After terming India’s import duty barriers high for some time, US President Donald Trump has expressed that 2 April 2025 will be remembered as the day the American industry was reborn as his government announced a broad new tariff policy that imposes at least a 10 percent duty on nearly all imports from certain countries. In the case of India, the policy speaks of 26 percent ‘discounted' reciprocal tariffs. The tariff on China, on the other hand, is 34 percent. 

Aimed at protecting American farmers and ranchers, according to Trump, the broad-based tariff policy is also being termed as ‘national emergency’ driven in view of the ongoing trade deficits, which hit a record USD 1.2 trillion in 2024.

The German auto industry has reacted to the US policy by stating that it 'will only create losers'. While the Asian stock markets have shrunk in response to the announcement, the Indian Ministry of Commerce is analysing the impact of the 26 percent ‘discounted’ tariff announcement. 
Mentioning in its statement that it understands the intent of the US administration to boost domestic manufacturing and address trade imbalances, the Indian auto components apex body ACMA (Automotive Component Manufacturers Association of India) has said that autos and auto parts as well as steel and aluminium articles are already subject to Section 232 tariffs at 25 percent announced earlier by the US President’s order on 26 March 2025. A detailed list of auto components that will be subject to 25 percent import tariff is awaited, it mentioned.

Shraddha Suri Marwah, President, ACMA and CMD, Subros Ltd, averred, “ACMA remains hopeful that the ongoing bilateral negotiations between the Indian and U.S. governments will lead to a balanced resolution that benefits both economies. We believe that the strong trade relationship between India and the United States, especially in the auto components sector, will encourage continued dialogue to mitigate the impacts of these measures. ACMA is committed to engaging with all stakeholders to ensure the long-term interests of the Indian auto component industry.”

Saurabh Agarwal, Partner and Automotive Tax Leader, EY India, observed, "With US automotive tariffs rising, India's electric vehicle sector has a prime opportunity to capture a larger share of the US market, especially in the budget car segment.” He drew attention to the fact that China's 2023 auto and component exports to the US stood at US$17.99 billion whereas India's were only US$2.1 billion in 2024, highlighting the potential for growth. “To accelerate this, the government should enhance the PLI scheme by including more auto components, opening it to new players, and extending it by two years,” he added. 

Mrunmayee Jogalekar, Auto and FMCG Research Analyst, Asit C Mehta Investment Interrmediates Ltd, expressed, “Certain sectors such as auto and auto ancillary, which are already subject to a separate 25 percent tariff announced in March are exempt to the levy of reciprocal tariffs. This means no additional tariffs will be imposed on this sector.”
Stating that other exempted segments include copper, pharmaceuticals, semiconductors, critical minerals and energy products, she informed,

“Since import duties apply to all trading partners, the extent of impact will vary across sectors and countries based on competitive advantages.” “For the Indian auto component industry, which derives around 30 percent of its revenue from exports, with 30 percent of that coming from the US, this could result in a potential hit on sales or profit margins,” she added. 

In FY2024, ACMA reported that India exported USS$ 6.79 billion worth of auto components to the US. It imported only USS 1.4 billion, resulting in a substantial trade surplus in India's favour. 

Against the backdrop of the broader tariff policy that speaks of a 26 percent duty of Indian exports to US, the discussion between Indian and the US regarding the bilateral trade agreement will assume importance as well as urgency. For US automotive companies to find their way to the Indian market despite their near cult status – the likes of Harley Davidson and Tesla – will only mean facing a competition that is stiffer than expected and a customer mindset that is far different from how it is in the US. 

Srikumar Krishnamurthy, Senior Vice-President & Co-Group Head, Corporate Ratings, ICRA, said, "The US Government has imposed a 25 percent tariff on passenger vehicles (sedans, sport utility vehicles, crossover utility vehicles, minivans and cargo vans) and light trucks (collectively referred to as automobiles), which come into effect from 3 April  2025. As the PV exports from India to the USA represent less than 1 percent of the total PV exports, the tariff imposition of the tariff does not have any material impact on the Automotive OEMs. The scenario is however different for auto components. On 12 March 2025, a 25 percent tariff was imposed on all aluminium and steel components being imported into the US. Subsequent to this, on 26 March 2025, a 25 percent tariff was imposed on other key auto parts as well (including engines, transmissions, powertrain components and key electrical parts except those under USMCA), with processes to expand tariffs on additional parts, if necessary. The effective date is pending but is expected to be no later than 3 May 2025. Auto components have not featured in the latest set of additional tariff announcements that has been made on 2 April 2025. India’s auto components exports accounted for around 29 percent of industry revenues in FY2024. Of this, about 27 percent went to the US. While the situation is evolving, the recent tariff related development and the consequent inflationary pressures and slowdown in demand in the US could have a negative impact on revenue and earnings for component exporters (in the affected product categories) over the next few months. Nevertheless, with higher tariffs being levied on other competing nations, this could also create long-term opportunities for the exporters. Exporters dependent on the US are also trying to diversify their revenue base across other geographies (including Asia). Measures to improve value addition, diversification into non-auto segments and cost-optimisation strategies are also being worked upon to reduce the potential impact on margins.

