Mercedes-Benz India, the leading German luxury car manufacturer in the country, has achieved new milestones. In 2024, the company reported its best-ever sales performance in three decades with sales of 19,565 new vehicles in the country, up 12.4 percent YoY. With this, Mercedes-Benz India becomes the first luxury brand to have crossed the 200,000 units sales milestone in the country.

In 2024, the German luxury brand launched 14 new products, including 9 top-end The company attributed the performance to a combination of new launches, existing models and an enhanced retail customer experience.

Last year, Mercedes-Benz launched 14 new products including 9 ultra-premium models in the Indian market. The year also marked the company increasing sales of its EV models consisting of the – EQA 250+, EQB SUV, EQS SUV 580 and the Mercedes-Maybach EQS SUV - to over six percent, registering a growth of 94 percent YoY.

Crossing milestones

Mercedes-Benz was amongst the first luxury car brands to have entered the Indian automotive market. This commitment has been rewarded by the Indian consumers who have shown their preference towards Mercedes-Benz, and helped it cross the sales milestone of 200,000 units in the country.

The company shared that of the 200,000 Mercedes-Benz sold since 1994, 100,000 vehicles were sold in the last six years alone (2019-2024). The first 50,000 units sales milestone took 20 years (1994-2013), following the next 50,000 units in five years (2014-2018).

On the other hand, Mercedes-Benz Financial Services, the finance arm of the luxury car maker, has achieved INR 100 billion portfolio in India. Interestingly, every second Mercedes-Benz sold in the country was financed by the company.

Santosh Iyer, MD & CEO, Mercedes-Benz India, said, “Mercedes-Benz continues to lead with its BEV roadmap, strengthening our commitment to sustainability. Our product offensive in 2025 begins with the debut of two eagerly awaited BEVs: the iconic G580 with EQ technology and the 'Made-in-India' EQS SUV 450. The G580 brings the iconic off-road capabilities of the G-Class into the electric age, setting new standards and unlocking unparalleled possibilities in luxury, performance, and sustainability. Following the success of the EQS SUV in India, we are happy to introduce its second variant, EQS SUV 450 in a 5-seater configuration. The EQS SUV 450 combines progressive technology, unparalleled luxury, and ample space with sustainability at its heart.

Expansion and new model launches

As part of its growth strategy for India, the company also marked the launch of two new EVs in the country – the 5-seater made-in-India EQS 450 SUV and the G 580 with EQ Technology.

Mercedes-Benz India also announced its 2025 roadmap for the country ‘Desire to Exceed’, which will see 8 new product launches in addition to facelifts and 20 new luxury touchpoints including expanding to new markets.

It expects its franchise partners will make investment of over INR 4.5 billion towards over the course of next three years.

Mercedes-Benz India has also pledged INR 75 million towards road safety initiatives in the country.

"At Mercedes-Benz, we will continue to shape the future of mobility in the digital era —pushing the boundaries of customer experience, service offerings, innovative products, and sustainability. Our commitment remains unwavering in providing excellence through tailored solutions crafted specifically for India, ensuring the best possible ownership experience for our customers,” concluded Iyer.

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Czech automaker Skoda Auto India has announced pricing for the updated Slavia sedan, starting at INR 999,900 (ex-showroom) for the base Classic manual variant to INR 1.88 million for the top-spec Monte Carlo 1.5 TSI automatic model.

The Slavia is built on the MQB-A0-IN platform and is available across six trim levels: Classic, Classic+, Signature, Sportline, Prestige and Monte Carlo. The deliveries are set to commence next week, with an additional Cappuccino Beige colour variant scheduled for release in December 2026.

The sedan retains its existing petrol powertrain options, offering a 1.0-litre TSI engine paired with either a six-speed manual gearbox or an eight-speed torque converter automatic transmission. On the other hand, the 1.5-litre TSI engine variant is mated to a seven-speed dual-clutch automatic transmission and includes rear disc brakes.

Exterior updates include redesigned light units, revised front and rear sections, sequential rear indicators, and new alloy wheel options.

On the inside, the Slavia gets a rear-seat massage function on higher trim levels, alongside a 360-degree camera system, front and rear parking sensors and a digital instrument cluster measuring up to 26.03 centimetres.

The 25.6-centimetre infotainment system incorporates a voice assistant powered by Google Cloud's Automotive AI Agent, supporting wireless smartphone integration. Safety equipment includes six airbags and standard electronic assistance systems across the range, maintaining its 5-star rating from Global NCAP testing.

