Mahindra Launches BE 6e And XEV 9e Electric Origin SUVs

Mahindra Launches BE 6e And XEV 9e Electric Origin SUVs

Mahindra has launched its flagship electric origin SUVs, the BE 6e and XEV 9e, in line with its vision of Unlimit India. The SUVs are built on INGLO electric origin architecture and powered by Mahindra Artificial Intelligence Architecture (MAIA). The price starts at INR 1,890,000 for the BE 6e and INR 2,190,000 for the XEV 9e.

The INGLO electric origin architecture equips the SUVs with a 3-in-1 integrated powertrain that delivers up to 210 kW power, along with brake-by-wire technology with integrated electronic booster (IEB), high-power steering with variable gear ratio (VGR) and fast charging that makes it possible to charge the vehicles from 20-80 percent in under 20 min (with 175 kW fast charger). Acceleration from 0-100 km/h takes 6.7s for the BE 6e and 6.8s for the XEV 9e, whereas the certified range is 682 km (MIDC P1+P2) for the BE 6e and 656 km (MIDC P1 + P2) for the XEV 9e with 79 kWh advanced LFP battery pack. There’s a lifetime warranty for both 79 kWh and 59 kWh battery packs.

The BE 6e comes with edgy, athletic silhouette and race-inspired agility, whereas the XEV 9e flaunts a coupe design and offers unparalleled luxury with refined elegance. Both the SUVs come with a horde of features including VisionX augmented-reality Heads Up Display (HUD), Infinity Roof and LightUpMe, Sonic Studio Experience by Mahindra, LiveYourMood pre-set themes, ADAS Level 2+, EyeDentity, Secure360 cameras and Autopark. Apart from these features, the XEV 9e comes with Wide Cinemascope and the BE 6e comes with a race-ready digital cockpit. The SUVs come with three driving modes: Range, Everyday and Race.

Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd and Joint Managing Director, Mahindra Electric Automobile Limited, said, "The insight that inspired our brand idea is rooted in the most powerful human emotion – Love, which is eternal, inspires our deepest choices and defines who we are. Our electric origin SUVs, BE 6e and XEV 9e are about Unlimit Love that will inspire our customers to live a life without limits, filled with experiences that will make them feel alive. Crafted for unmissable presence, unparalleled technology and unrivalled performance, our electric origin SUVs will set new global benchmarks. The BE 6e, with its edgy, athletic silhouette and race-inspired agility, is designed for those who thrive on performance and adrenaline while the XEV 9e exudes sophistication with its suave SUV coupe design, seamlessly blending indulgent luxury with dynamic performance.”

R Velusamy, President – Automotive Product Development, Mahindra & Mahindra Ltd and Joint Managing Director, Mahindra Electric Automobile Limited, said, "The BE 6e and XEV 9e are the next Indian icons that will be world beaters. The difference between a vehicle that is made-electric and these two Born Electric SUVs is that one you have seen before, and the other one is unlike anything you have seen before. One just about matches industry standards of performance while one sets a new standard for performance in the industry. One has tech that will soon be history, while one has tech that will make everything history. These two products built on our grounds up revolutionary electric origin architecture INGLO and powered by MAIA, the fastest automotive mind in the world embody Mahindra’s vision of Unlimit India, setting new global benchmarks.”

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    3rd Generation Honda Amaze Launched In India

    3rd Generation Honda Amaze Launched In India

    Honda Cars India Ltd (HCIL) has launched its third generation Amaze compact sedan in India. Available with an introductory price of INR 799,900 to INR 1,089,900 ex-showroom, Delhi, the new car is stylish and more premium in its approach when compared to that of the car that it replaces. 
    Developed by Honda R&D Asia Pacific Center in Thailand under the grand concept of 'Elite Booster Sedan’, which reflects the automaker’ vision to empower users to express their success and sophistication, the new Amaze is also an outcome of its manufacturer’s quest for zero traffic collision fatalities by 2050. 
    Equipped with – what is claimed to be a segment first -- Honda ‘Sensing’ Advanced Driver Assistance System (ADAS), the Amaze is available in three trim levels – V, VX and ZX. With a choice of six colours, the car measures 3,995 mm in length, 1,733 mm in width and 1,500 mm in height. Its wheelbase is 2470 mm. 
    Powered by an E20 complaint 1.2-litre four cylinder ‘i-VTEC’ petrol engine, the compact sedan could be had with a CVT (with Paddle Shift) or a five-speed manual unit. 
    Packed with over 28 active and passive safety features, sone of which form a part of the ADAS suite, the Honda Amaze also offers ‘LaneWatch Camera’ and six airbags (as standard). 
    With an efficient ‘Connected’ car experience via Honda Connect on the cards (it is backed by a five-year subscription), the compact sedan is supported by 3 years of unlimited kilometres warranty as standard benefit to the customers. Customers can also opt for an extended warranty up to seven years for unlimited kilometres. 
    “We are thrilled to present the all-new Amaze – a sedan that is set to outclass in all parameters of Styling, Safety, Connectivity, Drive and Comfort. The Amaze has always held a special place in the hearts of Indian customers, and this new generation model reflects our commitment to meeting their evolving needs. We are confident that this new Amaze will set new standards and continue to strengthen Honda’s legacy in India. For the first time in this segment, we are delighted to bring Honda SENSING, our advanced suite of safety and driver assistive technologies, to the Amaze. With this application, we now have ADAS technology introduced in all models of our India line up and Honda Amaze is the most affordable ADAS enabled car in India,” said Takuya Tsumura, President & CEO, Honda Cars India Ltd. 

