Ekart Joins Forces With IKEA To Power Seamless, Sustainable Last-Mile Deliveries For Home Furnishings In India

Ekart has partnered with IKEA to power last-mile deliveries for its home furnishings business, enabling seamless doorstep fulfilment of orders placed on IKEA’s website. As part of this collaboration, Ekart will play a crucial role in executing the optimised fulfilment of large parcels across IKEA’s extensive catalogue of over 7,000 products, including furniture, home décor, and household essentials across North India. 
Ekart's robust logistics capabilities will enable IKEA to fulfil most customer orders within 24 hours, reinforcing its commitment to operational excellence. With a relentless focus on precision, Ekart consistently delivers streamlined logistics at scale, achieving an industry-leading over 99 percent success rate in pre-paid shipments – setting new benchmarks in reliability and customer satisfaction.
Ekart will facilitate deliveries through IKEA India’s recently launched fulfilment hub in Delhi-NCR, leveraging high-performance logistics solutions. The integration of real-time tracking will further ensure seamless deliveries and provide customers with enhanced visibility. With sustainability at the core of this partnership, Ekart will leverage its fleet of electric vehicles to align with IKEA’s commitment to eco-friendly logistics.
Mani Bhushan, Chief Business Officer, Ekart, said, “This partnership is a testament to Ekart’s ability to offer enterprise grade supply chain solutions to large retail brands. IKEA’s vision is to create a better everyday life for many people, and Ekart is proud to be an enabler in this mission. For us, it has been about shared values of transparency and sustainability in the supply chain with an uncompromising commitment to customer delight and reliability. Through this collaboration, we will continue to unlock the world-class customer experience that IKEA is known for. IKEA satisfies its customers through a philosophy of close listening, engagement and support, and it matches well with Ekart’s mantra of reliability, response, and resolution. We look forward to delighting customers with this partnership.”
Saiba Suri, Country Customer Fulfilment Manager, IKEA India, said, “EV-led deliveries are at the heart of our expansion in the north of India. This move also brings us closer to our global EV100 goals. We are glad to extend this partnership with Ekart in our new market and look forward to powering IKEA India’s expansion story with greater efficiency and sustainable means as we grow together.”
Ekart powers end-to-end logistics for over 400 retail brands, offering last-mile delivery, part-truckload (PTL), full-truckload (FTL), warehousing, and industry-first innovations like Open Box Delivery and product refurbishing for seamless, transparent operations. By bringing together IKEA’s world-class retail experience and Ekart’s robust logistics network, the collaboration aims to redefine home furnishing deliveries in India, making them faster, greener and more customer-centric.


 

Tata Motors Passenger Vehicles Unveils New Brand Identity Tata.Cars

Tata.Cars

Tata Motors Passenger Vehicles has unveiled Tata.Cars as its new consumer-facing global brand identity, alongside the brand line ‘Nothing’s Too Far’. The identity unifies the company's passenger vehicle portfolio under a single master brand across its digital, retail and service platforms.

The legal entity name, Tata Motors Passenger Vehicles, remains unchanged for statutory, regulatory and investor communications, while the vehicle emblem continues on existing and future models.

The new visual identity system introduces a design language termed Parallel Pathways, alongside a custom typeface and a revised colour scheme designated as Ambition Blue.

Shailesh Chandra, Managing Director and Chief Executive Officer, Tata Motors Passenger Vehicles, said, "For decades, we have grown alongside India’s aspirations, helping make the future more accessible through meaningful innovation. From India’s first indigenous car to pioneering electric mobility and making safety mainstream, we have consistently challenged limits and expanded possibilities for millions of customers. Yet, we believe our boldest ambitions remain ahead of us. Today, we proudly introduce Tata.Cars. More than a new brand identity, it is a declaration of intent for the future we envision. Anchored in the promise, ‘Nothing’s Too Far’, it conveys our belief that mobility should open doors, embrace possibilities and empower people to get closer to what matters most to them. As the world moves towards a more connected, intelligent and sustainable future, Tata.Cars will continue creating breakthrough products, experiences and ecosystems that help customers unlock new possibilities and pursue their ambitions without limits.”

