Mahindra & Mahindra (M&M) has introduced the five-door version of its Thar SUV called as Thar Roxx in Chennai on the eve of India’s 78^th Independence Day. 

Touted as a category disruptor by company sources, the vehicle is priced upwards of INR 1,299,000 ex-shoroom and embodies a bold and unconventional spirit. Designed and engineered to turn heads and deliver a refined drive and powerful yet safe performance, the Thar ROXX conquers all terrains while offering an array of luxurious features.

It is built on Mahindra’s All-New M_GLYDE platform and could deliver an exceptionally smooth ride with crisp handling and class leading dynamics. It effortlessly blends Thar’s outdoor DNA with modern sophistication, offering a premium SUV experience that caters to those who demand the finest in every aspect of their lives. 

As a body-on-frame vehicle, the Thar Roxx has been rigorously tested in extreme conditions across diverse terrains and altitudes, including the scorching sand dunes of the Thar desert at over 50 degrees Celsius; the high altitudes of Umling La, tricky muddy surfaces in Coorg and the freezing cold of minus 20 degree Celsius in Kaza. 

Powered by either a 175 bhp 2-litre GDI engine (with 6-speed manual or 6-speed Aisin sourced automatic transmission) or a 173 hp 2.2-litre engine (with 6-speed manual or 6-speed Aisin sourced automatic transmission), the Thar Roxx draws much road presence with design features such as a bold front grille paired with Bi-LED projector headlamps and C-shaped DRLs. 

Its classic silhouette is characterised by a long hood, upright cabin and short overhangs for exceptional approach and departure angles. 

Drawing from the three-door Thar design, the vehicle sports angular wheel arches as compared to the round ones of the former, marrying timeless aesthetics with modern execution. There’s rugged cladding and R19 alloy wheels with 255/60 All Terrain tyres. 

The side-hinged split rear tailgate has an externally-mounted spare wheel whereas the interior boasts an ivory ambiance with leatherette trims and soft-touch materials; the leather-wrapped dashboard that is complemented by piano black and metallic finishes, and ambient footwell lighting.

With durable design elements, including low-gloss treatments on AC vents, sturdy dashboard sections, and a leather-wrapped steering wheel and gear lever, the Thar Roxx is available in seven striking colours. 

Featuring WATT’s Link suspension, advanced shock absorbers with MTV-CL and Frequency Dependent Damping (FDD) technology, the vehicle also has a ‘first-in-category’ Hydraulic Rebound Stopper (HRS) to enhance ride quality. 

While the flat floor design in the second row ensures increased comfort for all passengers, particular attention has been paid to achieve superior NVH (Noise, Vibration, and Harshness) levels for a quiet and refined driving experience​.

Engineered to achieve the highest B-NCAP safety rating, the Thar Roxx comes with six airbags, three-point seat belts and seat-belt reminder for all seats along with passenger airbag on/off for child safety, ISO-FIX child seats with top-tether, L2 ADAS (1R1V) suite with 10 features including Automatic Emergency Braking (AEB), 360-degree surround view system with blind view monitor, adaptive cruise control which adds to the safety, comfort and convenience.

Also equipped with a Tyre Pressure Monitoring System (TPMS) and Tyre Direction Monitoring System (TDMS), the vehicle comes with an Electronic Stability Program (ESP) 9.3 system with BLD (Brake locking differential). There’s Vehicle Dynamics Control (VDC), Traction Control System (TCS) and Roll Over Mitigation (ROM) too. 

The 4Xplor System (with four modes) provides superior traction through Electronic Locking Differentials. Touted as India’s first by company sources, the Crawl Smart Assist function offers precise low-speed control combined with IntelliTurn that enables effortless tight turns, enhancing maneuverability in challenging environments. 

With best-in-class approach, departure and ramp-over angles, the Thar Roxx has a 650 mm water-wading depth, the Thar ROXX is prepared for any adventure​.

Apart from the 644 litre boot space, the Thar Roxx could be had with a Panoramic Skyroof as well. There are Twin 26.03 cm HD screens and a Harman Kardon nine-speaker system with QuantumLogic surround, Bass enhancer, and a six-mode audio settings amplifier delivers an exceptional in-cabin audio experience.

The Adrenox connectivity with over 80 features includes Alexa integration and wireless Android Auto and Apple CarPlay. 

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Mumbai-headquartered automotive major Mahindra & Mahindra has unveiled its new modular, multi-energy NU_IQ platform, which it shared will serve as the foundation for a new generation of SUVs set to enter production from 2027.

The company has previewed the platform’s capabilities through four concept vehicles – Vision.S, Vision.T, Vision.SXT and Vision.X – which it claims will ‘disrupt’ the premium SUV space in both domestic and international markets.

