Škoda Auto India Launches ‘Škoda Superstars’ Campaign
- By MT Bureau
- April 29, 2025
Celebrating 130 years of automotive legacy globally and marking a presence in the Indian market for the last 25 years, Skoda Auto India has launched the ‘Skoda Superstars' campaign that underlines celebration of passion, persistence and people.
It aims at those who dare to dream and work relentlessly with actor Ranveer Singh as the anchor. A film featuring Singh along with iconic cars of the brand through the ages – as a key part of the campaign – highlights the resilience of Skoda’s iconic founders, Laurin and Klement. It also focuses on modern-day heroes from all walks of life, leaving viewers with a compelling call to action – to ‘celebrate your journey’.
Petr Janeba, Brand Director, Skoda Auto India, spoke about the campaign: “The ‘Skoda Superstars’ campaign is not just a tribute, it’s a movement. It’s our way of honouring the spirit of determination and drive that has defined Skoda Auto since 1895 and continues to thrive in the people around us today. As we celebrate 130 years globally and 25 years in India, we want to go beyond just showcasing our cars. We want to celebrate the human stories that mirror our own journey, from vision and grit to achievement. Through this campaign, we’re inviting every individual to share their personal triumphs and become a part of the Skoda legacy. Because in the end, it’s not just about where you come from, but how far your passion and work ethic can take you.”
As part of the campaign, Skoda Auto India is inviting fans to participate in a unique contest by sharing their stories of dreams turned into achievements. By uploading a personal photo that reflects their journey, users can generate a special double-exposure image featuring themselves and a Skoda car, symbolising how their personal milestones intersect with the brand’s enduring legacy.
Škoda Marks 100,000th All-Electric Elroq Production Milestone
- By MT Bureau
- November 27, 2025
Škoda Auto has rapidly reached a significant production milestone, having manufactured 100,000 units of its all-electric Elroq compact SUV since the start of the year. This achievement highlights the model's strong market reception. The landmark vehicle, an Elroq vRS finished in Hyper Green, represents the pioneering embodiment of the brand's new ‘Modern Solid’ design language. Its manufacturing process is a key part of its success; the Elroq is built on a flexible production line that also assembles the Enyaq and the Octavia. This innovative approach allows Škoda to seamlessly produce both electric and combustion-engine vehicles side-by-side, providing the agility to respond dynamically to customer demand.
The Elroq's popularity is clearly demonstrated by its sales performance. In the first three quarters of 2025, it ranked as the second best-selling battery-electric vehicle in Europe, while its sibling, the Enyaq, secured sixth place. This success extends across the continent, with the Elroq becoming the top-selling BEV in the Czech Republic, Denmark and Slovakia, and ranking among the top three in Austria, the Netherlands and Switzerland. In Škoda's largest single market, Germany, the model was the best-selling electric vehicle in October and also led the European BEV market overall in April, July and October of the same year.
Beyond commercial success, the Elroq has garnered substantial critical acclaim, winning several prestigious international awards. These include the Red Dot Design Award and the title of 'German Car of the Year 2026'. A jury of forty automotive journalists selected the Elroq for this honour, praising it particularly for its quality, environmental characteristics, and outstanding price-to-performance ratio. This combination of high production volume, leading sales figures and expert endorsement solidifies the Elroq's position as a cornerstone of Škoda's electric vehicle strategy.
Andreas Dick, Škoda Auto Board Member for Production and Logistics, said, “Producing 100,000 Elroqs in under a year of series production is a major achievement for the whole team. It also reflects rigorous preparation and targeted adaptations to our production processes. From the outset, we’ve fully leveraged the flexibility to build battery-electric and ICE vehicles on the same line. The result is clear: the tremendous response from customers highlights the excellent manufacturing quality of cars ‘made in Mladá Boleslav’.”
JSW MG Motor India Sells Over 350 Units Of MG Roadster, Waiting Period Stretches Upto 6 Months
- By MT Bureau
- November 25, 2025
JSW MG Motor India, one of the leading passenger vehicle manufacturers, has reported that its flagship electric roadster – the MG Cyberster, touted as the world's fastest MG and India's highest-selling sports car has gone home to over 350 customers since its launch in July 2025.
The model sold under the brand's luxury retail channel, MG SELECT, is priced at INR 7.49 million and is now seeing a waiting period of four to five months for new customers.
