After terming India’s import duty barriers high for some time, US President Donald Trump has expressed that 2 April 2025 will be remembered as the day the American industry was reborn as his government announced a broad new tariff policy that imposes at least a 10 percent duty on nearly all imports from certain countries. In the case of India, the policy speaks of 26 percent ‘discounted' reciprocal tariffs. The tariff on China, on the other hand, is 34 percent. 

Aimed at protecting American farmers and ranchers, according to Trump, the broad-based tariff policy is also being termed as ‘national emergency’ driven in view of the ongoing trade deficits, which hit a record USD 1.2 trillion in 2024.

The German auto industry has reacted to the US policy by stating that it 'will only create losers'. While the Asian stock markets have shrunk in response to the announcement, the Indian Ministry of Commerce is analysing the impact of the 26 percent ‘discounted’ tariff announcement. 
Mentioning in its statement that it understands the intent of the US administration to boost domestic manufacturing and address trade imbalances, the Indian auto components apex body ACMA (Automotive Component Manufacturers Association of India) has said that autos and auto parts as well as steel and aluminium articles are already subject to Section 232 tariffs at 25 percent announced earlier by the US President’s order on 26 March 2025. A detailed list of auto components that will be subject to 25 percent import tariff is awaited, it mentioned.

Shraddha Suri Marwah, President, ACMA and CMD, Subros Ltd, averred, “ACMA remains hopeful that the ongoing bilateral negotiations between the Indian and U.S. governments will lead to a balanced resolution that benefits both economies. We believe that the strong trade relationship between India and the United States, especially in the auto components sector, will encourage continued dialogue to mitigate the impacts of these measures. ACMA is committed to engaging with all stakeholders to ensure the long-term interests of the Indian auto component industry.”

Saurabh Agarwal, Partner and Automotive Tax Leader, EY India, observed, "With US automotive tariffs rising, India's electric vehicle sector has a prime opportunity to capture a larger share of the US market, especially in the budget car segment.” He drew attention to the fact that China's 2023 auto and component exports to the US stood at US$17.99 billion whereas India's were only US$2.1 billion in 2024, highlighting the potential for growth. “To accelerate this, the government should enhance the PLI scheme by including more auto components, opening it to new players, and extending it by two years,” he added. 

Mrunmayee Jogalekar, Auto and FMCG Research Analyst, Asit C Mehta Investment Interrmediates Ltd, expressed, “Certain sectors such as auto and auto ancillary, which are already subject to a separate 25 percent tariff announced in March are exempt to the levy of reciprocal tariffs. This means no additional tariffs will be imposed on this sector.”
Stating that other exempted segments include copper, pharmaceuticals, semiconductors, critical minerals and energy products, she informed,

“Since import duties apply to all trading partners, the extent of impact will vary across sectors and countries based on competitive advantages.” “For the Indian auto component industry, which derives around 30 percent of its revenue from exports, with 30 percent of that coming from the US, this could result in a potential hit on sales or profit margins,” she added. 

In FY2024, ACMA reported that India exported USS$ 6.79 billion worth of auto components to the US. It imported only USS 1.4 billion, resulting in a substantial trade surplus in India's favour. 

Against the backdrop of the broader tariff policy that speaks of a 26 percent duty of Indian exports to US, the discussion between Indian and the US regarding the bilateral trade agreement will assume importance as well as urgency. For US automotive companies to find their way to the Indian market despite their near cult status – the likes of Harley Davidson and Tesla – will only mean facing a competition that is stiffer than expected and a customer mindset that is far different from how it is in the US. 

Srikumar Krishnamurthy, Senior Vice-President & Co-Group Head, Corporate Ratings, ICRA, said, "The US Government has imposed a 25 percent tariff on passenger vehicles (sedans, sport utility vehicles, crossover utility vehicles, minivans and cargo vans) and light trucks (collectively referred to as automobiles), which come into effect from 3 April  2025. As the PV exports from India to the USA represent less than 1 percent of the total PV exports, the tariff imposition of the tariff does not have any material impact on the Automotive OEMs. The scenario is however different for auto components. On 12 March 2025, a 25 percent tariff was imposed on all aluminium and steel components being imported into the US. Subsequent to this, on 26 March 2025, a 25 percent tariff was imposed on other key auto parts as well (including engines, transmissions, powertrain components and key electrical parts except those under USMCA), with processes to expand tariffs on additional parts, if necessary. The effective date is pending but is expected to be no later than 3 May 2025. Auto components have not featured in the latest set of additional tariff announcements that has been made on 2 April 2025. India’s auto components exports accounted for around 29 percent of industry revenues in FY2024. Of this, about 27 percent went to the US. While the situation is evolving, the recent tariff related development and the consequent inflationary pressures and slowdown in demand in the US could have a negative impact on revenue and earnings for component exporters (in the affected product categories) over the next few months. Nevertheless, with higher tariffs being levied on other competing nations, this could also create long-term opportunities for the exporters. Exporters dependent on the US are also trying to diversify their revenue base across other geographies (including Asia). Measures to improve value addition, diversification into non-auto segments and cost-optimisation strategies are also being worked upon to reduce the potential impact on margins.