Ashish Gupta, Brand Director, Skoda Auto India, said, “The Slavia has become an important part of Skoda Auto India’s sedan legacy, bringing together the design, driving experience, safety and engineering that customers associate with our brand. The new Slavia builds on that strong foundation with a more striking presence, greater comfort, smarter technology and an all-new eight-speed automatic. That is the essence of Says it All: a sedan that does not ask customers to choose between aspiration and practicality, performance and comfort, or technology and peace of mind. It brings these strengths together in one confident, complete package, making the sedan experience even more relevant and desirable for a new generation of customers.”

The vehicle comes with a four-year or 100,000-kilometre warranty, four years of roadside assistance and four routine labour-free services. Warranty coverage can be extended up to six years.

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German luxury car brand Mercedes-Benz India has launched the Mercedes-Maybach S 580e 4MATIC, introducing a plug-in hybrid powertrain to its Maybach range in India at INR 33.5 million. The company has introduced the Maybach S 580e with an initial allocation limited to 30 units. 

It combines a 3.0-litre petrol engine delivering 443 hp and 560 Nm of torque with an electric motor producing 160 hp and 480 Nm. Together, the system generates a total output of 585 hp and 750 Nm of torque via a nine-speed transmission and all-wheel drive.

Powered by a 22 kWh usable battery, the saloon provides a WLTP-certified electric range of up to 98 km and reaches 100 kmph in 4.8 seconds, with a top speed limited to 250 kmph. Charging options include up to 11 kW AC and up to 60 kW DC fast charging.  

The interior features a four-seat layout with individual rear seats and a central console. Equipment includes air suspension using navigation data, rear-axle steering up to 10 degrees, 15 airbags, and a 31-speaker sound system. Digital interfaces operate on the Mercedes-Benz Operating System, incorporating a front-passenger display screen and driving assistance functions.

Santosh Iyer, MD & CEO, Mercedes-Benz India, said, "The Mercedes-Maybach S 580e perfectly reflects our strategy of offering the most desirable luxury portfolio, while offering customers the freedom to choose the technology that best suits their lifestyle. We are seeing rising demand for Plug-In-Hybrid among our top-end customers, and the Maybach S 580e combines the timeless exclusivity, handcrafted luxury and iconic luxury of a Maybach with the convenience of a plug-in hybrid technology. With ICE, BEV and PHEV models in our portfolio, Mercedes-Benz is uniquely positioned to offer diverse luxury mobility solution, ensuring performance, sustainability and luxury."

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Swedish luxury carmaker Volvo Auto India has appointed Karan Arora as Director of Marketing and PR. He joins the luxury automaker with over 15 years of leadership experience across the luxury automotive and luxury real estate sectors.

Arora previously worked in the luxury automotive industry, spending over six years at Audi India as Head of Marketing Communications and Experiential, where he managed product launches, events and customer engagement initiatives. He also held the role of Regional Business Manager for North India at Jaguar Land Rover.

In addition to his automotive background, Arora has led marketing teams in the real estate and home solutions sectors. His previous roles include managing premium and luxury residential marketing portfolios at Godrej Properties, Central Park and Smartworld Developers, as well as overseeing marketing for GROHE and American Standard at LIXIL India. Most recently, he served as Vice-President of Marketing at Krisumi Corporation.

Arora holds a Master of Business Administration from the International Management Institute, New Delhi and a Bachelor of Technology from Panjab University.

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German automotive luxury brand BMW India and BMW Motorrad India have opened pre-orders for the ‘100 Jahre Nurburgring’ edition vehicles to mark the upcoming 100th anniversary of the Nurburgring racetrack in 2027.

The limited collection includes five BMW M car models – the BMW M2 Coupé, BMW M3 Sedan, BMW M4 Coupé, BMW M5 Sedan and the BMW M5 Touring – alongside the BMW M 1000 R motorcycle. The release marks the entry of the BMW M5 Touring into the Indian market.

The edition models feature specific paint finishes in Nurburgring Green and Sapphire Black metallic with green accents, incorporating the ‘100 Years’ logo, Nurburgring since 1927 lettering and the Nurburgring circuit outline.

Exterior details include carbon fibre roofs, model-specific graphics and green wheel accents across select models, while the M5 Touring features a steel roof with custom stripes. Interior specifications across the car lineup include black leather with green and white stitching, door sills, carbon fibre trims, M Carbon bucket seats with individual upholstery, and an M Alcantara steering wheel with a 12 o'clock marker.

The BMW M 1000 R motorcycle features a painted fuel tank with the Nurburgring outline, an airbox cover with ‘one of 100’ numbering, carbon wheels with green accent stripes, an Alcantara seat with embroidered ‘100’ logos and black components for the rear swingarm and frame.

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