Mercedes-Benz India, the leading German luxury car manufacturer in the country, has achieved new milestones. In 2024, the company reported its best-ever sales performance in three decades with sales of 19,565 new vehicles in the country, up 12.4 percent YoY. With this, Mercedes-Benz India becomes the first luxury brand to have crossed the 200,000 units sales milestone in the country.

In 2024, the German luxury brand launched 14 new products, including 9 top-end The company attributed the performance to a combination of new launches, existing models and an enhanced retail customer experience.

Last year, Mercedes-Benz launched 14 new products including 9 ultra-premium models in the Indian market. The year also marked the company increasing sales of its EV models consisting of the – EQA 250+, EQB SUV, EQS SUV 580 and the Mercedes-Maybach EQS SUV - to over six percent, registering a growth of 94 percent YoY.

Crossing milestones

Mercedes-Benz was amongst the first luxury car brands to have entered the Indian automotive market. This commitment has been rewarded by the Indian consumers who have shown their preference towards Mercedes-Benz, and helped it cross the sales milestone of 200,000 units in the country.

The company shared that of the 200,000 Mercedes-Benz sold since 1994, 100,000 vehicles were sold in the last six years alone (2019-2024). The first 50,000 units sales milestone took 20 years (1994-2013), following the next 50,000 units in five years (2014-2018).

On the other hand, Mercedes-Benz Financial Services, the finance arm of the luxury car maker, has achieved INR 100 billion portfolio in India. Interestingly, every second Mercedes-Benz sold in the country was financed by the company.

Santosh Iyer, MD & CEO, Mercedes-Benz India, said, “Mercedes-Benz continues to lead with its BEV roadmap, strengthening our commitment to sustainability. Our product offensive in 2025 begins with the debut of two eagerly awaited BEVs: the iconic G580 with EQ technology and the 'Made-in-India' EQS SUV 450. The G580 brings the iconic off-road capabilities of the G-Class into the electric age, setting new standards and unlocking unparalleled possibilities in luxury, performance, and sustainability. Following the success of the EQS SUV in India, we are happy to introduce its second variant, EQS SUV 450 in a 5-seater configuration. The EQS SUV 450 combines progressive technology, unparalleled luxury, and ample space with sustainability at its heart.

Expansion and new model launches

As part of its growth strategy for India, the company also marked the launch of two new EVs in the country – the 5-seater made-in-India EQS 450 SUV and the G 580 with EQ Technology.

Mercedes-Benz India also announced its 2025 roadmap for the country ‘Desire to Exceed’, which will see 8 new product launches in addition to facelifts and 20 new luxury touchpoints including expanding to new markets.

It expects its franchise partners will make investment of over INR 4.5 billion towards over the course of next three years.

Mercedes-Benz India has also pledged INR 75 million towards road safety initiatives in the country.

"At Mercedes-Benz, we will continue to shape the future of mobility in the digital era —pushing the boundaries of customer experience, service offerings, innovative products, and sustainability. Our commitment remains unwavering in providing excellence through tailored solutions crafted specifically for India, ensuring the best possible ownership experience for our customers,” concluded Iyer.

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German luxury automotive company BMW Group India has expanded its retail presence in Navi Mumbai by introducing the MINI brand at the Infinity Cars dealership. The update brings new BMW models, MINI vehicles and BMW Premium Selection pre-owned cars into a single location.

The Infinity Cars facility covers 6,774 square feet on a single level, utilising BMW's Retail.NEXT layout. The site features a Central Customer Walkway, digital configuration terminals, a dedicated pre-owned vehicle display area in the basement and a lifestyle section for brand merchandise and accessories. Infinity Cars operates six sales and service locations for BMW Group India across the Mumbai region.

Hardeep Singh Brar, President and CEO, BMW Group India, said, "The luxury mobility landscape in India is becoming increasingly experience led, with customers seeking brands that reflect their lifestyle and individuality. MINI, with its iconic design, distinctive character and expressive personality, resonates strongly with this evolving audience. Mumbai continues to be one of the most important markets for luxury automobiles in India and the introduction of MINI at Infinity Cars further strengthens our presence in the region. Through the Retail.NEXT concept, we are redefining how customers engage with our brands by creating immersive, digital-first and customer-centric experiences. Together with Infinity Cars, we look forward to bringing the unique world of MINI closer to customers in Navi Mumbai and accelerating the brand's growth in the market."

