Speaking to this correspondent, Ganesh Mani S, Director – Production, HMIL, said, to have the first-mover advantage in the industry, carmakers are constantly looking for newer technologies and innovations. The Indian auto industry is at the cusp of a new era with updated regulation norms for emission and recall. This brings more relevance to have fool-proof quality testing processes in place. “Towards fulfilling this objective, we at Hyundai Motor India have a Quality Assurance ‘Testing, Inspection, and Certification’ (TIC) process to ensure that every car we make is 100 percent defect-free. The ‘TIC’ process has a two-pronged strategy. First, we test the condition of the respective part before assembling at the vendor’s end and next we test the condition of the assembled vehicle as per the required standards at our end.” 

It may be recalled that both its R&D Centres in Namyang, South Korea and in Hyderabad, India work in tandem to design and develop any new model. They also conduct all the region specific tests before they sign-off the car for manufacturing. “At the production stage, we conduct several standard tests including the wheel alignment, head-light aimer, roll and brake and much more. We test the ride handling capabilities of our cars first at our internal tracks in our Sriperumbudur facility which simulates 17 types of Indian road conditions, and later also conduct a Vehicle Durability Test across India. At the Certification level, we also use government authorised test agency (Global Automotive Research Centre) tracks to conduct standardized tests,” he said.

Talking on the challenges faced in testing vehicles in the assembly line, he said, the digital revolution has created a great impact offering practically unlimited possibilities for a pleasant and safe driving experience. Today the cars are smarter and more connected than ever. This means an exponential increase in the number of tests and its duration at the assembling stage. “To offer best quality cars for our customers, we need to reach the desired quality targets and address defects related issues during assembling while successfully implementing the essential TIC solutions. This will help minimise the human error, if any. Solutions such as limiting the opportunity to insert the product on the wrong fixture (through appropriate mechanical constraints) and partially automating the activation of the correct test program (based on barcode readers) using in-line systems goes a long way. Along with maximum performance, the testing equipment should also be engineered to optimize system ergonomics with respect to operator comfort. This coupled with the precepts of lean production which will allow more flexibility in the mixing of various models. It is also necessary to guarantee high test results throughout to comply with the increasing production cycle-times. So, these testing machines should have the basic data analytics tool with summarized output screen, which could be used as an input for improving the process and design. This idea can also be extended to monitor the performance of the testing machine as well to proactively do the maintenance activities. Going forward, we will work towards minimising human intervention as much as possible and improve the process to do more self-learning and proactively suggest feedback & countermeasures,” he said.

Be it for the domestic or export markets, any OEM has to address three aspects to make cars with top-most quality. Firstly, at the design stage it is necessary to achieve the best performance and quality for the vehicle at optimal cost while keeping other factors in check. Hyundai ensures that all the learnings from previous models are implied in upcoming models. Secondly, during production it ensures that the vehicle meets all the required country-specific test standards and feature options for all its variants. Finally it understands the customer’s pulse and needs.    

“At HMI we transform metal into excellence with hand-crafted engineering and at 100 percent precision. To make the perfect cars we follow a 3-stage systematic tightening confirmation process which captures over 200,000 quality data points related to tightening, every day. We have linked this information with ‘Sign-off Gate’ to prevent the ‘not ok’ car roll out from the final assembly line. Our vehicle final inspection method is digitally enabled for assembled part specification/ type verification; we use a Hyundai Integrated Dialogistic System which is loaded with pre-set information on quality confirmations for 350+ variants. Such high degree of customization helps us to meet the growing customer requirement and enables desired results in the manufacturing process,” he said.

Beyond BS-VI

The move to make BS-VI compliant vehicles is not just important for cleaner air but it will also enable carmakers and Government agencies to record data on Real Driving Emissions (RDE). After the roll-out of BS-VI complaint vehicles there will be enough captured data available with the concerned authorities and regulators to be able to reduce the gap between type-approval vehicle emissions results and the actual ones on roads. Hyundai has global experience in the area of RDE vehicle development and this is a huge technical advantage to help develop vehicles for the Indian market. “We have done some amount of testing specific to the Indian road conditions. Before the Government’s regulations are set in motion, we too will be prepared to take up this challenge by upgrading our technical and analytical capabilities in all the required areas,” he said.

