Rapido Expands Pink Mobility Nationwide, Signs MoU With Azad Foundation And Sakha Consulting Wings

Rapido Expands Pink Mobility Nationwide, Signs MoU With Azad Foundation And Sakha Consulting Wings

Rapido, India’s leading ridesharing platform and one of the country’s youngest unicorns, has expanded its Pink Mobility initiative nationwide to create sustainable earning opportunities for women, championing employment generation, financial independence and skill development. In this direction, the company has signed a memorandum of understanding (MoU) with Azad Foundation and Sakha Consulting Wings.

Through this partnership, Rapido is committed to creating job opportunities for women drivers through the platform, ensuring a fixed monthly earning opportunities up to INR 25,000 for female captains. It will also help trained women drivers with vehicle procurement, registrations, mentorship, safety training and awareness sessions. Further, it will collaborate with policymakers to address the systemic challenges faced by women drivers through joint initiatives with Azad Foundation and Sakha.

Rapido held an event at the India International Centre in New Delhi with the subject ‘EmpowHer: Driving Financial Inclusion and Empowerment’ to mark this milestone. Prominent speakers like Srinivas Rao, National Lead at Azad Foundation; Dr Arpita Mukherjee, Professor at ICRIER; Barsha Chakraborty from Breakthrough; Anjana from Sakha; Meenu Vadera, Founder of Azad Foundation; Sunaina Kumar, Senior Fellow at ORF and Executive Director at Think20 India Secretariat; Bornali Bhandari, Professor at NCAER; and Shweta Aprameya, Founder and CEO of ARTH and Co-Founder of HAPPY were among the programme's captivating panel discussions and thought-provoking fireside chats. Talks focused on important topics including establishing fair career paths, resolving safety concerns and improving financial literacy for women working in non-traditional fields.

Shravya Reddy, Chief of Staff, Rapido, said, “We are deeply grateful to the esteemed panellists and guests who joined us today, sharing invaluable insights on breaking barriers, advancing women’s empowerment in mobility and fostering financial independence. Empowering women is central to Rapido's mission, and the nationwide expansion of our Pink Mobility initiative reflects our commitment to creating a more inclusive mobility ecosystem. These discussions are critical to driving meaningful change for women in the workforce. We deeply appreciate the invaluable support from state governments, policymakers and our partners, who have enabled this growth. Above all, we are inspired by our incredible female captains whose resilience and dedication drive this initiative. Through our collaboration with Azad Foundation and Sakha, we are dedicated to offering women meaningful employment opportunities and equipping them with the resources they need to succeed. We look forward to expanding access to employment and financial independence for thousands of women across India."

Meenu Vadera, Founder, Azad Foundation and Sakha, said, "Gender equality and ensuring women are able to realise their human rights is the cornerstone for societal advancement. At Azad Foundation and Sakha, our mission is to enable women empower themselves, gain essential skills and earn sustainable livelihoods with dignity. Our partnership with Rapido reflects a shared commitment to creating an inclusive and equitable mobility sector. Together, we are proud to enable women to achieve financial independence and succeed in non-traditional roles, contributing to a more inclusive future."

Honda To Establish New Retail Financing Arm In India

Honda

Japanese auto major Honda Motor Co recently established a new retail finance company in India, christened ‘Honda Finance India’. The new company will provide customers with retail sales financing services, including loans and lease sales options for Honda products in India.

The automaker states that with demand for two-wheelers and four-wheelers set to grow in India, there will be a significant growth opportunity for retail finance too. Till now, retail sales financing services has been primarily done by local financial institutions in India.

However, Honda aims to further strengthen its business in India by offering its own sales financing services through a local subsidiary in India. For this, Honda Finance India is applying for a Non-Banking Financial Company (NBFC) license to conduct financial services business in India.

The Japanese company states that for it financial services business has been one of the main business areas and it has established local subsidiaries specialising in retail sales financing services in Japan and various countries in key regions such as North America and Europe. With the establishment of the new company, India became the ninth country where Honda has a local subsidiary to offer financial services.

Going forward, in anticipation of the global expansion of software-defined vehicle (SDV) sales in the future, Honda is looking into opportunities to offer new financial services designed to increase customer satisfaction and the value of the customer experience using various data from Honda SDVs.

Automotive Veteran Rakesh Srivastava Joins Helyxa Consulting Group As Partner

Rakesh Srivastava

Rakesh Srivastava, the former Managing Director of Nissan Motor India, has been appointed as a Partner at Helyxa Consulting Group, a newly launched firm of senior professionals. Srivastava joins a team with over 150 years of collective experience from top-tier companies across various industries.

