By T Murrali  

Crossing very significant milestones and achieving stellar sales performance made 2019 very special for Mercedes-Benz in India. The German car maker celebrated 25 years of operations of its local entity Mercedes-Benz India that began with a local assembly facility based at the Tata Motors (then TELCO) premises, and the tenth anniversary of the independent Mercedes-Benz plant in Pune.

The year was also record-making for the company in defying the slowdown and selling more than 600 cars within a week during the festive season of 2019 bucking the automotive slowdown in the country since September 2018. This was over and above its outstanding sales performance a month ago when it delivered more than 200 cars in Maharashtra, especially in Mumbai, and Gujarat. It has also sold off the current GLE models about three months ahead of plan and has opened bookings for the upcoming new generation GLE scheduled to be launched before the Auto Expo 2020.

Mercedes-Benz India sold more than 10,500 units till October 2019. The year 2018 was the best ever as it sold 15,538 units with 1.4 percent growth over the previous year. It was the second year in a row that the company crossed sales of 15,000 units. In 2019 the company recorded its highest ever Q4 selling 3,871 units, thus registering a 3.3 percent y-o-y growth for Q4, and was able to achieve sales growth in a challenging market. Amidst strong macro-economic headwinds, Mercedes-Benz India sales volumes in Q4 also grew by 15.41 percent from Q3 2019 and the overall sales volume remained at 13,786 units from January-December 2019.

With its slogan ‘Best Never Rest’ the company carries forward the rich learning and experiences of the past 25 years to embark on a new journey towards reinventing itself for the future. As the inventors of automobile globally, Mercedes-Benz is highly confident of leading the luxury automotive industry which it pioneered in India, by not resting on past laurels and accolades but by striving to achieve excellence in the future.

The company’s factory in Pune makes nine different models including the sedans of the C-Class, E-Class, S-Class and CLA Coupé as well as Maybach S-Class and the SUVs GLA, GLC, GLE and GLS. The plant in India has been one of the first local assemblies of Mercedes-Benz to implement Virtual Reality technology, starting with the body shop training. As the implementation of Virtual Reality in the training process of the Indian plant has been a huge success, it is being implemented in other Mercedes-Benz assemblies around the world.

The Managing Director and CEO of Mercedes-Benz India, Martin Schwenk, is very upbeat about the future course of the company. When told that he is the only car company CEO in India to have roaring sales, he told this publication that the festive season had been satisfactory for the company as it saw overwhelming response to its products from across markets. This has made him even more confident. He said his company’s plans would be well implemented, especially to launch new products; it was obvious that he was being both practical and optimistic.

During a recent interaction Schwenk said that the company works with its dealers to see how it can increase their profitability by looking into their inventory and stock levels, using its product offerings and ‘wish-box’ initiatives to raise the numbers. But about the order book position he said that “it is business as usual.”

On Growth Track

From the overall sentiment among customers and the availability of finance in the market Schwenk expects the industry to grow again. “I can see, when I follow numbers, that everyone is carefully and prudently managing the situation. Inventory management is taking up a big portion of every OEM’s activity. The BS-IV to BS-VI change will create some kind of distortion. Bigger the distortion, bigger will be the inventories at that point in time. Retail numbers being higher than wholesale makes me believe that the market is getting more receptive now. If there is good awareness among all, we can move forward as an industry. Turbulence will be there but it should not be a major irritation. From the second half of 2020 this transition period will be over and we would probably see a normal growth scenario. Until then the market might behave in a way that is hard to assess depending on inventory levels, pricing, discounting and whatever is necessary. I would expect some distortion where we won’t be able to easily ascertain the natural growth momentum. But with the efforts taken by Government and industry we could expect things coming back to normal soon.”

On the transition to BS-VI he said, “Our change from BS-IV to VI usually goes with new models. We have a strategy which is basically built on major model upgrades and new models. That’s why our transition started with the S-class (last year) where we had a new model with all the technology and features in it. For our brand I don’t expect any pre-or-post-buy triggered by BS replacement.”

The V-class Elite was launched in 90 countries. In India the company registered three-digit sales of its V-class and he is happy with the growing demand though the volumes are very low. “Every time we start something fresh we are keen to ensure it gets adequate returns. We try to upgrade based on what the customers tell us. The V-class does give an element of luxury; you will feel the difference when you sit in it. We are happy that we were able to open a segment where nobody had been before.”

The fact that the V-class is in 90 countries shows that it has developed well. This model, unlike its predecessors, is very much a passenger car, almost like an SUV. This has boosted sales in many markets. The global company has seen substantially higher numbers than expected, in most of the markets, he said.

The model launched in India is the same as the model Mercedes-Benz sells in other markets. It is totally imported but it is configured according to what a particular market needs and the prospective customer demand. “We have used all the feedback generated to create an offering that fits very well in the market here. The pricing of the upper-end V-class range goes up from INR 68 lakh to INR 1.1 crore. That is a wide span where you have the V-class for many different purposes in that series.”