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Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has appointed Rakesh Sharma as Joint Managing Director, effective from 1 June 2026 until 31 March 2029.

Sharma has over four decades of experience and is a graduate from the Indian Institute of Management, Ahmedabad. He joined Bajaj Auto in 2007 as President of International Business and became an Executive Director in 2019.

In his role as Joint Managing Director, Sharma will oversee business responsibilities, the Digital & IT function and the Legal function. He will continue to report to Rajiv Bajaj, Managing Director, Bajaj Auto.

Sharma previously served as Chief Commercial Officer and managed international operations for 10 years.

Furthermore, the company has also announced that it will buy back shares at an estimated INR 56.32 billion, representing 16.93 percent of the equity share capital and reserves on a standalone basis and 15.59 percent on a consolidated basis as of 31 March 2026.

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PeakAmp, a company specialising in battery circularity and lifecycle management, has entered into a partnership with Stefen Electric to handle end-of-life lithium-ion batteries from the latter’s electric mobility operations. Under the agreement, PeakAmp becomes the exclusive recycling and environmental compliance partner for Stefen Electric.

The collaboration places PeakAmp in charge of collection, reverse logistics, recycling and Extended Producer Responsibility compliance for battery waste generated by Stefen Electric. All processed batteries adhere to Central Pollution Control Board guidelines and the Battery Waste Management Rules of 2022, ensuring alignment with India’s regulatory framework for safe disposal.

This arrangement allows Stefen Electric to meet compliance standards while securing safe disposal and material recovery. It also improves traceability across the battery lifecycle. As India’s electric mobility sector expands, rising volumes of retired EV batteries are expected. Through this partnership, both companies aim to build scalable, compliant and environmentally responsible battery waste management solutions.

Aditya Sudhanshu, Co-Founder & COO, PeakAmp, said, “As EV adoption accelerates, establishing reliable systems for managing battery waste becomes increasingly critical. Our partnership with Stefen Electric enables a structured approach to collection, recycling and compliance, ensuring that end-of-life batteries are handled in a responsible and traceable manner. We look forward to contributing to a more transparent and efficient battery waste ecosystem.”

Vipin Nagar, Head – Commercials, Stefen Electric, said, “At Stefen Electric, we recognise that sustainable battery management is critical to the long-term growth of the EV ecosystem. Our partnership with PeakAmp allows us to build a robust and compliant framework for managing battery waste, ensuring responsible disposal and recycling while maintaining full traceability.”

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Mumbai-headquartered automotive major Mahindra & Mahindra (M&M) has signalled a bold new chapter in its global expansion, detailing plans for electric vehicle (EV) exports and significant production scaling following a ‘defining year’ of financial growth.

The Mumbai-based conglomerate reported a stellar performance for FY2026, with consolidated Profit After Tax (PAT) reaching INR 170.99 billion, a 35 percent increase over the previous year. Consolidated revenue for the year surged 25 percent to reach INR 1,986 billion, 25 percent YoY.

During the year, the company reported sales of 1.11 million units, up 19 percent, while tractor sales grew by 24 percent at 526,403 units.

Central to the company’s future is a phased entry into international EV markets. Rajesh Jejurikar, Executive Director & CEO (Auto and Farm Sector), told Motoring Trends, that Mahindra has planned a disciplined roadmap for global expansion.

"For exports, we would look at right-hand-drive markets in the world first. If we succeed there, then we will look at left-hand-drive markets". The company expects to begin seeing Mahindra EVs in a couple of new countries within the next 18 months.

Addressing potential competition from new Free Trade Agreements (FTAs), Dr Anish Shah, Group CEO & MD, Mahindra & Mahindra remains confident. He acknowledged that the government has structured FTAs to encourage local manufacturing. "We have already seen a lot of competition in the auto industry already and all the top players are here as well. FTA doesn’t change anything from that standpoint. It is important to emphasise that the government has done it (FTAs) very well to make sure that other players continue to make in India as well for the Indian market and to be able to export from around India. In that sense, they (automakers) have it set up well, and that should benefit the Indian government," Shah remarked.

New product launches & Capacity enhancement

Furthermore, the Mahindra management acknowledges that there has been a gap between demand and supply, especially for its new range of electric vehicles, which is why it is ramping up and unlocking capacities to meet the consumer demand.

