Becoming An Ambassador For Hyundai Was Confidence Invoking: Shahrukh Khan
- By 0
- April 05, 2020
“I began to be part of Hyundai Motor India just when I was becoming an actor in Mumbai. At that time I don’t think there was anything like an ambassadorship or modelling for a car. To be a brand ambassador of Santro at that time was a moment of bigness for me, a great honour as Hyundai was well known in the world. In India the foreign car companies were just coming in so when I was asked to be the ambassador it was very confidence invoking.
I was also a little worried not knowing how it was going to pan out; this was in 1997. An international brand was coming to India with me. I was thinking whether I was good enough to be its ambassador. One never expected that even after 23 years we will be working together. It has been a good journey so far.
Handling Relationships
I listen to her (wife). To be honest, I have had many long associations in branding. I have been very clear that when a brand signs me on, it should be something that would go long-term. It can be long-term only if the brand is doing well. Being a brand ambassador might be fashionable and very cool but I think a brand ambassador cannot help if the product is not good. I speak from experience. I started branding and advertising as far as cinema is concerned for two products. I think I must have been the first person to do it in India on such a large scale.
Unless Hyundai is doing well I have no voice. I have been with them for 23 years because they have been able to do something good with their cars. When people say, “I’ve signed a new brand and am moving on,” I think you don’t move on unless your brand or product is not good enough. I have had discussions with a lot of people who want to bring in fresh blood but your product has to be good. Fresh blood in a brand ambassador can never do anything for a product that’s not doing well; that’s my belief. Unless you bring in something new these shifting and signing of brands is no big deal.
Cars Are Different
I remember when Y S Kim handed me the keys to the car I felt it was very technical. We used to talk about 1.6 litre engines, BHP etc, it was very different. Normally, most of the brands at that time were more lifestyle and fun so when a car came along; I think we did 5 films over 5 days for a long stretch. Everybody was going in for advertising; it was very different. Kim was very sweet. He would give me the keys and land up wherever I went. By the last ad he gave me the keys before going back to Korea saying, “Now you handle it.” Apart from that part the rest of it was very tough. To be honest I didn’t know where it was going.
From Santro To Creta
I tell everybody that I’m a Santro walla. Since I’m now the corporate brand ambassador I talk about Creta also but for me the all-time favourite is Santro; 3-4 years ago I requested the whole office to give me one. The reason for this is because I love the name. I think certain things have a great name and Santro just had one; it had a ring to it. The advertising with ‘Santrowale and Santrowala’ was very nice. Two years ago they made a special one for me
I’ll be honest in saying that I’m not a very big car person. For me cars have always meant more of transportation. Other than an extension of fashion, manhood or macho I have never been a big car fiend. Actually I have about 700 cars (miniature models) like this one in my house. I like these much better. For me it’s never been that I should get one if my friends have it. It’s a misnomer that I have a lot of luxury cars. I just use one car, which I believe should get you from one place to the other.
Liking Hyundai Cars
The finish is very nice and the cars have very clean lines; the inside is also very clean. Creta is robust and straightforward. It doesn’t have too many entanglements, looks basic and uncomplicated but at the same time sporty enough. It looks like an SUV with a minimal look without any clutter. Hyundai is quite minimalistic; the simplicity is a plus point.
I love driving. All the stunts in the films I have done myself with Hyundai cars. Now I don’t drive that much but at night I have to take my kids out for a drive. Of course I love that but there is too much traffic today, even at night. I have come here to Delhi a year and a half ago; wanted to show the kids my old house. I like the manual cars more.
Mobility As A Service
I was told that they are going into sharing and leasing. What I notice is that there was a time when people thought that learning how to drive was essential and necessary but today you don’t really need to learn to drive a car anymore, as sad as it may sound, especially to those who love driving. So how do you get around? I think you are going to utilize these services and it is fantastic for the car manufacturer to start doing this because essentially this business goes back to the people who are making the product. They are in the business of mobility so that is very good. The concept is not just to sell the car anymore but to highlight functionalities of safety, security, cleanliness, etc. It’s also as essential as selling the product. So I find my role getting more into that. As and when new things come in, like the new model Aura, my role would go more towards that. We would have to talk more on all the innovations than just the cars.” (MT)
Maruti Suzuki India Reports INR 37.94 Net Profit For Q3 FY2026
- By MT Bureau
- January 28, 2026
Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has reported its financial results for Q3 FY2026.
The company reported revenue of INR 475.344 billion, as against INR 368.02 billion last year, net profit came at INR 37.94 billion, as against INR 36.59 billion last year. It is to be noted that the net profit was impacted for Q3 FY2026 was impacted due to a one-time provision of INR 5,939 million relating to new Labour Codes.
During the period, the company achieved its highest quarterly domestic sales of 564,669 units, an increase of 97,676 units over the previous year. Total sales reached 667,769 units, which included 103,100 units in exports. This performance was supported by a recovery in the car market following GST reform, with the small car segment in the 18 percent GST bracket contributing significantly to the volume increase.
For the nine-month period from April to December 2025, the company recorded its highest sales volume, net sales and net profit. Total sales volume reached 1,746,504 units, with domestic sales at 1,435,945 units and exports at 310,559 units. Net sales for this period increased to INR 1,242 billion, while net profit grew to INR 1,085 billion.
Financial statements for the period have been restated following the amalgamation of Suzuki Motor Gujarat (SMG) with MSIL. This process took effect from 1 April 2025. The company continues to monitor market conditions as it manages its manufacturing and sales operations.
The recovery in the car market was led by the small car segment. Sales growth in this category accounted for 68,328 units of the total domestic increase. The company remains focused on domestic and export markets to maintain its sales volumes.