Image for representative purpose only.

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Japanese automotive major Honda Motor Co., has announced organisational and operational changes effective 1 April 2026. The restructuring aims to enhance the company's ability to respond to market trends and deliver technologies within its automobile, motorcycle and power products divisions.

The research and development functions currently held within Automobile Development Operations and the SDV (Software-Defined Vehicle) Business Development Unit will be transferred to Honda R&D Co.

Since 2020, Honda has operated production model development and future technology research as separate entities. The new structure integrates the process from technology selection to market launch into a single flow. This change is intended to increase speed and flexibility in responding to the business environment.

Honda will disband the SDV Business Development Unit and reorganise its Automobile Business Strategy and Sales Units into two new entities: the Business Strategy Unit and the Regional Business Unit.

These changes are designed to:

• Improve automobile business profitability.
• Enhance product planning and sales based on customer needs.
• Strengthen product competitiveness over the mid-to-long term.

The company will integrate sales, business strategy and product development functions for its electric and internal combustion engine (ICE) businesses. Previously, these were managed separately. As the electrification strategy enters the execution stage, this integration aims to optimise resource allocation and support carbon neutrality goals.

Through these changes, Honda intends to accelerate corporate transformation through electrification and intelligent technologies to maintain a distinctive presence in the global market.

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The company is building a 1,000-acre greenfield complex in Nagpur to unlock SUV and tractor capacity as demand across segments begins to outpace supply at its existing plants. The facility will anchor a phased expansion plan even as the company revises tractor growth outlook sharply higher and races to ease production bottlenecks.

Mahindra and Mahindra’s upcoming greenfield complex at Nagpur will be spread across more than 1,000 acres and anchor the automaker’s next phase of capacity expansion with room for 500,000 SUVs and 100,000 tractors annually in a modular, phased build-out starting 2027-28.

The plant, which will also house a dedicated tractor facility within the same campus, is being designed to flex production between new-generation SUVs from Mahindra’s upcoming platforms and rising tractor volumes as the company prepares for sustained demand across segments.

“The Nagpur project gives us the flexibility to scale in a modular way across both SUVs and tractors without overcommitting capacity on day one,” said Chief Executive Officer, Auto and Farm Sector, Rajesh Jejurikar.

The expansion comes amid visible supply constraints at existing facilities in Chakan and Nashik, where strong demand for refreshed models such as the 3XO, Bolero range, Scorpio N and the newly introduced electric SUVs has pushed plants close to their limits.

Mahindra expects de-bottlenecking efforts to unlock an additional 3,000-5,000 units a month in internal combustion models by August-September, alongside 3,000-4,000 units of added EV capacity through the year.

The company said dealer inventory currently stands at 15–20 days, well below its preferred 25–30 day range, reflecting tight supply rather than demand weakness.

Demand momentum has also prompted Mahindra to sharply revise its tractor industry outlook. What was earlier guided as “low double-digit” growth for the year is now expected to land in the 22–24 percent range.

“We had underestimated the strength of the tractor industry. It is likely to be almost twice of what we had originally guided,” Jejurikar said.

On the passenger vehicle side, Mahindra stopped short of offering formal guidance for the next quarter or fiscal year but indicated that industry demand remains robust, with supply rather than orders becoming the limiting factor.

“I think everyone is going to be constrained by capacity because demand right now is stronger than the way supply is able to ramp up,” Jejurikar added.

The automaker is also seeing strong traction for its latest SUV launches. The XUV 7XO is witnessing higher bookings for top-end variants, continuing a trend seen in the XUV700, while the newly introduced electric SUV 9S is drawing customers seeking a more conventional seven-seat SUV format. Diesel continues to account for 70–75 percent of demand for the 7XO.

Jejurikar said there will be no new EV launches in calendar 2026 beyond the already introduced models, with capital expenditure tracking previously announced plans of INR 270 billion over three years, including INR 120 billion earmarked for new electric vehicle platforms.

On the financial side, Mahindra’s standalone results reflected a INR 3.75 billion loss from investments in subsidiaries, associates and joint ventures, up fourfold year-on-year. This was primarily due to impairments in Mahindra’s Japanese arm, which is undergoing restructuring, and Arkun Foundry in Turkey, hit by hyper-inflationary conditions.

“The impairment is largely related to the restructuring of our Japan operations and the impact of hyper-inflation in Turkey on Arkun Foundry,” said Group Chief Financial Officer Amarjyoti Barua.

Jejurikar also pointed to external factors driving cost pressures, particularly rising precious metal prices and currency movements, prompting a 1 percent price increase in the auto portfolio.

“Precious metals and the impact of the dollar are the two key areas where we are seeing tangible increases,” Barua said.

