Founded in October 2020 by motorhead and ex-racer Siddharth Chaturvedi, Boys and Machines aims to create an image of quality, reliability, ethical values and  long-term relationship with the customers and business partners in the pre-owned luxury car market in India.

A car collector for a long time, Chaturvedi realised that collecting cars was an expensive hobby with the high depreciation rates attached to premium cars. This realisation gave him the idea to convert his hobby into a business to maintain his passion for cars and make money. Once that plan was in place, Chaturvedi started to understand the business of premium car resale and scouted around to pick up the right people into his team to start this venture.

After finding the team, he finally started the new business venture in October 2020, when the market had recovered from the effects of the pandemic and started getting back to normal. The pandemic had injected a fresh thought into people’s head with evident uncertainty of the future. According to Chaturvedi, post the lockdown last year, the spending nature of people has changed, and instead of waiting for the future, people have started to live their dreams. This gave Boys and Machines the perfect opportunity to enter the market and capitalise on people’s spending power.

When asked to explain the business model of Boys and Machines, Chaturvedi said, “As for the business model, we work pan India online majorly. We try getting the cars at the best possible price and conditions across India and offer them to our customers at a slightly lesser rate than the market prices.”

Boys and Machines focuses on two things while buying and selling cars – first, finding the right quality product at the right price and second, providing a hassle-free payment method by closing the deal at one go. This practice builds a strong relationship with the sellers and buyers and helps the brand have a better bargain position.

However, selecting the right car is critical for the business.  Boys and Machines has created a robust three-step verification process. In the first step, the team scouts for cars around the country. On finding a car of their choice, details like chassis number, engine number and other vital information of the vehicle are shared with the respective OEM dealerships, which conduct a background check and provide information on the status and service history of the vehicle. This is the first seal of approval.

Once the car history is verified, the details are passed on to the insurance company, which helps verify any repair work or claims done on the car outside the dealership. If the vehicle passes this step, the company sends its trained staff to the vehicle’s location for physical inspection and approval. Once the vehicle passes all three stages, a meeting is set up with the owner, and the deal is closed in one go without any hassle.

This verification system gives Boys and Machines a competitive advantage while selecting a car as no details about the car can be manipulated.

When we asked how one determines the correct price of any car, Chaturvedi explained, “There is no fixed formula. It is based on the market condition, availability of the product and the demand for the product. These are the conditions that determine the price of a vehicle”.

Buying and stocking premium cars for sale is an expensive business, so we asked Chaturvedi about the financial setup in the company and its stockholding pattern. He replied, “Typically, we stock about 30-35 at any given point. Based on the ongoing trend and the vehicle availability, we try to find a customer for a car than a car for a customer”.

e then explained that the cars in demand are hard to come by. The ones that are listed on the market ask an exorbitant amount of money to purchase. “So, if one starts scouting only for cars in demand, one can hardly sell around five cars in a year. So instead of looking for cars in demand, resellers understand the needs of the market and stock vehicles accordingly.”

For instance, the market in Mumbai is highly SUV centric. Constant flooding and waterlogging problems have pushed car users to adapt to SUVs. So, based on the need, Boys and Machines stocks SUVs from different OEMs. However, the market in Delhi is different to the market in the west of India. In Delhi, people prefer to be driven around than driving around. So, this calls for stocking of both sedans and SUVs that offer an excellent chauffeur-driven experience.

The market in Hyderabad is a hotspot for sports cars, while the eastern market is highly unpredictable. Hence, these variations do not allow the company to stock cars hailing from a single brand or category.

Premium car service is also an expensive affair. Boys and Machines has solved this problem for its clientele with a dedicated customer service team. The business offers breakdown assistance anywhere in the country along with six months of engine and transmission warranty. 

The brand also offers a fixed buy-back option on every car sold at a rate of 25 percent depreciation a year. The buy-back price is decided on the day of the purchase, and customers can come back to the showroom after one year and exchange their car at the pre-determined price.

These small steps go a long way in building customer confidence and aids Boys and Machines in retaining 100 percent of its clientele. Also, word of mouth is a significant marketing source that helps the brand name reach a larger audience.

Talking about the expansion plans for Boys and Machines, the managing director explained that they are on course to inaugurate eight outlets by the end of the year. At the moment, there are three working outlets in Gurugram, Mumbai and Kolkata. The fourth one in Hyderabad is ready to be opened, but the launch has been postponed due to the ongoing COVID situation and the subsequent lockdown. The other cities selected are Indore, Ahmedabad, Chandigarh and Goa.

Intrigued by the choice of cities for its showroom launch, we asked Chaturvedi what the critical considerations are for opening a showroom. Explaining the business preference, he said that Delhi and Mumbai were the default selection for opening a showroom based on the intense demand and spending power of people in these regions. Boys and Machines selected Kolkata as a gateway to the east, helping it tap into this new market and utilise the lower RTO tax in the region.

Bengaluru and Hyderabad were the brand’s options for opening its fourth showroom. Keeping in mind the saturation of the Bengaluru market and observing the recent boom in sports car demand in Hyderabad, the company decided to settle with Hyderabad and tap this growing market’s massive demand for sports cars.

