Mahindra & Mahindra (M&M) has introduced the five-door version of its Thar SUV called as Thar Roxx in Chennai on the eve of India’s 78^th Independence Day. 

Touted as a category disruptor by company sources, the vehicle is priced upwards of INR 1,299,000 ex-shoroom and embodies a bold and unconventional spirit. Designed and engineered to turn heads and deliver a refined drive and powerful yet safe performance, the Thar ROXX conquers all terrains while offering an array of luxurious features.

It is built on Mahindra’s All-New M_GLYDE platform and could deliver an exceptionally smooth ride with crisp handling and class leading dynamics. It effortlessly blends Thar’s outdoor DNA with modern sophistication, offering a premium SUV experience that caters to those who demand the finest in every aspect of their lives. 

As a body-on-frame vehicle, the Thar Roxx has been rigorously tested in extreme conditions across diverse terrains and altitudes, including the scorching sand dunes of the Thar desert at over 50 degrees Celsius; the high altitudes of Umling La, tricky muddy surfaces in Coorg and the freezing cold of minus 20 degree Celsius in Kaza. 

Powered by either a 175 bhp 2-litre GDI engine (with 6-speed manual or 6-speed Aisin sourced automatic transmission) or a 173 hp 2.2-litre engine (with 6-speed manual or 6-speed Aisin sourced automatic transmission), the Thar Roxx draws much road presence with design features such as a bold front grille paired with Bi-LED projector headlamps and C-shaped DRLs. 

Its classic silhouette is characterised by a long hood, upright cabin and short overhangs for exceptional approach and departure angles. 

Drawing from the three-door Thar design, the vehicle sports angular wheel arches as compared to the round ones of the former, marrying timeless aesthetics with modern execution. There’s rugged cladding and R19 alloy wheels with 255/60 All Terrain tyres. 

The side-hinged split rear tailgate has an externally-mounted spare wheel whereas the interior boasts an ivory ambiance with leatherette trims and soft-touch materials; the leather-wrapped dashboard that is complemented by piano black and metallic finishes, and ambient footwell lighting.

With durable design elements, including low-gloss treatments on AC vents, sturdy dashboard sections, and a leather-wrapped steering wheel and gear lever, the Thar Roxx is available in seven striking colours. 

Featuring WATT’s Link suspension, advanced shock absorbers with MTV-CL and Frequency Dependent Damping (FDD) technology, the vehicle also has a ‘first-in-category’ Hydraulic Rebound Stopper (HRS) to enhance ride quality. 

While the flat floor design in the second row ensures increased comfort for all passengers, particular attention has been paid to achieve superior NVH (Noise, Vibration, and Harshness) levels for a quiet and refined driving experience​.

Engineered to achieve the highest B-NCAP safety rating, the Thar Roxx comes with six airbags, three-point seat belts and seat-belt reminder for all seats along with passenger airbag on/off for child safety, ISO-FIX child seats with top-tether, L2 ADAS (1R1V) suite with 10 features including Automatic Emergency Braking (AEB), 360-degree surround view system with blind view monitor, adaptive cruise control which adds to the safety, comfort and convenience.

Also equipped with a Tyre Pressure Monitoring System (TPMS) and Tyre Direction Monitoring System (TDMS), the vehicle comes with an Electronic Stability Program (ESP) 9.3 system with BLD (Brake locking differential). There’s Vehicle Dynamics Control (VDC), Traction Control System (TCS) and Roll Over Mitigation (ROM) too. 

The 4Xplor System (with four modes) provides superior traction through Electronic Locking Differentials. Touted as India’s first by company sources, the Crawl Smart Assist function offers precise low-speed control combined with IntelliTurn that enables effortless tight turns, enhancing maneuverability in challenging environments. 

With best-in-class approach, departure and ramp-over angles, the Thar Roxx has a 650 mm water-wading depth, the Thar ROXX is prepared for any adventure​.

Apart from the 644 litre boot space, the Thar Roxx could be had with a Panoramic Skyroof as well. There are Twin 26.03 cm HD screens and a Harman Kardon nine-speaker system with QuantumLogic surround, Bass enhancer, and a six-mode audio settings amplifier delivers an exceptional in-cabin audio experience.

The Adrenox connectivity with over 80 features includes Alexa integration and wireless Android Auto and Apple CarPlay. 

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Tata Motors Passenger Vehicles has announced it will present the Indian Women’s Cricket Team with the first lot of the soon-to-be-launched Tata Sierra SUV following their victory at the ICC Women's World Cup. The Tata Sierra is slated to be launched on 25^th November.

The company will gift the top-end model of the Sierra to each team member as part of its salute to the team’s journey and contribution to the country.

Shailesh Chandra, MD and CEO, Tata Motors Passenger Vehicles, said, “The Indian Women’s Cricket Team has made the entire nation proud with their extraordinary performance and remarkable win. Their journey stands as a true testament to determination and the power of belief, qualities that inspire every Indian. At Tata Motors Passenger Vehicles, we are privileged to present these legends with another legend, The Tata Sierra. This is our salute to their spirit and the pride they have brought to the nation – Two legends, One spirit, Infinite inspiration.”

