Hyundai to Launch New Venue on 16 June

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Hyundai Motor India Ltd has announced the introduction of the new Hyundai Venue in June 2022. The company said in a release that the new Venue is one of the most anticipated compact SUVs of 2022 and will personify customer aspirations with an overarching theme that is encapsulated by - ‘Live the Lit life’. 

Unsoo Kim, MD & CEO, Hyundai Motor India, said, “As the leading mobility solutions provider, Hyundai has been setting new benchmarks in India with the introduction of blockbuster products. Through our vision of ‘Progress for Humanity’ we have continued to elevate customer experiences and induced the rapid adoption of globally contemporary technologies. Indian customers have showcased their love and trust in Hyundai, making us the most sold SUV brand of 2020 and 2021. At Hyundai, we will continue to excite our most loved customers with unique and exciting products, and I am glad to announce the launch of the new Hyundai Venue in June this year. I am sure, the new Hyundai Venue will continue to thrill customers both in India as well as export markets.” 

The company said the new Venue has been crafted to supersede the aspirations of new age Indian customers, who seek future tech, spacious interiors, comfort, style and safety. Designed to evoke a bold and premium appeal, the new Venue will stand out with its solid presence that is inspired from Hyundai’s Sensuous Sportiness design language, it said. 

While the development concept is centred around creating the next Lit Space that is trendy, unique, stylish and upbeat, the new Venue has also been conceptualised to exude a bold and big persona with a focus on exterior design as well as interior space and comfort, the release pointed out. 

The design of the new Venue exhibits confident body forms, delivering the perfect interpretation of Hyundai’s signature design language with big and bold contours that add to the premium and futuristic appeal. Hyundai designers have maximised the SUV presence of it that now features a Dark Chrome Front Grille which compliments the SUV’s cutting-edge design, creating a powerful yet lavish impression. 

The façade has been designed to bring forth a wider and confident stance with the seamless integration of bold and dynamic styling elements. The rear section of the new Venue features unique first-in-segment Connecting LED Tail Lamps with unique vertical design elements. The Connecting LED Tail Lamps stretch across the rear and compliment the overall design with a futuristic and distinctive appeal while the hexagonal cut crystal design creates a luxurious yet hi-tech appeal. The rear has been designed to give the vehicle a distinctively tall and wide look.  

To rejuvenate young and exciting experiences for new age consumers, Hyundai Motor India created an MZ Lab comprising of young Millennial and Gen Z professionals in the HMI ecosystem to ideate and innovate ways of inducing customer delight. Encapsulating the needs and aspirations of Gen MZ customers, Hyundai developed the key communication of ‘Live the Lit life’ that epitomises the new vehicle as the next Lit space for customers on their journeys. 

Set to be launched on 16 June 2022, the new Venue will bring fun and exciting experiences to customers, facilitating them to Live the Lit life, the release added. (MT)

Maruti Suzuki India Launches Victoris Aurum Edition To Mark Sales Milestone

Maruti Suzuki Victoris Aurum

Maruti Suzuki India, the country’s largest carmaker, has introduced the Victoris Aurum Edition Strong Hybrid to mark the first anniversary of the Victoris SUV, featuring an accessory kit priced at INR 22,990.

The launch follows the model reaching sales of 100,000 and 150,000 units within its initial year of production. The Aurum Edition incorporates copper-coloured inserts on the front, side and rear skid plates, along with revised wheel arch trim.

On the outside, it gets chrome garnishes across the front grille, fenders, bumpers, body side mouldings and door visors. Interior additions comprise all-weather 3D cabin mats, a 3D boot mat and a trunk sill guard.

Furthermore, the company has partnered with actor Shahid Kapoor to lead the promotional campaign for the variant.