Volkswagen India Unveils Tayron R-Line, Plans 4 More Launches In 2026
- By MT Bureau
- January 28, 2026
Volkswagen Passenger Cars India has showcased the Tayron R-Line, marking the first of five product interventions scheduled for 2026.
The company plans to introduce updates or new models in every quarter to maintain market presence. These interventions will include SUV, Sedan and Hatchback body styles, with each model intended for different segments of the premium market.
For 2026, the company stated it has established objectives focused on products, customer engagement and experiences. The strategy involves using product actions to address various customer sets throughout the year. The brand aims to sustain interest through these quarterly releases across its vehicle portfolio.
The roadmap for the year is designed to cover multiple segments, ensuring a consistent rollout of updates. By addressing three body styles, the manufacturer intends to reach a broad audience within the premium category. The initiative forms part of a wider plan to enhance the ownership experience and interaction with the brand in India.
Nitin Kohli, Brand Director, Volkswagen Passenger Cars India, said, “Today, we are glad to showcase the Tayron R-Line for the first time in India. I am also delighted to announce that we have planned four more product interventions throughout the year. This year, every quarter will witness a new product intervention that will cater to a different premium customer set. Our objective is to continue building excitement for customers through smart product actions and introducing models that will continue to build aspirations.”
- Renault India
- Renault Group Modular Platform
- RGMP
- Renault Duster
- Fabrice Cambolive
- Stephane Deblaise
- Renault Group
Renault Unveils New Generation Duster In India, Hybrid Variant Launch In Diwali 2026
- By MT Bureau
- January 27, 2026
Renault India has revealed the new generation Duster in Chennai, marking the return of the nameplate to the Indian market. The vehicle is the first product launched under the Renault International Game Plan 2027, a strategy positioning India as a hub for the company's operations outside Europe.
The SUV is built on the Renault Group Modular Platform (RGMP), with 90 percent of its components designed specifically for the Indian market. The vehicle features a 2,657 mm wheelbase and 212 mm of ground clearance, with approach and departure angles of 26.9deg and 34.7deg respectively.
The Duster introduces three engine options, including a hybrid variant for the first time in India. The Strong Hybrid E-Tech 160 pairs a 1.8L engine with a 1.4 kWh battery, designed to operate in electric mode for a claimed up to 80 percent of city driving.
Two petrol options are also available: the Turbo TCe 160, producing 163 PS and 280 Nm of torque and the Turbo TCe 100. Transmission choices include a six-speed manual and a six-speed dual-clutch transmission (DCT) with a wet clutch.
The cabin features a driver-centric layout with a 10.1-inch OpenR Link multimedia system. This system incorporates Google built-in, providing native access to Google Maps, Assistant, and the Play Store. A second 10.25-inch TFT display serves as the instrument cluster, capable of replicating navigation data.
Additional interior features include:
- Ventilated and electric front seats.
- Dual-zone automatic air conditioning with a PM2.5 air quality filter.
- Panoramic sunroof and electric tailgate.
- 17 Advanced Driver Assistance Systems (ADAS) functions.
Fabrice Cambolive, CEO, Renault Brand, said, “As part of the Renault International Game Plan 2027, we are making India a key pillar of our growth outside Europe. We now have a strong ecosystem in Chennai, bringing together design, engineering, manufacturing, and local operations at the highest level - making India one of the most complete and powerful hubs in Renault’s global network. The new Renault Duster is the first step in Renault’s renewal in India.”
Stephane Deblaise, CEO, Renault Group India, added, “With the new Renault Group Modular Platform, Renault brings an advanced hybrid technology and top-tier safety engineering. With Renault Forever program, we also offer our customers a significantly improved ownership experience. New Renault Duster is the start of a renewed product cycle and for an exciting trajectory for Renault in India. Renault is back.”
The vehicle comes with an industry first 7-year or 150,000 km warranty under the Renault Forever programme. Pre-bookings are open via the 'R Pass', with official pricing expected in mid-March 2026. Deliveries for petrol variants will commence in April 2026, while the Strong Hybrid version is scheduled for release during Diwali 2026.
Leapmotor Showcases Electric And Hybrid Models At Brussels Motor Show
- By MT Bureau
- January 25, 2026
Stellantis-owned electric vehicle brand Leapmotor recently showcased its new range of product offerings at the Brussels Motor Show.
The OEM utilised the platform to display its latest vehicle technologies and models as part of an expansion strategy within the European market. The lineup featured both battery electric vehicles (BEVs) and hybrid electric vehicles (HEVs) equipped with range extenders.
The event saw the European debut of the B03X, a model designed to showcase the brand's approach to electric technology. Additionally, Leapmotor provided the first public viewing of the B05 interior, highlighting a design philosophy focused on digital integration and materials.
Leapmotor launched the B10 Hybrid EV, which employs a range extender system. Unlike conventional hybrids where the internal combustion engine frequently powers the wheels directly, this architecture uses the electric motor as the sole source of propulsion. The engine serves as a generator to produce electricity for the battery when required and is never mechanically connected to the drivetrain.
This configuration is intended to provide the torque and noise levels of a pure electric vehicle while addressing infrastructure limitations and range anxiety. The system manages energy automatically, allowing for long-distance travel without a reliance on fast-charging stations. Leapmotor positions this solution as a practical transition for regions with varying levels of electrification readiness.
In a standard HEV, the engine drives the wheels, with the electric motor acting in a supporting role. Conversely, Leapmotor's system maintains a consistent electric driving experience because the engine does not provide mechanical drive.
By removing the mechanical complexity of traditional hybrid drivetrains that switch between multiple modes, the company claims a more refined operation. The range extender is designed to operate only in ideal conditions to optimise efficiency and reduce noise.

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