Evergreen Sprint Is Axalta’s 2025 Global Automotive Colour Of The Year

Axalta

Philadelphia-headquartered Axalta Coating Systems has announced ‘Evergreen Sprint’ as its 2025 Global Automotive Colour of the Year. The American company supplies basecoats and clearcoats for colour and beautification along with primers, electrocoats and powder applications for surface protection.

The latest result also marks the 11th year Axalta has introduced its automotive colour of the year, and interestingly it is also the second time a green shade has been featured in the list.

The company describes evergreen sprint colour as a rich, deep forest green that pays homage to the legendary British racing green. According to Axalta the shade has graced the finest racing machines and symbolises speed and performance. It also captures the thrill of motorsport while bringing a touch of sophistication to sedans and SUVs.

Dan Benton, Global Colour Marketing Director, Axalta, said, “This striking hue revs up our global automotive colour of the year. Evergreen Sprint stands out on the road and evokes the spirit of competition and adventure. The dynamic colour is sure to attract the hearts of passionate drivers.”

Since 2015, experts at Axalta collaborate to come out with the up-and-coming shades for the automotive market. According to Axalta’s Global Automotive 2023 Colour Popularity Report, green was found on approximately 2 percent of vehicles worldwide. 

Ferrari SC40 Secures Red Dot: Best Of The Best Award

Ferrari SC40 Secures Red Dot: Best Of The Best Award

Ferrari has secured the highest distinction from Germany’s Red Dot Award organisation, as the Ferrari SC40 earned the Red Dot: Best of the Best honour within the Product Design category. Additional triumphs for the Ferrari Amalfi, 849 Testarossa, 849 Testarossa Spider, 296 Speciale and 296 Speciale A further reinforced the manufacturer’s design prowess.

Now in its 72nd year, the Red Dot Award stands as a premier industrial design competition celebrating breakthrough work. Ferrari’s cumulative tally over the past 12 years has reached 35 Red Dot wins, a feat no other automaker has matched since the prize was established in 1955. Since 2015, the jury has presented Ferrari with 13 Best of the Best awards, including for the FXX-K, 488 GTB, Ferrari J50, Portofino, Monza SP1, SF90 Stradale, Daytona SP3, Purosangue, Vision GT, Roma Spider, 12Cilindri and 12Cilindri Spider, F80 and the SC40.

This year’s Best of the Best accolade also draws attention to the exclusivity and remarkable value of the Special Projects programme, where a limited number of clients work directly with Maranello’s designers and aerodynamicists to create a personalised One-Off Ferrari.

Visitors to the Museo Ferrari in Maranello can currently view the car’s full-scale styling buck, a key artifact from the design process. The display reveals how the model’s proportions and surfaces took shape before production, emphasizing the defining volumes and graphic details that give the vehicle its identity. The buck serves as a tangible bridge between the initial design phase and the final One-Off creation.

Kia Europe Names Dante Zilli As New Marketing Director

Kia Europe Names Dante Zilli As New Marketing Director

Kia Europe has appointed Dante Zilli as Marketing Director, effective 1 May 2026. He will report to Pablo Martinez Masip, Vice President of Product, Brand and Customer Experience. The move supports Kia’s ongoing electrification transformation.

Zilli will lead brand strategy and integrated campaigns across key customer touchpoints. His responsibilities include product launches, brand consistency and customer engagement. He brings international leadership experience in marketing, commercial operations and customer experience, having worked in six countries and several regional headquarters, offering strong insight into European market dynamics.

Zilli joined Kia Europe in 2021 as General Manager of Communications and then Customer Experience. He succeeds David Hilbert, who returned to Kia UK as Sales Director. Hilbert helped implement Kia’s brand transformation and ‘Plan S’ strategy in Europe, including campaigns for the EV6, Car of the Year 2022, and the PV5, International Van of the Year 2025, which also set a Guinness World Record.

Zilli said, “I am honoured to take on the responsibility of continuing to build the Kia brand in Europe, building on a period of strong product launches and sustained momentum. I look forward to further advancing our ‘Movement that Inspires’ philosophy to strengthen customer engagement and deliver increased value and relevance across European markets.”

Masip said “Dante combines international marketing expertise with a strong record within Kia Europe. His proven leadership across communications and customer experience ensures continuity in our marketing approach while further strengthening the alignment between brand, product and customer engagement across Europe.”

Bajaj Auto Appoints Rakesh Sharma As Joint Managing Director

Bajaj Auto - Rakesh Sharma

Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has appointed Rakesh Sharma as Joint Managing Director, effective from 1 June 2026 until 31 March 2029.

Sharma has over four decades of experience and is a graduate from the Indian Institute of Management, Ahmedabad. He joined Bajaj Auto in 2007 as President of International Business and became an Executive Director in 2019.

In his role as Joint Managing Director, Sharma will oversee business responsibilities, the Digital & IT function and the Legal function. He will continue to report to Rajiv Bajaj, Managing Director, Bajaj Auto.

Sharma previously served as Chief Commercial Officer and managed international operations for 10 years.

Furthermore, the company has also announced that it will buy back shares at an estimated INR 56.32 billion, representing 16.93 percent of the equity share capital and reserves on a standalone basis and 15.59 percent on a consolidated basis as of 31 March 2026.

PeakAmp Becomes Exclusive Recycling Partner For Stefen Electric’s EV Battery Waste

PeakAmp Becomes Exclusive Recycling Partner For Stefen Electric’s EV Battery Waste

PeakAmp, a company specialising in battery circularity and lifecycle management, has entered into a partnership with Stefen Electric to handle end-of-life lithium-ion batteries from the latter’s electric mobility operations. Under the agreement, PeakAmp becomes the exclusive recycling and environmental compliance partner for Stefen Electric.

The collaboration places PeakAmp in charge of collection, reverse logistics, recycling and Extended Producer Responsibility compliance for battery waste generated by Stefen Electric. All processed batteries adhere to Central Pollution Control Board guidelines and the Battery Waste Management Rules of 2022, ensuring alignment with India’s regulatory framework for safe disposal.

This arrangement allows Stefen Electric to meet compliance standards while securing safe disposal and material recovery. It also improves traceability across the battery lifecycle. As India’s electric mobility sector expands, rising volumes of retired EV batteries are expected. Through this partnership, both companies aim to build scalable, compliant and environmentally responsible battery waste management solutions.

Aditya Sudhanshu, Co-Founder & COO, PeakAmp, said, “As EV adoption accelerates, establishing reliable systems for managing battery waste becomes increasingly critical. Our partnership with Stefen Electric enables a structured approach to collection, recycling and compliance, ensuring that end-of-life batteries are handled in a responsible and traceable manner. We look forward to contributing to a more transparent and efficient battery waste ecosystem.”

Vipin Nagar, Head – Commercials, Stefen Electric, said, “At Stefen Electric, we recognise that sustainable battery management is critical to the long-term growth of the EV ecosystem. Our partnership with PeakAmp allows us to build a robust and compliant framework for managing battery waste, ensuring responsible disposal and recycling while maintaining full traceability.”