Partho Banerjee, Senior Executive Officer – Marketing and Sales, Maruti Suzuki India, said, "Conceptualised as a ‘Got it All’ SUV for today’s dynamic young go-getters who ‘want it all’, the Victoris has truly won the hearts of buyers. As we celebrate its first anniversary, it’s worth noting that the Victoris has become the fastest-selling PV to clock both the 150,000- and 100,000-unit sales milestones, going on to achieve the highest sales for any car in India during its 1st year of launch. Recognising these extraordinary achievements, we are introducing the Victoris Aurum Edition Strong Hybrid, with tasteful enhancements that are sure to grab eyeballs and make this festive season feel all the more special for our valuable customers. Our association with Shahid Kapoor, for the new Aurum Edition is also sure to complement the Victoris’ contemporary appeal."

Hyundai Bayon To Feature 69% High-Strength Steel Grade For Enhanced Safety

Hyundai Bayon

Hyundai Motor India, one of the leading passenger vehicle manufacturers, has detailed the safety specifications and platform architecture for its upcoming Bayon SUV model ahead of its official launch in India on 26 October 2026.

Built on the Global K Enhanced Platform, the Bayon utilises a body structure comprising of 69 percent high-strength steel grades, integrating hot-stamped components across the front apron, dashboard, rear floor and side reinforcements.

The vehicle incorporates Hyundai SmartSense Level 2 Pro ADAS, providing 23 driver assistance features supported by three radar units and 12 parking sensors. Over 35 safety features are fitted as standard across all variants, including six airbags, electronic stability control, hill-start assist control, a tyre pressure monitoring system (TPMS) and ISOFIX child seat anchors.

The Bayon will be powered by a 1.5-litre MPi four-cylinder petrol engine producing 84.4 kW (115 PS) and 143.8 Nm of torque, paired with a six-speed manual or an Intelligent Variable Transmission. Exterior options will span 10 colour configurations across monotone, dual-tone, and matte finishes.

Tarun Garg, Managing Director and Chief Executive Officer of Hyundai Motor India, said, "At Hyundai, we believe that true innovation is meaningful only when it enhances the everyday experiences of our customers. With the Hyundai BAYON, we have combined a robust body structure, advanced safety technologies, and intelligent driver assistance systems to deliver a comprehensive safety experience. From its reinforced chassis and high-strength steel construction to Hyundai SmartSense Level 2 Pro ADAS, the BAYON is engineered to inspire confidence not only in challenging situations, but throughout every journey. This reflects our commitment to delivering intelligent mobility solutions that are safe, connected, and progressive for modern India."

Mitsubishi Motors Launches All-New Pajero In Thailand Ahead Of Global Rollout

Mitsubishi Pajero

Japanese automotive major Mitsubishi Motors has commenced sales of the Pajero cross-country SUV in Thailand, serving as the initial market for the model’s international release.

The Pajero’s production takes place at the Laem Chabang facility operated by Mitsubishi Motors in Chonburi Province, which functions as a manufacturing hub for export operations.

Shipments to Australia and Japan are scheduled ahead of market releases in mid-December, followed by sequential introductions across approximately 100 countries and regions in the Middle East and Latin America starting in fiscal 2027.

The Pajero integrates four-wheel-drive capability with passenger car handling characteristics and positioning as a flagship offering.

Keisuke Kishiura, President and Chief Operating Officer, Mitsubishi Motors, said, "We are delighted to begin sales of the all-new Pajero in Thailand as the first market for its global rollout. Thailand is not only an important market for Mitsubishi Motors, but also a key hub for our production and exports. The all-new Pajero is a flagship model that embodies Mitsubishi Motors and is positioned among the top-tier cross-country SUVs in the Thai market. We will continue to deliver appealing products from Thailand to customers around the world and provide value that exceeds expectations."

Param Automotive Inaugurates Upgraded Mahindra Showroom In Ahmedabad

Mahindra Showroom

Param Automotive Group has inaugurated an upgraded dealership facility in Ahmedabad to mark its silver jubilee year.

Located at the site established in 2002, the facility spans 40,000 square feet and features display space for 18 vehicles.

The showroom includes customer lounges, delivery zones, accessory bays, test-drive areas and hospitality spaces to support vehicle sales and customer service operations.