- Mahindra & Mahindra Ltd
- Mahindra Electric Automobile Limited
- Electric SUVs
- Electric Origin SUVs
- Mahindra BE 6e
- Mahindra XEV 9e
- Mahindra Artificial Intelligence Architecture
Mahindra Launches BE 6e And XEV 9e Electric Origin SUVs
- By MT Bureau
- November 27, 2024
Mahindra has launched its flagship electric origin SUVs, the BE 6e and XEV 9e, in line with its vision of Unlimit India. The SUVs are built on INGLO electric origin architecture and powered by Mahindra Artificial Intelligence Architecture (MAIA). The price starts at INR 1,890,000 for the BE 6e and INR 2,190,000 for the XEV 9e.
The INGLO electric origin architecture equips the SUVs with a 3-in-1 integrated powertrain that delivers up to 210 kW power, along with brake-by-wire technology with integrated electronic booster (IEB), high-power steering with variable gear ratio (VGR) and fast charging that makes it possible to charge the vehicles from 20-80 percent in under 20 min (with 175 kW fast charger). Acceleration from 0-100 km/h takes 6.7s for the BE 6e and 6.8s for the XEV 9e, whereas the certified range is 682 km (MIDC P1+P2) for the BE 6e and 656 km (MIDC P1 + P2) for the XEV 9e with 79 kWh advanced LFP battery pack. There’s a lifetime warranty for both 79 kWh and 59 kWh battery packs.
The BE 6e comes with edgy, athletic silhouette and race-inspired agility, whereas the XEV 9e flaunts a coupe design and offers unparalleled luxury with refined elegance. Both the SUVs come with a horde of features including VisionX augmented-reality Heads Up Display (HUD), Infinity Roof and LightUpMe, Sonic Studio Experience by Mahindra, LiveYourMood pre-set themes, ADAS Level 2+, EyeDentity, Secure360 cameras and Autopark. Apart from these features, the XEV 9e comes with Wide Cinemascope and the BE 6e comes with a race-ready digital cockpit. The SUVs come with three driving modes: Range, Everyday and Race.
Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd and Joint Managing Director, Mahindra Electric Automobile Limited, said, "The insight that inspired our brand idea is rooted in the most powerful human emotion – Love, which is eternal, inspires our deepest choices and defines who we are. Our electric origin SUVs, BE 6e and XEV 9e are about Unlimit Love that will inspire our customers to live a life without limits, filled with experiences that will make them feel alive. Crafted for unmissable presence, unparalleled technology and unrivalled performance, our electric origin SUVs will set new global benchmarks. The BE 6e, with its edgy, athletic silhouette and race-inspired agility, is designed for those who thrive on performance and adrenaline while the XEV 9e exudes sophistication with its suave SUV coupe design, seamlessly blending indulgent luxury with dynamic performance.”
R Velusamy, President – Automotive Product Development, Mahindra & Mahindra Ltd and Joint Managing Director, Mahindra Electric Automobile Limited, said, "The BE 6e and XEV 9e are the next Indian icons that will be world beaters. The difference between a vehicle that is made-electric and these two Born Electric SUVs is that one you have seen before, and the other one is unlike anything you have seen before. One just about matches industry standards of performance while one sets a new standard for performance in the industry. One has tech that will soon be history, while one has tech that will make everything history. These two products built on our grounds up revolutionary electric origin architecture INGLO and powered by MAIA, the fastest automotive mind in the world embody Mahindra’s vision of Unlimit India, setting new global benchmarks.”
Tata Sierra Achieves Five-Star Bharat NCAP Safety Rating
- By MT Bureau
- March 18, 2026
Tata Motors, one of the leading passenger vehicle manufacturers, has bagged another feather in its cap for its popular all-new Tata Sierra SUV.
The Tata Sierra has secured a five-star safety rating from Bharat NCAP, scoring 31.14 out of 32 for Adult Occupant Protection and 44.73 out of 49 for Child Occupant Protection. The results confirm that the mid-size SUV meets the highest safety standards under the current protocol, including stable structural integrity during frontal offset and side impact tests.
It was in November 2025 that Tata Motors Passenger Vehicles relaunched the reimagined Sierra at an introductory price of INR 1.14 million. Originally debuted in 1991, the new iteration transitions from the original three-door format to a five-door monocoque design measuring under 4.4 metres.
The SUV features a 'Premium' positioning, distinguished by the slimmest headlamps in its category, a pillarless design past the B-pillar, and a substantial glasshouse. The interior incorporates a triple-screen display system with Dolby Atmos audio and a ‘living room’ aesthetic inspired by contemporary Indian art.
Standard safety equipment across all variants includes six airbags and a sealed fuel system. The Sierra is equipped with over 20 ADAS L2+ features, such as intelligent speed assist and sign recognition.
Audi India Launches SQ8 At INR 17.77 Million
- By MT Bureau
- March 18, 2026
German luxury car brand Audi India has expanded its Q8 range with the launch of the Audi SQ8. Positioned between the standard Q8 and the RS Q8 Performance, the vehicle enters the Indian market at an introductory price of INR 17.77 million (ex-showroom).
The SQ8 is powered by a 4.0-litre V8 TFSI engine, producing 373 kW and 770 Nm of torque. It has a claimed acceleration from zero to 100 kmph in 4.1 seconds and reaches a top speed of 250 kmph.
The mechanical architecture includes quattro permanent all-wheel drive with a self-locking centre differential. Adaptive air suspension sport with continuous damping. All-wheel steering as standard for increased manoeuvrability and S-specific sport exhaust system for a distinct sound profile.