Schwenk said the economic slowdown has definitely impacted his company with the entire industry slowing down by at least 20 percent. “We don’t have full transparency as not many manufacturers are disclosing their numbers. It’s not always easy for us to estimate what the market is doing but we believe the luxury market is down by 15 to 20 percent. However, we have maintained our market share of 40 percent in the luxury segment.”

On the customer preference for diesel vis-a-vis petrol, he said it has not triggered too much of a question. “What the customers expect is that we give them the latest technology in any engine and meet the highest standards available. Customers are not too concerned about whether we go for BS-IV or BS-VI. They are more bothered about the features in the car, the styling, design and, of course, the price. In the smaller segment we do get questions on the type of engine used, petrol or diesel. Our diesel share is unchanged in the larger SUVs and bigger sedans. Our diesel engines are highly efficient; they not only follow BS-VI norms but also are 20 percent more fuel efficient and better in CO2 emissions. If you look at the whole mix, diesel does come out as a clean fuel with the introduction of BS-VI.”

However, not all models are uniform in giving fuel efficiency; it varies from model to model. In the E-Class vehicles, engine fuel efficiency in diesel would be more by 15-20 percent. It meets all the BS-VI norms; NOX and carbon emissions are much reduced. It is very competitive with the petrol engine.

Electric Vehicles

About electric vehicle (EV) he said, “We would also develop EVs; we have already made slow entries into the market but I think we are still in the early phase of seeing what the right set-up is for the electric. From a framework and infrastructure perspective there is still some work to be done while from the customer demand angle it is not really hot. But the electric trend will certainly grow.”

“Our company has quite a few cars lined up at the global level; by 2022 we will have 10 pure electric vehicles worldwide. We would also have plug-in hybrids that we consider specifically for countries like India with about 20 models coming within the next two years. Electric will definitely have its space though we have not introduced any model in India. Based on our global portfolio and how the market develops here we would take a call on this. We are not in a rush because there should be the right momentum to get it on the road. Considering our overall strategy for 2019 we have decided to begin with connectivity as Indians are very much into their mobile devices. That’s why ‘Mercedes Me Connect’ was launched, which connects not only the new cars but also cars that go back to 2007,” Schwenk said. (MT)

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Automotive major Stellantis has announced the formation of the Europe Supplier Advisory Council, a forum intended to increase collaboration between the carmaker and its supply chain. The council brings together senior Stellantis leadership and 26 supplier partners representing various automotive technologies and commodities.

The council will convene for three sessions during 2026, with each meeting lasting 1.5 days. The initiative includes participation from major European supplier associations, ANFIA and FIEV, to provide a collective voice for the regional supply base.

The Council's primary functions include:

• Operational Efficiency: Identifying bottlenecks and improvement opportunities across the value chain.
• Strategic Workstreams: Establishing joint Stellantis-supplier groups focused on production planning, cost competitiveness and operational excellence.
• Innovation Readiness: Accelerating the deployment of new technologies and ensuring launch readiness for future vehicle programmes.
• Regulatory Alignment: Addressing European Union regulatory requirements and geopolitical instability.

The council is designed to modernise supplier partnerships amid technological shifts and market volatility. By co-leading workstreams, Stellantis and its partners aim to align performance expectations and enhance the resilience of the European manufacturing and R&D platforms.

Emanuele Cappellano, COO, Stellantis Europe, said, “The launch of the Europe Supplier Advisory Council represents an important milestone in our journey to strengthen the region’s industrial performance. Today, more than ever, our success depends on deep collaboration with our supplier partners. By creating a shared forum where we openly discuss challenges and opportunities, we are building the foundation for faster execution, stronger competitiveness, and sustainable growth across Europe.”

Stephane Dubs, SVP of Purchasing and Supplier Quality for Stellantis Europe, added, “Our suppliers are essential contributors to Stellantis’ transformation. This new Council allows us to work side-by-side, with transparency and respect, to co-create solutions that benefit both sides. Together, we will address the critical issues shaping our industry—whether in quality, launch readiness, cost competitiveness, innovation, or supply chain resilience—and turn them into strategic advantages for our entire ecosystem.”

Jean-Louis Pech, President, FIEV, commented, “FIEV welcomes the opportunity to join Stellantis Supplier Advisory Council, which represents a valuable opportunity to strengthen our relationship and enrich the dialogue with suppliers. This participation will enable us to represent, with ANFIA, the collective voice of suppliers and actively contribute to the Council’s work.”

Marco Stella, President, ANFIA Components Group and Vice-President of ANFIA, stated, “Now more than ever, it is essential to invest in a fruitful partnership between Stellantis and the supply chain ecosystem, caught between European market weakness, geopolitical instability and fierceful competition, also to face united and together EU regulatory challenges and support EU manufacturing and R&D platforms.”