After the first round of selection of the city, the company observed two things: the surge in real estate in the region and the rate of sale of premium cars in the area. “Cities that start to buy new cars, which are at almost twice the price of a used one, means the aspiration of people there is high. The prospect of buying a higher tier used car at the price of a brand-new premium car helps meet the aspiration of many in the region. These factors help us decide the next region for starting our business,” Chaturvedi added.

He also revealed the company’s ongoing negotiations with external suppliers to help import cars previously not available in the Indian market from countries like Japan, US and more. He mentioned that the high import duties and the challenging import process are the hurdles that have pushed many players away from importing new and unique products into the market.

He also spoke about the challenges from the market’s unorganised players, especially in the 20-40 lakh price bracket. However, he clarified that this is more of a teething problem in North India as compared to the Southern regions because the North people tend to purchase eight-year-old cars costing more than a crore at just 25-30 lakh, while in the South, people don’t seem to mind spending a lakh or two more on a well-rounded package that offers them peace of mind.

When asked about the challenges the second wave of the pandemic has posed, he said, “The biggest challenge right now is the pandemic. We don’t know when the market opens and what the people’s emotions will be as the second wave has been more deadly or more impactful to everyone from the first wave. So, as of now, the biggest hurdle would be how the country recovers after pandemic and how difficult will it be to find the right product for the buyers”.

On the future plans, he said that the company plans to have a turnover of around 100 crores with approximately seven to eight percent profit margin. (MT)

Comments (0)

ADD COMMENT

Link Copied!

AU Small Finance Bank has partnered with Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, to introduce 'Suhana Safar', a scheme that links Recurring Deposits (RD) to auto loans. The initiative is aimed at first-time car buyers and applies to the Alto K10, S-Presso, Celerio and WagonR models.

Under the programme, customers open an RD account with AU Small Finance Bank and deposit a monthly amount equivalent to the future car EMI for 3 to 6 months. Upon maturity, the accumulated funds, which have earned interest, are used as the down payment for the vehicle, after which the bank provides the auto loan.

The scheme allows customers to save and earn interest while demonstrating repayment capacity before committing to a loan. The bank also uses this process to evaluate creditworthiness.

AU Small Finance Bank offers RD interest rates of 4.75 percent to 7.40 percent per annum for the general public, and 5.25 percent to 7.90 percent per annum for senior citizens.

Comments (0)

ADD COMMENT

Link Copied!

Czech automaker Skoda Auto India has introduced the new Kodiaq RS, the first SUV to carry the performance-focused RS badge in the Indian market at INR 6.69 million (ex-showroom).

The company limited the initial release to 50 units, which were sold out within six minutes of launch. This release aligns with the 50th anniversary of the RS badge and the 125th year of the brand’s motorsport history.

Ashish Gupta, Brand Director, Skoda Auto India, said, “The RS badge represents an iconic performance legacy. Bringing it to our flagship 4x4, all-terrain, 7-seater SUV combines luxury, capability and motorsport DNA in one offering. The overwhelming response, with all units sold out in minutes, reflects the strong enthusiasm among customers.”

The Kodiaq RS features a 2.0-litre TSI engine producing 195 kW (265 PS) and 400 Nm of torque, paired with a 7-speed DSG transmission and all-wheel drive. The vehicle accelerates from zero to 100 kmph in 6.3 seconds, with a top speed of 231 kmph.

The vehicle is equipped with progressive steering and the latest-generation Dynamic Chassis Control (DCC) Plus, which allows drivers to adjust damping characteristics. The Driving Mode Select offers multiple settings, including Eco, Comfort, Normal, Sport, Individual, Snow and a dedicated Off-Road mode.

The exterior includes black accents on the grille frame, mirrors, window frames, roof rails, and the D-pillar. The front features a bumper with black elements and a horizontal light strip in the grille. The rear includes a full-width reflector, blacked-out lettering, and stainless-steel exhaust tips. The SUV is fitted with 20-inch Elias alloy wheels and is available in Moon White, Magic Black, Velvet Red and Steel Grey.

Comments (0)

ADD COMMENT

Link Copied!

Honda Cars India (HCIL), a leading passenger vehicle manufacturer, has announced wholesales of 8,788 units in June 2026.

In the domestic market, the company sold 5,243 units and 3,545 units for export, which marks 71.5 percent YoY, when the company sold 4,618 units domestically and exported 506 units.

Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, "The launch of new City and India Premiere of global SUV Honda ZR-V has generated strong momentum for our overall sales including Amaze and Elevate during June, driven by healthy customer demand and a positive market response. With Monsoon conditions expected to improve during July, we hope to sustain this positive momentum in the months ahead.

“The deliveries of ZR-V are also scheduled to begin from July. It will draw discerning new customers and prospects into Honda showrooms, enhancing our premium brand appeal and unlocking new growth opportunities,” he added.

Comments (0)

ADD COMMENT

Link Copied!

French automotive company Renault India has recorded 4,063 domestic wholesale units in June 2026, a 55 percent YoY increase compared to the previous year. This also marks the 10^th consecutive month of double-digit growth for the company.

Interestingly, for H1 CY2026, the company reported sales of 25,844 units, representing 61 percent YoY growth.

During June, Renault India began exports of the Duster, dispatching 750 units to South Africa. The company stated that this performance reflects customer response to its product strategy and demand across its portfolio.

Comments (0)

ADD COMMENT

Link Copied!