BMW India has enhanced its top-selling premium electric vehicle, the locally produced iX1 Long Wheelbase, with a new exterior colour and expanded upholstery selections, available for booking nationwide. The model now presents a fresh Night Dusk Blue metallic paint, deepening its sophisticated and commanding aesthetic alongside existing shades like Carbon Black and Mineral White. Inside, the cabin gains two new sustainably sourced vegan leather options: Veganza Smoke White + Atlas Grey dual tone and Veganza Castanea. These are distinguished by a premium 3D stitching pattern, emphasising both craftsmanship and modern, eco-conscious luxury.
A defining interior design philosophy, the 'Cocooning Effect’, extends the chosen upholstery colour cohesively across the cabin. This approach envelops the door panels, dashboard and speaker mesh, creating a harmonious and immersive environment that is both plush and visually continuous. The iX1 LWB’s interior is characterised by a spacious, modern design that merges innovative functionality with superior materials.
As the brand’s highest-selling electric model, the iX1 has been pivotal to BMW’s leadership in India’s luxury EV segment. The company has consistently adapted the vehicle to market preferences, introducing features like the Surround View Camera and now refreshing its colour and trim options. In under a year, it has become the best-selling electric vehicle in its premium category.
The vehicle combines practicality with sustainability, boasting segment-leading dimensions that make it one of the longest five-seater SUVs in India. Its bold exterior stance is matched by advanced fifth-generation BMW eDrive technology. This integrated drive unit delivers 204 horsepower and 250 Nm of torque, powered by a 66.4 kWh battery capable of up to 531 kilometres on a single charge. Features like adaptive recuperation and one-pedal driving further enhance efficiency and convenience, solidifying its position as a comprehensive premium electric package.
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