Kuka bets on flexible production and logistics solutions
- By Bhushan Mhapralkar
- August 12, 2021
Supporting a smart manufacturing shift across industry sectors by offering robot systems, Automated Guided Vehicles (AGVs), mobility solutions (mobile platforms, mobile robots etc.) and technologies (arc welding, assembly, bonding and sealing, die casting, extrusion etc.), Kuka is confident of its new operating ecosystem iiQKA significantly simplifying robot use. Forming the base of an entire ecosystem that provides access to a powerful selection of components, programmes, apps, services and equipment that are easy to install, operate and use, iiQKA is designed and developed to facilitate newcomers to implement automation without specialised training. Also announcing the upgradation of its simulation software Kuka.Sim.4.0, Kuka is confident of automation benefitting in the medium-term against Covid-19 disruption. As per Peter Mohnen, CEO, Kuka AG, automation can be beneficial in the medium-term against the Covid-19 disruption for manufacturers rethinking their vulnerable, globally networked production and supply chains.
Big shift to flexible automation systems
Stating in his address to the shareholders in the 2020 annual report that the company implemented a cost-cutting drive and focused on a stable financial position, Mohnen averred that Kuka was one of the very few ‘full-range’ suppliers. Keeping a close eye on the developments taking place across the world markets that it is presently in, the company – with sales revenues of EUR 2.6 billion and an employee strength of 14,000 – is confident of its Kuka.Sim.4.0 software to help reach a new level of planning reliability, simplicity and cost efficiency. Stressing on the upgraded software facilitating easy offline programming of the robot and fast cycle time analysis, Kuka is anticipating a big shift to flexible automation solutions with quickly adaptable production cells instead of rigid systems. It is highlighting the prowess of Kuka.Sim.4.0 software in its ability to support the import of CAD data that aids configuration of safety spaces graphically in 3D and to simulate the stopping behaviour of robots.
Affected in 2020 as projects were postponed or abandoned completely, Kuka is of the view that the auto industry is facing a fundamental structural transformation that offers opportunities but poses enormous challenges at the same time. Confident that the Kuka.Sim.4.0 software will particularly aid components suppliers with its ability to facilitate the planning of robot applications across industry sectors, including auto, the company is looking at a growing use of new technologies such as AGVs and AI-based software solutions. Helped by China’s auto industry’s tremendous thrust on robot installation since 2016 in terms of growth, Kuka is banking on the upgraded software’s capability in significantly reducing the area required by a cell. Roland Ritter, Portfolio Manager, Kuka AG, mentioned that it also contains a new robot language called the ‘Kuka Robot Language’ (KRL), which provides two user views for programming the robot. One view is for the experts and the other is for beginners. Ensuring same data is being worked upon by the virtual controller and the real controller, the Kuka.Sim.4.0 supports the new KR Scara and KR Delta robots from its manufacturer. It also assures 100 percent data consistency.
Features, and more features
Aiding the creation of a customised component library using own CAD data along with Kuka.Sim.Modeling add-on, the Kuka.Sim.4.0 software is also supported by a new ‘Connectivity’ add-on that allows users to commission the cell virtually and create a digital twin for greater planning reliability and the best possible implementation. Interestingly, the customised component library could be as kinematic systems, sensors, material flow or physical behaviour. Using behavioural emulators such as WinMOD and SIMIT, the software, with the Arc Welding add-on, aids users to speed up their offline programming for welding applications. The approach positions or the optimum orientation of the robot for the welding process can be defined, for example. A big advantage of the new software, according to Ritter, is export possibilities. Integrators, he adds, will benefit from the ability to export the simulation as a 3D PDF, which can be simply opened with an Acrobat Reader.
Detailed information in 2D for mechanical commissioning can also be provided via the export feature. One of the highlights of this is product presentation using a virtual reality headset. Tablets and smartphones also deliver impressive simulation results on the go via the Mobile Viewer app, informs Ritter. Signing a major contract with Daimler to supply four-figure number of robots and linear units (KR Fortec and KR Quantec), and other Kuka technologies such as software and controllers, the company has maintained a positive outlook despite Covid-19. Working towards strengthening its position as a global player, Kuka is driving the goal of making automation available to everyone. Looking at conquering new areas and new markets, it is stressing on the potential for cobots – sensitive robots – in the auto industry.
Stellantis And JLR Announce US Product Development Collaboration
- By MT Bureau
- May 21, 2026
European auto major Stellantis and British luxury brand Jaguar Land Rover (JLR) have signed a non-binding Memorandum of Understanding (MoU) to explore collaborative opportunities in the United States.
The partnership intends to create synergies in product and technology development by utilising the complementary strengths of both organisations.
The companies aim to leverage this collaboration to create value and support their long-term growth objectives within the US market.
Antonio Filosa, Chief Executive Officer, Stellantis, said, “By working with partners to explore synergies in areas such as product and technology development, we can create meaningful benefits for both sides while remaining focused on delivering the products and experiences our customers love.”
PB Balaji, Chief Executive Officer, Jaguar Land Rover, added, “As we continue to evolve JLR for the future, collaboration will play an important role in unlocking new opportunities. Working with Stellantis allows us to explore complementary capabilities in product and technology development that support our long‑term growth plans for the US market.”
