Mahindra & Mahindra (M&M) has introduced the five-door version of its Thar SUV called as Thar Roxx in Chennai on the eve of India’s 78^th Independence Day. 

Touted as a category disruptor by company sources, the vehicle is priced upwards of INR 1,299,000 ex-shoroom and embodies a bold and unconventional spirit. Designed and engineered to turn heads and deliver a refined drive and powerful yet safe performance, the Thar ROXX conquers all terrains while offering an array of luxurious features.

It is built on Mahindra’s All-New M_GLYDE platform and could deliver an exceptionally smooth ride with crisp handling and class leading dynamics. It effortlessly blends Thar’s outdoor DNA with modern sophistication, offering a premium SUV experience that caters to those who demand the finest in every aspect of their lives. 

As a body-on-frame vehicle, the Thar Roxx has been rigorously tested in extreme conditions across diverse terrains and altitudes, including the scorching sand dunes of the Thar desert at over 50 degrees Celsius; the high altitudes of Umling La, tricky muddy surfaces in Coorg and the freezing cold of minus 20 degree Celsius in Kaza. 

Powered by either a 175 bhp 2-litre GDI engine (with 6-speed manual or 6-speed Aisin sourced automatic transmission) or a 173 hp 2.2-litre engine (with 6-speed manual or 6-speed Aisin sourced automatic transmission), the Thar Roxx draws much road presence with design features such as a bold front grille paired with Bi-LED projector headlamps and C-shaped DRLs. 

Its classic silhouette is characterised by a long hood, upright cabin and short overhangs for exceptional approach and departure angles. 

Drawing from the three-door Thar design, the vehicle sports angular wheel arches as compared to the round ones of the former, marrying timeless aesthetics with modern execution. There’s rugged cladding and R19 alloy wheels with 255/60 All Terrain tyres. 

The side-hinged split rear tailgate has an externally-mounted spare wheel whereas the interior boasts an ivory ambiance with leatherette trims and soft-touch materials; the leather-wrapped dashboard that is complemented by piano black and metallic finishes, and ambient footwell lighting.

With durable design elements, including low-gloss treatments on AC vents, sturdy dashboard sections, and a leather-wrapped steering wheel and gear lever, the Thar Roxx is available in seven striking colours. 

Featuring WATT’s Link suspension, advanced shock absorbers with MTV-CL and Frequency Dependent Damping (FDD) technology, the vehicle also has a ‘first-in-category’ Hydraulic Rebound Stopper (HRS) to enhance ride quality. 

While the flat floor design in the second row ensures increased comfort for all passengers, particular attention has been paid to achieve superior NVH (Noise, Vibration, and Harshness) levels for a quiet and refined driving experience​.

Engineered to achieve the highest B-NCAP safety rating, the Thar Roxx comes with six airbags, three-point seat belts and seat-belt reminder for all seats along with passenger airbag on/off for child safety, ISO-FIX child seats with top-tether, L2 ADAS (1R1V) suite with 10 features including Automatic Emergency Braking (AEB), 360-degree surround view system with blind view monitor, adaptive cruise control which adds to the safety, comfort and convenience.

Also equipped with a Tyre Pressure Monitoring System (TPMS) and Tyre Direction Monitoring System (TDMS), the vehicle comes with an Electronic Stability Program (ESP) 9.3 system with BLD (Brake locking differential). There’s Vehicle Dynamics Control (VDC), Traction Control System (TCS) and Roll Over Mitigation (ROM) too. 

The 4Xplor System (with four modes) provides superior traction through Electronic Locking Differentials. Touted as India’s first by company sources, the Crawl Smart Assist function offers precise low-speed control combined with IntelliTurn that enables effortless tight turns, enhancing maneuverability in challenging environments. 

With best-in-class approach, departure and ramp-over angles, the Thar Roxx has a 650 mm water-wading depth, the Thar ROXX is prepared for any adventure​.