Nowadays, all cars come loaded with different kinds of infotainment, safety and communication systems. For instance, the recently launched Creta has 50 plus India-specific connected features which is 30 percent more than any other cars manufactured by the company. All these are absolutely important to ensure all these electronic devices work smoothly for the customer to enjoy a great drive. HMI has a multi-layered assurance process designed and developed by its in-house teams with specific performance indicators. ‘Hyundai Automatic Diagnostic System’ is another tool it uses to inspect the proper functioning of over 60 checkpoints in the electrical system and connected car features in all its cars.

Besides, it also has an integrated in-line testing facility installed in the assembly process line to check and approve the performance of all electronic systems fitted in all the cars at the sign-off gate. Also it ensures that the same​​ level of standards are maintained at the vendors end too. This makes the quality assurance process more robust & mistake proof, Ganesh Mani added.  (MT)

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Maruti Suzuki India (MSIL), the country’s largest passenger vehicle manufacturer, has further expanded its product portfolio with the launch of the Victoris SUV.

The Victoris is being made available in multiple powertrain options, including petrol with strong hybrid, Allgrip Select (4x4) and factory-fitted S-CNG with an underbody tank design. Bookings are now open at INR 11,000.

The SUV can be had with a 1.5-litre hybrid powertrain with EV mode and e-CVT transmission, a multi-terrain 4x4 system with four drive modes and a CNG variant with dual ECUs.

The Victoris will join the Brezza, Ertiga, Fronx, Grand Vitara and Jimny to further expand its play in the SUV segment.

The new SUV features a 26.03 cm fully digital instrument cluster, 25.65 cm SmartPlay Pro X infotainment system with wireless Apple CarPlay and Android Auto, over-the-air updates and Alexa Auto integration. It also introduces a segment-first Infinity by Harman 8-speaker system with Dolby Atmos, 64-colour ambient lighting, ventilated seats, powered driver’s seat, wireless charging with cooling and a panoramic sunroof.

On safety, the Victoris comes with six airbags as standard, Level 2 ADAS with more than ten driver-assist features, all-wheel disc brakes, electronic parking brake, and a 360-degree camera. In fact, the Victoris has scored a 5-star Bharat NCAP safety rating for both adult and child occupants.

It comes with Maruti Suzuki India’s Arena Safety Shield, including ESP, ABS with EBD, hill hold control and a standard three-year/100,000 km warranty.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “The new-age Indian customer is well-travelled, hyper-connected, socially aware, technologically progressive and environmentally responsible. To meet the aspirations of such customers, our new SUV the Victoris has ‘Got It All’. Victoris is a Latin word that means ‘victory’. We are confident the Victoris with its high technology, sleek design, intelligent and connected features, 5-star level safety and multiple environment friendly powertrains will win hearts in India. With Victoris we are strengthening our SUV portfolio and our overall market share.”

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, said, “At Maruti Suzuki, we are always listening to our customers. Today’s young, and dynamic audience consider an automobile as a reflection of who they are – energetic, composed, confident and always moving forward. We gave this brief to our design and engineering teams for the all-new ‘Victoris’. SUVs may be the most loved segment today, but the SUV buyer has evolved. This new generation of young customers are ambitious, hyperconnected and value experiential living. The all-new Victoris is our answer to that shift - a progressive blend of tech, design and versatility. It is engineered with true SUV DNA and sets a new benchmark for what today’s automobiles can feel like. With the Victoris, we’re not just launching another SUV, we’re celebrating a new dimension to driving - one that’s ‘Got It All’.” 

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In celebration of India's dreamers and their aspirations, Mercedes-Benz India has announced the launch of its comprehensive festive campaign, ‘Dream Days’. Scheduled to run from 2nd September to 31st October 2025, the initiative is designed to make the ambition of owning a Mercedes-Benz more accessible than ever through a suite of tailored ownership benefits and experiential engagements.

The 360-degree campaign focuses on creating signature luxury experiences at every customer interaction. A core component is a range of innovative financial solutions aimed at empowering new and existing customers. For its entry and core model portfolios, Mercedes-Benz is introducing financial plans featuring exceptionally low monthly instalments, attractive interest rates and minimal down payments. First-time buyers will receive additional ‘Welcome Benefits’ when trading in their current vehicle.

Further enhancing flexibility, a unique ‘Seasonal Payment Plan’ allows customers to structure their payment schedules around periods of higher cash flow, such as bonus months, alleviating the burden of uniform monthly payments. A standout ‘Key to Key’ programme for select models like the S-Class enables customers to upgrade to a new vehicle after 24 to 36 months with zero down payment, effectively allowing them to own two new Mercedes-Benz cars within a four-year period.

