Mercedes-Benz India, the leading German luxury car manufacturer in the country, has achieved new milestones. In 2024, the company reported its best-ever sales performance in three decades with sales of 19,565 new vehicles in the country, up 12.4 percent YoY. With this, Mercedes-Benz India becomes the first luxury brand to have crossed the 200,000 units sales milestone in the country.

In 2024, the German luxury brand launched 14 new products, including 9 top-end The company attributed the performance to a combination of new launches, existing models and an enhanced retail customer experience.

Last year, Mercedes-Benz launched 14 new products including 9 ultra-premium models in the Indian market. The year also marked the company increasing sales of its EV models consisting of the – EQA 250+, EQB SUV, EQS SUV 580 and the Mercedes-Maybach EQS SUV - to over six percent, registering a growth of 94 percent YoY.

Crossing milestones

Mercedes-Benz was amongst the first luxury car brands to have entered the Indian automotive market. This commitment has been rewarded by the Indian consumers who have shown their preference towards Mercedes-Benz, and helped it cross the sales milestone of 200,000 units in the country.

The company shared that of the 200,000 Mercedes-Benz sold since 1994, 100,000 vehicles were sold in the last six years alone (2019-2024). The first 50,000 units sales milestone took 20 years (1994-2013), following the next 50,000 units in five years (2014-2018).

On the other hand, Mercedes-Benz Financial Services, the finance arm of the luxury car maker, has achieved INR 100 billion portfolio in India. Interestingly, every second Mercedes-Benz sold in the country was financed by the company.

Santosh Iyer, MD & CEO, Mercedes-Benz India, said, “Mercedes-Benz continues to lead with its BEV roadmap, strengthening our commitment to sustainability. Our product offensive in 2025 begins with the debut of two eagerly awaited BEVs: the iconic G580 with EQ technology and the 'Made-in-India' EQS SUV 450. The G580 brings the iconic off-road capabilities of the G-Class into the electric age, setting new standards and unlocking unparalleled possibilities in luxury, performance, and sustainability. Following the success of the EQS SUV in India, we are happy to introduce its second variant, EQS SUV 450 in a 5-seater configuration. The EQS SUV 450 combines progressive technology, unparalleled luxury, and ample space with sustainability at its heart.

Expansion and new model launches

As part of its growth strategy for India, the company also marked the launch of two new EVs in the country – the 5-seater made-in-India EQS 450 SUV and the G 580 with EQ Technology.

Mercedes-Benz India also announced its 2025 roadmap for the country ‘Desire to Exceed’, which will see 8 new product launches in addition to facelifts and 20 new luxury touchpoints including expanding to new markets.

It expects its franchise partners will make investment of over INR 4.5 billion towards over the course of next three years.

Mercedes-Benz India has also pledged INR 75 million towards road safety initiatives in the country.

"At Mercedes-Benz, we will continue to shape the future of mobility in the digital era —pushing the boundaries of customer experience, service offerings, innovative products, and sustainability. Our commitment remains unwavering in providing excellence through tailored solutions crafted specifically for India, ensuring the best possible ownership experience for our customers,” concluded Iyer.

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Mercedes-Benz India has expanded its retail network with the inauguration of a new luxury sales facility in Bhopal. Operated by its established franchise partner, Landmark Cars, this strategic move reinforces the brand's commitment to penetrating key emerging luxury markets and bringing its world-class offerings closer to discerning customers in growing urban centres.

Situated in the premium commercial complex of Habib Ganj, the 1,100-square-foot showroom was completed in just four and a half months, demonstrating the agility of the brand's retail operations. Its location ensures strong connectivity and access to Bhopal's existing and prospective luxury car clientele.

The outlet employs the innovative 'Stars at Mercedes-Benz' retail format, designed for high flexibility within urban settings. This concept allows for the seamless display of the brand's entire portfolio – including Mercedes-Maybach, AMG, G-Class and core Mercedes-Benz models – within a single space. Adaptable brand elements and optimised layouts enable easy switching between vehicle displays while maximising the use of luxury display areas. The format also dedicates space to exclusive customer consultations, ensuring a focused and personalised client experience.

Staffed by a team of trained professionals, this facility adds to Landmark Cars' network of nine Mercedes-Benz outlets nationwide, with plans for further growth based on market potential. This opening is part of Mercedes-Benz's broader strategy to deepen its presence across India's luxury consumption hubs. By combining modern retail formats with curated customer experiences, the brand continues to strengthen its leadership position, now boasting a presence in over 50 Indian cities with more than 140 luxury touchpoints.

Emrah Oezer, CFO and Executive Director, Mercedes-Benz India, said, “Mercedes-Benz continues its strong momentum in the Indian market in 2025, remaining the most desirable luxury automotive brand. Mercedes-Benz witnessed increase in sales in it’s top-end vehicles and BEV portfolio, along with strong performance in terms of revenue. This year we will launch 12 new products, expand of our local production portfolio, launch the MB.Charge Public, expand into new markets and invest in upgrading our entire network. Bhopal is an important emerging market for Mercedes-Benz and with a new state-of-art showroom, our discerning customers in Bhopal will have an elevated luxury retail experience synonymous with the values of trust, prestige and excellence associated with Mercedes-Benz.”

