, with a tailgate that reinforces the stance. This design enables taillights. A D-pillar enhances the roof effect, creating continuity and flow.

Comments (0)

ADD COMMENT

Link Copied!

A traffic management initiative, undertaken by the Institute of Road Traffic Education (IRTE) for Gurugram Traffic Police and supported by the Hyundai Motor India Foundation (HMIF), aims to improve traffic management across 22 major intersections in Gurugram.

A scientific audit for these 22 intersections was completed by the Traffic Engineering Centre (TEC) and Organisation Development Centre (ODC), established by IRTE for the Gurugram police. Work to improve traffic management at two intersections, Rajiv Chowk and Shankar Chowk, has begun.

Dr Rohit Baluja, President, IRTE, said, “The Traffic Engineering Centre (TEC) has been designed to scientifically audit develop sustainable traffic management system for Gurugram under the aegis of the Gurugram Traffic Police, where IRTE's Road Safety Engineers observe traffic movement, violations, and behavioural issues of vulnerable road users, along with studying the causative factors related to congestion. These will be monitored and analysed through camera inputs of 218 junctions with the valuable support of the ICCC Gurugram.”

Under the Easy roads project, the IRTE team provided support to the Gurugram Traffic Police for:

• Conducting safety and traffic engineering audits across 22 major junctions and intersections.
• Reviewing and improving 15 km of key road stretches prone to congestion and risk.
• Rectifying identified blackspots to reduce accident occurrences.
• Developing safety and traffic management measures for school zones.
• Conducting feasibility studies on stakeholder proposals related to road safety and mobility.

Vikas Arora, Commissioner, Gurugram Police, said, “In coming days Gurugram police will increase enforcement by deploying 10-15 officers at each traffic violation spot across the city for a week to challan and stop violations. The Gurugram police has also increased challans for drunk driving as 30,000 challans were issued in a year as compared to 4000 in previous year. 32 black spots have been recognized in Gurugram and are being rectified by improving road engineering and signages”.

Saurabh S. Shrama, of Hyundai Motor India, said, “This initiative marks a significant step toward a data-driven and scientific approach to traffic management. Through collaboration with enforcement agencies and the application of forensic methodologies, we can ensure more sustainable and effective road safety interventions.”

Comments (0)

ADD COMMENT

Link Copied!

Iron Mountain, a global leader in information management services, has become an Official Partner of the McLaren Formula 1 Team, kickstarting a new multi-year partnership that will commence at the 2025 United States Grand Prix. The collaboration will leverage Iron Mountain’s expertise to spearhead a digital transformation of McLaren Racing’s legendary heritage archive.

Utilising an advanced AI-powered platform, the project will convert priceless historical materials, including vintage photography, film and technical blueprints, into an intelligent and dynamic digital resource. This initiative is designed to unlock new value from these assets, enabling McLaren to share its iconic history with a global audience. By creating new and immersive stories, the team aims to connect fans and partners more deeply to its legacy and the sport.

Furthermore, McLaren will utilise Iron Mountain’s global leadership in the secure and efficient management of end-of-life IT assets. As part of the agreement, Iron Mountain branding will be featured on the team’s race cars beginning in Austin, with additional visibility planned throughout the 2025 season and beyond.

Nick Martin, Co-Chief Commercial Officer, McLaren Racing, said, “Our fans are at the centre of what we do, and we are passionate about sharing our storied past with them. With the integration of Iron Mountain, we will be able to bring to life more of the team’s rich history for our fans and partners as we look to shine a light on the McLaren Racing brand.”

Greg McIntosh, Executive Vice President & Chief Commercial Officer, Iron Mountain, said, “We are proud to partner with the McLaren Formula 1 Team, which embodies the spirit of innovation and high performance at Iron Mountain. Our AI-enabled digital platform will help to fuel new opportunities for success and transform McLaren Racing’s iconic heritage media – protecting these timeless assets for future generations, connecting them to fans and partners and activating them to unlock value like never before.”

Comments (0)

ADD COMMENT

Link Copied!