Mahindra Launches BE 6e And XEV 9e Electric Origin SUVs

Mahindra has launched its flagship electric origin SUVs, the BE 6e and XEV 9e, in line with its vision of Unlimit India. The SUVs are built on INGLO electric origin architecture and powered by Mahindra Artificial Intelligence Architecture (MAIA). The price starts at INR 1,890,000 for the BE 6e and INR 2,190,000 for the XEV 9e.

The INGLO electric origin architecture equips the SUVs with a 3-in-1 integrated powertrain that delivers up to 210 kW power, along with brake-by-wire technology with integrated electronic booster (IEB), high-power steering with variable gear ratio (VGR) and fast charging that makes it possible to charge the vehicles from 20-80 percent in under 20 min (with 175 kW fast charger). Acceleration from 0-100 km/h takes 6.7s for the BE 6e and 6.8s for the XEV 9e, whereas the certified range is 682 km (MIDC P1+P2) for the BE 6e and 656 km (MIDC P1 + P2) for the XEV 9e with 79 kWh advanced LFP battery pack. There’s a lifetime warranty for both 79 kWh and 59 kWh battery packs.

The BE 6e comes with edgy, athletic silhouette and race-inspired agility, whereas the XEV 9e flaunts a coupe design and offers unparalleled luxury with refined elegance. Both the SUVs come with a horde of features including VisionX augmented-reality Heads Up Display (HUD), Infinity Roof and LightUpMe, Sonic Studio Experience by Mahindra, LiveYourMood pre-set themes, ADAS Level 2+, EyeDentity, Secure360 cameras and Autopark. Apart from these features, the XEV 9e comes with Wide Cinemascope and the BE 6e comes with a race-ready digital cockpit. The SUVs come with three driving modes: Range, Everyday and Race.

Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd and Joint Managing Director, Mahindra Electric Automobile Limited, said, "The insight that inspired our brand idea is rooted in the most powerful human emotion – Love, which is eternal, inspires our deepest choices and defines who we are. Our electric origin SUVs, BE 6e and XEV 9e are about Unlimit Love that will inspire our customers to live a life without limits, filled with experiences that will make them feel alive. Crafted for unmissable presence, unparalleled technology and unrivalled performance, our electric origin SUVs will set new global benchmarks. The BE 6e, with its edgy, athletic silhouette and race-inspired agility, is designed for those who thrive on performance and adrenaline while the XEV 9e exudes sophistication with its suave SUV coupe design, seamlessly blending indulgent luxury with dynamic performance.”

R Velusamy, President – Automotive Product Development, Mahindra & Mahindra Ltd and Joint Managing Director, Mahindra Electric Automobile Limited, said, "The BE 6e and XEV 9e are the next Indian icons that will be world beaters. The difference between a vehicle that is made-electric and these two Born Electric SUVs is that one you have seen before, and the other one is unlike anything you have seen before. One just about matches industry standards of performance while one sets a new standard for performance in the industry. One has tech that will soon be history, while one has tech that will make everything history. These two products built on our grounds up revolutionary electric origin architecture INGLO and powered by MAIA, the fastest automotive mind in the world embody Mahindra’s vision of Unlimit India, setting new global benchmarks.”

Kazuyuki Yamashita To Succeed Takanori Suzuki As Suzuki GB Managing Director

Kazuyuki Yamashita To Succeed Takanori Suzuki As Suzuki GB Managing Director

Suzuki GB has announced a leadership transition, with Managing Director Takanori Suzuki set to retire at the end of May 2026. He will be succeeded by Kazuyuki Yamashita, who is joining the UK operation in April after a five-year tenure as Managing Director of Suzuki Deutschland.

Yamashita brings extensive international experience to his new role. He began his career with Suzuki Motor Corporation in 1987, holding various positions at the company’s Hamamatsu head office and across its global network. His leadership portfolio includes serving as Director of Automotive Sales for Suzuki Canada from 2001 to 2006, followed by a six-year term as Managing Director of Suzuki Auto South Africa until 2013. Most recently, he led Suzuki Deutschland from 2021 to 2026.

Takanori Suzuki’s retirement marks the end of a distinguished four-decade career with the corporation. This current term as Managing Director for Suzuki GB and the Republic of Ireland, which spanned three successful years, was his second in the role. He originally headed the Milton Keynes-based headquarters from 2005 to 2010 before returning to Japan to oversee operations for Suzuki Europe, Oceania and Latin America.

Following his retirement at the end of May, Takanori Suzuki will return to Japan. The company has extended its best wishes to him for a long and happy retirement while expressing anticipation for Yamashita’s arrival in UK to lead the next chapter for Suzuki GB.