It has already enhanced its SUV ICE capacity from 54,000 units per month to 56,500 units per month at the end of FY2026, with plans to scale it up to 60,000 units.

Similarly, for battery electric vehicles, it has enhanced the capacity from 5,000 units a month at the end of FY2025, to 8,000 units per month by 31, March 2026.

Furthermore, to support the potential EV uptick growth, Mahindra is aggressively expanding its manufacturing footprint. The company is in the process of land acquisition for its Nagpur facility, which is intended to eventually take capacity up to 500,000 units per annum.

Going forward, it has revised its earlier plans to launch 4 new ICE SUVs and 3 new electric vehicles by 2031, to 10 new ICE SUVs and 6 new BEVs by 2031. This includes 1 new mid-cycle enhancement and 9 new SUV nameplates in the ICE category.

In the EV segment, Mahindra is targeting an 18-20 percent penetration rate over a five-year period. Monthly production for the popular XEV 9S model is slated to rise from 6,000 to 8,000 units this year, with plans to reach a total EV capacity of 12,000 to 14,000 units per month as they enter FY2028.

When questioned on how Mahindra will compete with new entrants, Jejurikar pointed to ‘design and the tech’ as primary differentiators. He highlighted their unique seven-seater EV offerings and long-range capabilities (450-500+ km) as key advantages that ‘reduce charging rate’ anxiety for customers.

Market Leadership and Financial Resilience

The company’s traditional strongholds continue to dominate the Indian market. Mahindra remains No. 1 in SUVs with a revenue market share of 25.3 percent, No. 1 in Light Commercial Vehicles (LCVs) and No. 1 in Tractors with a 43.6 percent market share.

"FY26 has been a defining year marked by strong execution and breakthrough performance," said Dr Anish Shah. He emphasised that the Group is ‘well poised to accelerate in these uncertain times,’ supported by a strong balance sheet and a net cash generation exceeding INR 1,600 billion.

FY2027 outlook

Despite global ‘geopolitical headwinds,’ the company maintains a disciplined approach to capital allocation, focusing on high-growth ‘Growth Gems’ and exiting non-performing international farm businesses to ensure a 20.1 percent Return on Equity (RoE).

It expects FY2027 to see the tractor sales to grow in mid-single digits, while SUVs will see mid to high teen growth. Mahindra's aim is to focus on ramping up manufacturing capacity to meet volume growth aspirations.

On the LCV (upto 3.5-tonne segment), where Mahindra holds the lion’s or 52 percent market share, it expects the industry growth volumes to come in high single digits.

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The positive momentum for the Indian automotive industry continues to accelerate in the new fiscal year. In what comes as a record retail sales registration across categories, the total automotive sales in April 2026 reached a whopping 2.61 million units, up 12.94 percent, as compared to 2.31 million units last year.

The record retail sales were witnessed across two-wheelers, which saw retail registrations at 1.91 million units, up 13 percent YoY, three-wheelers at 106,908 units, up 7.19 percent YoY, passenger vehicles at 407,355 units, up 12.21 percent YoY, tractors at 75,109 units, up 23.22 percent YoY and commercial vehicles at 99,339 unit, up 15.02 percent YoY.

Barring construction equipment at 6,348 units, down 2.25 percent YoY, all categories were in the green.

Sai Giridhar, President, FADA, said: “This clearly underlines that the structural demand momentum which defined the second half of FY2026 has carried into the new financial year. The sequential MoM softness of -3.01 percent reflects the customary post-March seasonal reset rather than any erosion in underlying demand.”

He stated that the demand engine remained broad-based with Urban markets growing 14.07 percent YoY and Rural markets growing 12.30 percent YoY.

The industry body attributed this performance to improved rural liquidity following a healthy rabi season, the extended marriage-season tailwind that runs through May and June, and continued affordability gains carried over from the GST 2.0 framework. Furthermore, the performance could have further grown, if the industry did not witness supply constraints for selective models in certain commuter and premium variants.

In terms of electrification in the two-wheeler segment, it saw moderation at 7.76 percent, as compared to 9.79 percent last month.

Commenting on the commercial vehicle performance, Giridhar said, “From a market mix standpoint, Rural markets grew a striking 20.25 percent YoY versus Urban at 10.22 percent YoY, highlighting that logistics-led demand is no longer concentrated in metros. Dealers across regions reported sustained freight movement, infrastructure-linked goods activity, school-bus replacement demand, and steady single-owner operator confidence as the principal drivers. The MCV sub-segment continued its standout run at 27.07 percent YoY, while LCVs grew 17.76 percent and HCVs 8.25 percent — reflecting participatory growth across sub-segments. Some dealers, however, flagged elongated financing turnaround time, sporadic variant-level supply gaps and a degree of caution induced by external geopolitical developments as monitorables.”

