Mercedes-Benz India, the leading German luxury car manufacturer in the country, has achieved new milestones. In 2024, the company reported its best-ever sales performance in three decades with sales of 19,565 new vehicles in the country, up 12.4 percent YoY. With this, Mercedes-Benz India becomes the first luxury brand to have crossed the 200,000 units sales milestone in the country.

In 2024, the German luxury brand launched 14 new products, including 9 top-end The company attributed the performance to a combination of new launches, existing models and an enhanced retail customer experience.

Last year, Mercedes-Benz launched 14 new products including 9 ultra-premium models in the Indian market. The year also marked the company increasing sales of its EV models consisting of the – EQA 250+, EQB SUV, EQS SUV 580 and the Mercedes-Maybach EQS SUV - to over six percent, registering a growth of 94 percent YoY.

Crossing milestones

Mercedes-Benz was amongst the first luxury car brands to have entered the Indian automotive market. This commitment has been rewarded by the Indian consumers who have shown their preference towards Mercedes-Benz, and helped it cross the sales milestone of 200,000 units in the country.

The company shared that of the 200,000 Mercedes-Benz sold since 1994, 100,000 vehicles were sold in the last six years alone (2019-2024). The first 50,000 units sales milestone took 20 years (1994-2013), following the next 50,000 units in five years (2014-2018).

On the other hand, Mercedes-Benz Financial Services, the finance arm of the luxury car maker, has achieved INR 100 billion portfolio in India. Interestingly, every second Mercedes-Benz sold in the country was financed by the company.

Santosh Iyer, MD & CEO, Mercedes-Benz India, said, “Mercedes-Benz continues to lead with its BEV roadmap, strengthening our commitment to sustainability. Our product offensive in 2025 begins with the debut of two eagerly awaited BEVs: the iconic G580 with EQ technology and the 'Made-in-India' EQS SUV 450. The G580 brings the iconic off-road capabilities of the G-Class into the electric age, setting new standards and unlocking unparalleled possibilities in luxury, performance, and sustainability. Following the success of the EQS SUV in India, we are happy to introduce its second variant, EQS SUV 450 in a 5-seater configuration. The EQS SUV 450 combines progressive technology, unparalleled luxury, and ample space with sustainability at its heart.

Expansion and new model launches

As part of its growth strategy for India, the company also marked the launch of two new EVs in the country – the 5-seater made-in-India EQS 450 SUV and the G 580 with EQ Technology.

Mercedes-Benz India also announced its 2025 roadmap for the country ‘Desire to Exceed’, which will see 8 new product launches in addition to facelifts and 20 new luxury touchpoints including expanding to new markets.

It expects its franchise partners will make investment of over INR 4.5 billion towards over the course of next three years.

Mercedes-Benz India has also pledged INR 75 million towards road safety initiatives in the country.

"At Mercedes-Benz, we will continue to shape the future of mobility in the digital era —pushing the boundaries of customer experience, service offerings, innovative products, and sustainability. Our commitment remains unwavering in providing excellence through tailored solutions crafted specifically for India, ensuring the best possible ownership experience for our customers,” concluded Iyer.

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Kia India has announced that more than 100,000 customers have renewed their paid subscriptions for Kia Connect. The automaker has achieved a retention rate exceeding 30 percent following the expiry of the initial three-year complimentary period.

Since its introduction in 2019, the platform has evolved from its original 'UVO' branding to the current Kia Connect 2.0. Globally, the manufacturer reports an enrolment rate of approximately 97 percent. In India, the company has surpassed 500,000 total sales of connected vehicles.

The platform provides over 100 features across five categories – navigation, remote control, safety & security, vehicle management and convenience.

Kia offers three tiers of renewals – Standalone, Basic and Premium – with flexible durations. Prices for a one-year subscription range from INR 1,890 to INR 4,690, while three-year plans range from INR 3,890 to INR 9,090.

The renewal trend is supported by hardware integrations such as the Connected Car Navigation Cockpit (CCNC) and software initiatives like Drive Green, which monitors sustainable driving practices.

Atul Sood, Senior Vice-President – Sales & Marketing, Kia India, said, “Crossing the milestone of one lakh Kia Connect subscription renewals reflects the growing trust customers place in our connected mobility ecosystem. The continued adoption beyond the complimentary period highlights the everyday value we deliver through enhanced convenience, safety, and control. We remain committed to advancing our digital platforms for a smarter, more connected driving experience.”

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German automotive major Volkswagen Group has detailed the progress of its ‘In China, for China’ strategy at Auto China 2026 in Beijing. The Group is expanding its portfolio with a focus on smart electric vehicles, including four world premieres from its Volkswagen, Audi and Jetta brands.