The NU_IQ platform has been engineered to deliver flexibility across multiple vehicle types and markets. It can accommodate a range of body styles (top hats), different powertrains including internal combustion engines and electrified systems, as well as both front- and all-wheel-drive layouts. It is also designed for global deployment, supporting both right-hand-drive and left-hand-drive configurations.

Whilst, the complete product specifications are set to be announced closer to the launch, Mahindra has given a glimpse of what one can expect from the platform. These includes–

• Command seating paired with optimised driving dynamics for comfort and control
• Flat-floor architecture, enabling what Mahindra says will be the first production flat-floor ICE SUV
• Lightweight structure meeting stringent safety standards
• Generous cabin space with class-leading boot capacity
• Next-generation integrated domain electronics architecture (NU_UX) for advanced connectivity and user experience

The company shared that the platform has been developed to remove compromises typically faced by SUV buyers, offering premium features in a wider range of models.

R Velusamy, President – Automotive Business (Designate), Mahindra & Mahindra, and Managing Director, Mahindra Electric Automobile said, “NU_IQ is a strategic blueprint for the future of Mahindra SUVs globally. With its modular, multi-energy architecture, it gives us the flexibility to innovate across multiple top hats and powertrains whilst staying true to our SUV DNA. Designed to resolve paradoxes, NU_IQ forms the foundation for our next generation of SUVs. It marks a bold step and the start of a new era that frees customers from compromises and puts truly desirable, premium core SUVs squarely in the mainstream.”

The four concept models also mark the evolution of Mahindra’s ‘HEARTCORE’ design philosophy, created jointly at the Mahindra India Design Studio (MIDS) in Mumbai and Mahindra Advanced Design Europe (MADE) in Banbury, UK.

Pratap Bose, Chief Design & Creative Officer – Auto & Farm Sectors, Mahindra & Mahindra, said, “The NU_IQ SUVs, designed at our Global Design studios in Mumbai and Banbury, represent the start of a new chapter of our HEARTCORE design philosophy. They build on the central tenet that great design should create an emotional bond between people and their vehicles while re-imagining it for a new future. Based on the theme ‘Opposites Attract’, where the juxtaposition of contrasting elements creates an expressive new design language, these concepts promise to shape experiences that inspire adventure, confidence, and connection on any terrain, anywhere in the world.”

Each concept reflects a distinct personality – from the ‘Born Iconic’ ethos of the Vision.T and Vision.SXT to the ‘Sporty Solidity’ of the Vision.S and the ‘Sculptural Athleticism’ of the Vision.X. All four have been engineered at Mahindra Research Valley in Chennai.

Global Play

Mahindra plans to introduce production versions of these vehicles starting in 2027, with a strategy to target both domestic and export markets. The company is positioning these SUVs in the premium segment, aiming to redefine the customer experience in India while also expanding into left-hand-drive markets overseas.

Nalinikanth Gollagunta, CEO – Automotive Division, Mahindra & Mahindra, and Executive Director, Mahindra Electric Automobile, said, “NU_IQ blends innovation, global design and advanced technology to disrupt the white spaces in the automotive industry in India and internationally across Right-and-Left-Hand-Drive markets. The four concepts we are showcasing here offer a bold preview of what’s to come. They usher in a new no-compromise era of mobility and give freedom a new meaning.”

With the NU_IQ platform, Mahindra is signalling a significant shift in its approach to product development, combining modular engineering, scalable technology and a global design language to address evolving consumer demands. The company’s 2027 roll-out is expected to be one of its most ambitious launches yet, marking its intent to strengthen its standing both at home and abroad.

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Mahindra has unveiled a new, highly limited edition of its BE 6 Electric Origin SUV, drawing inspiration from Christopher Nolan's acclaimed The Dark Knight Trilogy. 

In a collaboration with Warner Bros. Discovery Global Consumer Products, the automaker has created a 300-unit limited-run vehicle that is being positioned as a unique collector's item, merging a passion for cinema with cutting-edge electric mobility and is priced at INR 2.77 million.

The BE 6 Batman Edition is far more than a simple re-badge. It is a meticulous reinterpretation of the vehicle, designed to evoke the aural and visual essence of the Caped Crusader's world. This special edition features an exclusive Custom Satin Black finish, complemented by Alchemy Gold-painted suspension and brake calipers, which provide a striking contrast and a touch of luxury. The Bat emblem, as seen in The Dark Knight Trilogy, is discreetly yet pervasively incorporated throughout the vehicle, from the hub caps and front quarter panels to the rear bumper and an illuminated 'Infinity Roof'. Even the welcome lights project the iconic symbol onto the ground.

Pratap Bose, Chief Design & Creative Officer at Mahindra & Mahindra, said, "The BE 6 has always been about boldness and forward thinking. With the Batman Edition, we wanted to go further — to create something so personal, so visually arresting, that owning it feels like owning a piece of cinematic history. We’ve obsessed over even the smallest detail, so that every time you look at it, you discover something new.”

