Mahindra has launched its flagship electric origin SUVs, the BE 6e and XEV 9e, in line with its vision of Unlimit India. The SUVs are built on INGLO electric origin architecture and powered by Mahindra Artificial Intelligence Architecture (MAIA). The price starts at INR 1,890,000 for the BE 6e and INR 2,190,000 for the XEV 9e.

The INGLO electric origin architecture equips the SUVs with a 3-in-1 integrated powertrain that delivers up to 210 kW power, along with brake-by-wire technology with integrated electronic booster (IEB), high-power steering with variable gear ratio (VGR) and fast charging that makes it possible to charge the vehicles from 20-80 percent in under 20 min (with 175 kW fast charger). Acceleration from 0-100 km/h takes 6.7s for the BE 6e and 6.8s for the XEV 9e, whereas the certified range is 682 km (MIDC P1+P2) for the BE 6e and 656 km (MIDC P1 + P2) for the XEV 9e with 79 kWh advanced LFP battery pack. There’s a lifetime warranty for both 79 kWh and 59 kWh battery packs.

The BE 6e comes with edgy, athletic silhouette and race-inspired agility, whereas the XEV 9e flaunts a coupe design and offers unparalleled luxury with refined elegance. Both the SUVs come with a horde of features including VisionX augmented-reality Heads Up Display (HUD), Infinity Roof and LightUpMe, Sonic Studio Experience by Mahindra, LiveYourMood pre-set themes, ADAS Level 2+, EyeDentity, Secure360 cameras and Autopark. Apart from these features, the XEV 9e comes with Wide Cinemascope and the BE 6e comes with a race-ready digital cockpit. The SUVs come with three driving modes: Range, Everyday and Race.

Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd and Joint Managing Director, Mahindra Electric Automobile Limited, said, "The insight that inspired our brand idea is rooted in the most powerful human emotion – Love, which is eternal, inspires our deepest choices and defines who we are. Our electric origin SUVs, BE 6e and XEV 9e are about Unlimit Love that will inspire our customers to live a life without limits, filled with experiences that will make them feel alive. Crafted for unmissable presence, unparalleled technology and unrivalled performance, our electric origin SUVs will set new global benchmarks. The BE 6e, with its edgy, athletic silhouette and race-inspired agility, is designed for those who thrive on performance and adrenaline while the XEV 9e exudes sophistication with its suave SUV coupe design, seamlessly blending indulgent luxury with dynamic performance.”

R Velusamy, President – Automotive Product Development, Mahindra & Mahindra Ltd and Joint Managing Director, Mahindra Electric Automobile Limited, said, "The BE 6e and XEV 9e are the next Indian icons that will be world beaters. The difference between a vehicle that is made-electric and these two Born Electric SUVs is that one you have seen before, and the other one is unlike anything you have seen before. One just about matches industry standards of performance while one sets a new standard for performance in the industry. One has tech that will soon be history, while one has tech that will make everything history. These two products built on our grounds up revolutionary electric origin architecture INGLO and powered by MAIA, the fastest automotive mind in the world embody Mahindra’s vision of Unlimit India, setting new global benchmarks.”

JSW MG Motor India, one of India’s leading passenger vehicle manufacturers, has announced that its Hector SUV is now certified for E20 fuel (20 percent Ethanol blended) petrol. The E20 fuel-compliant Hector SUV will be available in 1.5 L Petrol MT and CVT variants, aligning with India’s mandate for E20-compliant petrol-fuelled vehicles manufactured post 1 April 2025. The price for Hector SUV starts at INR 1.39 million (ex-showroom India).

Rakesh Sen, Director Sales, JSW MG Motor India, said, “The enduring popularity of the Hector highlights its outstanding quality and an alignment with our customers' needs. The introduction of the E20-compliant version demonstrates in no uncertain terms our commitment to innovation and sustainability in everything we do. We aim to provide vehicles that not only satisfy customer expectations but also play a vital role in fostering a more greener automotive future.”

