Mercedes-Benz India, the leading German luxury car manufacturer in the country, has achieved new milestones. In 2024, the company reported its best-ever sales performance in three decades with sales of 19,565 new vehicles in the country, up 12.4 percent YoY. With this, Mercedes-Benz India becomes the first luxury brand to have crossed the 200,000 units sales milestone in the country.

In 2024, the German luxury brand launched 14 new products, including 9 top-end The company attributed the performance to a combination of new launches, existing models and an enhanced retail customer experience.

Last year, Mercedes-Benz launched 14 new products including 9 ultra-premium models in the Indian market. The year also marked the company increasing sales of its EV models consisting of the – EQA 250+, EQB SUV, EQS SUV 580 and the Mercedes-Maybach EQS SUV - to over six percent, registering a growth of 94 percent YoY.

Crossing milestones

Mercedes-Benz was amongst the first luxury car brands to have entered the Indian automotive market. This commitment has been rewarded by the Indian consumers who have shown their preference towards Mercedes-Benz, and helped it cross the sales milestone of 200,000 units in the country.

The company shared that of the 200,000 Mercedes-Benz sold since 1994, 100,000 vehicles were sold in the last six years alone (2019-2024). The first 50,000 units sales milestone took 20 years (1994-2013), following the next 50,000 units in five years (2014-2018).

On the other hand, Mercedes-Benz Financial Services, the finance arm of the luxury car maker, has achieved INR 100 billion portfolio in India. Interestingly, every second Mercedes-Benz sold in the country was financed by the company.

Santosh Iyer, MD & CEO, Mercedes-Benz India, said, “Mercedes-Benz continues to lead with its BEV roadmap, strengthening our commitment to sustainability. Our product offensive in 2025 begins with the debut of two eagerly awaited BEVs: the iconic G580 with EQ technology and the 'Made-in-India' EQS SUV 450. The G580 brings the iconic off-road capabilities of the G-Class into the electric age, setting new standards and unlocking unparalleled possibilities in luxury, performance, and sustainability. Following the success of the EQS SUV in India, we are happy to introduce its second variant, EQS SUV 450 in a 5-seater configuration. The EQS SUV 450 combines progressive technology, unparalleled luxury, and ample space with sustainability at its heart.

Expansion and new model launches

As part of its growth strategy for India, the company also marked the launch of two new EVs in the country – the 5-seater made-in-India EQS 450 SUV and the G 580 with EQ Technology.

Mercedes-Benz India also announced its 2025 roadmap for the country ‘Desire to Exceed’, which will see 8 new product launches in addition to facelifts and 20 new luxury touchpoints including expanding to new markets.

It expects its franchise partners will make investment of over INR 4.5 billion towards over the course of next three years.

Mercedes-Benz India has also pledged INR 75 million towards road safety initiatives in the country.

"At Mercedes-Benz, we will continue to shape the future of mobility in the digital era —pushing the boundaries of customer experience, service offerings, innovative products, and sustainability. Our commitment remains unwavering in providing excellence through tailored solutions crafted specifically for India, ensuring the best possible ownership experience for our customers,” concluded Iyer.

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Skoda Auto India has expanded its retail and service footprint to over 350 customer touchpoints across 193 cities, following the inauguration of its 350th outlet in Imphal on 30 October 2026, which marked the brand's entry into Manipur.

The company claims its network has grown by nearly 85 percent over a five-year period, increasing from 191 touchpoints in 2021 to 325 outlets in 2025 and exceeding 350 touchpoints across 29 States and Union Territories by October 2026.

Supported by 79 dealer partners, the current infrastructure comprises 270 sales touchpoints and 203 aftersales touchpoints. Between January 2025 and October 2026, the carmaker added 58 showrooms across 38 new cities and 45 workshops across 34 new cities.

Outlets established during the expansion period generated over 25 percent of the brand's total sales volume between January and October 2026. In 2026 alone, Skoda entered 11 new cities, including Balasore, Baramati, Bathinda, Bikaner, Guna, Imphal, Jorhat, Kaithal, Khammam, Sri Ganganagar and Vasai.

