Mercedes-Benz India, the leading German luxury car manufacturer in the country, has achieved new milestones. In 2024, the company reported its best-ever sales performance in three decades with sales of 19,565 new vehicles in the country, up 12.4 percent YoY. With this, Mercedes-Benz India becomes the first luxury brand to have crossed the 200,000 units sales milestone in the country.

In 2024, the German luxury brand launched 14 new products, including 9 top-end The company attributed the performance to a combination of new launches, existing models and an enhanced retail customer experience.

Last year, Mercedes-Benz launched 14 new products including 9 ultra-premium models in the Indian market. The year also marked the company increasing sales of its EV models consisting of the – EQA 250+, EQB SUV, EQS SUV 580 and the Mercedes-Maybach EQS SUV - to over six percent, registering a growth of 94 percent YoY.

Crossing milestones

Mercedes-Benz was amongst the first luxury car brands to have entered the Indian automotive market. This commitment has been rewarded by the Indian consumers who have shown their preference towards Mercedes-Benz, and helped it cross the sales milestone of 200,000 units in the country.

The company shared that of the 200,000 Mercedes-Benz sold since 1994, 100,000 vehicles were sold in the last six years alone (2019-2024). The first 50,000 units sales milestone took 20 years (1994-2013), following the next 50,000 units in five years (2014-2018).

On the other hand, Mercedes-Benz Financial Services, the finance arm of the luxury car maker, has achieved INR 100 billion portfolio in India. Interestingly, every second Mercedes-Benz sold in the country was financed by the company.

Santosh Iyer, MD & CEO, Mercedes-Benz India, said, “Mercedes-Benz continues to lead with its BEV roadmap, strengthening our commitment to sustainability. Our product offensive in 2025 begins with the debut of two eagerly awaited BEVs: the iconic G580 with EQ technology and the 'Made-in-India' EQS SUV 450. The G580 brings the iconic off-road capabilities of the G-Class into the electric age, setting new standards and unlocking unparalleled possibilities in luxury, performance, and sustainability. Following the success of the EQS SUV in India, we are happy to introduce its second variant, EQS SUV 450 in a 5-seater configuration. The EQS SUV 450 combines progressive technology, unparalleled luxury, and ample space with sustainability at its heart.

Expansion and new model launches

As part of its growth strategy for India, the company also marked the launch of two new EVs in the country – the 5-seater made-in-India EQS 450 SUV and the G 580 with EQ Technology.

Mercedes-Benz India also announced its 2025 roadmap for the country ‘Desire to Exceed’, which will see 8 new product launches in addition to facelifts and 20 new luxury touchpoints including expanding to new markets.

It expects its franchise partners will make investment of over INR 4.5 billion towards over the course of next three years.

Mercedes-Benz India has also pledged INR 75 million towards road safety initiatives in the country.

"At Mercedes-Benz, we will continue to shape the future of mobility in the digital era —pushing the boundaries of customer experience, service offerings, innovative products, and sustainability. Our commitment remains unwavering in providing excellence through tailored solutions crafted specifically for India, ensuring the best possible ownership experience for our customers,” concluded Iyer.

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German automotive luxury brand Audi has unveiled the A2 e-tron electric compact model, which marks its most compact green offering, with prices starting EUR 38,200 in Germany.

Developed in Germany and produced at the manufacturer’s Ingolstadt facility, the EV has an energy consumption rating of 12.8 kWh per 100 kilometres under the WLTP test cycle.

The company will open bookings on 10 September, with European deliveries scheduled to begin in December.

The A2 e-tron is offered in four power outputs ranging from 125 kW and 350 Nm of torque in the base specification to 240 kW and 545 Nm in the top variant, paired with rear-wheel drive and permanently excited synchronous motors. Depending on the output, battery capacities are available in 52 kWh, 61 kWh, or 84 kWh gross options, achieving a maximum driving range of up to 646 kilometres under WLTP conditions.

