TAG Heuer Returns As Official Timekeeper Of Formula 1
- By MT Bureau
- January 08, 2025
Formula 1 has announced that TAG Heuer will return to the sport as its Official Timekeeper as it signed a 10-year partnership with LVMH. Formula 1 also celebrates its 75th anniversary this year.
In its capacity as Formula 1's Official Timekeeper, TAG Heuer will be heavily visible on and off the track through trackside branding, Fan Zone and Paddock Club activations and new product lines that capture the thrill and drama of the sport. With 230 victories, 595 podiums, 8,882 points, 11 World Constructors' Championships and 14 World Drivers' Championships to its name from its affiliations with teams, TAG Heuer is among the most successful luxury brands ever to be linked to Formula 1. It was the first to have its logo appear on a Formula 1 car in 1969 and the first to sponsor a team in 1971.
When Ferrari required a timing system for their new test track, Fiorano, in Italy, in 1971, they selected Heuer, as the firm was then named, and this is how the brand's association with contemporary Formula 1 teams started. After the alliance ended in 1979, Heuer went on to have one of the longest partnerships in Formula 1 history with McLaren in 1985, where Lewis Hamilton, Mika Häkkinen and Ayrton Senna all competed for the team. After 30 years of cooperation, the partnership ended in 2016, when TAG Heuer teamed up with Red Bull.
Stefano Domenicali, President and CEO, Formula 1, said, “I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage of their long history in our sport. With their focus on innovation, accuracy and excellence, they are a natural partner, and I am excited to see how our intertwining heritage can tell new stories for the future as we celebrate our 75th year.”
Antoine Pin, CEO, TAG Heuer, said, “In a sport defined by mental resilience, physical strength, strategy, innovation and performance, it is only natural for TAG Heuer to be at the very heart of Formula 1 as Official Timekeeper. With decades of history in F1 connecting us to the most successful drivers and teams of all time, we are honoured and privileged to be the name connected to the very thing that defines the winner: time. As Formula 1 and their exceptional team continue to build on the amazing work that has been done to create one of the greatest properties in sport, we are excited to be part of the journey and create new stories to enrich TAG Heuer.”
- Maruti Suzuki India
- Accelerator Program
- Goat Robotics
- SheerDrive
- Schijnenn Digital
- GenbaNEXT
- Swayatt Drishtigochar
- Swiftex
- Hisashi Takeuchi
Maruti Suzuki India Selects 6 Startups For AI And Tech-Led Business Solutions
- By MT Bureau
- May 12, 2026
Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has selected six startups from the 10th Cohort of its flagship Accelerator Program to co-create advanced business solutions.
The selected companies have been awarded paid Proof of Concepts (PoCs) to develop AI-based and technology-driven tools aimed at enhancing plant safety, streamlining product development and improving customer engagement.
The initiative aligns with the Government of India’s ‘Startup India’ program, providing growth-stage startups with mentorship and access to real-world industrial environments to scale their innovations.
The six start-ups selected include Goat Robotics, which is working on safe and efficient movement of materials within facilities. SheerDrive, which provides a real-time, market-linked used car price visualiser for transparent valuations. Schijnenn Digital is working on technologies to shorten the product design and development cycle. GenbaNEXT, an advanced material traceability system to support circular economy and recycling efforts. Swayatt Drishtigochar that provides predictive maintenance and safe operation of industrial equipment. And Swiftex, a sales assistance platform to help dealer executives engage customers more efficiently.
Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “As our operations continue to grow, the solutions that we are co-creating with these startups will enable us to further improve safety in our plants, help reduce product design and development lead time, and strengthen material traceability.”
Over the last seven years, Maruti Suzuki’s innovation programs have screened more than 6,800 startups. To date, the company has engaged with over 250 startups, and 34 have been officially onboarded as business partners. The company currently operates four distinct programs to support the startup ecosystem at various stages:
Accelerator: Focuses on growth-stage startups for co-creating technological solutions.
Incubation Program: Early-stage support in partnership with NSRCEL, IIM Bangalore.
Mobility Challenge: For mature-stage startups to showcase cutting-edge mobility tech.
Nurture: A pre-incubation program for idea-stage entrepreneurs.
The integration of these new technologies, particularly in circularity and predictive maintenance, is expected to make Maruti Suzuki’s manufacturing and sales operations more future-ready as the company expands its production capacity in India.
- SPARX Group Co.
