- Auto sector
- auto industry
- sales performance
- festive season
- diwali
- dusherra
- christmas
- september
- october
- november
Festive Season Uplifts Auto Industry Spirits
- By Bhushan Mhapralkar
- November 04, 2024
Ajay Gabhane of Nagpur purchased a Kia Sonet on the eve of Diwali. He mentioned that his family found it right to replace their aging sedan with an exciting compact SUV during the festive season.
Like Gabhane, Tushar Deshpande chose the festive season to purchase a new passenger car during the Diwali festive season in Pune.
It were the individuals like Gabhane and Deshpande who contributed towards a cheerful festive season and Diwali for the Indian passenger vehicle and two-wheeler industry.
After witnessing a slowdown in sales performance during the first and second quarter of FY2023-24, it was the festive season that saw the auto industry uplift its spirit on the back of higher passenger vehicle and two-wheeler sales, albeit asking the underlying challenges that saw dealers and their association go to town stating that inventory levels were at an all-time high.
Until 29 October 2024, passenger vehicle registrations reached a record 4,25,000 units, according to the Vahan data. The previous peak was in January 2024 at 3,99,112 units.
With the Diwali festival spreading into early November, it is expected that that the passenger vehicle registrations will bridge the 4,50,000 milestone. This would mean that almost 15,000 units were registered every day.
Starting at a slower pace, the festive sales picked up pace only close to Diwali this calendar year with two-wheelers registrations marking the most surge. Inside of the two-wheeler domain, it was the electric two-wheelers that contributed wholesomely to the sales surge. Among India's top electric two-wheeler OEMs, Ola Electric lead the pack with TVS Motors a close second and Bajaj Auto a close third.
Contributing handsomely to what is already considered as the record sales year (FY2024-25) for electric two-wheeler sales stood at 109,643 units as on 28 October 2024, as per the Vahan portal data.
This electric two-wheeler sales performance in the country should provide an interesting insight into how the Indian EV market is progressing and shaping up as well.
With the main celebratory period of Diwali falling during the last days of October made for an interesting trend in terms of October 2024 sales and November 2024 sales.
With a sale of no less than 115,000 units expected by the time Diwali gets over in early November 2024, a significant uptake in sales performance would have been written in the financial books as compared to the sale of 88,156 units in September 2024.
The superior performance of two-wheeler sales overall as compared to passenger cars during the festive season could be attributed to the uptake in rural markets of the country, read a report by Motilal Oswal Financial Services. During the festive season, the commuter two-wheelers experienced the highest traction among the ICE models and electric powered ones, the report mentioned.
In his LinkedIn post, Ravi Bhatia, President and Director, Jato Dynamics, averred, “India's automotive sector experienced a classic relief rally in October 2024, driven by festive sentiment and aggressive discounting. However, with the impending Vehicle Identification Number (VIN) year change requiring sustained discounts, questions arise about the rally's sustainability.”
The challenges, he said, were the sub-INR 10,00,000 passenger vehicle segment continuing to be under pressure, the upcoming VIN year change necessitating continued discounts and the question of demand sustaining post the festive season.
Image for representative purpose only.
Prime Minister Narendra Modi Urges To Cut Down On Petrol, Diesel Usage
- By MT Bureau
- May 11, 2026
Prime Minister Narendra Modi outlined a transformative vision for India’s automotive and energy landscape, urging a strategic pivot toward alternative fuels and improved logistics to shield the economy from global volatility.
The Prime Minister was addressing a significant gathering in Telangana on Sunday, speaking against the backdrop of the ongoing West Asia energy crisis.
He emphasised that India’s automotive sector is central to navigating current geopolitical headwinds and highlighted the ‘unprecedented progress’ in ethanol blending, positioning it as a cornerstone of India’s sequential energy diversification strategy.
The Prime Minister detailed the government’s evolution in fuel management, noting that the initial push for universal LPG coverage has paved the way for a more sophisticated energy mix.
The government is aggressively promoting CNG-based transport systems nationwide to provide a cleaner, cost-effective alternative to traditional liquid fuels.
"The need of the hour is to use petrol, gas, and diesel with great restraint," Modi asserted, framing energy conservation as a matter of national security. He noted that judicious consumption is essential to ‘save foreign currency and reduce the adverse effects of war crises.’
On the infrastructure front, the Prime Minister underscored the massive INR 1,750 billion allocation toward National Highway development. This 12-year investment trajectory has yielded significant results for the automotive and logistics sectors, particularly in southern India.
- Porsche AG
- Bugatti Rimac
- Rimac Group
- Cellforce Group
- Porsche eBike Performance
- Cetitec
- Dr. Michael Leiters
Porsche To Shut 3 Subsidiaries In Strategic Realignment
- By MT Bureau
- May 11, 2026
German automotive luxury brand Porsche has announced the closure of three subsidiaries, as part of its strategic realignment to refocus on its core business.
The move comes following the sale of its stakes in Bugatti Rimac and the Rimac Group.