Pooja Choudary, Dealer Principal, Infinity Cars, said, "We are proud to deepen our association with BMW Group India by introducing MINI at Infinity Cars in Navi Mumbai. Building on our strong presence in the region with BMW and BMW Premium Selection, MINI adds a distinctive new expression of premium mobility to our portfolio. Its iconic character will help us connect with a new generation of customers while giving our existing clientele even greater choice. We look forward to growing MINI in Navi Mumbai and taking our partnership with BMW Group India to the next level."

The facility applies unified sales, service and administrative systems to manage customer operations from point of sale through ongoing vehicle maintenance.

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Used car retail platform Spinny has opened its first Spinny Park in the Mumbai region, located on Kalyan-Bhiwandi Road near K N Park Hotel, Rannoli.

The facility covers 15,000 square feet and holds space for 61 cars, providing buying and selling services for vehicles in Kalyan and surrounding areas.

The location offers vehicle viewing, test drives, financing and ownership transfers under its Spinny Assured brand. For vehicle owners seeking to sell, the platform's SellRight service handles valuations, payments and registration certificate transfers at the site.

Niraj Singh, Founder and CEO, Spinny, said, "Mumbai has been an integral part of Spinny’s journey, and this is the right time to bring a Spinny Park here. Maharashtra has been an important market for us, and this is a meaningful next step in getting even closer to our customers. This is the time for coming together, and celebrating this new chapter with the community makes it all the more meaningful."

The launch included Spinny Park Live, an event featuring local Marathi performers during the Ganpati festival season, hosted by Marathi Kapil.

The Kalyan location expands Spinny's network in Maharashtra, where it already operates five hubs in Mumbai including Dadar, Seawoods, Vidyavihar, Kandivali, and Thane, along with four sites in Pune, and operations in Nashik and Nagpur. The company combines physical locations with doorstep services for test drives and sales. Vehicle inventory for the network is processed through Integrated Quality Centres after inspection and refurbishment, drawing from procurement operations across 100 cities nationwide.

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German luxury car brand Porsche India has launched the Cayenne Electric, expanding its electric vehicle lineup in the country while introducing an electric propulsion system for its popular Cayenne model range.

The model arrives in two variants, the Cayenne Electric (priced at INR 17.72 million) and the Cayenne Turbo Electric (priced at INR 22.75 million), with customer deliveries commencing immediately following its release in Mumbai. Porsche will continue to sell internal combustion engine (ICE) variants of the Cayenne in India alongside the electric models.

Ashutosh Dixit, Head of Porsche India, said, “The Cayenne enters an important new era with electrification, combining uncompromising Porsche performance with electric mobility while remaining unmistakably Porsche. It continues to offer the everyday usability our customers expect from the Cayenne, together with the performance, engineering and driving experience that define our sports cars. Its introduction marks an important next chapter for Porsche in India as we continue to broaden the choices available to our customers.”

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JSW MG Motor India, one of the leading passenger vehicle manufacturers, completed the delivery of 50 units of the Hector Tomahawk EV in Surat in a single day, following the market launch of its electrified SUV model line.

The Hector Tomahawk lineup includes both battery-electric vehicle (EV) and plug-in hybrid electric vehicle (PHEV) powertrains. The Hector Tomahawk EV incorporates a 69.2 kWh battery pack paired with an electric motor producing 150 kW and 310 Nm of torque, yielding a certified range of 517 km on a single charge and supporting DC fast charging up to 90 kW.

The Hector Tomahawk PHEV combines a 1.5-litre petrol engine, a dedicated hybrid transmission and a 20.5 kWh battery pack, delivering an electric range of 115 km and a combined driving range exceeding 1,100 km.

The SUV measure 4,745 mm in length, 1,850 mm in width and 1,770 mm in height, with a 2,810 mm wheelbase and 230 mm of ground clearance at the battery casing. On the inside it features a 15.6-inch central display screen, the i-SMART 3.0 connected software platform with artificial intelligence voice command integration, Vehicle-to-Home (V2H) power output capabilities and Level 2 Advanced Driver Assistance Systems (ADAS).

The Hector Tomahawk EV is offered under a Battery-as-a-Service (BaaS) introductory pricing scheme starting at INR 1.39 million with a battery rental fee of INR 4.90 per kilometre, or at an outright ex-showroom price starting at INR 1.94 million for the Excite 7-seater variant, rising to INR 2.34 million for the Essence 7-seater model.

The Hector Tomahawk PHEV, available exclusively as a 7-seater, starts at a BaaS price of INR 2.17 million with a battery rental fee of INR 3.20 per kilometre, or an outright ex-showroom price of INR 2.56 million for the Exclusive trim and INR 2.77 million for the Essence trim. A lifetime battery warranty is provided to original owners for both EV and PHEV variants.

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