- Mirai Creation Fund IV
- Toyota Motor Corporation
- Mirai Creation
- Sumitomo Mitsui Banking Corporation (SMBC)
- MUFG Bank
- Mizuho Bank
SPARX Group Establishes Mirai Creation Fund IV With Strategic Focus On Space
- By MT Bureau
- May 11, 2026
SPARX Group Co., (SPARX) has announced the establishment of the Mirai Creation Fund IV (Fund IV), with initial capital from major Japanese financial institutions and Toyota Motor Corporation. The fund targets total commitments of JPY 100 billion by March 2027 and is scheduled to begin investment operations in June 2026.
The fund marks a strategic evolution from its predecessors by integrating the investment scope of the Space Frontier Fund into the Mirai Creation framework. Consequently, Fund IV will focus on four key technology categories: Intelligent Technologies (including AI), Robotics, Carbon Neutrality and Space.
Fund IV is backed by five core participating companies – Toyota Motor Corporation, Sumitomo Mitsui Banking Corporation (SMBC), MUFG Bank, Mizuho Bank and SPARX – with an initial combined investment of approximately JPY 15 billion. The fund will be managed by SPARX Asset Management Co, a subsidiary of SPARX.
The fund aims to accelerate innovation by investing in unlisted venture companies, both within Japan and internationally, that possess transformative technologies. The inclusion of Space as a core category reflects a broader strategic integration, following the 2024 launch of the Space Frontier Fund II, aimed at leveraging space-related technologies to drive terrestrial growth and sustainability.
This move continues a decade-long partnership between SPARX and Toyota, which began with the first Mirai Creation Fund in 2015. Since then, the funds have raised over JPY 177 billion and invested in more than 150 companies globally, focusing on technologies that address critical social issues and promote human well-being
- Maruti Suzuki India
- DesignXathon 2026
- Hisashi Takeuchi
- VIT Vellore
- MIT Institute of Design
- Strate School of Design
Maruti Suzuki Launches DesignXathon 2026 For Future Mobility
- By MT Bureau
- May 11, 2026
Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has announced the launch of DesignXathon 2026, the second edition of its flagship automotive design challenge.
The competition is open to students from Indian and global design institutes based in India, offering a platform to showcase futuristic mobility concepts.
The theme for this year's challenge is ‘Envision an iconic vehicle, Gen Z and Alpha aspire to own in 2036.’ Participants are tasked with designing a vehicle tailored for the 2035-2040 period, focusing on lifestyle relevance, sustainability and the integration of design philosophy with emerging technology.
DesignXathon 2026 will have cash rewards of up to INR 450,000, the winners have the opportunity to secure a 6-month internship with the Maruti Suzuki design team. The top 25 shortlisted teams will receive direct mentorship from experienced automotive design professionals. The last date for application submission is 13 July 2026.
The inaugural 2025 edition saw participation from over 400 students across 70 institutes, with winners emerging from the MIT Institute of Design, VIT Vellore and Strate School of Design. Currently, eight students from the first edition are undergoing internships with the company.
Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “Automotive design goes far beyond aesthetics; it is a blend of innovation, creativity, and fresh perspectives. I strongly believe that young minds play a pivotal role in challenging conventional design thinking and shaping the future of mobility. Through DesignXathon, we aim to nurture emerging talent and lay the foundation of a strong design ecosystem in India.”
Prime Minister Narendra Modi Urges To Cut Down On Petrol, Diesel Usage
- By MT Bureau
- May 11, 2026
Prime Minister Narendra Modi outlined a transformative vision for India’s automotive and energy landscape, urging a strategic pivot toward alternative fuels and improved logistics to shield the economy from global volatility.
The Prime Minister was addressing a significant gathering in Telangana on Sunday, speaking against the backdrop of the ongoing West Asia energy crisis.
He emphasised that India’s automotive sector is central to navigating current geopolitical headwinds and highlighted the ‘unprecedented progress’ in ethanol blending, positioning it as a cornerstone of India’s sequential energy diversification strategy.
The Prime Minister detailed the government’s evolution in fuel management, noting that the initial push for universal LPG coverage has paved the way for a more sophisticated energy mix.
The government is aggressively promoting CNG-based transport systems nationwide to provide a cleaner, cost-effective alternative to traditional liquid fuels.
"The need of the hour is to use petrol, gas, and diesel with great restraint," Modi asserted, framing energy conservation as a matter of national security. He noted that judicious consumption is essential to ‘save foreign currency and reduce the adverse effects of war crises.’
On the infrastructure front, the Prime Minister underscored the massive INR 1,750 billion allocation toward National Highway development. This 12-year investment trajectory has yielded significant results for the automotive and logistics sectors, particularly in southern India.

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