Launched in 2019, the MG Hector was touted as the country’s first Internet SUV and offered features such as dual pane panoramic sunroof and a segment-best 14-inch HD infotainment system and more than 70 connected car features.

As part of its ‘Midnight Carnival’ marketing campaign, JSW MG Motor India invites car buyers to visit MG Motor showrooms open until midnight every weekend for a limited time to purchase the Hector SUV. What’s more, 20 lucky MG Hector buyers stand a chance to win a trip to London, along with exclusive benefits worth up to INR 400,000. 

Tata Motors, one of the leading passenger vehicle manufacturers, has added another feather to its cap with the Nexon.EV extending its 5-star safety rating in Bharat New Car Assessment Program (Bharat NCAP).

The automaker has been actively pursuing safety as a critical parameter in its passenger vehicles, with the Nexon SUV being the first vehicle manufactured in India to have scored 5-star rating at Global NCAP way back in 2018.

Going forward, the company has continued to strengthen its portfolio with actively getting its vehicles assessed in Global NCAP as well as Bharat NCAP protocols.

In June 2024, Tata Motors’ Punch.ev became the first electric vehicle in India to bag the 5-star safety rating in Bharat NCAP. And now, the company continued the tradition with the Nexon.ev continuing to sport the badge of 5-star safety rating.

Spinny, a leading platform for buying and selling vehicles, has launched a new brand campaign ‘God Promise’, which features Indian cricket legend Sachin Tendulkar, who also happens to be an early investor in the company.

The God Promise campaign with the message ‘Trust us – we mean it’ aims to reiterate that the used vehicles sold on the platform come with a peace of mind assurance, which includes 3-years warranty with Assured+, over 10,000 model availability, 5-day moneyback guarantee and a best price guarantee for both buyers and sellers.

Sachin Tendulkar, "This campaign clicked with me because it's rooted in something I’ve always believed in – trust must be earned and honoured. With ‘God Promise,’ Spinny isn’t just making a statement. They’re making a stand—for simplicity, sincerity, and joy in car buying and selling.”

Niraj Singh, Founder & CEO, Spinny, added, “Sachin has always stood for excellence and trust – values that are deeply embedded in Spinny’s DNA. ‘God Promise’ is simply a reflection of that. We're turning those values into a clear, public commitment. This isn’t just a campaign built on specs and stats – it’s just an extension of how we work. With him as both the face and a strategic investor in Spinny, trust and quality aren’t claims – they’re givens. And that, to us, is the ultimate assurance.

Tanya Mahendru, Creative Director, added, “With Sachin as the face of the brand, god promise was the most natural derivative.”

Mumbai-based automotive major Mahindra Group has rejigged its top leadership team to further strengthen the company’s market position.

The company has announced that Hemant Sikka, currently President of Farm Equipment Sector will take over the role of MD & CEO of Mahindra Logistics. He will succeed Ram Swaminathan who has stepped down to pursue other professional interests.

Furthermore, Veejay Nakra, currently President Automotive Division, has been appointed the President for Farm Equipment Business (FEB), which is among Mahindra’s large and profitable businesses with a ROCE of over 60 percent. The company sees huge opportunity to further grow the business and expand globally. He will continue to report to Rajesh Jejurikar, Executive Director & CEO, Auto & Farm Sector, Mahindra & Mahindra .

In addition, R Velusamy, currently, President Automotive Technology and Product Development, will take on the role of President of the Automotive Business (AB). He will be tasked to prepare the Automotive Business with technology innovation and lead opportunities for growth in domestic as well as global markets.

Mahindra has announced that it will now integrate the SUV and LCV (less than 3.5 tonne) business under one leadership to make the business more agile and collaborative, from engineering products to faster time to market. He will also report to Jejurikar.

Dr Anish Shah, Group CEO & Managing Director, Mahindra & Mahindra, said, “These leadership changes ensure that we have strong, proven leaders at the helm of our key businesses. Their experience will enable us to drive significant growth and create greater value for our customers and shareholders. We thank Ram for his contributions to the company, and wish Hemant, Veejay, and Velu the very best for the journey ahead.”