After terming India’s import duty barriers high for some time, US President Donald Trump has expressed that 2 April 2025 will be remembered as the day the American industry was reborn as his government announced a broad new tariff policy that imposes at least a 10 percent duty on nearly all imports from certain countries. In the case of India, the policy speaks of 26 percent ‘discounted' reciprocal tariffs. The tariff on China, on the other hand, is 34 percent. 

Aimed at protecting American farmers and ranchers, according to Trump, the broad-based tariff policy is also being termed as ‘national emergency’ driven in view of the ongoing trade deficits, which hit a record USD 1.2 trillion in 2024.

The German auto industry has reacted to the US policy by stating that it 'will only create losers'. While the Asian stock markets have shrunk in response to the announcement, the Indian Ministry of Commerce is analysing the impact of the 26 percent ‘discounted’ tariff announcement. 
Mentioning in its statement that it understands the intent of the US administration to boost domestic manufacturing and address trade imbalances, the Indian auto components apex body ACMA (Automotive Component Manufacturers Association of India) has said that autos and auto parts as well as steel and aluminium articles are already subject to Section 232 tariffs at 25 percent announced earlier by the US President’s order on 26 March 2025. A detailed list of auto components that will be subject to 25 percent import tariff is awaited, it mentioned.

Shraddha Suri Marwah, President, ACMA and CMD, Subros Ltd, averred, “ACMA remains hopeful that the ongoing bilateral negotiations between the Indian and U.S. governments will lead to a balanced resolution that benefits both economies. We believe that the strong trade relationship between India and the United States, especially in the auto components sector, will encourage continued dialogue to mitigate the impacts of these measures. ACMA is committed to engaging with all stakeholders to ensure the long-term interests of the Indian auto component industry.”

Saurabh Agarwal, Partner and Automotive Tax Leader, EY India, observed, "With US automotive tariffs rising, India's electric vehicle sector has a prime opportunity to capture a larger share of the US market, especially in the budget car segment.” He drew attention to the fact that China's 2023 auto and component exports to the US stood at US$17.99 billion whereas India's were only US$2.1 billion in 2024, highlighting the potential for growth. “To accelerate this, the government should enhance the PLI scheme by including more auto components, opening it to new players, and extending it by two years,” he added. 

Mrunmayee Jogalekar, Auto and FMCG Research Analyst, Asit C Mehta Investment Interrmediates Ltd, expressed, “Certain sectors such as auto and auto ancillary, which are already subject to a separate 25 percent tariff announced in March are exempt to the levy of reciprocal tariffs. This means no additional tariffs will be imposed on this sector.”
Stating that other exempted segments include copper, pharmaceuticals, semiconductors, critical minerals and energy products, she informed,

“Since import duties apply to all trading partners, the extent of impact will vary across sectors and countries based on competitive advantages.” “For the Indian auto component industry, which derives around 30 percent of its revenue from exports, with 30 percent of that coming from the US, this could result in a potential hit on sales or profit margins,” she added. 

In FY2024, ACMA reported that India exported USS$ 6.79 billion worth of auto components to the US. It imported only USS 1.4 billion, resulting in a substantial trade surplus in India's favour. 

Against the backdrop of the broader tariff policy that speaks of a 26 percent duty of Indian exports to US, the discussion between Indian and the US regarding the bilateral trade agreement will assume importance as well as urgency. For US automotive companies to find their way to the Indian market despite their near cult status – the likes of Harley Davidson and Tesla – will only mean facing a competition that is stiffer than expected and a customer mindset that is far different from how it is in the US. 

Srikumar Krishnamurthy, Senior Vice-President & Co-Group Head, Corporate Ratings, ICRA, said, "The US Government has imposed a 25 percent tariff on passenger vehicles (sedans, sport utility vehicles, crossover utility vehicles, minivans and cargo vans) and light trucks (collectively referred to as automobiles), which come into effect from 3 April  2025. As the PV exports from India to the USA represent less than 1 percent of the total PV exports, the tariff imposition of the tariff does not have any material impact on the Automotive OEMs. The scenario is however different for auto components. On 12 March 2025, a 25 percent tariff was imposed on all aluminium and steel components being imported into the US. Subsequent to this, on 26 March 2025, a 25 percent tariff was imposed on other key auto parts as well (including engines, transmissions, powertrain components and key electrical parts except those under USMCA), with processes to expand tariffs on additional parts, if necessary. The effective date is pending but is expected to be no later than 3 May 2025. Auto components have not featured in the latest set of additional tariff announcements that has been made on 2 April 2025. India’s auto components exports accounted for around 29 percent of industry revenues in FY2024. Of this, about 27 percent went to the US. While the situation is evolving, the recent tariff related development and the consequent inflationary pressures and slowdown in demand in the US could have a negative impact on revenue and earnings for component exporters (in the affected product categories) over the next few months. Nevertheless, with higher tariffs being levied on other competing nations, this could also create long-term opportunities for the exporters. Exporters dependent on the US are also trying to diversify their revenue base across other geographies (including Asia). Measures to improve value addition, diversification into non-auto segments and cost-optimisation strategies are also being worked upon to reduce the potential impact on margins.

