MT Bureau

Audi once again had exciting exhibits ranging from futuristic vehicles to technologies ready for series production and technologies that defined the brand’s digital experience of the future at the recently concluded Consumer Electronics Show in Las Vegas.

The fully automated Audi AI:ME represents a personal “third living space,” alongside the homes and workplaces, that is familiar with the desires and needs of its users. Passengers can use eye tracking to communicate with the show car intuitively and have it order their favourite food, for example. They can also enjoy a wellness experience in the AI:ME. A pair of VR goggles in the car allows the occupants to enjoy a virtual flight across a spectacular mountain landscape. The technology adapts virtual content to the movements of the vehicle in real time. The result: Passengers can fully relax and get away from their hectic day-to-day lives. They return to reality when they have arrived at their destination. The ordered food was delivered on time, coordinated by the AI:ME on the basis of the users’ personal preferences and the car’s navigation data.

Intelligence Experience
A car that thinks for itself and is even empathetic? The “Audi Intelligence Experience” shows how it’s done: The car knows its users and their habits and uses intelligent functions combined with artificial intelligence to increase the passengers’ safety, wellbeing, and comfort. The self-learning navigation system is already integrated in the current generation of the MMI systems. It saves preferred destinations, connects them with the date, time, and current traffic situation, and derives suggested routes from this data. In the future, the car will also conduct a precise analysis as to the functions and settings that its user prefers, ranging from the seat position, media, route guidance, and temperature to the fragrancing of the interior. After a short time, the empathetic Audi is familiar with the users’ preferences and implements them autonomously. If desired, it even bases its settings on the users’ condition by observing their driving style and vital functions. At CES 2020 visitors could experience the basic functions of the Audi Intelligence Experience in a prototype.

Two displays, Two Innovations
A navigation arrow that points exactly into the side road where the destination is located: This became reality in an exhibit of Audi at the show with 3D mixed reality head-up display. Audi developed the new technology in cooperation with Samsung. Just like a 3D television, two views are generated of each picture: one pixel for the left eye and the neighboring pixel for the right eye. To the driver, the pictures of the 3D mixed reality head-up display appear to be floating at a distance of 8 to 10 metres; through clever representation, the apparent distance is even increased to over 70 metres. Advantage: The eyes, accustomed to a long-range view, do not have to refocus.

The transparent display on demand was a further highlight. The screen is 15 cm high, 122 cm wide and partially embedded into the instrument panel. It offers two layers: a transparent OLED display and a black layer for a particularly deep shade of black. The highlight: Sections of the display that are not required for showing information remain transparent. They give the impression of a glass pane and thus offer an unobstructed view of the road.

The Future Car

The current Audi models offer networking at its finest. The new 3rd generation modular infotainment system (MIB 3), is the core. Its main processor operates ten times faster than MIB 2. This provides significant improvements in terms of route planning and traffic forecasts, for example. Audi presented also the latest innovations in the area of lighting technology at the show. Should the driver get tired, special light can provide a remedy: Blue, cool white light, for example, has a stimulating and invigorating effect. The Audi project “Human-Centric Lighting” illustrates how the way you feel can be influenced by targeted light colours to support the passengers’ concentration and memory, for example. (MT)

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Mumbai-headquartered automotive major Mahindra & Mahindra (M&M) has announced its financial results for Q3 FY2026, reporting a consolidated Profit After Tax (PAT) of INR 46.75 billion, representing a 54 percent YoY growth.

The automotive division recorded quarterly volumes of 302,000 units, up 23 percent YoY. SUV revenue market share rose by 90 bps to 24.1 percent. The automotive business reported consolidated revenue of INR 303 billion, up 30 percent YoY, while PAT stood at INR 19.93 billion, up 42 percent YoY.

In the farm sector, tractor volumes reached 150,000 units, up 23 percent YoY, which translates to a market share of 44 percent for Q3. The revenue came at INR 115 billion, up 21 percent YoY, while PAT came at INR 10 billion, up 7 percent YoY.

Dr. Anish Shah, Group CEO & Managing Director, said, “We are delighted to report solid operating performance across the group in Q3’F26, reflecting our strong focus on growth coupled with disciplined execution. Auto & Farm has maintained its leadership position on the back of steady customer demand, strong product acceptance and unwavering focus on operational excellence. TechM continues to make meaningful progress. Mahindra Finance delivered another solid quarter with meaningful PAT growth while maintaining strong asset quality. We are especially pleased to see breakout performance from two of our growth gems, Mahindra Logistics and Mahindra Lifespaces.”

Rajesh Jejurikar, Executive Director & CEO (Auto and Farm Sector), said, “Auto and Farm businesses delivered strong performance in Q3’FY26. We have achieved a 90 bps YoY increase in SUV revenue share and 10 bps YoY increase in LCV (< 3.5T) market share in Q3. Our tractor business gained 20 bps YoY to reach an impressive 44.1 percent share for YTD FY26. Our new launches XEV 9S, and the XUV 7XO have received very positive response in the market.”

Amarjyoti Barua, Group Chief Financial Officer, added. “Our Q3 consolidated results reflects the strength and depth of our diversified portfolio. Our services businesses continue to increase their contribution to the overall results. Our results are also translating into a very strong Balance Sheet.”