Honda Cancels North American EV Models Amid Strategy Reassessment

Honda O

Japanese automotive major Honda Motor Co has announced the cancellation of three electric vehicle (EV) models intended for production in North America.

The decision affects the Honda 0 SUV, Honda 0 Saloon and the Acura RSX, which the company stated is due to the changes in the business environment and a reassessment of its electrification strategy.

The company identified several developments impacting its automotive operations:

  • Market Demand: A slowdown in the expansion of the US EV market linked to changes in fuel regulations and revisions to incentives.
  • Trade Policy: The impact of US tariff policies on the profitability of petrol and hybrid vehicle segments.
  • Regional Competition: A decline in product competitiveness in China, where newer manufacturers lead in software-defined vehicle (SDV) technologies and development cycles.
  • Resource Allocation: Challenges in delivering value for money in Asia due to the concentration of resources on EV development.

Honda expects to record write-offs, impairment losses on assets, and expenses related to the cancellation of these models. Total losses associated with the strategy reassessment are estimated to reach a maximum of USD 18.5 billion (YEN 2.5 trillion) in the coming years.

Revised Forecast for Fiscal Year Ending 31 March 2026

Metric (Billion Yen)

Previous Forecast

Revised Forecast

Sales Revenue

21,100

21,100

Operating Profit

550

-570 to -270

Profit Before Taxes

620

-650 to -310

Profit (Parent Owners)

360

-630 to -360

Estimates are preliminary as of 12 March 2026.

Despite the revised earnings, Honda will maintain its dividend forecast based on its dividend on equity (DOE) ratio indicator.

Going forward, Honda will reorganise its framework to focus on hybrid models in the US and Japan. The company intends to expand its model lineup and cost competitiveness in India, where market growth is anticipated.

In response to the financial revisions, executive compensation will be reduced:

  • President and Vice-President: 30 percent reduction of monthly compensation for three months and forfeiture of performance-linked bonuses.
  • Executive Officers: 20 percent reduction of monthly compensation for three months.

Total annual compensation for representative executive officers will decrease by 25 percent to 30 percent.

Tata Motors’ Rajan Sharma Joins JSW Motors As Head Of Strategy & Planning

JSW Motors - Rajan Sharma

Mumbai-based JSW Motors has further strengthened its management team with the onboarding of Rajan Sharma as the Head of Strategy & Planning.

Sharma comes with close to two decades of experience in the automotive industry and experience across sales and strategy.

Prior to joining JSW Motors, Sharma spent two years at Tata Motors as the Head – Sales Planning and was part of the company’s key product launches.

He begin his automotive career at Hyundai Motor India in 2004 and spent over nine years at the South Korean automaker, growing to the rank of Regional Manager for Rajasthan region.

Sharma then went on to have a two-year stint at Cardekho, before joining MG Motor India as the Field Sales Head for South and West Zone.

In his new role, Sharma will focus on accelerating JSW Motors presence in the Indian automotive market as the company gears up to launch a slew of new energy vehicles.

Ferrari Intros 849 Testarossa In India

Ferrari 849 Terratosa

Italian supercar manufacturer Ferrari held its India premiere of the 849 Testarossa at the Jio World Convention Centre in Mumbai on 15 March 2026. The event, led by CEO Benedetto Vigna and Chief Marketing & Commercial Officer Enrico Galliera, marked the first national reveal for the manufacturer in its history in India.

The 849 Testarossa is a plug-in hybrid sports berlinetta that replaces the SF90 Stradale at the top of the Ferrari range.

Ferrari reaffirmed its commitment to the Indian market, which it views as a component of its global strategy. The Italian supercar manufacturer operates retail locations in Mumbai and New Delhi, supported by a service point in Bengaluru. Data from the company indicates that Indian owners are among the youngest globally.

“India is a country that offers a lot of opportunities. It is a young country with a strong entrepreneurial spirit, and that energy resonates deeply with Ferrari’s own philosophy of innovation and passion,” said Benedetto Vigna, CEO, Ferrari.

The 849 Testarossa features a mid-rear twin-turbo V8 engine paired with three electric motors. The architecture includes a twin-tail rear design and active spoiler systems.

The supercar integrates electronic control systems, including SSC 9.0, eDiff and ABS Evo. It also features the FIVE vehicle dynamics estimator. The design blends references to Ferrari heritage with the return of the Testarossa name.

FERRARI 849 TESTAROSSA
Feature Specification
Powertrain Twin-turbo V8 with 3 electric motors
Total Power Output 1,050 cv
Transmission 8-speed dual-clutch F1 gearbox
0-100 kmph <2.3 seconds
0-200 kmph 6.35 seconds
Maximum Speed >330 kmph
Electric Range 25 km in eDrive mode
Dry Weight 1,570 kg