Mercedes-Benz India, the German luxury car brand, has announced a significant organisational change, effective from 1 August 2025, with the appointment of Brendon Sissing as the new Vice-President of Sales and Marketing. He will take over from Lance Bennett, who has moved to Mercedes-Benz Middle East as their Chief Financial Officer.
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, "We are excited to welcome Brendon Sissing as the Head of Sales & Marketing for Mercedes-Benz India. Brendon takes over the responsibility from Lance Bennett, who has joined Mercedes-Benz Middle East as the CFO. Brendon brings rich experience from the world of financing and insurance, as he successfully steered Mercedes-Benz Financial Service India, doubling its portfolio, driving record profit and business transformation, while elevating the integrated customer journey. We are confident Brendon will continue the growth momentum of Mercedes-Benz in this highly diverse and dynamic Indian luxury car market. We thank Lance for his immense contribution and wish them both, the very best in their respective new roles."
Brendon Sissing previously served as the Head of Mercedes-Benz Financial Services India, where he was instrumental in doubling the company's portfolio and achieving record profits. He is recognised for his strong advocacy of digital transformation and risk management, leveraging his expertise in credit risk to drive operational excellence. He has extensive experience within the Mercedes-Benz group, having worked with Mercedes-Benz Malaysia and Mercedes-Benz South Africa, leading Credit Operations in both markets. He also held roles in Credit Underwriting and Key Accounts at Daimler Mobility, Stuttgart, before joining Mercedes-Benz Financial Services India in 2022.
The German brand stated that under Sissing's leadership, Mercedes-Benz Financial Services India significantly enhanced customer journeys through integrated online and offline platforms. He is also noted for his passion for coaching and mentoring, fostering high-performing team environments. Sissing holds a B. Tech degree in Cost & Management Accounting from Technikon Pretoria, South Africa and a Diploma in Credit Management from the Institute of Credit Management. He is also a founding member of Mercedes-Benz Services Malaysia, established in 2012.
A South African national, Sissing has worked in various international locations, including Malaysia, South Africa, Germany and India.
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