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Maruti Suzuki India, the country’s leading passenger vehicle manufacturer, has attained a new milestone by crossing the 30-million-unit sales milestone in the domestic market.

The new benchmark was attained by the company over a course of 42 years, with the first 10 million unit sales taking 28 years and 2 months to achieve.

The 20 million unit sales took 7 years and 5 months, while the recent milestone took just 6 years and 4 months.

Interestingly, the entry-level hatchback Alto was the most preferred model in the country, with over 4.7 million units sold, followed by Wagon R with 3.4 million units and the sporty Swift with 3.2 million units.

The Brezza and Fronx SUVs also played an instrumental role in contributing to the sales milestone, being featured among the top 10 models sold in the country.

It was on 14^th December 1983, Maruti Suzuki India delivered its first model, the iconic Maruti 800, to its first customer.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “When I look at the length and breadth of India and think that 3 crore customers have placed their trust in Maruti Suzuki to realise their dream of mobility, it fills me with humility and gratitude. Yet, with car penetration at approximately 33 vehicles per 1,000 people, we know our journey is far from over. We will continue to make every possible effort to bring the joy of mobility to as many people as we can, while also be an asset to both the economy and the environment at the same time.”

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American electric vehicle maker Tesla has appointed Sharad Agarwal, former Chief Business Officer of Classic Legends, as its new business head, according to a report by Bloomberg.

The report further stated that Agarwal joined the EV maker a week ago and is tasked to drive sales for Tesla in India, which as per industry observers, has not performed as per the company’s expectations.

Agarwal, an automotive industry veteran, had begun his career with TVS Motor Co as Area Sales Manager in December 2002, before joining Mahindra First Choice Wheels as its Business Head for North and Eastern region in March 2007.

It was in January 2013, he moved to Audi India as the head of Sales, before taking over as the head of Lamborghini India in April 2016, where he spent almost 9 years, before joining Classic Legends.

During his tenure at Lamborghini, the Italian super luxury car maker saw its dealerships across India achieved a Return on Sales (RoS) of more than 10 percent, setting a new benchmark for the automotive business in the country. He also grew India’s ranking for the automaker as the third market globally in terms of PR visibility in 2021.

He also expanded Lamborghini India’s reach to over 60 cities, with sales volumes from Tier 2 and Tier 3 cities contributing more than 25 percent of the total.

Tesla, which formally started deliveries in September 2025 with its first dealership in Mumbai and the second facility in Delhi, has till date delivered 114 vehicles, of the estimated 600-plus bookings.

File photo for representational purposes only.

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Mumbai-headquartered business conglomerate Mahindra & Mahindra has announced its financial results for Q2 FY2026 with consolidated Revenue reaching INR 461 billion, marking a 22 percent YoY growth.

The consolidated Profit After Tax (PAT) stood at INR 36 billion, a 16 percent increase YoY. The company stated that, excluding specific one-time impacts, PAT growth was 28 percent YoY.

Mahindra’s Auto business reported sales of 262,000 vehicles, up 13 percent, which includes around 146,000 SUV sales. This translated to a revenue of INR 271 billion, up 25 percent YoY, while net profit came at INR 15 billion, up 8 percent YoY.

On the other hand, the farm sector reported its highest ever Q2 market share at 43 percent with sales of 123,000 units, up 32 percent YoY. The revenue came at INR 102 billion, up 25 percent, while consolidated net profit came at INR 11 billion, up 45 percent YoY.

Dr. Anish Shah, Group CEO & Managing Director, Mahindra & Mahindra, said, “We are pleased with the strong execution and solid performance delivered across the group in Q2 FY2026. Auto and Farm sustained their leadership with consistent gains in market share and profitability. TechM is progressing well on its transformation journey. MMFSL achieved a 45 percent PAT growth and remains committed to quality growth and digital transformation. Our Growth Gems are steadily advancing towards their ambitious goals, reinforcing our long-term value creation potential.”

Rajesh Jejurikar, Executive Director & CEO (Auto and Farm Sector), Mahindra & Mahindra, said, “Strong performance of our Auto and Farm businesses continues in Q2 FY2026 reinforcing our leadership position, with a gain of 390 bps YoY in SUV revenue share, and 100 bps YoY in LCV (< 3.5T) market share. In Tractors, we gained 50 bps YoY to reach 43 percent market share. Our Auto Standalone PBIT margin (excl. e-SUV Contract Mfg.) improved by 80 bps to 10.3 percent and core Tractor PBIT margins improved by 190 bps to 20.6 percent.”

Amarjyoti Barua, Group Chief Financial Officer, Mahindra & Mahindra, “Our solid Q2 consolidated results reflects the strength of our diversified portfolio. We continue to deliver on our strategic priorities. We had strong cash generation in the first half, delivering over INR 100 billion of operating cash flow. We remain committed to sustainable growth and value creation.”

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