Q: How will synchronisation take place?

Raghavan: There are three significant areas where synchronisation will happen. One is on the supply chain, second on digital solution portfolios, and the third is the common process and policies of franchisees management and marketing. At least, in the short term, both companies will keep their own brand identities.

Q: Multi-brand car service is yet to become a profitable business in India. What does make you so bullish on the industry?

Raghavan: Profitability must be looked in a time perspective. It (multi-brand car service) is a very nascent business in India. It captures three things. One you have to change the cultural behaviour of the garages so all entrepreneurial will work. Second, you need to improve the productivity through adoption of technologies which the industry has not been using, and the third is you should able to have your supply chain right so that you can deliver spare parts on-demand at the reasonable costs. These all three elements, TVS has done in its ASPL businesses. Having the background of spare parts business, TVS ASPL has established a parts supply-chain to take a leadership position in however the small market it is as of now.

We strongly believe the three competencies - digital technology, parts and digital marketing, drive businesses and bring profitability in the garages. TVS ASPL has achieved profitability in that part of the business.

Q: Procurement of spare parts is the biggest challenge in the business? How do you deal with this challenge?

Raghavan: The focus is to access to spare parts. Your knowledge of parts says what are the choices of parts available. TVS has been historically in spare parts business so we have digitised and developed one of its kinds of catalogue which automatically cross-checks the differences to make the model engine and then which are the alternative parts you can use. The knowledge is very critical if you want to supply parts within committed time.

Q: What about investment in digital marketing and digitisation in the business?

Raghavan: It is city-wise; you need to determine where do you want to invest based upon your requirements. With this acquisition, once you got pan India coverage, your marketing costs and transactions get reduced drastically because the cost gets covered in wider geographic coverage and larger interest.

Q: Did you see an increase in the business post lockdown?

Raghavan: I will put into two different angles. If you ask if the business has come back to the pre-COVID stage, I will say yes. If asked, whether the business has been affected by COVID, I would say yes, it has been impacted at a large extent.

We strongly believe in developing an ecosystem where you will be able to help when there are growth opportunities. For example, for some of the franchisees, we have worked with NBFCs and banking to offer financial services and solutions. I would say, the business has come back to the pre COVID stage, but there are exceptions. The white-collar workforce, which is mostly not going to the office but working from home, so to that extent, the service and parts business of ours come down. But the two-wheeler business has picked up and is growing much faster than the pre- COVID stage. Making this business organised and lending to the brand name to it gives more confidence to customers to go to these franchisees for incremental services.

Q: How is the partnership with Google shaping up?

Raghavan: Google partnership is live. The ease of digital adaptation has increased, so I do not have to go physically to roll out solutions to garages. They can download from google and implement it. We have moved all our solutions on google cloud, and by January, our marketplace should be up for google. Any retailers or garages can download our digital solution and start implementing it.

Q: What is the role of digitalisation in aftermarket business?

Raghavan: Digitalisation can be looked at from three perspectives. One is as enablement through digital technologies. Garages can have our service management platforms and keep tracking the consumers’ behaviour, such as what repairs he did. The second, we have developed the AI algorithm to find what kind of services the customers need. Instead of recommending service for the core vehicle, can he replace his clutch or overhaul his air-conditioner or he should replace his brake pads. That’s where we can drive more trust of customers that I am monitoring the health of your vehicle. The third one is getting the vehicle diagnosed first time right. (MT)

Axalta Coating Systems, a leading global coatings company, has announced Evergreen Sprint as its Global Automotive Color of the Year for 2025.

Axalta has been introducing its automotive colour of the year for 11 years, and this is the second time that a green hue has been highlighted. Evergreen Sprint honours the renowned British racing green, a hue that has adorned the best racing vehicles and represents performance and speed. It is a deep, rich forest green. Axalta's newest hue is ideal for all car types because it combines the excitement of motorsport with a hint of refinement for sedans and SUVs.