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      Cars24 Plots INR 5 Billion Investment, Hire Over 100 Tech Experts Too

      Cars24

      Cars24, one of India’s leading autotech platforms, has announced its ambitious plans to invest INR 5 billion towards advancing its technology and product ecosystem in the coming years. Furthermore, it also aims to onboard over 100 techies in the next four months.

      The company aims to strengthen its R&D, data science, genAI, Machine Learning (ML), react native, devops, engineering, and product innovation teams. It will create new roles across research and development (R&D), data science, engineering, and product innovation. The teams are expected to develop advanced features such as real-time car valuations, maintenance tracking, insurance renewals, hiring drivers, and car servicing, which can be seamlessly accessed through the company’s super app.

      Gajendra Jangid, Co-Founder, Cars24, said, "At Cars24, technology drives everything we do. It’s in the code we write, the products we build, and the experiences we create for our customers. This investment is about pushing boundaries, solving real problems, and shaping the future of mobility through innovation and bold thinking."

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        Jeep India supports Tennis Premier League Season 6

        Jeep India supports Tennis Premier League Season 6

        The Indian subsidiary of Jeep, a Stellantis brand, has announced that it is supporting the Tennis Premier League (TPL) – a premier professional tennis competition that takes place in the country. 
        The association of Jeep India with TPL concerns the sixth season of the sporting event that takes place at the Cricket Club of India in Mumbai from 3 December to 8 December 2024. 
        The association between Jeep India and TPL is said to be a fresh category partnership. Aimed at reflecting the Jeep brand’s prowess to excel in tough conditions as well as to align with existing values of the players and the league, the partnership is expected to contribute towards the growth and development of tennis in India as well. 
        What is surprising though is that the partnership announcement comes at a time when the Stellantis Global CEO Carlos Tavares has abruptly stepped down. He came under rising criticism for taking the ‘lean’ strategy a bit too far post the lack lustre H1 CY25 results of the group that was formed in 2021 with the coming together of FCA and PSA Group.  
        "At Jeep, we’ve always believed in going beyond limits and enabling people to achieve the extraordinary. Partnering with the Tennis Premier League allows us to support a platform that aligns with our values. We are proud to be part of this journey and look forward to a long-term partnership that will help propel Indian tennis to greater heights,” said Kumar Priyesh, Brand Director, Jeep India.  
        Kunal Thakkur, Co-Founder of Tennis Premier League, averred, "We are thrilled to welcome Jeep into the TPL family as our Official Drive Partner for the upcoming season. Their reputation for resilience and performance mirrors the values we champion at TPL. This partnership strengthens our commitment to together nurturing a world-class platform for tennis in India.”
         

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          JSW MG Motor To Launch Cyberster EV in India, Unveil In January 2025

          MG Cyberster

          MG Select, the premium luxury brand from JSW MG Motor India, has confirmed its first product for the Indian market. The company is all set to unveil the MG Cyberster, which it claims is the world’s fastest MG roadster, in January 2025.

          The MG B Roadster of the 1960s inspires the two-door MG Cyberster. The company shared that the name ‘Cyberster’ combines the inspiration from the company’s classic roadster and the high-on-tech features.

          Gaurav Gupta, Chief Growth Officer, JSW MG Motor India, said, “Growing up and even today, many of us dream of owning a sleek sports car—the kind that makes your heart race, your hair fly in the wind, and lets you relive the romance and thrill we have all seen in iconic movies and on racetracks. The MG Cyberster brings that dream to life, blending the timeless allure of classic roadsters with modern technology and inspired innovation. It encapsulates the thrill and charm of a bygone era while appealing to the discerning tastes of new-age luxury customers in India.”

          It was just recently that the company had announced the introduction of the MG Select brand, which will see exclusive experience centres in 12 cities.

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