Hindalco Industries Unveils New Brand Identity, To Invest INR 450 Billion Too

Hindalco - Aditya Birla Group

Hindalco Industries, the metals flagship company of the Aditya Birla Group, has unveiled its new brand identity, which it shared marks its transformation from a materials supplier to an engineered solutions provider.

The new identity represents its focus from just being a supplier of metals to a partner with a focus on closing the ecosystem loop right now from sourcing, refining, co-developing and recycling. The company has also outlined an ambitious INR 450 billion towards strengthening aluminium, copper and specialty alumina business.

In an event held in Mumbai, the company displayed its new range of solutions targeted for various industries including B2C, B2B and even B2G. For the automotive industry the company is looking to work together with automakers and suppliers, especially supporting the transition towards lightweighting vehicles and electrification.

Interestingly, the company has also commenced what it claims is India’s first e-waste recycling plant by Birla Copper and a 100MW renewable energy project in Odisha.

Kumar Mangalam Birla, Chairman, Aditya Birla Group unveiled the new identity and said, “Today, Hindalco is a mini conglomerate in itself, with 52 plants across 10 countries producing a diverse portfolio of high-quality products that contribute to the global economy. We are committing INR 450 billion across aluminium, copper and specialty alumina businesses to deliver both upstream and next-generation high-precision engineered products”. 

“Hindalco’s new identity reflects our role as a catalyst for change, a problem solver and a co-creator of new solutions that power progress across industries. And above all, it embodies our commitment to always being a force for good,” added Birla.

The new logo features a bold and dynamic ‘H,’ which the company shared represents forward momentum and reinforces its role in shaping India’s industrial and sustainable future.

Satish Pai, MD, Hindalco Industries, added, “This marks a pivotal moment in Hindalco’s journey as we transition from a metals manufacturer to an innovation-driven solutions provider. Our investments in advanced materials, circular economy solutions, and cutting-edge applications will redefine manufacturing in India and beyond. The new brand identity, Engineering Better Futures, reflects our core principles: Sustainability, Circularity, Durability and Precision Engineering. These pillars form the foundation of our transformation, ensuring we create a lasting impact for generations to come.”

Durr Introduces Qflex Technology For Energy-Flexible Drying

Durr

German automation and technology company Durr has launched Qflex, a system designed to decouple automotive drying ovens from specific heat sources. This development allows manufacturers to change energy sources, such as natural gas, electricity, or hydrogen, without requiring structural modifications to oven systems.

Durr plans to equip its oven range with centralised heating technology, focusing on two systems: EcoInCure and EcoSmartCure. The variable heating circuit enables operators to switch energy sources based on availability or cost.

The system uses a heating module that supplies heat to zones through a circuit. Operators can modify the heating module to change energy sources or integrate high-temperature storage units.

Dr. Heiko Dieter, Product Manager at Durr, said, “It is impossible for anyone to predict today what source of energy will be available in plentiful supply and at a reasonable cost tomorrow. If, for example, the gas supply is interrupted at short notice, there is a risk of costs increasing and even production being interrupted. Energy-flexible ovens guarantee an alternative supply in this case. If a source of energy is no longer economical, operators can switch to another source with minimal effort – without having to interfere with the oven’s structural fabric. Choosing a hybrid system also makes it possible to automatically switch to the cheapest energy source depending on the time of day.”

The EcoInCure oven uses a transverse design. The EcoSmartCure uses a longitudinal mode of operation with a stop-and-go principle. This allows for temperature control by heating bodies in phases, which reduces thermal stress on parts. Both systems are single-level designs intended for integration into new builds or existing plants.

The EcoSmartCure is undergoing tests for industrial use.

“The strong customer interest and two projects already underway confirm to us that we have hit the mark with this new development. Energy flexibility is no longer a distant vision. The Qflex technology in our ovens now offers a solution for responding flexibly to volatile energy markets and changing conditions in automotive production,” concluded Dr. Dieter.

Maruti Suzuki India’s 2nd Kharkhoda Manufacturing Facility Commences Production

Maruti Suzuki Kharkhoda

Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has commenced production at its second manufacturing plant at Kharkhoda.

With this, the company has expanded its production capacity to 2.65 million units per annum across Gurugram, Manesar and Kharkhoda in Haryana and Hansalpur in Gujarat.