Dan Benton, Global Color Marketing Director, Axalta, said, “This striking hue revs up our global automotive colour of the year. Evergreen Sprint stands out on the road and evokes the spirit of competition and adventure. The dynamic colour is sure to attract the hearts of passionate drivers.”

Philadelphia-headquartered Axalta Coating Systems has announced ‘Evergreen Sprint’ as its 2025 Global Automotive Colour of the Year. The American company supplies basecoats and clearcoats for colour and beautification along with primers, electrocoats and powder applications for surface protection.

The latest result also marks the 11th year Axalta has introduced its automotive colour of the year, and interestingly it is also the second time a green shade has been featured in the list.

The company describes evergreen sprint colour as a rich, deep forest green that pays homage to the legendary British racing green. According to Axalta the shade has graced the finest racing machines and symbolises speed and performance. It also captures the thrill of motorsport while bringing a touch of sophistication to sedans and SUVs.

Dan Benton, Global Colour Marketing Director, Axalta, said, “This striking hue revs up our global automotive colour of the year. Evergreen Sprint stands out on the road and evokes the spirit of competition and adventure. The dynamic colour is sure to attract the hearts of passionate drivers.”

Since 2015, experts at Axalta collaborate to come out with the up-and-coming shades for the automotive market. According to Axalta’s Global Automotive 2023 Colour Popularity Report, green was found on approximately 2 percent of vehicles worldwide. 

BASF Coatings has released its report titled ‘Colour Report For Automotive OEM Coatings’ to provide a detailed exploration of the recent colour trends in the automotive industry.

BASF Coatings computed the colour distribution mentioned in the report using the information that was available about the manufacture of automobiles worldwide and the application of paint to passenger cars. According to the report, as buyers stray from conventional favourites like white and silver, the worldwide automobile colour landscape continues to change in 2024. According to the report, this change is opening the door for a more varied palette, warm neutrals and vivid colours to become more popular throughout the business. In particular, customers still prefer white, but warm hues like yellow and beige are becoming more and more desirable, and green is becoming more and more popular everywhere. Additionally, achromatic hues like grey and black are becoming more popular.

The report also highlights the region-wise trend in automotive coating based on consumer preference. As per the report, beige is gaining popularity in the EMEA region as achromatic colours continue steady growth in the region, increasing from 72 percent in 2021 to almost 80 percent in 2024. White remains the most preferred colour, while grey comes second.

In the Americas, grey is shining as one of the most versatile and captivating colours with almost 20 percent of the total market share. Compared to 2023, black colour has decreased by two percentage points, while white has had a five percentage point loss, which is even more notable.

The Asia Pacific market, on the other hand, is dominated by black colour. With achromatic colours remaining the top choice for 83 percent of consumers, black colour secured a gain of two percentage points in popularity, while white saw a decline of over two points. Chromatic colours with soft tones, particularly yellow, are also on the rise in this region, the report says.

Raymond Group, a leading diversified group with business interests in textile, apparel and realty, has announced the Raymond 100 Autofest as part of its centenary year celebration.

The three-day event organised by Super Car Club Garage (SCCG) starting from 10 January 2025 will take place at JK Gram, Thane, Maharashtra. The Raymond 100 Autofest will bring together supercars, superbikes, vintage classic to modern rivals, showcasing a range of automotive design language. Global racing icons, Mika Hakkinen and Narain Karthikeyan, alongside motorsport veteran Gaurav Gill are also expected to be part of the event. Amongst the various classic vehicles present over at the event, the centre piece will be cricket legend Ravi Shastri’s iconic Audi 100, restored by the Super Car Club Garage (SCCG).

The third-gen Audi 100, which went on sale internationally around 1982, was declared as a ‘national asset’ by Shastri himself after Gautam Singhania, Chairman & Managing Director, Raymond Group, handed over the restored vehicle to him.

“The Raymond 100 Autofest is more than a showcase of automobiles; it’s a celebration of passion, ingenuity and our deep connection with the community. This event encapsulates our ethos of excellence and evolution, much like the automotive world we’re celebrating – a perfect ode to our remarkable 100-year journey,” said Singhania.