Mahindra’s leadership also sees an opportunity emerging from recent trade agreements. While dismissing concerns that European imports could undercut domestic manufacturing, the company believes the new framework opens a pathway for higher exports of India-made vehicles to Europe at zero duty over time.

“There is an opportunity for us to sell meaningfully more into Europe over time at zero duty, and that is something we will take advantage of,” said Jejurikar.

Group Chief Executive Officer Dr Anish Shah added that broader policy changes, such as GST rate cuts, could have a sustained demand impact beyond immediate price benefits.

“A lower upfront cost for customers will continue to stimulate upgrades and first-time purchases over the longer term,” Dr Shah said.

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The Federation of Automobile Dealers Associations (FADA) has released the retail sales data for January 2026, which saw the overall industry report a healthy 17.61 percent growth over January 2025.

Last month, a total of 2.72 million vehicles were sold, as compared to 2.31 million vehicles a year ago, and 2.02 million in December 2025. Barring construction equipment (-21.09 percent YoY), all segments posted a healthy growth.

Two-wheeler sales in the country grew by 20.82 percent YoY to 1.85 million units, which saw rural markets contributed 56 percent of this volume, while urban demand grew by 22.19 percent, indicating a recovery beyond festive periods. The passenger vehicle sales at 513,475 units, up 7.22 percent YoY was primarily driven by rural demand at 14.43 percent, as compared to 2.75 percent growth witnessed in the urban segment.

Commercial Vehicles segment grew 15.07 percent to 107,486 units, which saw Light Commercial Vehicles (LCV) grow by 14.94 percent YoY and Heavy Commercial Vehicles (HCV) by 14.61 percent YoY, driven by replacement demand and infrastructure projects.

C S Vigneshwar, President, FADA, said, “January’26 has delivered a strong, broad-based start to the calendar year, with overall vehicle retail at 27,22,558 units, registering 17.61 percent YoY. The growth was powered by continued post-GST momentum, healthy rural cashflows on the back of harvest and weddings and sustained demand visibility across mobility and freight.”

Growth to remain positive

The outlook for February 2026 remains positive, with 72.56 percent of dealers expecting continued growth. Market sentiment is supported by the recent Budget’s focus on infrastructure and agriculture, alongside stable interest rates.

For the February-April period, 79.70 percent of dealers anticipate growth. Two-wheeler demand is expected to be sustained by wedding season purchases and EV adoption, while commercial vehicle sales are predicted to benefit from financial year-end buying and infrastructure activity. Potential constraints include model-specific supply shortages and possible disruptions related to upcoming elections in select states.

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The Society of Indian Automobile Manufacturers (SIAM) held the 20th Styling & Design Conclave and the 18th Automotive Design Challenge (ADC) in Goa on the theme of ‘Collaborative Creativity: Building India’s Mobility Design Ecosystem’.

The event gathered designers, industry experts and academics to discuss vehicle aesthetics, form and consumer expectations. During the event, SIAM launched a white paper titled ‘Evolution of Automotive Design in India.’

The conclave focused on the necessity of building design capabilities through partnerships between the automotive industry and academic institutions.

The 18th edition of the ADC featured 53 students from various design colleges. Participants presented concepts focused on future mobility needs, providing a platform for entry-level designers to showcase innovation in vehicle styling.

Speakers across two sessions addressed the integration of aesthetics with functionality, material innovation and sustainability. Discussions highlighted the shift toward design-led differentiation in the Indian market.

Prashant K Banerjee, Executive Director, SIAM, said, “Meaningful mobility solutions emerge from the confluence of sustainability, desirability, and affordability. These three essential pillars that must work together to address local needs while aligning with evolving environmental priorities.”

G Sathiyaseelan, Chairman, SIAM Styling & Design Group and Design Director, Ashok Leyland, said, “Understanding user experience must go beyond acknowledging problem areas and be rooted in empathy and a solution-driven mindset, with a clear focus on enabling gender-sensitive transportation and strengthening last-mile connectivity to create truly inclusive mobility solutions.”

Andreas Kurbos, Founder & CEO, StudioKurbos, added, “As design continues to evolve globally, India’s story can achieve stronger resonance by drawing from its rich culture and legacy. With design tools becoming increasingly democratised, identity becomes a powerful differentiator, making it essential to deeply understand audiences and co-create distinctive user experiences, while strengthening design education to shape the future of design.”

Saurabh Singh, Co-Chairman, SIAM Styling & Design Group and Senior VP, Maruti Suzuki India, added, “Shaping India through thought-provoking and emotionally engaging dialogue is essential to spark deeper conversations and meaningful action, and the country must set its sights on a bolder, more ambitious vision for its automotive future.”

The sessions included contributions from design leads at Maruti Suzuki, Tata Motors, Stellantis, Royal Enfield, Greaves Electric Mobility and Kiska. Topics included the use of bio-sourced polymers, digital modelling and the development of next-generation styling for electric vehicles.

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