Milind Shah, Head - MG SELECT, said, “The phenomenal response to the Cyberster from sportscar enthusiasts has been extraordinary, particularly due to its striking design language and innovative features - including the iconic electric scissor doors and impressive acceleration from 0-100 in just 3.2 seconds. This remarkable success underscores that today's buyers are seeking high-performance sports cars that combine sustainable luxury with cutting-edge engineering. We have built a healthy order book and are efficiently working to cater to the current demand and upcoming bookings. From sports champions to movie stars, the Cyberster continues to capture the imagination of new India and its aspirations, drawing the attention of people from different walks of life. Beyond the vehicle itself, we are also creating immersive, curated experiences exclusively for our customers - ensuring that the MG SELECT ownership journey extends far beyond the drive."
The MG Cyberster draws on the heritage of the MGB Roadster. Powered by a dual-motor, all-wheel-drive setup it delivers 510 PS and 725 Nm of torque. A claimed acceleration from zero to 100 kmph in 3.2 seconds. It features electric scissor doors, soft-top roof and a low drag coefficient. In terms of braking power, it gets Brembo 4-piston front brake callipers stop the car from 100 kmph in 33 metres. It sports 20-inch staggered alloy wheels paired with Pirelli P-Zero tyres.
The company said that the combined success of the MG Cyberster and the MG M9 Presidential Limousine has established JSW MG Motor India as the second-largest brand in the Indian luxury EV segment.
Tata Sierra SUV Launched At INR 1.14 Million
- By MT Bureau
- November 25, 2025
Tata Motors Passenger Vehicles, one of the leading passenger vehicle manufacturers in the country, has launched the all-new Tata Sierra at introductory prices starting INR 1.14 million. The iconic SUV has been introduced in a new avatar as 'Premium' offering in the mid-size segment.
Shailesh Chandra, MD & CEO, Tata Motors Passenger Vehicles, said, “With the new Sierra, we are setting a new benchmark for what Indian mobility can be. The Tata Sierra stands as a testament to our belief that customers deserve more than the ordinary: they deserve innovation that inspires, design that resonates emotionally, and a premium experience that elevates every journey. This legend returns to inspire pride, express individuality and embrace progress, while enjoying the highest standards of comfort, technology, and safety. The Sierra is our commitment to lead, to challenge conventions, and to deliver an icon that truly moves India forward with purpose and distinction."
Sierra first debuted as a premium SUV offering in the country in 1991. The new model carries forward its identity while updating design, technology, capability and craftsmanship. The new Sierra aims to elevate the mid-size SUV segment by enriching space, comfort, safety and daily usability.
The SUV has already received the Red Dot Design Award and is available with three powertrain options across six versions:
- 1.5-litre direct injection petrol (Hyperion)
- 1.5-litre Revotron petrol
- 1.5-litre Kryojet diesel
The new Sierra has a monocoque design and five doors, unlike the original, which had three. It measures under 4.4 metres in length. In terms of safety, the Sierra gets over 20 ADAS 2+ features, including the ability to read speed signs and inform the driver. Six airbags and a sealed fuel system are standard.
On the inside, it gets tonnes of tech, including a triple screen display system laced with Dolby Atmos audio. Depending on the trim, Nippon-Desay and Harman (JBL) audio systems are available.
The design highlights include the slimmest headlamps in its category, a pillarless design past the B-pillar and a substantial glasshouse. The interior uses soft materials to create a living room feel and draws inspiration from contemporary Indian art. The SUV also offers water wading ability and good approach and departure angles.
Stellantis-owned French auto brand Citroen India and Milo Drive have signed an MoU to deploy 500 units of the Citroen e-C3 electric car.
Milo Drive operates ‘Fleet OS’, a platform that supports driver entrepreneurs and local fleet operators in managing cars across ride-hailing, travel and corporate mobility platforms.
The collaboration combines Citroen’s engineering with Milo Drive’s technology, which includes demand routing, utilisation analytics and driver performance tech. This is designed to create a scalable ecosystem.
Shishir Mishra, Business Head & Director - Strategic Partnerships & Institutional Business, Stellantis India, said, “Scaling electric mobility in India requires strong, future-ready partnerships, and our collaboration with Milo Drive reflects exactly that. The Citroen e-C3 offers the ideal balance of range, comfort and operating efficiency making it a proven performer for shared mobility. Together, we are enabling EV access at scale and contributing meaningfully to India’s transition toward a low-carbon mobility ecosystem.”
Monil Jayeshkumar Khatri, Co-Founder, Milo Drive, said, “With Citroen, we’re blending affordability with intelligence. Their support extends beyond vehicles to real-time battery insights and performance data; helping us further enable hundreds of entrepreneurs to build and run their own mobility businesses through Milo Drive’s tech platform. This collaboration is a significant milestone in our journey to electrify India’s urban mobility landscapes.”
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