Apart from the 644 litre boot space, the Thar Roxx could be had with a Panoramic Skyroof as well. There are Twin 26.03 cm HD screens and a Harman Kardon nine-speaker system with QuantumLogic surround, Bass enhancer, and a six-mode audio settings amplifier delivers an exceptional in-cabin audio experience.

The Adrenox connectivity with over 80 features includes Alexa integration and wireless Android Auto and Apple CarPlay. 

Mumbai-based automotive major Mahindra & Mahindra has announced its wholesales for April 2025 at 84,170 vehicles, a growth of 19 percent, including exports.

The auto major sold a total of 52,330 SUVs in the domestic market, which was 28 percent higher than 41,008 SUVs sold for the same period last year. Commercial vehicle sales in the domestic market came at 22,989 units, which was 4 percent YoY. 

Veejay Nakra, President, Automotive Division, Mahindra & Mahindra, said, “Building on the strong momentum of last year's performance, we began the year on a strong note in April by achieving SUV sales of 52,330 units, a growth of 28 percent and total vehicle sales of 84,170 units, a 19 percent growth over the same month last year. These numbers indicate the strength of our portfolio and customer offerings.”

JSW MG Motor India, a leading passenger vehicles manufacturer, has announced its wholesales for April 2025.

The company reported sales of 5,829 units, which was 23 percent higher over April 2024, when it sold 4,725 vehicles.

Interestingly, the automaker's popular offering, the Windsor EV, has continued to be the top-selling electric passenger vehicle for the seventh month in a row.

JSW MG Motor India's Windsor EV has now gone home to over 20,000 customers.

Maruti Suzuki India, the country’s largest carmaker, has reported its wholesales of 179,791 units in April 2025, marking a 7 percent increase compared to 168,089 units sold in April 2024. The growth was primarily propelled by strong performance in utility vehicles and a sharp rise in export volumes.

Domestic sales, including passenger and light commercial vehicles, remained flat with 142,053 units, as compared to 140,448 units in April 2024. Within this, light commercial vehicles (LCVs) like the Super Carry saw a significant jump of 34.2 percent, with sales rising to 3,349 units from 2,496 units last year.

In the passenger vehicle segment, SUVs such as the Brezza, Ertiga, Grand Vitara and others recorded a 4.4 percent increase, selling 59,022 units compared to 56,553 in the previous year. However, sales for Eeco declined by 5.2 percent, while the mini segment (Alto, S-Presso) saw a sharp 45 percent drop, falling to 6,332 units from 11,519 units. The compact segment, which includes high-volume models like the Baleno and Swift, grew by 8.1 percent, reaching 61,591 units.

Sales to Toyota Kirloskar Motor rose sharply by 79.2 percent, from 5,481 units to 9,827 units, indicating a growing demand for cross-badged products.

The standout performer was the export segment, which surged 26 percent to 27,911 units from 22,160 units in April 2024. This strong export growth helped bolster the company’s overall numbers despite weaknesses in domestic sub-segments.

While some product lines such as the mid-size sedan Ciaz (-63 percent) continue to struggle.

Tata Motors reported total wholesales of 72,753 units for April 2025, reflecting a 6 percent year-on-year decline from 77,521 units in April 2024.

The passenger vehicle (PV) segment, including electric vehicles, accounted for 45,532 units, down 5 percent from 47,983 units in the same month last year. Within this, domestic PV sales dropped 6 percent to 45,199 units, while international business (IB) sales rose significantly to 333 units, up from 100 units. Electric vehicle sales (domestic + IB) declined 16 percent year-on-year to 5,318 units.

Commercial vehicle (CV) sales stood at 27,221 units, marking an 8 percent YoY drop from 29,538 units in April 2024. Domestic CV sales contracted 10 percent to 25,764 units, while CV exports (IB) grew 43 percent to 1,457 units. Key sub-segments like Small Commercial Vehicles (SCV) and pickups saw a steep 23 percent decline.

Despite growth in certain categories like ILMCV trucks and passenger carriers, overall sales momentum was tempered across both PV and CV segments.