Complementing these ownership advantages, Mercedes-Benz is elevating its customer service with nationwide ‘Service Clinics’. During these events, trained brand engineers will travel to various locations to provide personalised vehicle diagnostics and address owner concerns directly.

The campaign will culminate in the ‘Dream Days Festival’, a first-of-its-kind event touring six key cities: Chandigarh, Ahmedabad, Pune, Bengaluru, Chennai and Kochi. This two-day festival will offer participants hands-on driving experiences across specially designed tracks that demonstrate the capabilities of the brand’s sedans, SUVs, electric vehicles and high-performance AMG models. Attendees can also enjoy immersive brand experiences, such as the Burmester Sound Experience, fostering a deeper connection with the Mercedes-Benz brand.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, "India is a nation built on dreams – from startup founders, entrepreneurs to seasoned executives, every dreamer deserves the luxury that they aspire for. This festive campaign, hence, underlines our commitment to fulfil the aspirations of our customers, offering flexible and curated financial solutions, supporting them with their purchase decision. We are confident these financial solutions will find immense value among customers, creating excitement and positive momentum in the market this festive season.”

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Hyundai Motor India (HMIL), one of the leading passenger vehicle manufacturers, has introduced the Creta King and Creta King Limited Edition to mark a decade of its popular Creta SUV in the domestic market. The company has also added new features to other Creta variants.

The Creta King includes features such as R18 diamond cut alloys, a driver power seat with memory function and a passenger seat with electric adjustments. It also comes with a dashcam, wireless Android Auto/Apple CarPlay and dual-zone automatic temperature control. The vehicle is available with a 1.5L petrol, 1.5L diesel and 1.5L turbo petrol engine. A new Black Matte colour is also being introduced.

The Creta King Limited Edition adds exclusive ‘King’ branding on elements like the seat belt cover, headrest cushion and key cover. This limited edition is available in Abyss Black, Atlas White and the new Black Matte colours.

The Creta King Knight, with its black design, also receives upgraded features including R18 matte black alloys, electric seat adjustments for the driver and passenger, a dashcam and dual-zone automatic temperature control.

Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India, said, “At HMIL, we have always believed in delighting our customers with fresh choices and enhanced experiences. Ahead of this festive season, we are excited to introduce the Creta King and Creta King Limited Edition in our SUV, the Hyundai Creta. These additions, coupled with enriched feature offerings in the Creta line up will reinforce our commitment to offering products that blend style, performance, technology and safety. We are confident that these new introductions will add to the festive excitement and further strengthen the appeal of Hyundai’s most loved SUV among Indian customers.”

Additionally, new features have been added across other Creta variants, including a dashcam, dual-zone automatic temperature control and wireless Android Auto/Apple CarPlay. The Creta N Line also gets these new features.

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Honda Cars India has introduced a series of updates to its popular SUV, the Honda Elevate in time for the festive season. The enhancements include new interior colour options and exterior styling upgrades, aiming to give the vehicle a more premium and stylish feel.

The top-of-the-range Honda Elevate ZX grade now features a new Ivory interior theme, complete with ivory leatherette seats and soft-touch inserts on the doors and instrument panel. As an optional extra, customers can choose a new ‘Alpha-Bold plus Grille’ for a more commanding front profile, along with a 360-degree surround vision camera and 7-colour ambient lighting. With these additions, the Elevate ZX offers a choice of three distinct interior themes: Tan, Ivory and Black.

For the V and VX grades, Honda is introducing new black fabric upholstery, which replaces the previous shadow beige option. These variants also feature dual-tone interiors with ivory soft-touch inserts. The new Alpha-Bold plus Grille is available as an accessory for these models and the Crystal Black Pearl colour option is now offered across the V, VX and ZX grades.

Kunal Behl, Vice-President Marketing & Sales, Honda Cars India, said, “The Honda Elevate is a very successful model and has been greatly appreciated by customers for its versatility in both the domestic and export markets. With the introduction of the new ZX grade with ivory interiors and new enhancements across all grades, it is our endeavour to offer more choices to customers during the festive period and warmly welcome them into the Honda family.”

The Honda Elevate is powered by a 1.5L i-VTEC petrol engine and is available with a choice of a 6-speed manual or 7-speed CVT automatic transmission. The SUV continues to offer a range of safety features, including the Honda Sensing advanced driver-assist system in the ZX grade, which includes Collision Mitigation Braking and Adaptive Cruise Control.

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