After terming India’s import duty barriers high for some time, US President Donald Trump has expressed that 2 April 2025 will be remembered as the day the American industry was reborn as his government announced a broad new tariff policy that imposes at least a 10 percent duty on nearly all imports from certain countries. In the case of India, the policy speaks of 26 percent ‘discounted' reciprocal tariffs. The tariff on China, on the other hand, is 34 percent. 

Aimed at protecting American farmers and ranchers, according to Trump, the broad-based tariff policy is also being termed as ‘national emergency’ driven in view of the ongoing trade deficits, which hit a record USD 1.2 trillion in 2024.

The German auto industry has reacted to the US policy by stating that it 'will only create losers'. While the Asian stock markets have shrunk in response to the announcement, the Indian Ministry of Commerce is analysing the impact of the 26 percent ‘discounted’ tariff announcement. 
Mentioning in its statement that it understands the intent of the US administration to boost domestic manufacturing and address trade imbalances, the Indian auto components apex body ACMA (Automotive Component Manufacturers Association of India) has said that autos and auto parts as well as steel and aluminium articles are already subject to Section 232 tariffs at 25 percent announced earlier by the US President’s order on 26 March 2025. A detailed list of auto components that will be subject to 25 percent import tariff is awaited, it mentioned.

Shraddha Suri Marwah, President, ACMA and CMD, Subros Ltd, averred, “ACMA remains hopeful that the ongoing bilateral negotiations between the Indian and U.S. governments will lead to a balanced resolution that benefits both economies. We believe that the strong trade relationship between India and the United States, especially in the auto components sector, will encourage continued dialogue to mitigate the impacts of these measures. ACMA is committed to engaging with all stakeholders to ensure the long-term interests of the Indian auto component industry.”

Saurabh Agarwal, Partner and Automotive Tax Leader, EY India, observed, "With US automotive tariffs rising, India's electric vehicle sector has a prime opportunity to capture a larger share of the US market, especially in the budget car segment.” He drew attention to the fact that China's 2023 auto and component exports to the US stood at US$17.99 billion whereas India's were only US$2.1 billion in 2024, highlighting the potential for growth. “To accelerate this, the government should enhance the PLI scheme by including more auto components, opening it to new players, and extending it by two years,” he added. 

Mrunmayee Jogalekar, Auto and FMCG Research Analyst, Asit C Mehta Investment Interrmediates Ltd, expressed, “Certain sectors such as auto and auto ancillary, which are already subject to a separate 25 percent tariff announced in March are exempt to the levy of reciprocal tariffs. This means no additional tariffs will be imposed on this sector.”
Stating that other exempted segments include copper, pharmaceuticals, semiconductors, critical minerals and energy products, she informed,

“Since import duties apply to all trading partners, the extent of impact will vary across sectors and countries based on competitive advantages.” “For the Indian auto component industry, which derives around 30 percent of its revenue from exports, with 30 percent of that coming from the US, this could result in a potential hit on sales or profit margins,” she added. 

In FY2024, ACMA reported that India exported USS$ 6.79 billion worth of auto components to the US. It imported only USS 1.4 billion, resulting in a substantial trade surplus in India's favour. 

Against the backdrop of the broader tariff policy that speaks of a 26 percent duty of Indian exports to US, the discussion between Indian and the US regarding the bilateral trade agreement will assume importance as well as urgency. For US automotive companies to find their way to the Indian market despite their near cult status – the likes of Harley Davidson and Tesla – will only mean facing a competition that is stiffer than expected and a customer mindset that is far different from how it is in the US. 

Srikumar Krishnamurthy, Senior Vice-President & Co-Group Head, Corporate Ratings, ICRA, said, "The US Government has imposed a 25 percent tariff on passenger vehicles (sedans, sport utility vehicles, crossover utility vehicles, minivans and cargo vans) and light trucks (collectively referred to as automobiles), which come into effect from 3 April  2025. As the PV exports from India to the USA represent less than 1 percent of the total PV exports, the tariff imposition of the tariff does not have any material impact on the Automotive OEMs. The scenario is however different for auto components. On 12 March 2025, a 25 percent tariff was imposed on all aluminium and steel components being imported into the US. Subsequent to this, on 26 March 2025, a 25 percent tariff was imposed on other key auto parts as well (including engines, transmissions, powertrain components and key electrical parts except those under USMCA), with processes to expand tariffs on additional parts, if necessary. The effective date is pending but is expected to be no later than 3 May 2025. Auto components have not featured in the latest set of additional tariff announcements that has been made on 2 April 2025. India’s auto components exports accounted for around 29 percent of industry revenues in FY2024. Of this, about 27 percent went to the US. While the situation is evolving, the recent tariff related development and the consequent inflationary pressures and slowdown in demand in the US could have a negative impact on revenue and earnings for component exporters (in the affected product categories) over the next few months. Nevertheless, with higher tariffs being levied on other competing nations, this could also create long-term opportunities for the exporters. Exporters dependent on the US are also trying to diversify their revenue base across other geographies (including Asia). Measures to improve value addition, diversification into non-auto segments and cost-optimisation strategies are also being worked upon to reduce the potential impact on margins.

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European auto major Stellantis and British luxury brand Jaguar Land Rover (JLR) have signed a non-binding Memorandum of Understanding (MoU) to explore collaborative opportunities in the United States.