On the outside, it is equipped with HD Matrix LED headlights featuring Audi laser light and four light signatures. Design elements include S-specific bumpers, a single-frame mask in aluminium and frameless doors with power latching. A panoramic sunroof is standard, while 22-inch alloy wheels and ceramic brakes are available as options.
Inside, the cabin features front sport seats upholstered in Dinamica microfiber and leather. Technology integration includes the Audi Virtual Cockpit plus and a 730-watt Bang & Olufsen 3D Premium Sound System with 17 speakers. Safety systems comprise eight airbags, Audi Pre Sense Basic and park assist with 360-degree cameras.
Balbir Singh Dhillon, Brand Director, Audi India, said, “The Audi SQ8 strengthens our high-performance SUV line-up in India by offering a compelling balance of power, everyday usability and genuine, visceral performance. It is designed for customers who want a versatile luxury SUV that can be effortlessly comfortable during the week and truly exciting on the weekend. We are seeing growing enthusiasm for performance cars across India, particularly among our discerning, younger clientele, and the Audi SQ8 is a natural extension of our commitment to bringing the brand’s finest performance heritage to the Indian market.”
JSW MG Motor India Inaugurates New MG SELECT Experience Centre In Surat
- By MT Bureau
- March 17, 2026
JSW MG Motor India, one of the leading passenger vehicle manufacturers, has inaugurated its largest MG SELECT Experience Centre in Surat. The facility is part of a national rollout of 14 centres across 13 cities, designed to showcase the brand’s luxury vehicle portfolio.
The Surat centre, located in the New City Light Area, follows a gallery-inspired design philosophy focused on minimalist aesthetics. The environment is intended to provide personalised services for customers in the luxury segment, moving away from traditional showroom layouts to immersive, art-focused spaces.
The centre features two primary models:
- MG Cyberster: A performance electric vehicle with a 0-100 km/h acceleration time of 3.2 seconds and a 580 km ARAI-certified range. It is priced at INR 7.49 million (ex-showroom).
- MG M9: Positioned as a luxury limousine, available at an ex-showroom price of INR 6.99 million.
According to the company, JSW MG Motor India is currently the second-largest brand in India's luxury electric vehicle segment.
Milind Shah, Head of MG SELECT, JSW MG Motor India, said, “We are delighted by the overwhelming response to the MG Cyberster and MG M9 since their launch. JSW MG Motor India has also risen to become the second largest* brand in the luxury EV segment, an impressive milestone powered by the combined success of both the cars. Surat is fast emerging as a hub for luxury automobiles with a positive customer response. We are committed to delivering a luxury automotive environment that is tailored, technology-driven, and truly resonates with the aspirations of our customers in this vibrant city.”
Sonam Jain, Dealer Principal, MG SELECT Surat, said, “This centre transcends the traditional showroom experience to redefine automotive luxury for our discerning clientele in Surat. This will also cultivate a community where every customer’s aspirations are realized and their patronage is genuinely cherished.”
Renault Duster SUV Launched In India At INR 1.04 Million
- By MT Bureau
- March 17, 2026
French automotive major Renault India has announced the prices of the much-anticipated new-generation Duster SUV at INR 1.04 million (ex-showroom).
The SUV, which was first revealed on 26th January 2026 in Chennai, is the first vehicle launched under the Renault International Game Plan 2027, a strategy establishing India as a primary hub for the company's operations outside Europe.
The Duster is constructed on the Renault Group Modular Platform (RGMP), with 90 percent of its components developed for the Indian market. Technical dimensions include 2,657 mm wheelbase, 212 mm ground clearance, 26.9deg approach angle and 34.7deg departure angle.
The SUV comes with the largest-in-segment panoramic sunroof, a 10.1-inch OpenR Link multimedia system with Google built-in, providing access to Google Maps and Assistant. A 10.25-inch TFT display serves as the instrument cluster and can replicate navigation data.
It introduces three engine configurations, including the first hybrid variant for the nameplate in India.
- Strong Hybrid E-Tech 160: A 1.8-litre engine paired with a 1.4 kWh battery. The system is designed to operate in electric mode for up to 80 per cent of urban driving.
- Turbo TCe 160: Produces 163 PS and 280 Nm of torque.
- Turbo TCe 100: An entry-level petrol option.
Transmission choices consist of a six-speed manual and a six-speed dual-clutch transmission (DCT) featuring a wet clutch.
As per the company, it has received 91 percent bookings for the Turbo TCe 160 engine variant, 39 percent pre-bookings in metros came for the Strong Hybrid E-Tech 160 engine variant. Renault Duster Hybrid variant has been sold out for the year with bookings reaching capacity.
Interestingly, the Duster SUV comes with an industry-first maximum seven-year warranty or 160,000km under Renault Forever program. The warranty is also transferable to make the resale value of the SUV.
The automaker has also introduced ‘Renault Subscription’ plans with no down payment options for the Duster SUV to attract a newer set of customers.
Francisco Hidalgo, Vice-President – Sales & Marketing, Renault India, said, “The new Renault Duster reflects exactly what Indian customers expect today: strong performance, real-world durability and everyday usability. With 163 PS from the Turbo TCe 160 and the advanced RGMP platform, it delivers genuine gains in ride, handling and robustness. Backed by flexible ownership options including subscription and a 7-year warranty, the SUV is engineered for how India actually drives.”
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