The chassis design incorporates a drag coefficient of 0.24, utilising active cooling air intakes, aero wheels and wheel-arch gap reducers. Bidirectional charging capabilities support Vehicle-to-Load (V2L) external device powering and Vehicle-to-Home (V2H) energy transfer via compatible wall boxes.

On the inside, it features a curved MMI panoramic display housing a 12.3-inch instrument cluster and a 12.8-inch infotainment touchscreen with artificial intelligence assistant integration. Storage incorporates the Fidlock magnetic attachment system as standard equipment, alongside an optional 1.6-square-metre panoramic glass roof.

Audi states that around 300 components across the vehicle are constructed using recycled materials, including post-consumer plastics, aluminium and steel.

The EV assembly utilises 250 existing industrial robots and 1,200 reallocated production components at the Ingolstadt plant, using fixed-sequence manufacturing methods. Standard driver assistance systems include adaptive cruise control, emergency brake assist, evasive assist, attention assist and parking sensors with a rear-view camera.

Gernot Dollner, Chief Executive Officer, Audi, said, “The A2 e-tron is more than a new model: It represents Audi’s renewal. It shows how we are rethinking premium for Europe: using resources more intelligently without compromising on quality, technology, or customer experience. Developed for the needs of our European customers and built in Ingolstadt, it demonstrates our ambition to shape the future of premium mobility.”

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Stellantis-owned Citroen India has introduced additions to its vehicle lineup in India, launching variants of the AircrossX and BasaltX alongside an extended-range version of the e-C3X electric vehicle.

The releases expand engine options to include naturally aspirated petrol, turbocharged petrol and compressed natural gas (CNG) options, available nationwide across the manufacturer's retail network.

The AircrossX and BasaltX line-ups now feature the YOU Turbo variant to provide turbocharged engine options at lower price points, as well as the MAX Naturally Aspirated (NA) variant for buyers seeking features paired with a standard powertrain.

The company has announced an introductory price of INR 999,000 for the BasaltX YOU Turbo, INR 1.06 million for the AircrossX YOU Turbo Comfort Edition, INR 1.13 million for the BasaltX MAX NA and INR 1.16 million for the AircrossX MAX NA.

The models also get financing options including a 7-year step-up scheme with initial monthly instalments starting from INR 9,999 for the BasaltX and INR 10,555 for the AircrossX.

On the other hand, the updated e-C3X EXTENDED comes with a MIDC-certified range of 330 kilometres through efficiency adjustments. The EV is offered under a Battery-as-a-Service (BaaS) ownership structure, with entry prices starting from INR 699,000 plus a battery usage charge of INR 2.26 per kilometre.

Kumar Priyesh, Business Head & Director, Automotive Brands, Stellantis India, said, "At Citroen, we continuously listen to our customers and evolve our products to better match their lifestyles and mobility needs. With the introduction of the new AircrossX and BasaltX editions, along with e-C3X ENHANCED, we are expanding customer choice across performance, comfort, and electric mobility. As we enter the festive season, customers across India look forward to celebrating new beginnings with their families. Our expanded portfolio gives customers more choice than ever before, whether they are looking for a spacious family SUV, a premium comfort-oriented vehicle, engaging turbo performance, or greater confidence in an electric vehicle. These updates reinforce our commitment to delivering accessible, practical, and customer-centric mobility solutions for Indian consumers with retail financing schemes."

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Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has introduced the updated Baleno hatchback in India with pricing starting at INR 609,900 (ex-showroom). The company has opened bookings for an initial amount of INR 11,000.

The new Baleno features exterior design changes, including a revised front grille with horizontal chrome slats, modified lower bumper styling, chrome fender accents and a shark fin antenna. It is offered in seven paint options, including a new Enigmatic Teal shade.

The hatchback is powered by a 1,197cc Z12E 3-cylinder engine equipped with idle start-stop technology and dual variable valve timing. The engine produces 61 kW at 5,700 rpm and 112.4 Nm of torque at 4,500 rpm, paired with either a five-speed manual transmission or an Auto Gear Shift automatic transmission.

