Kuka bets on flexible production and logistics solutions
- By Bhushan Mhapralkar
- August 12, 2021
Supporting a smart manufacturing shift across industry sectors by offering robot systems, Automated Guided Vehicles (AGVs), mobility solutions (mobile platforms, mobile robots etc.) and technologies (arc welding, assembly, bonding and sealing, die casting, extrusion etc.), Kuka is confident of its new operating ecosystem iiQKA significantly simplifying robot use. Forming the base of an entire ecosystem that provides access to a powerful selection of components, programmes, apps, services and equipment that are easy to install, operate and use, iiQKA is designed and developed to facilitate newcomers to implement automation without specialised training. Also announcing the upgradation of its simulation software Kuka.Sim.4.0, Kuka is confident of automation benefitting in the medium-term against Covid-19 disruption. As per Peter Mohnen, CEO, Kuka AG, automation can be beneficial in the medium-term against the Covid-19 disruption for manufacturers rethinking their vulnerable, globally networked production and supply chains.
Big shift to flexible automation systems
Stating in his address to the shareholders in the 2020 annual report that the company implemented a cost-cutting drive and focused on a stable financial position, Mohnen averred that Kuka was one of the very few ‘full-range’ suppliers. Keeping a close eye on the developments taking place across the world markets that it is presently in, the company – with sales revenues of EUR 2.6 billion and an employee strength of 14,000 – is confident of its Kuka.Sim.4.0 software to help reach a new level of planning reliability, simplicity and cost efficiency. Stressing on the upgraded software facilitating easy offline programming of the robot and fast cycle time analysis, Kuka is anticipating a big shift to flexible automation solutions with quickly adaptable production cells instead of rigid systems. It is highlighting the prowess of Kuka.Sim.4.0 software in its ability to support the import of CAD data that aids configuration of safety spaces graphically in 3D and to simulate the stopping behaviour of robots.
Affected in 2020 as projects were postponed or abandoned completely, Kuka is of the view that the auto industry is facing a fundamental structural transformation that offers opportunities but poses enormous challenges at the same time. Confident that the Kuka.Sim.4.0 software will particularly aid components suppliers with its ability to facilitate the planning of robot applications across industry sectors, including auto, the company is looking at a growing use of new technologies such as AGVs and AI-based software solutions. Helped by China’s auto industry’s tremendous thrust on robot installation since 2016 in terms of growth, Kuka is banking on the upgraded software’s capability in significantly reducing the area required by a cell. Roland Ritter, Portfolio Manager, Kuka AG, mentioned that it also contains a new robot language called the ‘Kuka Robot Language’ (KRL), which provides two user views for programming the robot. One view is for the experts and the other is for beginners. Ensuring same data is being worked upon by the virtual controller and the real controller, the Kuka.Sim.4.0 supports the new KR Scara and KR Delta robots from its manufacturer. It also assures 100 percent data consistency.
Features, and more features
Aiding the creation of a customised component library using own CAD data along with Kuka.Sim.Modeling add-on, the Kuka.Sim.4.0 software is also supported by a new ‘Connectivity’ add-on that allows users to commission the cell virtually and create a digital twin for greater planning reliability and the best possible implementation. Interestingly, the customised component library could be as kinematic systems, sensors, material flow or physical behaviour. Using behavioural emulators such as WinMOD and SIMIT, the software, with the Arc Welding add-on, aids users to speed up their offline programming for welding applications. The approach positions or the optimum orientation of the robot for the welding process can be defined, for example. A big advantage of the new software, according to Ritter, is export possibilities. Integrators, he adds, will benefit from the ability to export the simulation as a 3D PDF, which can be simply opened with an Acrobat Reader.
Detailed information in 2D for mechanical commissioning can also be provided via the export feature. One of the highlights of this is product presentation using a virtual reality headset. Tablets and smartphones also deliver impressive simulation results on the go via the Mobile Viewer app, informs Ritter. Signing a major contract with Daimler to supply four-figure number of robots and linear units (KR Fortec and KR Quantec), and other Kuka technologies such as software and controllers, the company has maintained a positive outlook despite Covid-19. Working towards strengthening its position as a global player, Kuka is driving the goal of making automation available to everyone. Looking at conquering new areas and new markets, it is stressing on the potential for cobots – sensitive robots – in the auto industry.
Tata Motors Passenger Vehicles Unveils New Brand Identity Tata.Cars
- By MT Bureau
- August 27, 2026
Tata Motors Passenger Vehicles has unveiled Tata.Cars as its new consumer-facing global brand identity, alongside the brand line ‘Nothing’s Too Far’. The identity unifies the company's passenger vehicle portfolio under a single master brand across its digital, retail and service platforms.
The legal entity name, Tata Motors Passenger Vehicles, remains unchanged for statutory, regulatory and investor communications, while the vehicle emblem continues on existing and future models.
The new visual identity system introduces a design language termed Parallel Pathways, alongside a custom typeface and a revised colour scheme designated as Ambition Blue.