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Recreatives Industries, the company behind the iconic MAX 6x6 Amphibious All-Terrain Vehicles, has announced a new partnership aimed at broadening its market reach. The manufacturer has signed a national representation agreement with TRL Outdoors LLC, known for Muddog Amphibious Vehicles. This collaboration is designed to accelerate the growth of the MAX dealer network while reinforcing the brand's ongoing push into utility, industrial and commercial sectors.

As per the agreement, TRL Outdoors will represent the full range of MAX vehicles across the entire country. The move is intended to strengthen nationwide coverage and foster a more structured and sustainable expansion of the dealer base. The representatives bring significant industry experience to the table, having previously worked with manufacturers of high-end industrial amphibious vehicles, whose prices often started well above USD 100,000. This background positions them to effectively introduce the more cost-effective MAX platforms to a market accustomed to substantially higher-priced equipment.

The agreement includes a framework of quarterly performance goals focused on integrating new dealers, increasing market share and enhancing brand visibility. This structured approach is intended to ensure growth is both disciplined and sustainable. With the upcoming availability of models like the MAX 4 and Buffalo, the company is confident that TRL Outdoors will be instrumental in penetrating new sectors. The core strategy hinges on offering capable amphibious performance at a price point significantly lower than many established industrial alternatives. This partnership represents a key step in the company's broader plan to solidify its dealer network and secure long-term, measured growth.

Andrew Lapp, CEO, Recreatives Industries, said, “This agreement aligns with our strategy of expanding deliberately and building a high-quality dealer network. TRL Outdoors has firsthand experience selling premium amphibious vehicles into demanding commercial environments. Their understanding of dealer development, combined with MAX’s proven designs and compelling value proposition, positions us well as we expand into new regions and applications.”

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Annick Jourdenais, Managing Director at LKQ SYNETIQ, marked International Women’s Day by rejoining the Automotive 30% Club (Auto30Club) as a Patron Gold member. A longstanding advocate for the organisation’s objectives, her renewed affiliation arrives at a critical juncture as the automotive industry contends with the challenges of electrification and sustainability. Her involvement underscores the critical need for greater female representation in senior leadership roles.

Jourdenais emphasises that the profound transformation occurring within the sector requires innovative thinking and collaborative leadership to build future-ready businesses. Central to this vision is enhancing diversity at the highest levels. At LKQ SYNETIQ, a joint venture focused on circular economy principles, the mission involves responsibly processing end-of-life vehicles and promoting recycled original equipment parts to reshape the automotive lifecycle. Success in this area depends on cohesive strategy among insurers, repairer and supply chain partners, as well as teams enriched by diverse viewpoints.

The company’s long-term strategy is built on developing capability, strengthening operational excellence and fostering a culture that encourages both challenge and innovation. Jourdenais views diversity not as an isolated objective but as integral to improving decision-making, building resilience and ensuring sustainable growth. Beyond her operational duties, her role on the European Women’s Network Steerco allows her to actively support career progression and representation across the business.

While acknowledging the positive momentum across the industry, she stresses that genuine advancement demands persistent effort and collective responsibility. Having first championed the business’s membership during her tenure as CFO at LKQ UK & Ireland, continuing this dedication in her current position holds significant personal meaning. She looks forward to collaborating with fellow Patrons to help cultivate an automotive sector that is both innovative and truly reflective of the diverse talent within it.

