The display of flagship XUV700 SUV, the three-door Thar and the XUV 300 at the Bharat Mobility Expo may not be as exciting as the ‘BE.RALL-E’ concept SUV painted in a shade of bright lemon-yellow and arranged at the centre of the stall. It is a true-blue off-road vehicle concept built on the INGLO architecture and electric in nature. It builds on Mahindra eSUVs’ core philosophy of ‘infinite possibilities’ with a compelling and exciting concept. 

The rugged interior and exterior of the ‘BE.RALL-E’ concept may seem like it has drawn inspiration from those Land Rover SUVs which participated in the Camel Rally, the fact is, Mahindra & Mahindra has some wild and highly exciting SUV up the sleeve – both on the ICE side and the BEV side. 

It was not long ago that the automaker unveiled the Vision Thar.e Concept, Global Pik-Up Truck in Cape Town, South Africa. The Vision Thar.e Concept brought to the fore the automaker’s recently engineered subsidiary, Mahindra Electric Automobiles Limited (MEAL) besides highlighting a powerful and distinctive new visual identity for it with such a concept. 

Under the ‘Born Electric Vehicles’ nomenclature, the automaker leveraged the INGLO architecture to build the Vision Thar.e. The ‘BE.RALL-E’ concept also uses the same architecture. 

While claiming that the INGLO architecture is being honed to engineer some very interesting BEV vehicles in the future, it is the body-on-frame Global Pik Up truck – claimed to be based on the Scorpio N platform – that points at how Mahindra & Mahindra is leaving no stone unturned to further strengthen its position in the Indian SUV segments. The Mumbai-based automaker is also pushing for a larger pie of SUVs and pick-up trucks in markets like South Africa and Australia among others. 

In India, the company is expected to launch the XUV 300 facelift, an electric large SUV based on the XUV 700 and the five-door Thar. What the three vehicles, when introduced, may not fully reflect is the changes the automaker is carrying out at its research valley on the outskirts of Chennai. 

It has been investing into some fancy labs, product development tools, and test and validation equipment. It is in line with Prime Minister Narendra Modi’s call to ensure that there is a made-in-India vehicle running across most of the markets globally. Coming from a market that is currently being dominated by Japanese and Korean automakers, the rise of a homegrown automaker like Mahindra & Mahindra to the global stage – the Chinese automakers are just doing that with their EVs particularly – will be an expression of a country’s technological, manufacturing, design and entrepreneurial strength.

The technology transition and transformation could provide homegrown automakers like Mahindra & Mahindra and Tata Motors just the right opportunity to expand their presence to the global stage, aided albeit by the regulatory push in terms of safety and emissions. The BS VII emission regulation draft is ready as per the sources aware of the development. Its date of announcement could be as early as 2026 or 2027! 

Mumbai-based automotive major Mahindra & Mahindra has announced its wholesales for April 2025 at 84,170 vehicles, a growth of 19 percent, including exports.

The auto major sold a total of 52,330 SUVs in the domestic market, which was 28 percent higher than 41,008 SUVs sold for the same period last year. Commercial vehicle sales in the domestic market came at 22,989 units, which was 4 percent YoY. 

Veejay Nakra, President, Automotive Division, Mahindra & Mahindra, said, “Building on the strong momentum of last year's performance, we began the year on a strong note in April by achieving SUV sales of 52,330 units, a growth of 28 percent and total vehicle sales of 84,170 units, a 19 percent growth over the same month last year. These numbers indicate the strength of our portfolio and customer offerings.”

JSW MG Motor India, a leading passenger vehicles manufacturer, has announced its wholesales for April 2025.

The company reported sales of 5,829 units, which was 23 percent higher over April 2024, when it sold 4,725 vehicles.

Interestingly, the automaker's popular offering, the Windsor EV, has continued to be the top-selling electric passenger vehicle for the seventh month in a row.

JSW MG Motor India's Windsor EV has now gone home to over 20,000 customers.

Maruti Suzuki India, the country’s largest carmaker, has reported its wholesales of 179,791 units in April 2025, marking a 7 percent increase compared to 168,089 units sold in April 2024. The growth was primarily propelled by strong performance in utility vehicles and a sharp rise in export volumes.

Domestic sales, including passenger and light commercial vehicles, remained flat with 142,053 units, as compared to 140,448 units in April 2024. Within this, light commercial vehicles (LCVs) like the Super Carry saw a significant jump of 34.2 percent, with sales rising to 3,349 units from 2,496 units last year.

In the passenger vehicle segment, SUVs such as the Brezza, Ertiga, Grand Vitara and others recorded a 4.4 percent increase, selling 59,022 units compared to 56,553 in the previous year. However, sales for Eeco declined by 5.2 percent, while the mini segment (Alto, S-Presso) saw a sharp 45 percent drop, falling to 6,332 units from 11,519 units. The compact segment, which includes high-volume models like the Baleno and Swift, grew by 8.1 percent, reaching 61,591 units.

Sales to Toyota Kirloskar Motor rose sharply by 79.2 percent, from 5,481 units to 9,827 units, indicating a growing demand for cross-badged products.

The standout performer was the export segment, which surged 26 percent to 27,911 units from 22,160 units in April 2024. This strong export growth helped bolster the company’s overall numbers despite weaknesses in domestic sub-segments.

While some product lines such as the mid-size sedan Ciaz (-63 percent) continue to struggle.

Tata Motors reported total wholesales of 72,753 units for April 2025, reflecting a 6 percent year-on-year decline from 77,521 units in April 2024.

The passenger vehicle (PV) segment, including electric vehicles, accounted for 45,532 units, down 5 percent from 47,983 units in the same month last year. Within this, domestic PV sales dropped 6 percent to 45,199 units, while international business (IB) sales rose significantly to 333 units, up from 100 units. Electric vehicle sales (domestic + IB) declined 16 percent year-on-year to 5,318 units.

Commercial vehicle (CV) sales stood at 27,221 units, marking an 8 percent YoY drop from 29,538 units in April 2024. Domestic CV sales contracted 10 percent to 25,764 units, while CV exports (IB) grew 43 percent to 1,457 units. Key sub-segments like Small Commercial Vehicles (SCV) and pickups saw a steep 23 percent decline.

Despite growth in certain categories like ILMCV trucks and passenger carriers, overall sales momentum was tempered across both PV and CV segments.