Helyxa Consulting Group, which was established on India's Independence Day, is focused on enabling India's growth journey and building a ‘Viksit Bharat’ in line with the vision of a USD 30 trillion economy by 2047. The firm aims to accelerate the growth of Indian companies by providing services in key areas including – AI Transformation, Board Advisory, Deals & Partnerships, Innovation in Entrepreneurship, Leadership & Culture Transformation and Planning & Process Transformation.

Srivastava will work alongside other key partners, including Managing Partner Bhanu Sharma, former President and Global Head of HR and IT at Tega Industries, and Partner Raman Madhok, a board member at Johnson Controls Hitachi and former Joint Managing Director and CEO of JSW Steel. The leadership team also includes Bindu Bhatia and Harish Bhatia.

BMW India Announces Price Hike Starting September 1

BMW India

German luxury automotive brand BMW India is set to increase prices across its entire model range by up to 3 percent beginning 1 September. The company cites continued foreign exchange impacts and rising material and logistics costs as the primary reasons for the price adjustment.

Vikram Pawah, President and CEO, BMW Group India, said the company has seen significant sales growth in the first half of the year.

“BMW India’s growth and sales momentum in the first half of the year has been remarkable. However, factors like continued forex impact and global supply chain dynamics have been leading to increased material and logistics costs. Our commitment to offer best value and experience throughout customer journey is steadfast. In the festive season, we are geared to introduce several new power-packed profiles of our cars. As the strong demand for BMW’s luxurious, pioneering cars continues, we will deliver exceptional performance and innovation to our valued customers,” he said.

At present, BMW sells the locally produced the BMW 2 Series Gran Coupe, BMW 3 Series Long Wheelbase, BMW 5 Series Long Wheelbase, BMW 7 Series, BMW X1, BMW X3, BMW X5, BMW X7, BMW M340i and BMW iX1 Long Wheelbase.

in India. The company also offers a wide selection of imported models, including the BMW i4, BMW i5, BMW i7, BMW i7 M70, BMW iX, BMW Z4 M40i, BMW M2 Coupe, BMW M4 Competition, BMW M4 CS, BMW M5, BMW M8 Competition Coupe and BMW XM (Plug-in-Hybrid) as completely built-up units (CBU).

Skoda Auto Volkswagen India, SaveLIFE Foundation Mark Success On NH19 Safety Initiative

SaveLIFE Foundation - Skoda Auto Volkswagen India

In a joint effort to improve road safety, Skoda Auto Volkswagen India (SAVWIPL) and the SaveLIFE Foundation have successfully completed a two-year project on a high-risk section of National Highway 19 in Uttar Pradesh.

The initiative, named ‘Surakshit Sadkein, Surakshit Bharat’ (Safe Roads, Safe India), has resulted in a 7.5 percent reduction in road crash fatalities on the Agra–Etawah–Chakeri corridor since its launch in November 2022.

The program benefited over 720,000 commuters and focused on a comprehensive, evidence-based approach to road safety, addressing four key areas:

Engineering: Over 7,000 engineering hazards were fixed, with the addition of crash barriers, speed-calming measures and improved pedestrian facilities.

Enforcement: Electronic enforcement tools and new signage were deployed to improve traffic management.

Emergency Care: More than 300 first responders were trained in Basic Trauma Life Support.

Education: Awareness campaigns, including billboards and local outreach, reached a wide audience and commercial vehicle drivers received training in anticipatory driving.

This project was a collaboration with several government bodies, including the National Highways Authority of India (NHAI) and the Uttar Pradesh Police. The partners hope this successful model can be replicated in other high-risk areas across the country.

Piyush Arora, Managing Director & CEO, SAVWIPL, said, “For us, progress in the automotive sector is as much about building safer communities as it is about innovation. The Group takes safety seriously – our Made-in-India models have achieved full 5-star safety ratings, and we are committed to extending that safety beyond our cars to the roads we share. The NH 19 Zero Fatality Corridor with SaveLIFE Foundation shows that when engineering, enforcement, training, and awareness come together, lives are saved. This measurable impact strengthens our vision of a self-reliant India, where independence also means the freedom to travel without fear.”

This is the second Vision Zero Fatality Corridor project supported by SAVWIPL, following the Mumbai–Pune Highway initiative, which achieved a 61 percent reduction in fatalities.