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CEER, Saudi Arabia’s first electric vehicle (EV) brand and Original Equipment Manufacturer (OEM), has signed 16 commercial agreements valued at over SAR 3.7 billion (USD 996.90 million). The deals were announced at the 4th PIF Private Sector Forum, following SAR 5.5 billion (USD 1.4 billion) in agreements secured at the previous year's event.

The partnerships are part of a localisation strategy that aims to source 45 percent of vehicle materials and components from Saudi companies by 2034. The supply chain will support CEER’s production plan of seven models over the next five years.

The agreements cover a range of essential automotive components and services:

• Fluids and Plastics: Abdul Latif Jameel (ALJ) will supply windshield washer fluid and EV coolants. Zamil Trade & Services and Zamil Plastics will provide brake fluids and aerodynamic covers.
• Materials and Polymers: NSSPC is contracted for PP resin and polymer compounds, while KK Nag will provide Expanded Polypropylene (EPP).
• Engineering and Infrastructure: Mino will install steel Body Shop equipment. FEV and AVL will provide engineering services.
• Manufacturing: MK Tron will produce small stampings, window regulators, and door hinges. FPI will supply front-end modules and XYG will provide glazing solutions.
• Chemicals and HVAC: Sika is contracted for structural adhesives and cavity baffles, while AITS will work on HVAC localisation.

The project is expected to contribute SAR 30 billion (USD 8 billion) to Saudi GDP by 2034 and improve the trade balance by SAR 79 billion (USD 21 billion). CEER estimates the creation of 30,000 direct and indirect jobs, aligning with the industrial diversification goals of Saudi Vision 2030.

James DeLuca, CEO, CEER, said, “These agreements are a cornerstone of CEER's wide and deep localisation strategy, which targets sourcing 45 percent of vehicle materials and components from Saudi companies by 2034. Our approach goes beyond mere assembly, we are utilising local raw materials and empowering Saudi companies to become global suppliers, directly contributing to Vision 2030’s mission to diversify the national automotive industry and drive sustainable economic growth.”

“These agreements represent a major step in building a comprehensive automotive ecosystem in the Kingdom. By using local materials and resources, attracting advanced technology and foreign investment, and localising the production of heavy and labour-intensive components, we aim to reduce CO2 emissions and create meaningful job opportunities for Saudi nationals,” added DeLuca.

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Cars24 has unveiled a refreshed brand identity, moving from its original transactional focus towards a car ownership ecosystem.

Founded in 2015, the company originally utilised an all-caps logo – CARS24 – to establish a presence in a fragmented market. The updated identity shifts the name to sentence case, Cars24, which the company states reflects maturity and a focus on trust.

The core of the redesign features an open circular logo. According to the company, this form represents the continuity of car ownership, where vehicles change hands and user needs evolve. The open shape is intended to signal flexibility rather than closure.

The brand has also replaced its traditional blue with a brighter shade. This ‘younger blue’ is intended to make the brand appear more attentive and human as it scales its operations.

The identity update was the result of over 1,200 hours of design and iteration. The goal of the project was to create a look that remains relevant as the company expands its services beyond buying and selling into broader ownership systems.

Vikram Chopra, Founder & CEO, Cars24, said, “When we started, being loud helped. But as the company and the team grew up, the work started speaking for itself. This change is about reflecting who we are today, calmer, more human and focused on earning trust over time.”

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Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has reported the dispatch of over 585,000 vehicles using the railway network in CY2025, which marked an 18 percent growth compared to CY2024.

Over the last decade, the company's use of rail for outbound logistics has risen from 5.1 percent in 2016 to approximately 26 percent in 2025. The shift aims to reduce carbon emissions, oil imports and road congestion.

In 2025, Maruti Suzuki India inaugurated an in-plant railway siding at its Manesar facility. The company also became the first manufacturer to dispatch vehicles to the Kashmir valley using the railway bridge over the Chenab river.

Combined dispatches from in-plant sidings at Gujarat and Manesar accounted for 53 percent of the company's total rail volumes during the year. The manufacturer currently employs 45 flexi-deck rakes, with each train capable of transporting approximately 260 vehicles.

The company was the first automaker to receive an Automobile-Freight-Train-Operator (AFTO) license in 2013. Since FY2014-15, it has transported more than 2.8 million vehicles to 600 cities using a hub-and-spoke model.

Hisashi Takeuchi, MD & CEO, Maruti Suzuki India, said, “The year 2025 marks our highest-ever rail dispatch, with over 585,000 units. During the year, we strengthened our green logistic efforts through two landmark events – the inauguration of India’s largest automobile in-plant railway siding at our Manesar facility and second was we dispatched vehicles by rail to Kashmir valley through the world's highest railway arch bridge over Chenab river, a first by any automobile manufacturer. Our mid-term goal is to increase rail-based vehicle dispatches to 35 percent by FY 2030-31, contributing to India’s net-zero ambition by 2070. Maruti Suzuki India has adopted a comprehensive ‘Circular Mobility’ approach to sustainability, aiming to reduce its carbon footprint across the entire vehicle lifecycle – from design and production to logistics and end-of-life vehicle (ELV) management.”

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