Buying a luxury car model can seem like a dream come true, but it might not be the best choice for someone who’ll have to think twice before giving an arm and a leg to buy a luxury car. That’s where second hand or pre-owned luxury cars come to the rescue. Sumit Garg, Co-Founder and Managing Director at Luxury Ride, a certified pre-owned luxury car aggregator that offers exclusive luxury cars at competitive prices, talks about what drives the luxury car market, their presence in India and also shares a few case studies related to their 15-day money-back guarantee. Read on…

What led you to starting Luxury Ride?
It all started with my passion for luxury cars since childhood. Following my passion, I entered the industry after completing my education. I soon realised that purchasing a luxury car involved a huge financial obligation. As the costs were high, many aspirational buyers found it difficult to own a luxury car. In this, the youth made up the bulk of the potential consumers, who were unable to buy a first-hand luxury car even after improving a lot on their disposable income and buying capacity. This motivated me to come up with Luxury Ride. It enabled the potential consumers to buy certified pre-owned luxury cars within their budget, and that too without compromising on the premium experience and performance of the car.

What are the current trends in the luxury car market?
Luxury cars are becoming a global trend. Moreover, in this, the rise of High-Net-Worth Individual (HNWI) and Ultra High-Net-Worth Individual (UHNWI) populations has proved to be a major factor in propelling the growth of the luxury car market. Going by the trend, the affluent consumer base seeks a premium experience, along with greater resilience. For this, they highly prefer SUVs that perfectly tick the requirement list of emerging consumers.

How do you deliver the best quality vehicles at competitive costs, keeping emissions in mind?
The cars in our inventory are 100 percent certified, and the vehicles go through a thorough inspection by qualified automobile engineers. They are then sold to customers with a manufacturer’s warranty. Our vehicles undergo 151 inspection checkpoints to ensure the quality of the car. The cars are backed up with a six-month engine and gearbox warranty.

Who are your end users usually? What do they most look for when selecting a luxury car?
Looking at the industry trends, millennials and the youth form the majority of our consumer base. They always aspire to upgrade their lifestyle. They are driven by the desire to own a luxury car that has the latest technology and gives a premium experience. First-time luxury car buyers also make up a substantial part of the consumer base that already has a low- or mid-budget car in possession. In fact, luxury is the first and foremost element buyers look for in the car. The latest technology, with user-friendly features making driving a comfortable experience, also tops the list when purchasing a car. Considering that the new-age buyers want to experience extravagance within their budget, they are in search of value for money.

Have you ever ended up paying back a customer under your 15-day money-back guarantee? Under what conditions is this protocol applied?
Yes, there have been a few incidents. For instance, one of our customers bought an Audi Q5 and later found some issues. In his opinion, it was not up to the mark, which made him anxious. He came back to us and requested us to pay the amount back. As is our policy, we returned each penny. The best part is that after a month, he came back to us and purchased an Audi Q7. Hence, having such policies develops your trust with the end consumer. Another instance was where a customer’s family had an objection to the colour of the vehicle due to their religious beliefs after the son had bought the car for them. The customer wished to return the car and for us to return the amount paid. We checked the car for any mishandling and took it back and returned the amount once we were sure of the car’s condition. However, we don’t have the money-back guarantee if a car has met with an accident after being purchased or if the customer has mishandled the vehicle. Otherwise, a 15-day money-back guarantee is available for all of our customers. We believe that nobody buys a car in order to return it. So by providing the 15-day money-back guarantee, we are giving our customers an assurance that the car is in good condition and that the customer will not face any hassle with the vehicle.

Do you see an increasing demand for luxury cars in India, especially keeping in mind that the luxury segment in India is quite small?
The demand for luxury cars has been rising gradually in India. Considering that people today try to attain a certain lifestyle, they are considering shifting towards luxury cars. There is a certain desire for branded cars where buyers are looking for new models, terrific designs and amazing technology in the same car. These evolving aspirations are responsible for driving the popularity of this segment.

We are also seeing a V-shaped recovery in luxury cars. Why do you think that is?
The V-shaped recovery is due to a combination of factors, from changing consumer behaviour to rising affluent young consumers, local production and more. I believe the demand for luxury cars will only get stronger in the years to come.

How much emphasis do you put on safety in your luxury cars? What are the features?
The pre-owned luxury cars offered by us are integrated with advanced technology to leverage the safety requirements of the customers. Luxury cars nowadays come with smart safety features like rear parking sensors, lane departure warnings, traffic sign recognition and autonomous emergency braking. There are also GPS tracking systems, car alarms, electronic immobilisers, mechanical mobilisers and kill switches in order to avoid any instances of theft.

Like brand new luxury cars, used luxury cars, which cost half of the original price, are also very popular among buyers. Can you throw light on how this affects business for a company like Luxury Ride?
The pre-owned luxury car market has its own set of customers who have value for money, but at the same time, yearn for a premium experience. They want luxury but without disturbing their financial stability. Therefore, the pre-owned luxury car market caters to a different set of consumers who will be driving the demand for the segment.