During 2026, the Group plans to launch over 20 new electrified vehicles (NEVs), encompassing battery electric models, plug-in hybrids and range-extender variants. Following this period, the company intends to introduce a new model approximately every two weeks.

The new product includes Volkswagen’s new member in the ID. UNYX category and the first all-electric model in the ID. Aura series. The latter utilises the locally developed CEA electronic architecture.

The Jetta brand will see an all-electric show car marking the transition toward electrification.

The exterior design of the AUDI E7X, the second production model under the Group’s China-exclusive sister brand.

Porsche will mark the global debut of a new model within the all-electric Cayenne family.

The Group’s software developments are focused on Level 2 Advanced Driver Assistance Systems (ADAS), including Navigation on Autopilot (NOA) for urban and highway environments. These systems are developed by CARIZON, the Group’s Chinese centre for autonomous driving, which is also working on proprietary System on Chip (SoC) hardware for future Level 3 and Level 4 capabilities.

Oliver Blume, CEO, Volkswagen Group, said, “Three years ago, we launched our ‘In China, for China’ strategy to fully tap into the potential of the Chinese innovation market. We decide, we act, and we deliver. The new models we are presenting at this year’s ‘Auto China 2026’ impressively confirm that the Volkswagen Group is making good progress on its path to becoming a global tech driver in the automotive industry. China plays a central role in this. Because the progress we achieve here strengthens our competitiveness worldwide.”

Ralf Brandstatter, Member of the Board of Management for China, added, “Our ‘In China, for China’ strategy is coming into its own. In less than 36 months, we have developed a completely new product portfolio for China. Starting in 2026, we will launch a new vehicle on average every two weeks. This is the Volkswagen Group’s largest-ever electric mobility offensive in China. The Beijing Auto Show underscores the consistency and speed of our realignment.”

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Tata Motors Passenger Vehicles, has reported its best-ever annual performance in FY2026 with wholesales of 641,587 units, up 15 percent YoY. This includes 631,387 units in the domestic market, up 14 percent, while exports came at 10,200 units, up 281 percent YoY.

For March 2026, the company’s sales came at 66,192 units, up 28 percent, while exports came at 779 units, up 204 percent YoY.

Interestingly, electric vehicles recorded its highest-ever quarterly sales of approximately 27,000 units, a 69 percent increase YoY. Annual EV volumes reached 92,120 units. On the other hand, sales of CNG vehicles crossed 170,000 units, up 24 percent YoY.

The Nexon and Punch models were the top-selling SUV models in the second half of the financial year. Recent launches, including the Sierra, a refreshed Punch and petrol variants of the Harrier and Safari, also saw continued customer traction.

The company expects the passenger vehicle industry to reach record annual volumes of approximately 4.7 million units, reflecting an 8 percent growth. Tata Motors emerged as the second-ranked player in the industry based on Vahan registrations during the second half of FY2026.

Shailesh Chandra, MD and CEO, Tata Motors Passenger Vehicles, said, “PV industry sales are expected to reach record volumes of around 4.7 million units for the year, reflecting 8 percent year on year (YoY) growth. The industry witnessed a strong rebound in the second half, posting double digit growth, supported by GST 2.0 implementation and a robust festive season. For Tata Motors Passenger Vehicles, FY26 has been a landmark year marked by multiple milestones. We achieved our highest ever annual sales volumes of over 640,000 units, delivering industry beating growth of 15 percent YoY and ended it with strong positive momentum. Looking ahead, industry momentum is expected to sustain, led by growth in SUVs, CNG and EV. At the same time, the industry will need to closely monitor geopolitical developments to mitigate potential supply-side risks.”

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Honda Cars India (HCIL), a leading manufacturer of passenger vehicles, has recorded domestic sales of 7,585 units in March 2026, up 5 percent YoY, as compared to the 7,228 units sold last year. The company also reported exports of 2,451 units for the month.

The sales growth was supported by demand for the Amaze and Elevate models. Honda Cars India intends to expand its vehicle lineup in the upcoming financial year, with the launch of its first battery electric vehicle (BEV) scheduled for the second half of the year.

Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, “Demand for all Honda models specially Amaze and Elevate continues to be strong with exciting promotions and product offerings which helped us achieve 5 percent growth during Mar 2026. We are excited to enter the new fiscal with plans to expand our lineup, including the launch of our first BEV in the second half. We remain highly optimistic that our strong focus on customer satisfaction will continue to drive growth and sustain positive momentum.”

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