The partnership intends to create synergies in product and technology development by utilising the complementary strengths of both organisations.

The companies aim to leverage this collaboration to create value and support their long-term growth objectives within the US market.

Antonio Filosa, Chief Executive Officer, Stellantis, said, “By working with partners to explore synergies in areas such as product and technology development, we can create meaningful benefits for both sides while remaining focused on delivering the products and experiences our customers love.”

PB Balaji, Chief Executive Officer, Jaguar Land Rover, added, “As we continue to evolve JLR for the future, collaboration will play an important role in unlocking new opportunities. Working with Stellantis allows us to explore complementary capabilities in product and technology development that support our long‑term growth plans for the US market.”

Any potential transactions resulting from these discussions remain subject to standard closing conditions, including the execution of definitive agreements.

Stellantis, Dongfeng Group Ink MoU For Europe-Based Joint Venture

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South Korean auto major Hyundai Motor Group has received recognition at the 2026 Red Dot Award: Product Design for both its mobile robot platform and its new employee ID card case. The Red Dot Award is a competition honouring designs across product, brand and concept categories.

The Robotics LAB’s MobED (Mobile Eccentric Droid) platform was named a winner for its integration of engineering and design. MobED follows the ‘Refined Edge’ philosophy, intended to help robots integrate into human environments. The platform features Drive and Lift (DnL) technology and an eccentric wheel mechanism to maintain stability on uneven surfaces and inclines. It is designed for use in logistics, delivery, and inspection.

Minwoo Park, President and Head of AVP Division of Hyundai Motor Group, said: “The question was never whether the technology works, but whether it works for people — in the real world, at scale. With MobED’s Red Dot recognition, we have demonstrated exactly that. This is Physical AI in practice, and we will continue to push the boundaries of what it can achieve.”

On the other hand, Hyundai Motor Company also received a Red Dot Award for its new employee ID card case. This item is designed for versatility and personal expression, featuring MagSafe capability for magnetic attachment and a modular reel holder. The design allows the detachment of the neck strap so the case can be affixed to smartphones or paired with other accessories.

The case is available in white and clear blue and features replaceable modules to help prevent damage and reduce the need for full replacements. This design also received the iF Design Award. The product is sold through the Hyundai Collection, the official merchandise store of the company.

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Roppen Transportation Services (Rapido) has signed a Memorandum of Understanding (MoU) with the Maharashtra Information Technology Corporation (MahaIT), the nodal agency for digital governance in Maharashtra. The partnership aims to support citizen awareness, digital inclusion and mobility ecosystems within the state.

The collaboration will utilise Rapido’s technology and network to assist the adoption of digital governance initiatives such as Aaple Sarkar, MahaID and MahaSaarthi.

Subhash Shelake, spokesperson for MahaIT, said, “We are pleased to collaborate with Rapido to explore how technology platforms and large on-ground mobility networks can support Maharashtra’s larger digital governance and citizen outreach objectives. An important aspect of the MoU includes digitally verifiable onboarding and background verification process including, integration with MahaID, for Rapido Captains to ensure trust, transparency and passenger safety in the state. We also see strong potential in enabling Rapido Captains to act as grassroots digital information ambassadors helping drive greater awareness and adoption of public digital services among citizens across Maharashtra.”

Pavan Guntupalli, Co-Founder, Rapido, said, “At Rapido, we have always believed that mobility platforms can play a larger role in enabling trust, safety and citizen awareness at scale. Through this collaboration with MahaIT, we aim to leverage our digital ecosystem and extensive captain network to support public digital initiatives while continuing to strengthen safer and more trusted mobility experiences for citizens across Maharashtra.”

Under the framework, Rapido will share government-approved awareness messaging via its in-app communication channels to improve reach for public digital services. Additionally, the organisations plan to explore a MAHA-Rapido Fellowship Programme to focus on digital inclusion and capacity-building in Tier 3 and Tier 4 markets in the state.

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Mumbai-headquartered automotive major Mahindra Group has announced the appointment of Purnima Lamba as its new Chief Brand Officer, effective 1 September 2026.

In this role, Lamba will shape and steward the corporate brand and communications strategy for the Group. She will lead the development and execution of a brand narrative aligned with the values, vision and business ambitions of the organisation.

Her responsibilities include overseeing brand consistency across business verticals, ensuring alignment with the identity of the Group and driving initiatives that enhance brand salience across traditional and digital ecosystems.

Dr. Anish Shah, Group CEO & MD, Mahindra Group, said, “We are pleased to welcome Purnima Lamba as Chief Brand Officer. Her global experience, strategic thinking, bold creativity and deep consumer insight make her an ideal leader to further strengthen the Mahindra brand. As we continue to build a compelling brand narrative aligned with our values, vision and business ambitions, Purnima’s ability to elevate brands, inspire teams and translate insights into impact will be invaluable. I wish her the very best in this key leadership role.”

Lamba joins the Group after a career spanning 25 years at Unilever, where she held leadership roles across India, the UK and the Netherlands. She has experience in building tech-enabled beauty experiences and digital media models.

She holds a BSc and MSc in Management from the London School of Economics and Political Science. Her background includes work across various beauty brands.

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