Shailesh Chandra, Managing Director and Chief Executive Officer, Tata Motors Passenger Vehicles, said, "For decades, we have grown alongside India’s aspirations, helping make the future more accessible through meaningful innovation. From India’s first indigenous car to pioneering electric mobility and making safety mainstream, we have consistently challenged limits and expanded possibilities for millions of customers. Yet, we believe our boldest ambitions remain ahead of us. Today, we proudly introduce Tata.Cars. More than a new brand identity, it is a declaration of intent for the future we envision. Anchored in the promise, ‘Nothing’s Too Far’, it conveys our belief that mobility should open doors, embrace possibilities and empower people to get closer to what matters most to them. As the world moves towards a more connected, intelligent and sustainable future, Tata.Cars will continue creating breakthrough products, experiences and ecosystems that help customers unlock new possibilities and pursue their ambitions without limits.”
The identity consolidation encompasses the automaker's range of internal combustion and electric vehicles across hatchbacks, sedans and sport utility vehicles (SUVs). The branding roll-out will apply to customer touchpoints, retail spaces and service networks across domestic and international markets.
- T-Hub
- Honda Digital Innovation India
- Honda Innovation Challenge 2.0
- Toshiyuki Yanagisawa
- Kavikrut
- Attento Technologies
- Xane AI
- SenSight Technologies
- AppTestify
Honda, T-Hub Launch Innovation Challenge 2.0 To Develop Digital Mobility Solutions
- By MT Bureau
- August 27, 2026
T-Hub, the world's largest home for startups, has partnered with Honda Digital Innovation India to launch the Honda Innovation Challenge 2.0, an initiative designed to build digital mobility and customer experience applications alongside Indian startups.
The partnership expands upon the initial challenge framework to run three programmes over the next year, providing total project funding of up to INR 48 million. Each challenge will select four startups eligible to receive up to INR 4 million to construct proof-of-concept projects alongside Honda teams over a 12-week period, representing an increase from the INR 1 million offered per project during the first edition.
Furthermore, startups will also gain access to Honda's operational environments and T-Hub's mentorship network to support development leading toward potential commercial integration.
The launch follows the conclusion of the Honda Innovation Challenge 1.0 in May 2026, which selected four companies – Attento Technologies, Xane AI, SenSight Technologies, and AppTestify – to develop proof-of-concept projects covering driver behaviour analysis, vehicle resale evaluation and customer data systems for Honda's dealership network.
Toshiyuki Yanagisawa, CEO, Honda Digital Innovation India, said, “Honda Digital Innovation brings together two important elements: the transformation of people’s lives through digital technology, and the value that we want the Honda brand to create. Our mission is to explore and deliver new forms of value that can make people’s lives better. And Honda Innovation Challenge is the platform where we bring together people who share that ambition – people who have new ideas, new technologies, and the passion to create a better future for customers.”
Kavikrut, CEO, T-Hub, said, “Industries are solving increasingly complex problems, but building every solution in-house can take significant time and resources. Startups bring speed, agility and specialised capabilities to address these challenges. At T-Hub, we bring our industry partners and founders together to co-build solutions around real business needs and move them towards deployment. With automotive being an early adopter of technology, our partnership with Honda creates an opportunity to build in India and take these solutions to the world.”
- Polestar
- Volvo Cars
- Francesca Gamboni
- Winfried Vahland
- Arek Nowinski
- Volvo Cars International Markets
Polestar Inducts Volvo Cars’ Arek Nowinski To Its Board Of Directors
- By MT Bureau
- August 27, 2026
Swedish automotive manufacturer Polestar has appointed Arek Nowinski to its Board of Directors, succeeding Francesca Gamboni, who is set to retire from Polestar’s Board.
Till recently, Arek was Head of Eastern Europe, Middle East, Africa and Asia Pacific at Volvo Cars and has held several other senior sales leadership positions during his career. In his previous roles, Arek has also served as the President of Volvo Cars Poland, Senior VP of Volvo Cars EMEA and President of Volvo Cars International Markets.
He holds an MSc in International Finance from the University of Derby and an MA in Finance and Banking from the Warsaw School of Economics.
Winfried Vahland, Chair, Polestar, said, “I would like to thank Francesca for her excellent contribution to the work of the Board. I’m also pleased to welcome Arek, who brings significant commercial expertise and experience, as Polestar enters a phase of model expansion and sales network development across existing and new markets.”
Cedric Ratinaud Becomes New Global Brand Head Of Nissan Motor Corporation
- By MT Bureau
- August 24, 2026
Japanese automaker Nissan Motor Corporation has announced the appointment of Cedric Ratinaud as the new Global Head of Brand, Nissan.
Ratinaud previously served as the Director of Creative and Campaigns for Global Communications at Nissan Motor Corporation, a role he held from April 2024. Prior to that position, he worked as General Manager of INFINITI Global Communications. His background includes two decades in the automotive sector across communications, marketing communications, and brand management roles.
His career at Nissan spans operations across Europe, Asia, and Oceania. Most recently, he served as General Manager of Brand, Marketing, and Communications for Nissan Motor Asia Pacific, operating out of Thailand.

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