Buying a luxury car model can seem like a dream come true, but it might not be the best choice for someone who’ll have to think twice before giving an arm and a leg to buy a luxury car. That’s where second hand or pre-owned luxury cars come to the rescue. Sumit Garg, Co-Founder and Managing Director at Luxury Ride, a certified pre-owned luxury car aggregator that offers exclusive luxury cars at competitive prices, talks about what drives the luxury car market, their presence in India and also shares a few case studies related to their 15-day money-back guarantee. Read on…

What led you to starting Luxury Ride?
It all started with my passion for luxury cars since childhood. Following my passion, I entered the industry after completing my education. I soon realised that purchasing a luxury car involved a huge financial obligation. As the costs were high, many aspirational buyers found it difficult to own a luxury car. In this, the youth made up the bulk of the potential consumers, who were unable to buy a first-hand luxury car even after improving a lot on their disposable income and buying capacity. This motivated me to come up with Luxury Ride. It enabled the potential consumers to buy certified pre-owned luxury cars within their budget, and that too without compromising on the premium experience and performance of the car.

What are the current trends in the luxury car market?
Luxury cars are becoming a global trend. Moreover, in this, the rise of High-Net-Worth Individual (HNWI) and Ultra High-Net-Worth Individual (UHNWI) populations has proved to be a major factor in propelling the growth of the luxury car market. Going by the trend, the affluent consumer base seeks a premium experience, along with greater resilience. For this, they highly prefer SUVs that perfectly tick the requirement list of emerging consumers.

How do you deliver the best quality vehicles at competitive costs, keeping emissions in mind?
The cars in our inventory are 100 percent certified, and the vehicles go through a thorough inspection by qualified automobile engineers. They are then sold to customers with a manufacturer’s warranty. Our vehicles undergo 151 inspection checkpoints to ensure the quality of the car. The cars are backed up with a six-month engine and gearbox warranty.

Who are your end users usually? What do they most look for when selecting a luxury car?
Looking at the industry trends, millennials and the youth form the majority of our consumer base. They always aspire to upgrade their lifestyle. They are driven by the desire to own a luxury car that has the latest technology and gives a premium experience. First-time luxury car buyers also make up a substantial part of the consumer base that already has a low- or mid-budget car in possession. In fact, luxury is the first and foremost element buyers look for in the car. The latest technology, with user-friendly features making driving a comfortable experience, also tops the list when purchasing a car. Considering that the new-age buyers want to experience extravagance within their budget, they are in search of value for money.

Have you ever ended up paying back a customer under your 15-day money-back guarantee? Under what conditions is this protocol applied?
Yes, there have been a few incidents. For instance, one of our customers bought an Audi Q5 and later found some issues. In his opinion, it was not up to the mark, which made him anxious. He came back to us and requested us to pay the amount back. As is our policy, we returned each penny. The best part is that after a month, he came back to us and purchased an Audi Q7. Hence, having such policies develops your trust with the end consumer. Another instance was where a customer’s family had an objection to the colour of the vehicle due to their religious beliefs after the son had bought the car for them. The customer wished to return the car and for us to return the amount paid. We checked the car for any mishandling and took it back and returned the amount once we were sure of the car’s condition. However, we don’t have the money-back guarantee if a car has met with an accident after being purchased or if the customer has mishandled the vehicle. Otherwise, a 15-day money-back guarantee is available for all of our customers. We believe that nobody buys a car in order to return it. So by providing the 15-day money-back guarantee, we are giving our customers an assurance that the car is in good condition and that the customer will not face any hassle with the vehicle.

Do you see an increasing demand for luxury cars in India, especially keeping in mind that the luxury segment in India is quite small?
The demand for luxury cars has been rising gradually in India. Considering that people today try to attain a certain lifestyle, they are considering shifting towards luxury cars. There is a certain desire for branded cars where buyers are looking for new models, terrific designs and amazing technology in the same car. These evolving aspirations are responsible for driving the popularity of this segment.

We are also seeing a V-shaped recovery in luxury cars. Why do you think that is?
The V-shaped recovery is due to a combination of factors, from changing consumer behaviour to rising affluent young consumers, local production and more. I believe the demand for luxury cars will only get stronger in the years to come.

How much emphasis do you put on safety in your luxury cars? What are the features?
The pre-owned luxury cars offered by us are integrated with advanced technology to leverage the safety requirements of the customers. Luxury cars nowadays come with smart safety features like rear parking sensors, lane departure warnings, traffic sign recognition and autonomous emergency braking. There are also GPS tracking systems, car alarms, electronic immobilisers, mechanical mobilisers and kill switches in order to avoid any instances of theft.

Like brand new luxury cars, used luxury cars, which cost half of the original price, are also very popular among buyers. Can you throw light on how this affects business for a company like Luxury Ride?
The pre-owned luxury car market has its own set of customers who have value for money, but at the same time, yearn for a premium experience. They want luxury but without disturbing their financial stability. Therefore, the pre-owned luxury car market caters to a different set of consumers who will be driving the demand for the segment.

Would you consider venturing into exotic cars?
Right now, our entire focus is on the pre-owned luxury car segment, where we want to create a niche for the segment in the market.

What is your company’s business model and do you provide any add-on services?
Our company has an omnichannel business model that brings about the confluence of offline and online assets. This is to harness the maximum benefits of both channels. It enables customers to explore through our vast collection of cars online, which also has a provision for physical tours to thoroughly inspect and get the feel of the car before purchasing it. Besides that, we have a provision for doorstep test drive for a hassle-free experience. Some of our prominent services include easy finance and insurance, park and sell service and an in-house service centre.

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Mumbai-headquartered SUV major Mahindra & Mahindra has upgraded its popular offering, the Scorpio-N Z8L variant, with Level 2 Advanced Driver Assistance Systems (ADAS) tech.