The Baleno comes with a claimed fuel efficiency of 23.80 kmpl for the manual variant and 24.77 kmpl for the automatic model. A CNG variant, the Baleno S-CNG, produces 51.3 kW of power in CNG mode and achieves a fuel efficiency rating of 33.61 km per kg with the five-speed manual gearbox.

In terms of safety, it features a Level 2 advanced driver assistance suite that utilises radar and camera sensors to operate functions such as emergency braking, lane keep assist, lane departure warning, lane departure prevention, adaptive cruise control, high beam assist, vehicle sway warning and forward collision warning.

The Baleno gets six airbags, electronic stability program, anti-lock braking, electronic brakeforce distribution, hill hold control, reverse parking sensors, three-point seat belts, emergency stop signalling and a tyre pressure monitoring system (TPMS) as standard.

On the inside, it incorporates ventilated front seats, leatherette upholstery, dual-tone trim, a 22.86 cm infotainment system supporting wireless Apple CarPlay and Android Auto, a Clarion sound system, a wireless smartphone charger with active cooling, a head-up display, a 360-degree camera system and Suzuki Connect telematics. The vehicle measures 3,990 mm in length, 1,745 mm in width and 1,530 mm in height, with a 2,520 mm wheelbase.

Partho Banerjee, Senior Executive Officer of Marketing and Sales, Maruti Suzuki India, said, “The Baleno has been a definitive pillar for NEXA and the premium hatchback segment over the course of a decade. The Stunning new Baleno is now here to redefine customer expectations with the introduction of segment-first features including Level 2 ADAS, and an unmistakable new identity established with a modern rendition of the signature NEXWave grille. The stunning new Baleno’s ‘Dare to go Glam’ philosophy is formed around the ambitious, young customers of today who dare to challenge the norm and express their individuality in an unapologetically original manner.”

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Kia India, one of the leading passenger vehicle manufacturers, has entered the three-row sports utility vehicle (SUV) segment in India with the launch of the Kia Sorento, priced from INR 2.79 million rupees for the diesel variant and INR 2.94 million for the hybrid model.

The Sorento SUV is manufactured at the company’s Anantapur facility in Andhra Pradesh, and marks the introduction of Kia's initial hybrid powertrain in the Indian market alongside the global deployment of its voice-controlled generative artificial intelligence assistant.

The SUV is built on Kia’s global N3 platform and measures 4,815 mm in length, 1,900 mm in width and 1,785 mm in height, with a 2,815 mm wheelbase.

It can be had in two powertrain options – a 1.6-litre turbo petrol hybrid delivering 180 PS from the engine and 65 PS from an electric motor paired with a six-speed automatic transmission, or a 2.2-litre diesel producing 193 PS and 442 Nm of torque mated to an eight-speed dual-clutch transmission. Both come with all-wheel-drive capability.

On the inside, it gets a curved panel combining two 12.3-inch displays for infotainment and instrumentation, integrated with NVIDIA computing hardware. Available in six-seat and seven-seat configurations, the cabin includes ventilated seats in the first and second rows, a windshield head-up display, digital rearview mirror and level-two driver-assistance systems comprising 30 features. The SUV is fitted with up to 10 airbags and provides wireless software update capability across 30 onboard control units.

Gwanggu Lee, MD and CEO, Kia India, said, “The arrival of the Kia Sorento represents a defining milestone in Kia India’s journey as we enter the premium three-row SUV for the first time. We are doing so with one of Kia’s most successful global nameplates, bringing Indian customers the most advanced Sorento yet. Built in India, for India, its arrival offers customers a compelling new choice in the segment, while also bringing two important firsts for Kia India — our first Hybrid offering and the global debut of Kia AI Assistant with Real-Time Generative AI capabilities with the India-spec Sorento. More than expanding our portfolio, Sorento reflects our commitment to bringing globally proven products and future-ready technologies to meet the evolving aspirations of Indian customers. We are confident that it will set a new benchmark for the segment and further strengthen Kia’s premium journey in India.”

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