Inside, the exclusivity continues with a brushed Alchemy Gold plaque on the dashboard, individually numbered to highlight the car's rarity. The cabin is upholstered in suede and leather with gold sepia accent stitching and an integrated Bat emblem, creating a rich and tactile experience. Gold accents are also found on the steering wheel, in-touch controller, and the custom key fob. For a truly immersive experience, the car features a Batman Edition welcome animation on the infotainment display and even custom Batman-inspired exterior engine sounds.

Vikram Sharma, Senior Vice-President at Warner Bros. Discovery Global Consumer Products, APAC, said, “Batman is more than a pop-culture icon – he represents innovation, resilience, and an unyielding drive to push boundaries. This collaboration brings that spirit to the road in a bold, electric way. With this limited-edition range, fans in India can now experience the thrill of Batman every time they drive. It’s a collector’s statement on wheels.”

The BE 6 Batman Edition is based on the top-of-the-range 79 kWh variant, ensuring that its performance is as impressive as its styling. Bookings for this highly sought-after vehicle will open on 23 August, with deliveries beginning on 20 September, in a nod to International Batman Day. This limited-run SUV is not merely a mode of transport; it is a tangible piece of pop culture history, reserved for those who want a story behind their steering wheel.

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Renault India, one of the leading passenger vehicle manufacturers, has inaugurated its new’R store in Vijayawada, Andhra Pradesh un,der its ‘renault. rethink.’ transformation strategy.

Francisco Hidalgo, Vice-President Sales & Marketing, Renault India, said, "Andhra Pradesh is a priority market for us with the encouraging response our products have received in the state. The opening of the new’R store in Vijayawada is a step forward in scaling up our business expansion under the renault. rethink. strategy, which focuses on delivering outstanding customer experiences while showcasing Renault’s global brand values tailored to local aspirations. As we continue to expand our footprint, we intend to set new benchmarks in automotive retail.”

The new facility is spread across 21,720 sqft, with a total showroom area of 5,400 sqft, with a dedicated five car display and delivery bay area.  

The new’R store features Renault's New Visual Identity (NVI), featuring a sleek black façade and an updated logo designed in line with global standards.

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Stellantis-owned Citroen India has launched the new C3X, an updated version of its popular SUV at introductory prices starting INR 525,000. The move is part of the company's ‘Shift Into the New’ strategic plan.

The new model comes with 15 new features designed to improve comfort, safety and convenience while maintaining its position as an accessible vehicle in its segment.

A standout new feature is the Proxi-Sense Passive Entry and Push Start system. Unlike conventional keyless entry, this technology automatically unlocks the car when the key is nearby and locks it as the driver walks away, offering true hands-free convenience. The C3X is also claimed to be the only SUV in its class to offer Cruise Control with a Speed Limiter, which is designed to make long motorway journeys more comfortable.

Additional enhancements include:

• An auto-dimming interior rear-view mirror for reduced glare.
• The HALO 360-degree camera system with seven viewing angles for improved visibility.
• Upgraded LED Vision projector headlamps and fog lamps.
• A comprehensive safety suite that now includes six airbags and a perimetric alarm system.

The new C3X maintains the distinct SUV-inspired design of the original model, with a 180mm ground clearance and a compact turning radius of 4.98m, making it suitable for both city and highway driving. It is available with two engine options: a 1.2L PureTech 82 naturally aspirated engine and a 1.2L PureTech 110 Direct Injection turbo engine. The turbo model can go from zero to 100 kmph in under 10 seconds and has an ARAI-certified fuel efficiency of 19.3 kmpl.

Inside, the car features a best-in-class cabin with a spacious 2,540mm wheelbase and theatre-style rear seating. The 26cm Citroen Connect Infotainment System offers wireless Apple CarPlay and Android Auto. A new tropicalised automatic air-conditioning system is also included, which has been specifically designed to cope with India’s hot climate.

Shailesh Hazela, MD & CEO, Stellantis India, said, "With Citroen C3 range starting at the aggressive introductory price of INR 525,000, we’re redefining what value means in this segment. This is not just about affordability – it’s about delivering aspirational features, smart design, and robust performance at a price point that truly resonates with Indian customers. Living by the ethos of the brand – ‘For everyone like no one’ – we’ve pushed for even greater localisation to ensure the best value, lowest cost of ownership, and a product that feels truly made for India."

Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, said, “The New Citroen C3X represents our commitment to delivering premium features and meaningful innovation in a package that’s distinctly Citroen. With Proxi-Sense entry, Cruise Control with Speed Limiter and HALO 360 Camera, we’ve created a SUV that understands your routine, simplifies it, and elevates every moment behind the wheel. These upgrades don’t just speak to what’s expected – they reflect our belief in delighting the Indian customer through thoughtful engineering.”

The new C3X is now available to book at all Citroen dealerships across India, with deliveries set to begin in the first week of September 2025.

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