“I began to be part of Hyundai Motor India just when I was becoming an actor in Mumbai. At that time I don’t think there was anything like an ambassadorship or modelling for a car. To be a brand ambassador of Santro at that time was a moment of bigness for me, a great honour as Hyundai was well known in the world. In India the foreign car companies were just coming in so when I was asked to be the ambassador it was very confidence invoking.

I was also a little worried not knowing how it was going to pan out; this was in 1997. An international brand was coming to India with me. I was thinking whether I was good enough to be its ambassador. One never expected that even after 23 years we will be working together. It has been a good journey so far.

Handling Relationships

I listen to her (wife). To be honest, I have had many long associations in branding. I have been very clear that when a brand signs me on, it should be something that would go long-term. It can be long-term only if the brand is doing well. Being a brand ambassador might be fashionable and very cool but I think a brand ambassador cannot help if the product is not good. I speak from experience. I started branding and advertising as far as cinema is concerned for two products. I think I must have been the first person to do it in India on such a large scale.

Unless Hyundai is doing well I have no voice. I have been with them for 23 years because they have been able to do something good with their cars. When people say, “I’ve signed a new brand and am moving on,” I think you don’t move on unless your brand or product is not good enough. I have had discussions with a lot of people who want to bring in fresh blood but your product has to be good. Fresh blood in a brand ambassador can never do anything for a product that’s not doing well; that’s my belief. Unless you bring in something new these shifting and signing of brands is no big deal.

Cars Are Different

I remember when Y S Kim handed me the keys to the car I felt it was very technical. We used to talk about 1.6 litre engines, BHP etc, it was very different. Normally, most of the brands at that time were more lifestyle and fun so when a car came along; I think we did 5 films over 5 days for a long stretch. Everybody was going in for advertising; it was very different. Kim was very sweet. He would give me the keys and land up wherever I went. By the last ad he gave me the keys before going back to Korea saying, “Now you handle it.” Apart from that part the rest of it was very tough. To be honest I didn’t know where it was going.

From Santro To Creta

I tell everybody that I’m a Santro walla. Since I’m now the corporate brand ambassador I talk about Creta also but for me the all-time favourite is Santro; 3-4 years ago I requested the whole office to give me one. The reason for this is because I love the name. I think certain things have a great name and Santro just had one; it had a ring to it. The advertising with ‘Santrowale and Santrowala’ was very nice. Two years ago they made a special one for me

I’ll be honest in saying that I’m not a very big car person. For me cars have always meant more of transportation. Other than an extension of fashion, manhood or macho I have never been a big car fiend. Actually I have about 700 cars (miniature models) like this one in my house. I like these much better. For me it’s never been that I should get one if my friends have it. It’s a misnomer that I have a lot of luxury cars. I just use one car, which I believe should get you from one place to the other.

Liking Hyundai Cars

The finish is very nice and the cars have very clean lines; the inside is also very clean. Creta is robust and straightforward. It doesn’t have too many entanglements, looks basic and uncomplicated but at the same time sporty enough. It looks like an SUV with a minimal look without any clutter. Hyundai is quite minimalistic; the simplicity is a plus point.

I love driving. All the stunts in the films I have done myself with Hyundai cars. Now I don’t drive that much but at night I have to take my kids out for a drive. Of course I love that but there is too much traffic today, even at night. I have come here to Delhi a year and a half ago; wanted to show the kids my old house. I like the manual cars more.

Mobility As A Service

I was told that they are going into sharing and leasing. What I notice is that there was a time when people thought that learning how to drive was essential and necessary but today you don’t really need to learn to drive a car anymore, as sad as it may sound, especially to those who love driving. So how do you get around? I think you are going to utilize these services and it is fantastic for the car manufacturer to start doing this because essentially this business goes back to the people who are making the product. They are in the business of mobility so that is very good. The concept is not just to sell the car anymore but to highlight functionalities of safety, security, cleanliness, etc. It’s also as essential as selling the product. So I find my role getting more into that. As and when new things come in, like the new model Aura, my role would go more towards that. We would have to talk more on all the innovations than just the cars.” (MT)

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Renault India has introduced four variants to its Kiger SUV range, updating the model’s powertrain and trim options. The changes include the addition of an Evolution+ variant and an expanded selection of turbo-powered models.

The French automaker has added the Evolution+ trim across its naturally aspirated (manual and AMT) and turbo (manual) engines. Features included in this variant comprise a keyless entry and start system, driver seat height adjustment, smartphone replication, automatic climate control and fabric upholstery.

Additionally, Renault has expanded its turbo-powered range from three to five options by offering the Techno trim with a 5-speed manual transmission. The naturally aspirated range has increased from six to eight variants.

With these updates, the Kiger turbo-powered line-up now starts at INR 789,000 (ex-showroom). The base price for the Evolution+ variant is INR 699,000 (ex-showroom).