The new facility can manufacture 250,000 units, which takes the total production at Kharkhoda to 500,000 units per annum combined. It will produce the company’s popular Brezza and Victoris SUVs.

The expansion is part of Maruti Suzuki India’s expansion strategy to meet customer needs, and once fully operational the Kharkhoda facility will produce a million units per annum, making it the biggest four-wheeler manufacturing location for Suzuki globally.

For FY2027, Maruti Suzuki India aims to add 500,000 units capacity.

Uno Minda To Invest INR 5.5 Billion For 2nd Four-Wheeler EV Powertrain Plant In Maharashtra

Uno Minda

Tier 1 automotive supplier Uno Minda has announced that its Board of Directors has approved the establishment of a greenfield manufacturing facility in Chhatrapati Sambhajinagar, Maharashtra.

The facility, managed through its subsidiary Uno Minda Auto Innovations (UMAIPL), will focus on high-voltage electric powertrain products for four-wheeler passenger vehicles.

The plant will manufacture and assemble Electric Drive Units (EDU) and Dedicated Hybrid Transmission (DHT) systems. The expansion is supported by orders for these systems from an anchor customer. The project involves an estimated investment of INR 5.5 billion, funded through a combination of debt and equity. Capital expenditure will be phased over the next two years, with commissioning expected by Q2 FY2028.

This represents the second electric vehicle (EV) powertrain facility announced by UMAIPL, following the ongoing construction of its plant in Khed City, Pune, which is scheduled to start operations in H2 FY2027.

The expansion comes as the automotive market increases the adoption of advanced powertrains, including battery electric vehicles, hybrid electric vehicles, plug-in hybrids and range-extended electric vehicles.

Ravi Mehra, Managing Director, Uno Minda, said, "The Indian automotive landscape is undergoing a structural shift toward sustainable mobility, and Uno Minda is at the forefront of this transition. By establishing our second dedicated EV powertrain plant in Maharashtra, we are not only expanding our capacity but also advancing our product offerings with Electric Drive Unit and DHT. Our commitment remains firm: to lead the localization of high-voltage powertrain technologies in India, ensuring that our partners have access to global-standard innovation right at their doorstep."

Zinnovation 2026

Hindustan Zinc, a Vedanta Group company, hosted ‘Zinnovation 2026’ in partnership with V-Spark DeepTech Ventures. The company aims to achieve INR 20 billion in value delivery through AI-driven industrial transformation. The initiative focuses on accelerating the deployment of technology across mining, smelting and manufacturing operations.

The projected value is expected to be derived from several operational areas, including productivity improvement, cost optimisation, asset reliability and energy efficiency. The transformation also targets enhanced safety, improved mineral recoveries and accelerated decision-making across the company's mines and smelters.

V-Spark intends to extend these AI use cases to the broader manufacturing sector, which currently contributes 17 percent to India’s GDP but maintains lower levels of digital integration compared to other sectors.

During the event, Hindustan Zinc and V-Spark signed several agreements to move technologies from proof-of-concept to industrial scale –

  • Memoranda of Understanding (MoUs) were signed with XCMG, Sandvik, STL Digital and AVEVA.
  • V-Spark entered agreements with emerging firms, including Beta Tanks Robotics, Symboticware AI, Kernely, Uncharted Technologies, Infinite Uptime, Intellisense.io and Flutura.
  • Hindustan Zinc is currently working with over 50 deep-tech startups on more than 100 projects through the V-Spark platform.

Priya Agarwal Hebbar, Chairperson, Hindustan Zinc, said, “The future of manufacturing will be defined by our ability to scale with intelligence. At Hindustan Zinc, we are embedding technology directly into the core of our operations to prove that an industry traditionally defined by grit can be led by data”.

Akarsh Hebbar, Chairman, V-Spark DeepTech Ventures, added, “Zinnovation reflects our commitment to moving innovation from pilots to performance, proving that a 3x to 4x return is a highly achievable reality for deep tech AI enterprises. This is how we create globally benchmarked, future-ready operations across industries.”

The forum highlighted specific industrial applications of AI, such as predictive maintenance, digital twins, autonomous systems and computer vision. Hindustan Zinc also demonstrated its existing digital capabilities, including tele-remote operations and a winder simulator for mining. The venture-client approach utilised by the company is designed to rapidly validate and scale technologies with measurable business impact.