Jourdenais said, “The automotive sector is at a defining point. As we respond to electrification, resource pressures and rising sustainability expectations, we have an opportunity to redesign not only how vehicles are built and repaired but how our industry is led. Diverse leadership is fundamental to delivering that long-term transformation. I’m proud to re-join the Automotive 30% Club as a Patron at such a pivotal time for our sector. The scale of change underway across automotive demands bold thinking, collaborative leadership and a commitment to building organisations that are fit for the future. Increasing representation at senior levels is central to that ambition.”

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LKQ SYNETIQ, a leading entity in the UK vehicle dismantling and recycling sector, has appointed Justin Elliot as its new Sales Director. In this capacity, he will be responsible for advancing the company's commercial strategy and fostering market development. Elliot brings over 13 years of extensive experience within the LKQ group, Europe's foremost provider of vehicle parts and services. His background includes several senior directorial roles within the organisation's Bodyshop Division. He will retain his European strategic responsibilities as Head of Collision and Coating – Strategy & Innovation for LKQ Europe, alongside his new duties.

The company itself is a joint venture established this year between LKQ Europe and SYNETIQ Ltd, an IAA company. This collaboration merges LKQ's robust distribution network and aftermarket knowledge with SYNETIQ's proficiency in dismantling, reuse and remanufacturing. In 2024, this partnership resulted in the dismantling of approximately 27,000 vehicles across four UK locations. In his new role, Elliot is tasked with executing the sales strategy, concentrating on enhancing relationships with clients, supporting business growth and uncovering new opportunities within the repair and insurance markets. He will collaborate closely with marketing, operations and other teams across the wider LKQ structure to ensure a unified approach to the market and to scale the availability of recycled Original Equipment parts.

His appointment represents a significant step in the venture's ongoing efforts to expand its sustainable parts offering, enabling workshops, bodyshops and insurers to lower costs and minimise their environmental footprint throughout the repair process.

Annick Jourdenais, Managing Director, LKQ SYNETIQ, said, “Justin is a great addition to the LKQ SYNETIQ team, and his experience across the group will be invaluable as we continue to strengthen customer partnerships and support the growth of our recycled OE parts offering.”

Elliot said, “LKQ SYNETIQ has a significant opportunity to reshape how recycled OE parts are brought to market, supporting customers with solutions that are both commercially competitive and sustainable at scale. I’m looking forward to getting started in this role, with a focus on strengthening our sales execution and ensuring we are fully leveraging the capabilities across LKQ and SYNETIQ to expand our reach, unlock new customer segments and deliver a consistent approach to market.”

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SANY India, one of the leading heavy machinery manufacturers, and the National Academy of Construction (NAC) have concluded the first all-women excavator operator training programme in India. A batch of 22 women trainees received their professional certifications at a ceremony held on 6 March 2026 at the NAC facility in Pulivendula.

The initiative provided technical instruction on the SANY SY120 excavator. SANY India facilitated the machinery, designed the training syllabus and certified the NAC instructors to ensure the programme met industry requirements.

The curriculum focused on hands-on operation and global best practices for infrastructure equipment. Participants were evaluated and certified under the Infrastructure Equipment Skill Council (IESC) framework.

Key programme components included:

• Technical Instruction: Training on the operation and maintenance of the SANY SY120.
• Trainer Validation: NAC faculty members were trained and certified by SANY India prior to the programme.
• Employment Support: NAC will provide placement assistance to the 22 graduates for roles in the construction sector.
• Standardisation: Alignment with IESC certification to ensure nationwide employability.

The completion of the programme was timed to coincide with International Women's Day. Representatives from SANY India and the NAC attended the handover ceremony to mark the transition of the trainees into the professional workforce.

Sanjay Saxena, COO, SANY India, said, “At SANY India, we believe true progress is inclusive. By empowering women with world-class skills and certification, we are not only shaping careers but also strengthening India’s construction ecosystem. This Women’s Day-aligned batch symbolises opportunity, confidence and capability.”

Madhusudan Katragadda, Dealer Principal at Madhura Engineering, added, “It is truly an honour to be part of such a historic initiative. I sincerely appreciate SANY India and the National Academy of Construction for taking this bold step toward empowering women in the construction equipment industry. Excavator operations have traditionally been a male-dominated field, and this programme marks the first step in changing that narrative. Seeing these talented women successfully complete their training fills us with pride and optimism for the future of the industry. I encourage all the trainees to continue learning and growing – this certification is just the beginning. With dedication and experience, they can explore many opportunities within the sector, including roles in operations, sales and service engineering.”

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