Celebrating 130 years of automotive legacy globally and marking a presence in the Indian market for the last 25 years, Skoda Auto India has launched the ‘Skoda Superstars' campaign that underlines celebration of passion, persistence and people. 
It aims at those who dare to dream and work relentlessly with actor Ranveer Singh as the anchor. A film featuring Singh along with iconic cars of the brand through the ages – as a key part of the campaign – highlights the resilience of Skoda’s iconic founders, Laurin and Klement. It also focuses on modern-day heroes from all walks of life, leaving viewers with a compelling call to action – to ‘celebrate your journey’.
Petr Janeba, Brand Director, Skoda Auto India, spoke about the campaign: “The ‘Skoda Superstars’ campaign is not just a tribute, it’s a movement. It’s our way of honouring the spirit of determination and drive that has defined Skoda Auto since 1895 and continues to thrive in the people around us today. As we celebrate 130 years globally and 25 years in India, we want to go beyond just showcasing our cars. We want to celebrate the human stories that mirror our own journey, from vision and grit to achievement. Through this campaign, we’re inviting every individual to share their personal triumphs and become a part of the Skoda legacy. Because in the end, it’s not just about where you come from, but how far your passion and work ethic can take you.”
As part of the campaign, Skoda Auto India is inviting fans to participate in a unique contest by sharing their stories of dreams turned into achievements. By uploading a personal photo that reflects their journey, users can generate a special double-exposure image featuring themselves and a Skoda car, symbolising how their personal milestones intersect with the brand’s enduring legacy.
 

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Honda Cars India, one of the leading passenger vehicle manufacturers, has opened pre-launch bookings for the updated Honda Elevate SUV ahead of its scheduled launch on 6 October 2026.

Customers can reserve the SUV at authorised dealerships across India with a booking amount of INR 21,000.

India serves as the initial market for the release of the updated model, which incorporates revisions to exterior styling, interior appointments and equipment specifications.

Kunal Behl, Vice-President of Marketing and Sales, Honda Cars India, said, "The Honda Elevate has established a strong position among SUV buyers in India, appreciated for its bold design, road presence, driving pleasure, safety, space and comfort. With the new Elevate, we are taking this proposition further by introducing several strongly desired features and enhancements, along with a bolder design and more premium cabin experience. India is the lead market for the Elevate and we are proud to introduce the new Elevate first in India. As we open pre-launch bookings ahead of the festive season, we look forward to offering our customers an even more compelling Honda SUV and making their celebrations even more special."

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Mumbai-headquartered automotive major Mahindra & Mahindra has announced its wholesales for September 2026, selling 114,874 vehicles, up 15 percent YoY.

Last month, the company sold 64,092 SUVs in the domestic market, up 14 percent YoY, as compared to 56,233 units sold a year ago.

Commercial vehicle sales, including three-wheelers, came at 30,420 units, up 14 percent.

In terms of exports, the company saw a decline of 7 percent last month, with a total of 4,019 units shipped, as compared to 4,320 units a year ago.

Dr Velusamy R, President, Automotive Business, Mahindra & Mahindra, said, “In September, SUV sales clocked 64,092 units with a growth of 14 percent, and total vehicle sales stood at 114,874 units, a 15 percent YoY growth. Adding to this momentum, we are proud to have crossed the milestone of 100,000 units billing of our Electric Origin SUVs since launch.”

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Hyundai Motor India (HMIL), one of the leading passenger vehicle manufacturers, has announced its monthly wholesales of 77,916 units in September 2026, marking a 10.8 percent YoY growth.

This, the company said, marks the highest monthly wholesales, setting a new monthly sales record for Hyundai Motor India, surpassing its previous monthly record of 75,360 units, set in July 2026.

In the domestic market, the company sold 57,166 vehicles last month, up 10.9 percent YoY, while exports reached 20,750 units, reflecting a 10.4 percent YoY increase.

Tarun Garg, MD and CEO, Hyundai Motor India, said, "We are delighted to close September 2026 with our highest-ever total monthly sales of 77,916 units (domestic + exports), registering a healthy double-digit growth of 10.8 percent YoY. This number surpasses our previous record achieved in July 2026. The well-rounded growth across domestic and exports markets is a testament to the strong appeal of our product portfolio and our commitment to delivering world-class mobility solutions in India and across global markets. Going ahead, we are expecting sustained customer enthusiasm during the festive season, also supported by the opening of bookings for the Hyundai Bayon, our upcoming all-new nameplate for India."

The company opened order books for its Hyundai Bayon model ahead of the festive sales period.

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Freelander, the brand established through a partnership between Tata Motors-owned British luxury marquee brand Jaguar Land Rover and China’s Chery, has launched internationally in Abu Dhabi, introducing a left-hand-drive Freelander 8 as the initial vehicle in a phased global release.

Jaguar Land Rover holds the rights to the name and oversees design through a designated studio, while Chery provides the technology platform and supply chain architecture for the plug-in hybrid vehicle.

The Freelander 8 combines a 2.0-litre turbocharged engine with a 34.12 kWh lithium iron phosphate battery and two electric motors, generating a power output of up to 460 kW.

The variants configured for Middle East markets hold an official combined operating range of 886 km, including 110 km on electric power alone, with an air suspension system offering up to 266 mm of ground clearance.

The United Arab Emirates serves as the initial retail market, with customer registrations of interest now open. Al Tayer Motors will manage distribution in Dubai and the Northern Emirates, while Premier Motors handles sales in Abu Dhabi.

Right-hand-drive and European Union specification models are scheduled for subsequent launch phases, with the United Kingdom market following later in the rollout timeline.

Lucia Mao, Chief Executive, Freelander International, said, “Freelander is a British legend. But we want to do more than just bring it back. Chinese technology opens up new possibilities. That is what ‘Beyond the Legend’ means. British soul. Chinese intelligence. A legend going further than ever.”

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