“I began to be part of Hyundai Motor India just when I was becoming an actor in Mumbai. At that time I don’t think there was anything like an ambassadorship or modelling for a car. To be a brand ambassador of Santro at that time was a moment of bigness for me, a great honour as Hyundai was well known in the world. In India the foreign car companies were just coming in so when I was asked to be the ambassador it was very confidence invoking.

I was also a little worried not knowing how it was going to pan out; this was in 1997. An international brand was coming to India with me. I was thinking whether I was good enough to be its ambassador. One never expected that even after 23 years we will be working together. It has been a good journey so far.

Handling Relationships

I listen to her (wife). To be honest, I have had many long associations in branding. I have been very clear that when a brand signs me on, it should be something that would go long-term. It can be long-term only if the brand is doing well. Being a brand ambassador might be fashionable and very cool but I think a brand ambassador cannot help if the product is not good. I speak from experience. I started branding and advertising as far as cinema is concerned for two products. I think I must have been the first person to do it in India on such a large scale.

Unless Hyundai is doing well I have no voice. I have been with them for 23 years because they have been able to do something good with their cars. When people say, “I’ve signed a new brand and am moving on,” I think you don’t move on unless your brand or product is not good enough. I have had discussions with a lot of people who want to bring in fresh blood but your product has to be good. Fresh blood in a brand ambassador can never do anything for a product that’s not doing well; that’s my belief. Unless you bring in something new these shifting and signing of brands is no big deal.

Cars Are Different

I remember when Y S Kim handed me the keys to the car I felt it was very technical. We used to talk about 1.6 litre engines, BHP etc, it was very different. Normally, most of the brands at that time were more lifestyle and fun so when a car came along; I think we did 5 films over 5 days for a long stretch. Everybody was going in for advertising; it was very different. Kim was very sweet. He would give me the keys and land up wherever I went. By the last ad he gave me the keys before going back to Korea saying, “Now you handle it.” Apart from that part the rest of it was very tough. To be honest I didn’t know where it was going.

From Santro To Creta

I tell everybody that I’m a Santro walla. Since I’m now the corporate brand ambassador I talk about Creta also but for me the all-time favourite is Santro; 3-4 years ago I requested the whole office to give me one. The reason for this is because I love the name. I think certain things have a great name and Santro just had one; it had a ring to it. The advertising with ‘Santrowale and Santrowala’ was very nice. Two years ago they made a special one for me

I’ll be honest in saying that I’m not a very big car person. For me cars have always meant more of transportation. Other than an extension of fashion, manhood or macho I have never been a big car fiend. Actually I have about 700 cars (miniature models) like this one in my house. I like these much better. For me it’s never been that I should get one if my friends have it. It’s a misnomer that I have a lot of luxury cars. I just use one car, which I believe should get you from one place to the other.

Liking Hyundai Cars

The finish is very nice and the cars have very clean lines; the inside is also very clean. Creta is robust and straightforward. It doesn’t have too many entanglements, looks basic and uncomplicated but at the same time sporty enough. It looks like an SUV with a minimal look without any clutter. Hyundai is quite minimalistic; the simplicity is a plus point.

I love driving. All the stunts in the films I have done myself with Hyundai cars. Now I don’t drive that much but at night I have to take my kids out for a drive. Of course I love that but there is too much traffic today, even at night. I have come here to Delhi a year and a half ago; wanted to show the kids my old house. I like the manual cars more.

Mobility As A Service

I was told that they are going into sharing and leasing. What I notice is that there was a time when people thought that learning how to drive was essential and necessary but today you don’t really need to learn to drive a car anymore, as sad as it may sound, especially to those who love driving. So how do you get around? I think you are going to utilize these services and it is fantastic for the car manufacturer to start doing this because essentially this business goes back to the people who are making the product. They are in the business of mobility so that is very good. The concept is not just to sell the car anymore but to highlight functionalities of safety, security, cleanliness, etc. It’s also as essential as selling the product. So I find my role getting more into that. As and when new things come in, like the new model Aura, my role would go more towards that. We would have to talk more on all the innovations than just the cars.” (MT)

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Skoda Auto India has marked its 25th anniversary in the country by re-introducing the Octavia RS in the country but in limited numbers as a Fully-Built Unit (FBU) at INR 4.99 million (ex-showroom).

