• KKR Redefines Fandom With VIDA Knights Electrifying Box Cricket

    February 23, 2026

    Embracing the deep-seated passion for cricket in Kolkata, the Kolkata Knight Riders, in partnership with VIDA, powered by Hero, launched the VIDA Knights Electrifying Box Cricket tournament. This innovative three-day event, held from 19 to 21 February, re

  • Swaraj Tractors Renews Partnership With MS Dhoni

    February 23, 2026

    The partnership enters a phase focused on brand evolution and visibility. Swaraj Tractors intends to use Dhoni’s image to support upcoming product introductions designed for the requirements of farmers in India.

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