Aqua Mist Is Callum’s Colour Of The Year 2025

Callum - Aqua Mist

British design and engineering studio Callum has selected Aqua Mist as its Colour of the Year 2025. The colour a fresh pastel blend of green and blue, it says is not only vibrant and optimistic but also promotes relaxation and tranquillity.

The company says Aqua Mist represents renewal and innovation in a fast-changing world. The refreshing, soothing hue combines the calm of blue with the rejuvenation of green, perfect for creating peaceful, balanced spaces.

It is for the first time Callum has introduced the Colour of the Year 2025, which it says will become an annual forecast of colour trends from its growing team of colour, material and finishes experts.

Charlotte Jones, colour, material and finishes designer at Callum, said, “Aqua Mist offers a fresh, calming energy. Its soft and cool undertones are associated with tranquillity and openness, providing a balanced base that doesn’t overwhelm the senses. Its versatility means it is suited to a number of applications, materials and surface textures, while layering with Callum’s specially-selected balancing colours creates a fun, energetic vibe.

Recent projects and collaborations have given us valuable insights into the needs, preferences and experiences of a variety of customers, particularly those who rely on well-considered inclusive design to enhance accessibility and comfort. We want the Callum Colour of the Year to spark conversations about how colour resonates with the emotional needs of customers and can help shape spaces and products that elicit deeper emotional responses.”

Ian Callum, Design Director, Callum, said, “Every design team in the world looks at future aesthetics to stay relevant and appeal to ever-evolving consumer tastes. Plus, it’s creative and a lot of fun. The Callum Colour of the Year 2025 is the first time we’ve made any of our forecasting work public.”

The company has identified a concise complementary palette, which sees Aqua Mist being balanced with Neon Riot and Midnight Tide, to create a playful, dynamic trio that offers an energetic yet approachable look, ideal for designs that need both vibrancy and sophistication - perfect for playful brands.

Callum stated that Neon Riot is an attention-grabbing hot pink, which brings energy, fun and vibrancy to the palette by adding a pop of brightness. Midnight Tide on the other hand is a rich, deep blue, that grounds the other two colours with its darker, more intense shade, making the overall palette feel balanced and mature.

The combination of Aqua Mist, Neon Riot and Midnight Tide in automotive projects it believes can create a bold, futuristic and attention-grabbing aesthetic, especially for brands or models aimed at trend-conscious audiences

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    Continental Introduces Sustainable Brake Fluid ATE SecuBrake

    ATE SecuBrake

    German technology company Continental has produced ATE SecuBrake, the first sustainable brake fluid free of any hazardous substances subject to labelling. It not only exceeds the requirements for DOT 4 brake fluids but is also suitable for electric vehicles.

    ATE SecuBrake is the first available product in the new ATE New Original line. 

    Tim Lunkenheimer, head of aftermarket product management for hydraulic brake systems at Continental, said, "ATE SecuBrake underscores our commitment as a premium manufacturer to break new ground in product development for the aftermarket. Workshops can make an important contribution to sustainability by increasingly using more eco-friendly products."

    The company says the ATE SecuBrake is certified according to the mass-balance standard. The starting point, ethylene, is derived mainly from renewable raw materials. With over 80 percent of raw materials obtained from renewable sources, it has got much lower CO2 footprint than with conventional brake fluids.

    The ATE SecuBrake also contains no borate esters, eliminating the need for hazardous substance labelling according to the EU Regulation on Classification, Labelling and Packaging of Substances and Mixtures (CLP) and the Globally Harmonised System of Classification and Labelling of Chemicals (GHS) developed by the United Nations.

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      Ola Electric’s Futurefactory Bags 5 Gold Awards At 49th ICQCC

      Ola Electric

      Ola Electric, one of India’s largest pure-play EV companies, has bagged five Gold Awards at the 49th International Convention on Quality Control Circles (ICQCC) held in Sri Lanka in November 2024.

      This landmark recognition was achieved by the company’s all-women workforce from Ola Futurefactory in Krishnagiri, Tamil Nadu, who competed against industry peers from 14 countries.

      The EV maker’s five teams won for the following projects –

      Paint Shop: Innovation in optimisation strategies that slashes operational costs.