At the core of the Octavia RS is a 2.0 TSI turbocharged petrol engine, which produces 195 kW (265) of power and 370 Nm of torque. Paired with a 7-speed DSG automatic transmission, the car accelerates from zero to 100 kmph in just 6.4 seconds, with a top speed limited to 250 kmph. It features progressive steering and sports suspension to aid handling.

The model is built on Skoda’s design language, featuring full LED Matrix headlights, LED tail lamps with dynamic indicators and glossy black styling elements. It sits on 19-inch Elias anthracite alloy wheels. On the inside, the cabin features Suedia/Leather upholstery with red contrast stitching, Sports front seats (with electric adjust, memory, heating and massage functions) and a virtual cockpit.

The Octavia RS is equipped with Skoda’s latest ADAS suite, which includes Adaptive Cruise Control (ACC), Autonomous Emergency Braking (AEB), Lane Assist and Intelligent Park Assist. Safety features are further enhanced with 10 airbags and a 360deg Area View camera.

The Octavia was Skoda’s first car in India in 2001. The RS variant first arrived in 2004 as the first turbocharged petrol engine passenger car in the country. The new launch is a symbol of Skoda’s commitment to combining legacy with performance in the Indian market.

Ashish Gupta, Brand Director, Skoda Auto India, said, “The response to the Octavia RS has been phenomenal. This iconic model has truly ignited the passion of driving enthusiasts across India, reinforcing the cult status that Octavia RS enjoys globally. As we celebrate 25 remarkable years of Skoda Auto in India, our commitment to delivering world-class cars remains stronger than ever. The RS badge symbolises more than just performance. It represents the emotional connection and trust our customers have in the Skoda brand. We are excited to welcome a new generation of enthusiasts into the Skoda family and continue building on the strong legacy and fandom that defines our brand in this market.”

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In a special event held at its facility in Neuburg an der Donau, Audi officially presented the FC Bayern Munich football squad with their new company cars for the upcoming season. The players had the opportunity to choose from a comprehensive selection of the brand’s latest fully electric and hybrid models, reflecting a diverse range of personal preferences and needs.

Team captain Manuel Neuer and several of his colleagues opted for the Audi Q8 SUV TFSI e quattro, while Alphonso Davies, Jamal Musiala and Michael Olise selected the high-performance, all-electric RS e-tron GT. Other choices included the Audi Q4 Sportback e-tron for young talent Tom Bischof and the spacious, seven-seat Audi Q7 SUV S line TFSI e quattro for Joshua Kimmich, catering to his family requirements.

The vehicle handover was part of a broader, action-packed day for the stars. They participated in the Audi driving experience, testing their skills on dynamic handling courses where the Audi RS e-tron GT performance was a particular source of excitement. The agenda also featured an exclusive look at the Audi F1 Project, offering the team a rare behind-the-scenes tour. They visited the assembly workshop for V6 hybrid engines, observed the dynamic simulator, Mission Control Room, and saw the engine test benches, gaining a deeper understanding of the sophisticated technology that powers the future of Formula 1.

Adding to the significance of the day, 100 Audi employees, chosen through an internal competition, were given the chance to meet the football stars. For 16 of these employees, the experience was especially memorable as they had the honour of personally presenting the players with the keys to their new vehicles, creating a unique and lasting connection between the automotive brand and the celebrated team.

Marco Schubert, Member of the Board for Sales and Marketing at Audi AG, said, “It’s great to see how enthusiastic the players are about driving our flagship electric models. It shows just how emotionally engaging electric mobility can be. The FC Bayern players chose vehicles that impressively reflect the diversity of our range – from the compact Q4 e-tron series to the powerful Audi Q8 SUV TFSI e quattro and sporty RS e-tron GT performance. Everyone found a model that was right for them.”