Francisco Hidalgo, VP – Sales and Marketing, Renault India, said, “At Renault, our focus has always been on making innovation and mobility more accessible to customers. With the New Kiger range, we are taking this commitment further by bringing turbo performance, premium features, and greater choice within easier reach. As customer expectations continue to evolve, accessibility today goes beyond price—it is about enabling a more complete and rewarding ownership experience. This update reflects our effort to democratise features and technologies that matter most, while staying true to Kiger’s core promise of performance.”

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Stellantis-owned Citroen India has introduced the Aircross Comfort Edition, a limited-run series starting at INR 909,000 (ex-showroom). The launch coincides with the brand’s 108th-anniversary celebrations and aims to provide premium features and comfort-oriented upgrades across all trim levels.

A standout inclusion in this edition is the standardisation of premium leatherette interiors across all Comfort Edition trims, a move the company describes as a segment-first. Other ergonomic improvements include adjustable headrests for both front and rear seats, as well as refined interior finishes with soft-touch materials.

Citroen has introduced a structured accessory pack strategy to allow customers to personalise their vehicles.

YOU Pack (INR 36,600): Includes soft-touch IP, fog lamps, a 10-inch infotainment system with wireless Apple CarPlay and Android Auto, a reverse camera with guidelines and door cladding with chrome inserts.

PLUS Pack (INR 8,460): Adds a reverse camera with guidelines, a wireless charger, and door cladding with chrome inserts.

MAX Pack (INR 40,000): Focuses on technology and audio, featuring a JBL speaker system with an amplifier and an advanced front, cabin and rear dashcam with predictive safety alerts (e.g., front collision, lane change and pedestrian detection).

Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, said, “At Citroen, comfort is at the heart of our product philosophy. We have been closely listening to our customers, who are increasingly seeking more features, enhanced comfort, and a premium in-cabin experience at value-driven price points. The Aircross Comfort Edition is a direct response to this evolving demand.”

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Czech automaker Skoda Auto India has announced that its new Kodiaq RS SUV has sold out within six minutes of its release. The limited run of 50 units was offered as part of the brand’s ‘Surrender’ campaign, marking 125 years of Skoda in motorsport and the 51st anniversary of the RS badge.

This achievement follows the performance of the Octavia RS, which sold out in 20 minutes in 2025.

Ashish Gupta, Brand Director, Skoda Auto India, said: “The RS has stood as a global icon for over half a century, with a passionate following in India for more than two decades. With the ‘Surrender’ campaign, we brought to customers a unique combination of performance and versatility in the Kodiaq RS. We are delighted—though not surprised – to see customers truly ‘surrender’ to its motorsport heritage, 4x4 capability, 7-seat luxury, and its standing as the quickest Skoda in India.”

The Skoda Kodiaq RS is powered by a 2.0 TSI engine producing 195 kW (265 PS) and 400 Nm of torque. It features a 7-speed DSG transmission with all-wheel drive, it can accelerate from zero to 100 kmph in a claimed 6.3 seconds and a top speed of 231 kmph. The vehicles is equipped with a dynamic sound boost, progressive steering and Dynamic Chassis Control Plus (DCC Plus).

The exterior features black accents on the grille, ORVMs, window trims, roof rails and D-pillars. The interior includes black leather upholstery with red stitching. The model is available in four colours: Moon White, Magic Black, Velvet Red and Steel Grey.

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Hyundai Motor India Limited (HMIL) has launched the nationwide ‘Hyundai Smart Care Clinic’, a service initiative designed to deliver comprehensive vehicle health assessments and special benefits to its customers. This programme underscores the company’s dedication to service excellence, drawing upon its three-decade legacy in the country and its foundational principles of trust, progress and pride.

Scheduled to run from 24 June to 8 July 2026, the clinic will be available at all Hyundai service centres. The offering includes a complimentary 30-point check-up for critical systems like brakes and suspension, alongside significant savings on extended warranty, mechanical labour, parts, car care, roadside assistance and Bluelink subscriptions, with discounts reaching up to 30 percent.

Timed ahead of the anticipated monsoon season, the initiative aims to ensure vehicles are prepared for wet conditions. By promoting timely maintenance and essential repairs, the programme is positioned to enhance vehicle longevity, safety and the overall driving experience for Hyundai owners.

Nilesh Shah, National Service Head, Hyundai Motor India Limited, said, “As Hyundai celebrates 30 years of its journey in India, we remain committed to placing our customers at the heart of everything we do. The Hyundai Smart Care Clinic reflects our customer-first philosophy, offering proactive vehicle care and a holistic service experience. Through this initiative, we aim to strengthen customer trust by ensuring their vehicles remain in optimal condition while delivering enhanced convenience, transparency and a truly rewarding ownership journey.”

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