Any potential transactions resulting from these discussions remain subject to standard closing conditions, including the execution of definitive agreements.
Stellantis, Dongfeng Group Ink MoU For Europe-Based Joint Venture
Hyundai Motor Group Bags 2026 Red Dot Design Awards For Robot Platform And New Employee ID Card Case
- By MT Bureau
- May 20, 2026
South Korean auto major Hyundai Motor Group has received recognition at the 2026 Red Dot Award: Product Design for both its mobile robot platform and its new employee ID card case. The Red Dot Award is a competition honouring designs across product, brand and concept categories.
The Robotics LAB’s MobED (Mobile Eccentric Droid) platform was named a winner for its integration of engineering and design. MobED follows the ‘Refined Edge’ philosophy, intended to help robots integrate into human environments. The platform features Drive and Lift (DnL) technology and an eccentric wheel mechanism to maintain stability on uneven surfaces and inclines. It is designed for use in logistics, delivery, and inspection.
Minwoo Park, President and Head of AVP Division of Hyundai Motor Group, said: “The question was never whether the technology works, but whether it works for people — in the real world, at scale. With MobED’s Red Dot recognition, we have demonstrated exactly that. This is Physical AI in practice, and we will continue to push the boundaries of what it can achieve.”
On the other hand, Hyundai Motor Company also received a Red Dot Award for its new employee ID card case. This item is designed for versatility and personal expression, featuring MagSafe capability for magnetic attachment and a modular reel holder. The design allows the detachment of the neck strap so the case can be affixed to smartphones or paired with other accessories.
The case is available in white and clear blue and features replaceable modules to help prevent damage and reduce the need for full replacements. This design also received the iF Design Award. The product is sold through the Hyundai Collection, the official merchandise store of the company.
- Roppen Transportation Services
- Rapido
- Maharashtra Information Technology Corporation
- MahaIT
- Aaple Sarkar
- MahaID
- MahaSaarthi
- Subhas Shelake
- Pavan Guntupalli
Rapido Partners With MahaIT To Enhance Digital Governance And Mobility In Maharashtra
- By MT Bureau
- May 20, 2026
Roppen Transportation Services (Rapido) has signed a Memorandum of Understanding (MoU) with the Maharashtra Information Technology Corporation (MahaIT), the nodal agency for digital governance in Maharashtra. The partnership aims to support citizen awareness, digital inclusion and mobility ecosystems within the state.
The collaboration will utilise Rapido’s technology and network to assist the adoption of digital governance initiatives such as Aaple Sarkar, MahaID and MahaSaarthi.
Subhash Shelake, spokesperson for MahaIT, said, “We are pleased to collaborate with Rapido to explore how technology platforms and large on-ground mobility networks can support Maharashtra’s larger digital governance and citizen outreach objectives. An important aspect of the MoU includes digitally verifiable onboarding and background verification process including, integration with MahaID, for Rapido Captains to ensure trust, transparency and passenger safety in the state. We also see strong potential in enabling Rapido Captains to act as grassroots digital information ambassadors helping drive greater awareness and adoption of public digital services among citizens across Maharashtra.”
Pavan Guntupalli, Co-Founder, Rapido, said, “At Rapido, we have always believed that mobility platforms can play a larger role in enabling trust, safety and citizen awareness at scale. Through this collaboration with MahaIT, we aim to leverage our digital ecosystem and extensive captain network to support public digital initiatives while continuing to strengthen safer and more trusted mobility experiences for citizens across Maharashtra.”
Under the framework, Rapido will share government-approved awareness messaging via its in-app communication channels to improve reach for public digital services. Additionally, the organisations plan to explore a MAHA-Rapido Fellowship Programme to focus on digital inclusion and capacity-building in Tier 3 and Tier 4 markets in the state.
Mahindra Group Appoints Purnima Lamba As Chief Brand Officer
- By MT Bureau
- May 20, 2026
Mumbai-headquartered automotive major Mahindra Group has announced the appointment of Purnima Lamba as its new Chief Brand Officer, effective 1 September 2026.
In this role, Lamba will shape and steward the corporate brand and communications strategy for the Group. She will lead the development and execution of a brand narrative aligned with the values, vision and business ambitions of the organisation.
Her responsibilities include overseeing brand consistency across business verticals, ensuring alignment with the identity of the Group and driving initiatives that enhance brand salience across traditional and digital ecosystems.
Dr. Anish Shah, Group CEO & MD, Mahindra Group, said, “We are pleased to welcome Purnima Lamba as Chief Brand Officer. Her global experience, strategic thinking, bold creativity and deep consumer insight make her an ideal leader to further strengthen the Mahindra brand. As we continue to build a compelling brand narrative aligned with our values, vision and business ambitions, Purnima’s ability to elevate brands, inspire teams and translate insights into impact will be invaluable. I wish her the very best in this key leadership role.”
Lamba joins the Group after a career spanning 25 years at Unilever, where she held leadership roles across India, the UK and the Netherlands. She has experience in building tech-enabled beauty experiences and digital media models.
She holds a BSc and MSc in Management from the London School of Economics and Political Science. Her background includes work across various beauty brands.

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