Sanjay Thakker, Chairman & Executive Director, Landmark Cars, said, “We are delighted to further strengthen our partnership with Mercedes-Benz by inaugurating a world-class luxury sales outlet in Bhopal, a city witnessing steady growth in premium automotive aspirations. This new facility reflects the global luxury standards of Mercedes-Benz, seamlessly integrating modern design, digital-enabled consultations and a highly personalised customer engagement model. Designed to deliver an immersive and refined purchase journey, the showroom offers customers a holistic luxury ecosystem under one roof, focused on exclusivity, comfort and convenience. We are confident this new touchpoint will resonate strongly with customers in Bhopal and the surrounding region, reinforcing Mercedes-Benz as the most aspirational and trusted luxury automotive brand.”

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MG SELECT and designer Gaurav Gupta have collaborated to produce an artistic version of the MG Cyberster. The project was revealed on 17 January 2026 at the opening of the designer's menswear flagship store in New Delhi. The partnership integrates automotive engineering with textiles and sculpture.

The MG Cyberster is a convertible sportscar with a claimed acceleration of zero to 100 kmph in 3.2 seconds. The creative process for this interpretation lasted six months, focusing on translating speed into a visual language. The vehicle's exterior features brocade patchwork and zari embroidery, applying traditional Indian craft techniques to an industrial surface.

The car incorporates organic forms and tonal gradients that follow the vehicle's contours. A custom hood features the Serpent Infinity motif, a symbol used in the designer's previous collections to represent energy and transformation. This integration of material and form treats the vehicle as a moving artwork rather than a machine.

The project serves as a bridge between the automotive sector and the lifestyle market. It aligns with the launch of the MG SELECT brand, which focuses on the intersection of performance design, fashion, and culture.

Gaurav Gupta, said: “I approached the car as I do couture, shaping it with movement and energy. The Serpent Infinity extends my creative narrative into a new medium. Elements of traditional Indian embroidery and embellishment are reinterpreted for the automotive form, merging heritage craftsmanship with modern technology. Every surface and curve has a purpose.”

Milind Shah, Interim Head – MG SELECT, JSW MG Motor India, added, “We see MG SELECT as a bridge between automotive engineering and contemporary lifestyle, where a car becomes part of a wider ecosystem of fashion, art and culture. Our focus is on creating moments where performance-led design naturally intersects with the worlds our customers already engage with. The Cyberster represents a modern interpretation of the iconic roadster, and collaboration with Gaurav allows us to express that philosophy beyond the car itself, through form, materiality and emotion.”

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Toyota Kirloskar Motor (TKM) has concluded its 36th iCARE initiative, an employee volunteerism programme, at the Government High School in Kengeri Upanagara, Bengaluru. The project involved over 590 volunteers, including employees and their families, who worked to renovate the school library and create educational materials.

The initiative focused on transforming the library into a functional reading space. Volunteers painted the facility, created wall murals and assembled new furniture, including racks, tables and chairs. They also added new books and established a cataloguing system. To support curriculum learning, the team produced 300 Science and Social Science educational cards designed to assist students with independent study and memory retention.

This project aligns with the National Education Policy (NEP) 2020, which identifies school libraries as resources for literacy and multilingual learning. TKM’s corporate social responsibility strategy focuses on six pillars: Education, Health & Hygiene, Environment, Skill Development, Road Safety and Disaster Management.

Since its inception in 2017, the iCARE programme has reached more than 68,800 students and community members near TKM’s operations. The programme utilises the company’s principles of kaizen (continuous improvement) to address local infrastructure needs.

Sudeep Dalvi, Chief Communication Officer and Project Senior Vice-President, Toyota Kirloskar Motor, said, "At Toyota, we believe education thrives when curiosity is nurtured and learning spaces inspire young minds. Through the 36th iCARE initiative, Toyota is promoting a culture of focus on education and reading with enthusiasm among students to instill them with confidence towards lifelong learning.”

The initiative was timed to coincide with International Education Month, focusing on the role of physical learning environments in foundational literacy.

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Jeep India has launched Jeep Confidence 7, a long-term ownership and care package for its Compass and Meridian models with prices starting at INR 41,926 and INR 47,024, respectively.

The programme provides coverage for up to seven years, incorporating warranty, maintenance and roadside assistance to manage ownership costs and vehicle value.

The scheme includes an Assured Buyback (ABB) option, offered through authorised dealers, which guarantees a resale value of up to 60 percent of the ex-showroom price, depending on the vehicle's age and mileage. To manage service expenses, the programme offers an Annual Maintenance Contract (AMC) with costs starting from approximately INR 38 per day. According to the company, this can result in savings of up to 33 percent on scheduled service parts and labour.

The package features several service-oriented benefits, including Priority Ownership and an Express Service designed to complete specific tasks within 90 minutes. A Courtesy Edge provision ensures that if general repairs or services exceed two days, customers are provided with a loaner vehicle or taxi support to maintain mobility.

Additional components of the programme include Roadside Assistance (RSA) for the full seven-year duration and a INR 2,000 voucher for Jeep lifestyle merchandise. The extended warranty is transferable to subsequent owners, which is intended to support the vehicle's resale market value.

Kumar Priyesh, Business Head and Director – Automotive Brands, Stellantis India, said, “Jeep Confidence 7 reflects our unwavering promise to our customers—an elevated, dependable ownership experience that stands true to the Jeep brand’s heritage of trust. Customers today seek transparency, long-term value, and effortless service engagement. With Jeep Confidence 7, we are amplifying assurance, convenience, and peace of mind, ensuring that every Jeep customer feels supported throughout their entire journey.”

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