“I began to be part of Hyundai Motor India just when I was becoming an actor in Mumbai. At that time I don’t think there was anything like an ambassadorship or modelling for a car. To be a brand ambassador of Santro at that time was a moment of bigness for me, a great honour as Hyundai was well known in the world. In India the foreign car companies were just coming in so when I was asked to be the ambassador it was very confidence invoking.

I was also a little worried not knowing how it was going to pan out; this was in 1997. An international brand was coming to India with me. I was thinking whether I was good enough to be its ambassador. One never expected that even after 23 years we will be working together. It has been a good journey so far.

Handling Relationships

I listen to her (wife). To be honest, I have had many long associations in branding. I have been very clear that when a brand signs me on, it should be something that would go long-term. It can be long-term only if the brand is doing well. Being a brand ambassador might be fashionable and very cool but I think a brand ambassador cannot help if the product is not good. I speak from experience. I started branding and advertising as far as cinema is concerned for two products. I think I must have been the first person to do it in India on such a large scale.

Unless Hyundai is doing well I have no voice. I have been with them for 23 years because they have been able to do something good with their cars. When people say, “I’ve signed a new brand and am moving on,” I think you don’t move on unless your brand or product is not good enough. I have had discussions with a lot of people who want to bring in fresh blood but your product has to be good. Fresh blood in a brand ambassador can never do anything for a product that’s not doing well; that’s my belief. Unless you bring in something new these shifting and signing of brands is no big deal.

Cars Are Different

I remember when Y S Kim handed me the keys to the car I felt it was very technical. We used to talk about 1.6 litre engines, BHP etc, it was very different. Normally, most of the brands at that time were more lifestyle and fun so when a car came along; I think we did 5 films over 5 days for a long stretch. Everybody was going in for advertising; it was very different. Kim was very sweet. He would give me the keys and land up wherever I went. By the last ad he gave me the keys before going back to Korea saying, “Now you handle it.” Apart from that part the rest of it was very tough. To be honest I didn’t know where it was going.

From Santro To Creta

I tell everybody that I’m a Santro walla. Since I’m now the corporate brand ambassador I talk about Creta also but for me the all-time favourite is Santro; 3-4 years ago I requested the whole office to give me one. The reason for this is because I love the name. I think certain things have a great name and Santro just had one; it had a ring to it. The advertising with ‘Santrowale and Santrowala’ was very nice. Two years ago they made a special one for me

I’ll be honest in saying that I’m not a very big car person. For me cars have always meant more of transportation. Other than an extension of fashion, manhood or macho I have never been a big car fiend. Actually I have about 700 cars (miniature models) like this one in my house. I like these much better. For me it’s never been that I should get one if my friends have it. It’s a misnomer that I have a lot of luxury cars. I just use one car, which I believe should get you from one place to the other.

Liking Hyundai Cars

The finish is very nice and the cars have very clean lines; the inside is also very clean. Creta is robust and straightforward. It doesn’t have too many entanglements, looks basic and uncomplicated but at the same time sporty enough. It looks like an SUV with a minimal look without any clutter. Hyundai is quite minimalistic; the simplicity is a plus point.

I love driving. All the stunts in the films I have done myself with Hyundai cars. Now I don’t drive that much but at night I have to take my kids out for a drive. Of course I love that but there is too much traffic today, even at night. I have come here to Delhi a year and a half ago; wanted to show the kids my old house. I like the manual cars more.

Mobility As A Service

I was told that they are going into sharing and leasing. What I notice is that there was a time when people thought that learning how to drive was essential and necessary but today you don’t really need to learn to drive a car anymore, as sad as it may sound, especially to those who love driving. So how do you get around? I think you are going to utilize these services and it is fantastic for the car manufacturer to start doing this because essentially this business goes back to the people who are making the product. They are in the business of mobility so that is very good. The concept is not just to sell the car anymore but to highlight functionalities of safety, security, cleanliness, etc. It’s also as essential as selling the product. So I find my role getting more into that. As and when new things come in, like the new model Aura, my role would go more towards that. We would have to talk more on all the innovations than just the cars.” (MT)

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JSW MG Motor India, one of the leading passenger vehicle manufacturers, has announced its wholesales for August.

The company marked a 52 percent growth YoY last month when it sold 6,578 units, as against 4,323 units a year ago.