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Spinny, an Indian full-stack used car platform, has announced that it recorded a threefold increase in vehicle deliveries on Gudi Padwa compared to standard operating days. The surge indicates a trend of consumers aligning automotive purchases with festive milestones.

The festive period saw a 50 percent increase in footfall across Spinny Car Hubs in the days leading up to the holiday. Its data suggests that 86 percent of customers experienced a standard delivery process despite the heightened activity.

Regional demand was concentrated in western and southern India:

• Maharashtra: Pune and Mumbai recorded over six times their average daily delivery volumes, with each city serving more than 100 customers in a single day.
• Geographic Contribution: Maharashtra, Andhra Pradesh, Telangana and Karnataka collectively accounted for 70 percent of total deliveries on the day.

In terms of demand trends, Hyundai Motor India and Maruti Suzuki India were the most preferred auto brands, while Hyundai Grand i10 was the most purchased vehicle. White remained the most popular exterior colour across all markets. It saw 53 percent of buyers utilised credit solutions to fund their purchases, reflecting a shift towards structured ownership.

Hanish Yadav, Senior Vice-President, Spinny, said, “Gudi Padwa holds deep cultural significance as a time of renewal and new beginnings. We are witnessing more customers align their car-buying journeys with such meaningful occasions. The strong surge in deliveries and increased engagement across our hubs reflects both evolving consumer intent and the trust placed in Spinny. Our focus remains on ensuring a transparent, reliable, and high-quality experience - regardless of demand cycles.”

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Renault India has officially released the ARAI-certified fuel efficiency figures for the newly launched Duster, which is now powered by the Turbo TCe 160 engine. This latest iteration of the SUV delivers a fuel economy rating of 18.45 kmpl when paired with the DCT automatic gearbox, while the version equipped with the six-speed manual transmission achieves a rating of 17.75 kmpl.

Developed specifically to suit Indian driving conditions, the vehicle combines robust performance with what Renault describes as best-in-class ride and handling characteristics. At the heart of the Duster is a turbo-petrol unit that generates 163 PS of power along with 280 Nm of torque, securing its position as the most powerful engine in its category.

Through intelligent engineering and a carefully optimised powertrain, Renault has managed to create a compelling balance that merges high output with segment-leading fuel efficiency, ensuring drivers do not have to compromise between spirited performance and economical running.

Dr V Vikraman, Chief of Renault Engineering, Renault Group India, said, “The ARAI-certified figures highlight the strength of our technology and our commitment to delivering superior all-round value. New Renault Duster’s Turbo 160 engine integrates advanced solutions such as low-friction coatings and high-pressure fuel injection to optimise combustion and efficiency. Paired with Renault’s latest DCT automatic transmission, which ensures fast and seamless gear shifts, the powertrain delivers an excellent balance of performance and fuel efficiency while remaining strong and responsive on the road.”

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South Korean automotive major Hyundai Motor Company has named Bradley J. Arnold as Chief Designer and Head of Hyundai Design North America (HDNA) in Irvine, California.

He will oversee vehicle and concept design for the North American market, focusing on the company’s design-led strategy.

Arnold rejoined Hyundai in 2016 and has held various leadership roles within the California studio. Since 2021, he led the exterior design team, contributing to the 2023 Hyundai Palisade facelift and the 2022 Hyundai Santa Cruz. His previous experience includes:

• Hyundai (2008–2011): Contributions to the Hyundai Genesis Coupe exterior and Hyundai Curb Concept interior.
• General Motors Design (2011–2016): Work on the Cadillac Elmiraj Concept, Chevrolet Tru 140S, and mobility concepts.
• Academic: Graduate of and former instructor at the ArtCenter College of Design.

In 2025, Arnold served as interim design head at HDNA, where he managed the development of production and concept vehicles. He directed the global XRT off-road strategy within 'The Sandbox,' a design hub at the California studio.

Under his guidance, this facility has produced the 2026 Palisade XRT PRO, the CRATER Concept, and upcoming XRT models scheduled for production.

Luc Donckerwolke, Executive Vice-President and Chief Creative Officer, Hyundai Motor Group, said, “Design is the clearest expression of our ambition as a brand. Brad brings clarity, courage, and a strong connection to North American customers. His leadership will be instrumental as Hyundai Design North America shapes vehicles that are both emotionally engaging and globally relevant.”

SangYup Lee, Executive Vice-President and Head of Hyundai and Genesis Global Design, commented, “With more than 18 years of experience working with highly respected global automotive brands, Brad brings an exceptional level of creative leadership and vision. We are excited to have him lead Hyundai Design North America and build on the strong momentum of our vehicle design direction.”

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