The identity consolidation encompasses the automaker's range of internal combustion and electric vehicles across hatchbacks, sedans and sport utility vehicles (SUVs). The branding roll-out will apply to customer touchpoints, retail spaces and service networks across domestic and international markets.

Honda Innovation Challenge 2.0

T-Hub, the world's largest home for startups, has partnered with Honda Digital Innovation India to launch the Honda Innovation Challenge 2.0, an initiative designed to build digital mobility and customer experience applications alongside Indian startups.

The partnership expands upon the initial challenge framework to run three programmes over the next year, providing total project funding of up to INR 48 million. Each challenge will select four startups eligible to receive up to INR 4 million to construct proof-of-concept projects alongside Honda teams over a 12-week period, representing an increase from the INR 1 million offered per project during the first edition.

Furthermore, startups will also gain access to Honda's operational environments and T-Hub's mentorship network to support development leading toward potential commercial integration.

The launch follows the conclusion of the Honda Innovation Challenge 1.0 in May 2026, which selected four companies – Attento Technologies, Xane AI, SenSight Technologies, and AppTestify – to develop proof-of-concept projects covering driver behaviour analysis, vehicle resale evaluation and customer data systems for Honda's dealership network.

Toshiyuki Yanagisawa, CEO, Honda Digital Innovation India, said, “Honda Digital Innovation brings together two important elements: the transformation of people’s lives through digital technology, and the value that we want the Honda brand to create. Our mission is to explore and deliver new forms of value that can make people’s lives better. And Honda Innovation Challenge is the platform where we bring together people who share that ambition – people who have new ideas, new technologies, and the passion to create a better future for customers.”

Kavikrut, CEO, T-Hub, said, “Industries are solving increasingly complex problems, but building every solution in-house can take significant time and resources. Startups bring speed, agility and specialised capabilities to address these challenges. At T-Hub, we bring our industry partners and founders together to co-build solutions around real business needs and move them towards deployment. With automotive being an early adopter of technology, our partnership with Honda creates an opportunity to build in India and take these solutions to the world.”

Polestar Inducts Volvo Cars’ Arek Nowinski To Its Board Of Directors

Arek Nowiski

Swedish automotive manufacturer Polestar has appointed Arek Nowinski to its Board of Directors, succeeding Francesca Gamboni, who is set to retire from Polestar’s Board.

Till recently, Arek was Head of Eastern Europe, Middle East, Africa and Asia Pacific at Volvo Cars and has held several other senior sales leadership positions during his career. In his previous roles, Arek has also served as the President of Volvo Cars Poland, Senior VP of Volvo Cars EMEA and President of Volvo Cars International Markets. 

He holds an MSc in International Finance from the University of Derby and an MA in Finance and Banking from the Warsaw School of Economics. 

Winfried Vahland, Chair, Polestar, said, “I would like to thank Francesca for her excellent contribution to the work of the Board. I’m also pleased to welcome Arek, who brings significant commercial expertise and experience, as Polestar enters a phase of model expansion and sales network development across existing and new markets.”

Cedric Ratinaud Becomes New Global Brand Head Of Nissan Motor Corporation

Cedric Ratinaud

Japanese automaker Nissan Motor Corporation has announced the appointment of Cedric Ratinaud as the new Global Head of Brand, Nissan.

Ratinaud previously served as the Director of Creative and Campaigns for Global Communications at Nissan Motor Corporation, a role he held from April 2024. Prior to that position, he worked as General Manager of INFINITI Global Communications. His background includes two decades in the automotive sector across communications, marketing communications, and brand management roles.

His career at Nissan spans operations across Europe, Asia, and Oceania. Most recently, he served as General Manager of Brand, Marketing, and Communications for Nissan Motor Asia Pacific, operating out of Thailand.