Coming to the passenger vehicle segment, the segment has seen demand firing on all cylinders. Interestingly, Rural PV growth at 20.40 percent YoY, was nearly three times the Urban pace of 7.11 percent YoY.

“This confirms the structural broadening of personal mobility into Tier-3 and rural India, supported by a small-car revival, sustained SUV demand and a richer alternative-powertrain product mix where CNG share held firm at 22.62 percent and EV share improved further to 5.77 percent. Dealers cited improved affordability post-GST 2.0, the Reserve Bank of India's supportive rate stance, which has translated into stronger EMI comfort, and a healthy marriage-season pipeline as the principal demand drivers. PV inventory levels have moved up modestly to a range of 28–30 days, marginally above March'26's around 28 days but well within the healthy band that we view as constructive. We continue to encourage PV OEMs to maintain disciplined dispatches in the coming weeks so that channel inventory stays anchored close to FADA's recommended 21-day benchmark, particularly as we move into the seasonally softer May-June window,” added Giridhar.

The near-term outlook for May 2026 is cautiously optimistic, with over 55 percent of dealers expecting continued growth. Momentum is expected to be maintained by the peak of the marriage season and residual buying from festivals like Akshaya Tritiya. However, monitorable factors include potential heatwaves, geopolitical tensions in West Asia that could impact fuel prices, and selective supply constraints. Over the next three months, dealer confidence remains steady as the industry transitions toward its mid-year phase.

Going forward, the industry body expects that demand for CVs, two-wheelers and passenger vehicles will continue to be positive. For CVs, he attributes the same to residual buying triggered by Akshaya Tritiya in select northern and western markets, the new financial-year OEM scheme cycle and sustained replacement demand in the CV segment.

The two-wheeler segment will continue to reap the benefits of improving rural cashflows, agri-cycle preparation purchases and continued post-GST 2.0 affordability in the rural market, while passenger vehicles are likely to benefit from healthy booking pipelines, refreshed product launches and improving small-car traction.

“That said, the India Meteorological Department's forecast of an above-normal heatwave across several states, the geopolitical situation in West Asia and its potential pass-through to fuel prices, selective supply constraints on running models remain factors to watch,” he concluded.

AUTO RETAIL SALES IN INDIA
Category	Apr '26	Apr '25	Change (in units)	Change (in %)	Mar '26	Change (in %)
			YoY	YoY		MoM
Two-wheeler	1,916,258	1,695,638	220,620	13.01%	1,951,006	-1.78%
Three-wheeler	106,908	99,741	7,167	7.19%	109,777	-2.61%
E-Rickshaw (P)	28,154	39,504	-11,350	-28.73%	28,946	-2.74%
E-Rickshaw with Cart (G)	7,742	7,447	295	3.96%	7,425	4.27%
Three-wheeler (Goods)	13,133	10,322	2,811	27.23%	14,006	-6.23%
Three-wheeler (Passenger)	57,767	42,326	15,441	36.48%	59,283	-2.56%
Three-wheeler (Personal)	112	142	-30	-21.13%	117	-4.27%
Passenger Vehicle	407,355	363,028	44,327	12.21%	440,144	-7.45%
Tractor	75,109	60,956	14,153	23.22%	82,080	-8.49%
Construction Equipment	6,348	6,494	-146	-2.25%	6,906	-8.08%
Commercial Vehicle	99,339	86,364	12,975	15.02%	102,536	-3.12%
LCV	55,949	475,120	######	-88.22%	59,379	-5.78%
MCV	9,177	7,222	Comments (0) ADD COMMENT Link Copied! Current Issue Subscribe Subscribe For Newsletter Email * Submit Events Malaysia Commercial Vehicle Expo 2026 Seri Kembangan , Selangor 10:00 am - 07:00 pm 14th May 2026 Vehicle Dynamics Conference 2026 Chennai , Tamil Nadu 08:30 am - 06:00 pm 16th Jun 2026 Global Tyre And Rubber Conference 2026 Chennai , Tamil Nadu 09:00 am - 06:00 pm 17th Jun 2026 Global Tyre And Rubber Conference 2027 Chennai , Tamil Nadu 09:00 am - 06:00 pm 23rd Jun 2027 Popular news 01Mahindra Outlines Ambitious EV Strategy, Capacity Expansion Following Robust FY2026 Results 02April Sees Robust Record Automotive Retail Sales In India 03Renault Group Unveils 2 New Platforms, Plots 7 New Launches For India, EV & Hybrid Tech Too 04Scania Strengthens The Customer Ecosystem In India WIth A New Office 05Ashok Leyland Twin Fuel Dost And Dost+ XL