Would you consider venturing into exotic cars?
Right now, our entire focus is on the pre-owned luxury car segment, where we want to create a niche for the segment in the market.

What is your company’s business model and do you provide any add-on services?
Our company has an omnichannel business model that brings about the confluence of offline and online assets. This is to harness the maximum benefits of both channels. It enables customers to explore through our vast collection of cars online, which also has a provision for physical tours to thoroughly inspect and get the feel of the car before purchasing it. Besides that, we have a provision for doorstep test drive for a hassle-free experience. Some of our prominent services include easy finance and insurance, park and sell service and an in-house service centre.

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Honda Cars India (HCIL), a leading passenger vehicle manufacturer, has announced wholesales of 8,788 units in June 2026.

In the domestic market, the company sold 5,243 units and 3,545 units for export, which marks 71.5 percent YoY, when the company sold 4,618 units domestically and exported 506 units.

Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, "The launch of new City and India Premiere of global SUV Honda ZR-V has generated strong momentum for our overall sales including Amaze and Elevate during June, driven by healthy customer demand and a positive market response. With Monsoon conditions expected to improve during July, we hope to sustain this positive momentum in the months ahead.

“The deliveries of ZR-V are also scheduled to begin from July. It will draw discerning new customers and prospects into Honda showrooms, enhancing our premium brand appeal and unlocking new growth opportunities,” he added.

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French automotive company Renault India has recorded 4,063 domestic wholesale units in June 2026, a 55 percent YoY increase compared to the previous year. This also marks the 10^th consecutive month of double-digit growth for the company.

Interestingly, for H1 CY2026, the company reported sales of 25,844 units, representing 61 percent YoY growth.

During June, Renault India began exports of the Duster, dispatching 750 units to South Africa. The company stated that this performance reflects customer response to its product strategy and demand across its portfolio.

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Tata Motors Passenger Vehicles, one of the leading passenger vehicle manufacturers in the country, has reported wholesales of 63,083 units in June 2026, which was 69 percent higher than the 37,237 units sold last year. Exports for the month came at 1,007 units, as against 154 units sold last year.

For Q1 FY2026, the total wholesales came at 182,574 units, up 46 percent YoY, as against 124,809 units a year ago. Domestic sales came at 180,166 units, up 45 percent YoY, while exports came at 2,408 units, up 148 percent YoY.

 Shailesh Chandra, MD and CEO, Tata Motors Passenger Vehicles, said, “Q1 FY27 has marked a strong start for Tata Motors Passenger Vehicles, delivering industry beating growth with sales of 182,574 cars and SUVs, up 46 percent YoY. This performance was fuelled by robust customer demand and the success of our recent launches. Our leadership in electric mobility further strengthened during the quarter, with EV volumes more than doubling to record 112% growth YoY. Our retail performance was equally encouraging, with Vahan registrations rising around 40 percent YoY, nearly twice the industry growth. We concluded the quarter on a high note, recording June sales of 63,083 cars and SUVs, registering a robust 69 percent growth YoY. In EVs, we achieved our highest-ever monthly sales of 14,800 units, with volumes nearly tripling YoY. The sustained momentum across both wholesale and retail channels reinforces the growing strength of our portfolio and the positive response from customers across segments. The response to the new avatars of Tiago and Punch have been overwhelming with bookings surging across powertrain, reaffirming the strength of our multi-powertrain strategy. We are seeing encouraging growth in EV adoption across segments and the strong momentum in the entry EV category signals rapid mainstreaming of electric mobility across India. While supply constraints impacted Sierra volumes during the quarter, customer interest and booking momentum remain robust. Corrective measures are currently underway to further augment production from select vendors in line with demand and this will progressively enable us to accelerate deliveries from Q2 onward. With a strong order book, exciting products and sustained customer demand, we remain confident about maintaining our growth momentum through the rest of the year.”

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Nissan Motor India, one of the leading passenger vehicle manufacturers, has recorded its fourth consecutive month of domestic sales growth in June 2026.

The company reported domestic wholesales of 3,006 units last month, which marks a 129 percent YoY increase. Total wholesales for the month reached 8,346 units, including 5,340 exports, representing a 16 percent YoY rise.

Saurabh Vatsa, Managing Director, Nissan Motor India, said, “Recording four consecutive months of domestic sales growth is a strong reflection of the growing customer confidence in our product portfolio and the steady progress of our market strategy. This momentum has been made possible by the continued support of our partners, dealers and on-ground teams, who are playing a vital role in strengthening Nissan’s presence across India. The sustained demand for the New Nissan Magnite and the all-new Nissan GRAVITE, along with our expanding customer reach and network footprint, gives us confidence as we prepare for the World Premiere of the Nissan TEKTON on July 9. This milestone reinforces our long-term commitment to India and to delivering products that meet evolving customer expectations.”

The company is now preparing for the world premiere of the Nissan Tekton, scheduled to be introduced on 9 July 2026.

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