Jan-Christian Dreesen, CEO, FC Bayern, said, “The handover of vehicles from Audi to FC Bayern is a longstanding tradition that reflects our dependable partnership and is always a special event for our players. After 23 successful years together, we continue to pursue the same ambitious goals and spur each other on to peak performance. That connects us on and off the field! In this day and age, such a long-term partnership is not commonplace, and we all truly value it.”

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Nissan Motor India has expanded its CNG retrofitment programme to include the new Nissan Magnite BR-10 EZ-Shift (AMT). This, the company shared, follows customer response to the programme, which was launched earlier this year for the Manual Transmission (MT) variant.

The government-approved CNG retrofitment is available for the Magnite with the 1.0 litre naturally aspirated petrol engine and comes with a 3-year or 100,000 km warranty.

In response to customer feedback, the company has also introduced an integrated fuel-filling system where the CNG filling valve is now located within the standard fuel-filling lid.

Nissan is offering the CNG retrofitment kit at an MRP of INR 71,999, a price resulting from the recent GST rate reduction from 28 percent to 18 percent. This price has been effective since 22 September 2025 and remains unchanged despite the upgrade.

The retrofitment kit is available across 13 states in India through authorised Nissan retrofitment centres. The programme was initially launched across seven states and has since expanded to six more, including Rajasthan, Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh and Tamil Nadu.

Saurabh Vatsa, Managing Director, Nissan Motor India, said, “We are delighted to take another step forward in our CNG journey with the expansion of the retrofitment program to the New Nissan Magnite BR10 EZ-Shift (AMT). This agile and quick development reflects our continued focus on customer needs, combining Nissan’s engineering excellence with affordability and convenience. The new fuel-lid integration and reduced kit price make the ownership experience even more seamless and rewarding. We remain committed to offering practical, value-driven mobility solutions that enhance customer satisfaction and strengthen our brand’s trust.”

The New Nissan Magnite is also offered with a 10-year Extended Warranty Plan and has a 5-star rating in overall passenger safety from GNCAP.

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Tata Motors Passenger Vehicles (TMPV), one of the leading passenger vehicle manufacturers, has announced the inclusion of Advanced Driver Assistance Systems (ADAS) technology across its Nexon lineup, which was also the top-selling model in the country last month.

The Nexon SUV was the first car in the country to receive a 5-star safety rating and holds dual 5-star ratings from both GNCAP and BNCAP. The addition of ADAS features is intended to offer a higher level of safety.

 Tata Motors has introduced the exclusive Red Dark edition, available in petrol, diesel and CNG powertrains, starting at INR 1.24 million. The ADAS features are included in the new Fearless +PS DCA ADAS persona, priced at INR 1.35 million (ex-showroom, Pune).

The new Red #DARK edition pricing (ex-showroom, Pune) is as follows: Petrol MT at INR 1.24 million, Petrol DCA with ADAS INR 1.38 million, CNG MT at INR 1.33 million, Diesel MT at INR 1.35 million and Diesel AMT at INR 1.41 million.

The ADAS suite offers safety technologies that are designed to enhance driver awareness and help prevent potential collisions. Key features include: Autonomous Emergency Braking (AEB), Forward Collision Warning (FCW), Lane Keep Assist (LKA), Traffic Sign Recognition (TSR), High Beam Assist (HBA), Lane Departure Warning (LDW) and Lane Centering System (LCS).

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “Since its debut in 2017, the Nexon has redefined the SUV segment with its bold design, thrilling performance, and uncompromised safety. As India’s first car to pioneer the safety revolution, the Nexon has set new benchmarks in vehicle safety. Building on this strong foundation, the Nexon has become the No. 1 selling car in India in September 2025 — a major milestone that reflects the trust and preference of customers across the country. As part of this celebration, we are introducing the Red #DARK Edition and expanding the Nexon portfolio with advanced safety technologies. With a wide range of powertrains, segment-leading features, and striking styling, the Nexon continues to cater to every lifestyle. The recent GST amendments further strengthen its value proposition, making it the unanimous choice of Indian customers. This milestone reinforces our commitment to delivering products that embody progress, performance, and purpose, while evolving to meet the aspirations of modern Indian customers.”

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