This will see the Scorpio-N Z8L variant coming with Forward Collision Warning, Automatic Emergency Braking, Adaptive Cruise Control with Stop & Go, Smart Pilot Assist, Lane Departure Warning, Lane Keep Assist, Traffic Sign Recognition and High Beam Assist features.

The ADAS tech will further enhance safety quotient for the Scorpion-N with exclusive features such as Speed Limit Assist and Front Vehicle Start Alert, marking a first for Mahindra ICE SUVs.

Furthermore, the company has also expanded the Scorpio-N line-up with the introduction of the Z8T variant at INR 2.02 million. The new variant will sit between the Z8 and Z8L variants. It comes with a compelling mix of premium features, including R18 diamond-cut alloy wheels, a 12-speaker Sony-branded audio system, front camera, front parking sensors, 6-way powered driver seat, electronic parking brake (EPB), ventilated front seats and an auto-dimming IRVM.

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Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has achieved a new milestone in its aftersales service. The company recorded servicing (free and paid) over 2.45 million vehicles in May, the highest in a single month in its history.

The feat was achieved through the company’s vast network of over 5,400 service touchpoints.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “This is the first time in the company’s history that we have serviced over 24.5 lakh vehicles in a month, an achievement that reflects scale, depth, and efficiency of the service network. It is a result of the tireless efforts of our service teams and dealer partners across the country.”

“Good quality aftersales service is critical to maintain vehicle health, leading to a delightful car ownership experience and strengthen customer retention. Even before we started mass sales of vehicles in India, our focus was on building a robust service network, a foundation that continues to support us as we expand our business further. Going forward, we aim to expand our service touchpoints to 8,000 by FY 2030-31 and introduce innovative formats to cater to the requirements of diverse customer needs. This will help in our EV launch as well. We are preparing 1,500 EV enabled service workshops covering over 1,000 cities with specially trained manpower and special equipment to extend all EV related support to our customers,” he said.

Maruti Suzuki India has through its dealer partners introduced several innovative and industry-first service formats, to address the smallest query to full-car service needs ranging from traditional brick-and-mortar workshops to mobile workshops. Over the years, it has also created a dedicated Quick Response Team (QRT) to provide emergency on-road assistance across the country.

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Mercedes-Benz India, the German luxury car brand, has announced a significant organisational change, effective from 1 August 2025, with the appointment of Brendon Sissing as the new Vice-President of Sales and Marketing. He will take over from Lance Bennett, who has moved to Mercedes-Benz Middle East as their Chief Financial Officer.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, "We are excited to welcome Brendon Sissing as the Head of Sales & Marketing for Mercedes-Benz India. Brendon takes over the responsibility from Lance Bennett, who has joined Mercedes-Benz Middle East as the CFO. Brendon brings rich experience from the world of financing and insurance, as he successfully steered Mercedes-Benz Financial Service India, doubling its portfolio, driving record profit and business transformation, while elevating the integrated customer journey. We are confident Brendon will continue the growth momentum of Mercedes-Benz in this highly diverse and dynamic Indian luxury car market. We thank Lance for his immense contribution and wish them both, the very best in their respective new roles."

Brendon Sissing previously served as the Head of Mercedes-Benz Financial Services India, where he was instrumental in doubling the company's portfolio and achieving record profits. He is recognised for his strong advocacy of digital transformation and risk management, leveraging his expertise in credit risk to drive operational excellence. He has extensive experience within the Mercedes-Benz group, having worked with Mercedes-Benz Malaysia and Mercedes-Benz South Africa, leading Credit Operations in both markets. He also held roles in Credit Underwriting and Key Accounts at Daimler Mobility, Stuttgart, before joining Mercedes-Benz Financial Services India in 2022.

The German brand stated that under Sissing's leadership, Mercedes-Benz Financial Services India significantly enhanced customer journeys through integrated online and offline platforms. He is also noted for his passion for coaching and mentoring, fostering high-performing team environments. Sissing holds a B. Tech degree in Cost & Management Accounting from Technikon Pretoria, South Africa and a Diploma in Credit Management from the Institute of Credit Management. He is also a founding member of Mercedes-Benz Services Malaysia, established in 2012.

A South African national, Sissing has worked in various international locations, including Malaysia, South Africa, Germany and India.

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Honda Cars India has launched a new variant of its popular mid-size sedan, the Honda City Sport, adding a dynamic and youthful edge to the City line-up. Priced at INR 1.48 million (ex-showroom, Delhi), the City Sport is positioned as a limited-edition offering designed to appeal to style-conscious, spirited drivers.

The new variant will be exclusively available with a CVT automatic transmission and is offered in three colour options — Radiant Red Metallic, Platinum White Pearl, and Meteoroid Gray Metallic.

Sporting a blacked-out exterior theme, the car features a Sporty Black Grille, Glossy Black Shark Fin Antenna, Trunk Lip Spoiler and multi-spoke grey alloy wheels. Inside, the cabin gets an all-black treatment with red stitching, leather seats and ambient lighting for a premium, performance-inspired feel.

Under the hood, it retains the 1.5L i-VTEC petrol engine, delivering 121 PS and 145 Nm of torque, with a claimed fuel efficiency of 18.4 kmpl. The model also comes equipped with Honda Sensing, the brand’s advanced driver assistance suite.

Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, “The new City Sport has been crafted to meet the aspirations of young buyers who value individuality and a spirited driving experience. It embodies a perfect blend of sporty exterior and interior style, fun to drive performance and the everyday usability that Honda City is known for, at a price that makes it even more compelling.”

The City Sport is being positioned as a limited-unit, exclusive edition for customers seeking distinction in both design and driving dynamics.

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