      Motor Division: Enhancing product competitiveness by reducing Cost of Poor Quality (COPQ).

      General Assembly: Accelerating time-to-market by increasing capacity in the front fork sub-assembly process.

      Battery Shop: Improve battery pack productivity in order to meet the growing customer demands.

      Weld Shop: Improving robotics throughput to enhance operational efficiency and streamline workflows.

      Ola Electric acknowledged the role of its women-led teams from rural backgrounds, who showcased their work at the factory’s paint shop, motor shop, general assembly line, battery shop, and welding shop.

      “This recognition at ICQCC is a testament to our relentless pursuit of excellence with our incredibly talented women at the helm of the EV revolution at our Futurefactory. It reflects our ethos of blending innovation with empowerment and setting new benchmarks on the operational-heavy automotive shop floors, which are traditionally dominated by men. We are extremely happy to have started this shift in the Indian automotive manufacturing landscape and are committed to bringing more women on the shop floors,” commented an Ola spokesperson.

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        Siddharth Kirtane Appointed President, EV Division, Propel Industries Private Limited

        Siddharth Kirtane Appointed President, EV Division, Propel Industries Private Limited

        Coimbatore-based Propel Industries Private Limited has announced the appointment of Siddharth Kirtane as the President of its EV Division that makes heavy-duty e-trucks for construction and mining applications. Propel Industries – specialising in the manufacture of crushing equipment – homologated its electric heavy-duty Tipper (470 HEV) is September 2024 and has since been offering it in two battery variants—385 kWh and 256 kWh.  
        With a long-standing experience in the commercial vehicle industry in India as Head – Brand and Marketing, Volvo Trucks India; as Business Head – Construction and Infrastructure, Volvo Eicher Commercial Vehicles Ltd, and as Vice President, Marketing, Daimler India Commercial Vehicles, Kirtane will leverage his knowledge and expertise to scale up the EV business in his new role. 
         

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          Automobile Sales This Festive Season Exceed That Of The Last Festive Season

          Automobile Sales This Festive Season Exceed That Of The Last Festive Season

          The 42 days festive period vehicle retail data for 2024 that the Federation Of Automobile Dealers Associations (FADA) has released, the overall sales of automobiles during this festive season have exceeded that of the last festive season. 
          "I am delighted to announce that the automobile retail sector has achieved a new milestone, surpassing last year's festive records. We witnessed a remarkable surge in numbers since the beginning of Navratri, nearly hitting our forecasted target with 42.88 lakh vehicles registered during this period — a growth of 11.76 percent over last year's 38.37 lakh units,” mentioned C S Vigneshwar, President, FADA. 
          Two-wheeler sales were particularly robust, according to him, registering a 13.79 percent growth to reach 3.31 million units, largely driven by strong rural demand. 
          Passenger vehicle sales bounced back after a decline of roughly two-to-three months with a growth of 7.10 percent to 0.6 million units, spurred by pent-up demand and unprecedented discounts available in the market. 
          Acknowledging that the target of 45,00,000-unit sales could have been fully met or even exceeded were it not for the unseasonal heavy rains in South India (especially in Bengaluru and Tamil Nadu) and the Cyclone Dana that affected Odisha, Vigneshwar averred, “FADA anticipates – as the festivities conclude – that passenger vehicle stock levels will reduce further from was reported in the October retail data press release.”
          “FADA advises caution as the complete picture on inventory will emerge by month-end,” he added. 
          Stating that FADA urges OEMs to focus on liquidating 2024 stock so that Dealers can enter 2025 with ideal FADA-recommended 21 days of inventory, Vigneshwar said, “Its 1.5 months remaining before the calendar year ends.”
           

          Category

          Festive Season 2024

          Festive Season 2023

          Growth Percentage

          Two-wheelers

          33,11,325 units

          29,10,141 units

          13.79

          Three-wheelers

          1,59,960 units

          1,49,764 units

          6.81

          Commercial Vehicles

          1,28,738 units

          1,27,436 units

          1.02

          Passenger Vehicles

          6,03,009 units

          5,63,059 units

          7.10

          Tractors

          85,216 units

          86,640 units

          - 1.64

          Total

          42,88,248 units

          38,37,040 units

          11.76

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