The strategic decision affects more than 500 employees across –
- Cellforce Group: Based in Kirchentellinsfurt, the battery cell specialist no longer fits the company's ‘technology-open’ powertrain strategy. An estimated 50 employees are set to be affected.
- Porsche eBike Performance: Operations at sites in Ottobrunn and Zagreb will be discontinued due to shifting market conditions for e-bike drive systems. This affects around 350 employees.
- Cetitec: The Pforzheim-based software developer, which specialised in data communication, will be closed. The move affects 60 employees in Germany and 30 in Croatia.
The management of these subsidiaries will now begin discussions with relevant works councils to manage the closures. The integration of software scopes from Cetitec is expected to align with Porsche’s broader restructuring of its Research and Development division.
Dr. Michael Leiters, Chairman of the Executive Board of Porsche, said, “Porsche must refocus on its core business. This is the indispensable foundation for a successful strategic realignment. This forces us to make painful cuts — including our subsidiaries.”
This restructuring follows yesterday's announcement regarding the suspension of the Car-IT division and its integration into the R&D department under Dr. Michael Steiner. The company continues to adapt its industrial footprint to navigate what it describes as a challenging phase of transformation in the automotive sector.
- Daimler Truck Holding
- Daimler Truck
- Vipin Sondhi
- Ashok Leyland
- JCB India
- KPMG
- Joe Kaeser
- John O'Leary
- Achim Puchert
- Mercedes-Benz Trucks
- BharatBenz
- Eva Scherer
- Wayne Eyre
- Claudia Nemat
- Britta Seeger
- Kurt Sievers
Daimler Truck Inducts, Wayne Eyre, Claudia Nemat, Brita Seeger And Vipin Sondhi To Its Supervisory Board
- By MT Bureau
- May 09, 2026
German automotive major Daimler Truck Holding has further strengthened its Leadership and Supervisory Board with new appointments.
The company announced that John O’Leary (North America), Achim Puchert (Mercedes-Benz Trucks and BharatBenz) and Eva Scherer (CFO) have been reappointed till 2028, 2031 and 2032, respectively.
Furthermore, following the departure of four shareholder representatives, the board has added Wayne Eyre, Claudia Nemat, Britta Seeger and Vipin Sondhi to bolster expertise in digital transformation and global growth markets.
Interestingly, Sondhi joins the German truck major and is expected to further strengthen and counsel the company on its global boards. Formerly, Sondhi was the top boss at Ashok Leyland and JCB India. He currently serves as the Chairperson of National Board for Quality Promotion (NBQP) and is advisor to several companies.
Additionally, Kurt Sievers was appointed to the newly established role of Lead Independent Director to reinforce oversight and investor relations.
Daimler Truck shareholders also backed the ‘Remuneration System 2027+’, which aligns executive pay with the company’s ‘Stronger 2030’ strategy. The new framework, effective from FY2027, emphasises share-based long-term compensation and ESG-related targets.
A mandatory auditor rotation was also approved. KPMG will remain the auditor for the 2026 fiscal year, with PricewaterhouseCoopers (PwC) set to take over the mandate starting in 2027.
“The reappointments of John, Achim and Eva provide the leadership team with the necessary time horizon to drive the company’s rewarding transformation with foresight and continuity,” said Joe Kaeser, Chairman of the Supervisory Board.
- Porsche AG
- Dr Michael Steiner
- Sajjad Khan
- Cayenne electric
- Porsche Digital Interaction
- Dr. Wolfgang Porsche
Porsche Restructures Executive Board And Car-IT Division
- By MT Bureau
- May 08, 2026
German luxury and high-performance vehicle manufacturing company Porsche is reducing its Executive Board divisions from 8 to 7 as part of a strategic realignment. The Car-IT division will be suspended and integrated into the Research and Development division effective 1 July 2026. Dr Michael Steiner, Member of the Executive Board for Research and Development, will lead the expanded department.
Sajjad Khan, who managed the Car-IT division for two and a half years, will step down from the Executive Board on 19 June. He will continue to work with the company through a software partnership model.
During his tenure, Khan led the development of connectivity and infotainment systems, including the introduction of the Porsche Digital Interaction design language in the Cayenne electric. These technologies are being rolled out to other models, with specific versions for the Chinese market being developed in Shanghai.
The restructuring is intended to adapt the company to current market conditions and increase the speed of software development.
Dr. Wolfgang Porsche, Chairman of the Supervisory Board of Porsche AG, said, “Porsche is in a challenging phase of transformation. We need to realign the company and are consistently adapting our structures under the leadership of Dr. Michael Leiters to the changed circumstances — including at Executive Board level. I would like to thank Sajjad Khan for taking on responsibility for the company. We will continue to benefit from his professional expertise and in-depth knowledge of our structures in the future.”
Sajjad Khan, stated, “I am proud of what we have achieved as a team over the past two and a half years. In a constantly evolving market environment, however, it is essential to continuously review and adapt structures and processes. Porsche’s outstanding engineering expertise, combined with agile, results-driven software development, provides an excellent foundation for the future development of software components.”

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