Hyundai India Celebrates First-Year Milestone Of ‘Samarth By Hyundai’ Initiative

Hyundai India Celebrates First-Year Milestone Of ‘Samarth By Hyundai’ Initiative

Hyundai Motor India Limited (HMIL) has completed the first year of ‘Samarth by Hyundai’, a holistic social initiative to support people with disabilities in India. Launched in 2023, the initiative is in line with Hyundai Motor Company’s global vision of ‘Progress for Humanity’ and aims at raising awareness and building a movement for the inclusion of people with disabilities in India.

The event was attended by various dignitaries from the Government of India, including Mansukh Mandaviya, Minister of Sports; Dr Virendra Kumar, Minister of Social Justice & Empowerment and Jayant Chaudhary, Union Minister of State (Independent Charge) for Skill Development & Entrepreneurship and Minister of State for Education. Unsoo Kim, Managing Director; Tarun Garg, Whole Time Director and Chief Operating Officer and J T Park, Function Advisor, Sales & Marketing were present at the event from HMIL’s side. Several other key government officials, NGO partners and stakeholders also joined the celebration.

The highlights of the event were the felicitation of Indian Paralympians, where the company felicitated seven Paralympians supported under ‘Samarth by Hyundai’ initiative for their outstanding achievements, and the presentation of the ‘Charter of Recommendations for Enhancing Accessibility and Inclusivity’ to Government of India by HMIL. The company also announced the launch of the ‘Samarth Hero Awards’ to honour individuals and organisations contributing to the empowerment of people with disabilities.

As an example of its dedication to inclusion, HMIL has worked to raise awareness, give assistance and create opportunities for those with disabilities over the past year through Samarth by Hyundai and its numerous projects. By raising awareness, establishing accessible spaces at HMIL dealerships, introducing car accessories that are accessible to persons with disabilities and establishing important alliances with NGOs, the media, and other stakeholders, the firm has achieved tremendous progress in empowering individuals with disabilities.

Unsoo Kim, Managing Director, Hyundai Motor India Limited, said, “At Hyundai, we believe in making a meaningful impact beyond mobility. ‘Samarth by Hyundai’ is a testament to our commitment to creating a more inclusive and equitable society for all. I am immensely proud of the strides we’ve made in our first year, and I thank our partners, stakeholders and the government for their unwavering support. Together, we will continue to drive change and provide opportunities for people with disabilities, as we remain deeply committed to India and its people."

Maruti Suzuki India Launches Victoris Aurum Edition To Mark Sales Milestone

Maruti Suzuki Victoris Aurum

Maruti Suzuki India, the country’s largest carmaker, has introduced the Victoris Aurum Edition Strong Hybrid to mark the first anniversary of the Victoris SUV, featuring an accessory kit priced at INR 22,990.

The launch follows the model reaching sales of 100,000 and 150,000 units within its initial year of production. The Aurum Edition incorporates copper-coloured inserts on the front, side and rear skid plates, along with revised wheel arch trim.

On the outside, it gets chrome garnishes across the front grille, fenders, bumpers, body side mouldings and door visors. Interior additions comprise all-weather 3D cabin mats, a 3D boot mat and a trunk sill guard.

Furthermore, the company has partnered with actor Shahid Kapoor to lead the promotional campaign for the variant.

Partho Banerjee, Senior Executive Officer – Marketing and Sales, Maruti Suzuki India, said, "Conceptualised as a ‘Got it All’ SUV for today’s dynamic young go-getters who ‘want it all’, the Victoris has truly won the hearts of buyers. As we celebrate its first anniversary, it’s worth noting that the Victoris has become the fastest-selling PV to clock both the 150,000- and 100,000-unit sales milestones, going on to achieve the highest sales for any car in India during its 1st year of launch. Recognising these extraordinary achievements, we are introducing the Victoris Aurum Edition Strong Hybrid, with tasteful enhancements that are sure to grab eyeballs and make this festive season feel all the more special for our valuable customers. Our association with Shahid Kapoor, for the new Aurum Edition is also sure to complement the Victoris’ contemporary appeal."

Hyundai Bayon To Feature 69% High-Strength Steel Grade For Enhanced Safety

Hyundai Bayon

Hyundai Motor India, one of the leading passenger vehicle manufacturers, has detailed the safety specifications and platform architecture for its upcoming Bayon SUV model ahead of its official launch in India on 26 October 2026.

Built on the Global K Enhanced Platform, the Bayon utilises a body structure comprising of 69 percent high-strength steel grades, integrating hot-stamped components across the front apron, dashboard, rear floor and side reinforcements.

The vehicle incorporates Hyundai SmartSense Level 2 Pro ADAS, providing 23 driver assistance features supported by three radar units and 12 parking sensors. Over 35 safety features are fitted as standard across all variants, including six airbags, electronic stability control, hill-start assist control, a tyre pressure monitoring system (TPMS) and ISOFIX child seat anchors.

The Bayon will be powered by a 1.5-litre MPi four-cylinder petrol engine producing 84.4 kW (115 PS) and 143.8 Nm of torque, paired with a six-speed manual or an Intelligent Variable Transmission. Exterior options will span 10 colour configurations across monotone, dual-tone, and matte finishes.

Tarun Garg, Managing Director and Chief Executive Officer of Hyundai Motor India, said, "At Hyundai, we believe that true innovation is meaningful only when it enhances the everyday experiences of our customers. With the Hyundai BAYON, we have combined a robust body structure, advanced safety technologies, and intelligent driver assistance systems to deliver a comprehensive safety experience. From its reinforced chassis and high-strength steel construction to Hyundai SmartSense Level 2 Pro ADAS, the BAYON is engineered to inspire confidence not only in challenging situations, but throughout every journey. This reflects our commitment to delivering intelligent mobility solutions that are safe, connected, and progressive for modern India."

Mitsubishi Motors Launches All-New Pajero In Thailand Ahead Of Global Rollout

Mitsubishi Pajero

Japanese automotive major Mitsubishi Motors has commenced sales of the Pajero cross-country SUV in Thailand, serving as the initial market for the model’s international release.

The Pajero’s production takes place at the Laem Chabang facility operated by Mitsubishi Motors in Chonburi Province, which functions as a manufacturing hub for export operations.

Shipments to Australia and Japan are scheduled ahead of market releases in mid-December, followed by sequential introductions across approximately 100 countries and regions in the Middle East and Latin America starting in fiscal 2027.

The Pajero integrates four-wheel-drive capability with passenger car handling characteristics and positioning as a flagship offering.

Keisuke Kishiura, President and Chief Operating Officer, Mitsubishi Motors, said, "We are delighted to begin sales of the all-new Pajero in Thailand as the first market for its global rollout. Thailand is not only an important market for Mitsubishi Motors, but also a key hub for our production and exports. The all-new Pajero is a flagship model that embodies Mitsubishi Motors and is positioned among the top-tier cross-country SUVs in the Thai market. We will continue to deliver appealing products from Thailand to customers around the world and provide value that exceeds expectations."

Param Automotive Inaugurates Upgraded Mahindra Showroom In Ahmedabad

Mahindra Showroom

Param Automotive Group has inaugurated an upgraded dealership facility in Ahmedabad to mark its silver jubilee year.

Located at the site established in 2002, the facility spans 40,000 square feet and features display space for 18 vehicles.

The showroom includes customer lounges, delivery zones, accessory bays, test-drive areas and hospitality spaces to support vehicle sales and customer service operations.