The OEM attributed the healthy performance to the start of the festive season, which marked the highest deliveries for the automaker this year. The MG Windsor EV and the MG Comet EV saw a 5 percent 21 percent growth over July.

Furthermore, the company has been expanding its dealer network with three new facilities being inaugurated last month. With this the company now has over 543 sales and aftersales touchpoints across 270 cities, which enables to cover 90 percent of India’s geographical footprint.

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BMW India has released the new BMW X5 at prices starting INR 10.03 million (ex-showroom). The cars are produced at the BMW Group Plant in Chennai and come with petrol and diesel engine options.

The ex-showroom prices for the new variants are as follows:

• BMW X5 xDrive30d: INR 10.23 million
• BMW X5 xDrive30d M Sport Pro: 11.5 million
• BMW X5 xDrive40i: INR 10.03 million
• BMW X5 xDrive40i M Sport Pro: INR 11.3 million

The new X5 models include a BMW Widescreen Curved Display, which combines a 12.3-inch information display and a 14.9-inch control display. The cars also feature Comfort Seats with electric adjustments and lumbar support. Standard equipment includes a Harman Kardon Surround Sound System and a 4-zone automatic climate control system.

Both the petrol and diesel engines are equipped with BMW TwinPower Turbo technology. The 3-litre 6-cylinder in-line petrol engine of the X5 xDrive40i produces 381 hp and 520 Nm of torque, accelerating from 0 to 100 kmph in 5.4 seconds. The 3-litre 6-cylinder in-line diesel engine of the X5 xDrive30d produces 286 hp and 650 Nm of torque, with a 0-100 km/h time of 6.1 seconds. Both engines also feature a 48V electrical motor.

The xOffroad package is now available for the X5, providing four driving modes: xSand, xRocks, xGravel and xSnow. The package also includes reinforced underbody protection.

Safety systems on the new X5 include Parking Assistant Professional with Surround View Camera, Reversing Assistant and Drive Recorder. The cars are also equipped with airbags, Dynamic Stability Control (DSC) and an electronic immobiliser.

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Maruti Suzuki True Value (MSTV), India's leading pre-owned car retail network, has attained a new sales milestone of selling over 6 million cars since its launch in 2001, which includes 492,697 vehicles in FY2024–25 alone.

The milestone, the company shared, highlights the channel's sustained growth and its status as a preferred choice for consumers seeking quality pre-owned vehicles.

Partho Banerjee, Senior Executive Officer of Marketing & Sales, Maruti Suzuki India, said, "As we celebrate the 6 million sales milestone, we are deeply grateful to all our valued customers for their trust in True Value cars," he said. "Established over two decades ago, Maruti Suzuki True Value has consistently been a top consideration for a diverse demography of customers as a reliable and safe pre-owned car channel."

Banerjee also noted that MSTV is especially popular with younger buyers, with an average customer age of 31. Eighty-five per cent of True Value customers are first-time car owners. The company's focus on "industry-leading services" is designed to provide customers with "complete peace of mind."

All Maruti Suzuki True Value-certified vehicles undergo a rigorous 376-point quality check and are refurbished with genuine Maruti Suzuki parts. The company stated it verifies each car's service history and documentation before it is offered for sale. To further build customer confidence, certified cars come with a warranty of up to one year and three free services.

At present, the company’s network includes 606 showrooms across 305 cities in India.

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Skoda has released a teaser video offering the first look inside its upcoming Vision O concept car, revealing a new interior design language. The car will be officially unveiled on 8th September in Munich.

The interior showcases the next evolution of the brand’s Modern Solid design philosophy, focusing on a customer-centric and sustainable approach. The design emphasises a spacious layout with clean lines for a harmonious feel.

Oliver Stefani, Head of Skoda Design, said, “The interior design concept of the Vision O showcases our commitment to combining simplicity and sustainability with enhanced comfort. The combination of clean lines and intuitive functionality reflect our efforts to create a harmonious and functional interior. It features materials and design elements that are not only aesthetically an evolution of our Modern Solid design language but also emphasise environmental responsibility.”

The interior features a minimalist, ergonomic design that prioritises practicality and intuitive functionality. It includes unique 3D-printed headrests for a comfortable and airy feel. Following circular economy principles, the materials used throughout the cabin are sustainable, with a focus on plant-based and compostable components to reduce the car’s environmental impact.

The Vision O will be a look at the future of Skoda’s estate segment.

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