The brand's dealer partner in Bengaluru secured the top position for dealership customer experience in the CarPhD survey, which evaluated 16 cities, 18 automotive brands, and 88,000 customer reviews. Ownership propositions are further supported by Skoda Super Care, providing a four-year standard warranty, roadside assistance, and complimentary service labour, alongside Skoda Express Care for expedited service turnaround times.

Ashish Gupta, Brand Director, Skoda Auto India, said, "Surpassing 350 Customer Touchpoints across 193 cities demonstrates our commitment to bringing Skoda closer to customers across India. Our dealer partners, both existing and new, are central to this journey, and I thank them for sharing our vision of building a stronger Skoda brand in India. As we enter new markets, our priority is clear - to deliver a consistent, enriching customer experience across sales and aftersales. Together with our expanding product portfolio and customer-first initiatives, this growing network will help us strengthen customer trust and deepen our relevance across the country."

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Nissan Motor India, one of the leading passenger vehicle manufacturers, has recorded domestic wholesale dispatches of 3,600 units in October 2026, marking a 50 percent YoY increase compared to 2,402 units in October 2025.

This also marked the company's eighth consecutive month of YoY domestic volume growth.

For YTD (January to October) 2026, the company registered total wholesales of 85,124 units across domestic and export operations. Export dispatches for October 2026 stood at 4,710 units. Volume performance was driven by customer response to the product lineup, including the Tekton, Magnite, and Gravite models, alongside dealer network expansion.

Saurabh Vatsa, MD, Nissan Motor India, said, "Our 50 percent YoY growth in domestic wholesales in October reflects continued customer confidence in Nissan and the progress we are making in India. With 85,124 units wholesaled across domestic and export markets between January and October, we continue to build on the strength of our expanding portfolio and dealer network. As we approach Dhanteras and Diwali, we remain focused on serving customers through distinctive products and enhanced ownership experiences. We also value the continued support of our international dealers, distributors and customers, who contribute to Nissan’s export performance."

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Honda Cars India (HCIL), a leading passenger vehicle manufacturer, has recorded total sales of 8,082 units in October 2026, supported by domestic dispatches of 7,609 units and export volumes of 473 units.

Domestic sales grew 19 percent YoY compared to 6,394 units recorded in October 2025. Export dispatches for the month stood at 473 units against 4,124 units exported in the corresponding month of the previous year.

The company attributed its domestic volume performance to demand for the updated Honda Elevate SUV alongside its existing passenger vehicle portfolio.

Kunal Behl, Vice-President of Marketing & Sales, Honda Cars India, said, "We are delighted with our strong sales performance in October, driven by robust festive demand and positive customer sentiment across our model line-up. The highlight of the month has been the outstanding performance of the New Honda Elevate, which has received an overwhelming response from customers following its recent launch. Its bold new styling, enhanced features and strong SUV appeal have translated into excellent market demand, making it a key contributor to our October sales momentum. The encouraging performance across our portfolio reinforces customer confidence in the Honda brand. We look forward to sustaining this positive momentum in the coming months."

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Toyota Kirloskar Motor (TKM), a leading passenger vehicle manufacturer, has registered total sales of 30,360 units in October 2026, comprising 29,521 units in domestic sales and 839 units in exports.

For the calendar year-to-date period of January to October 2026, the automaker reported cumulative sales of 325,274 units, marking a 3 percent increase compared to 315,716 units recorded in the corresponding period of 2025.

Domestic sales during the 10-month period expanded 4 percent to 299,140 units, up from 287,338 units in 2025. Exports for the January to October 2026 period stood at 26,134 units compared to 28,378 units in 2025. The company noted initial customer response following the recent launch of the updated Toyota Glanza.

Sabari Manohar, Executive Vice-President of Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, "The festive season has continued to generate encouraging customer interest across markets, reflecting the trust in Toyota's products and services. While market conditions continue to evolve, our focus remains firmly on creating value for customers through a diverse product portfolio, enhanced ownership experiences and customer-centric initiatives. We share the joy of festivities with our customers and dealer partners, whose continued confidence in the Toyota brand motivates us to further strengthen our efforts towards delivering reliable, sustainable and accessible mobility solutions."

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