Mercedes-Benz India, the leading German luxury car manufacturer in the country, has achieved new milestones. In 2024, the company reported its best-ever sales performance in three decades with sales of 19,565 new vehicles in the country, up 12.4 percent YoY. With this, Mercedes-Benz India becomes the first luxury brand to have crossed the 200,000 units sales milestone in the country.

In 2024, the German luxury brand launched 14 new products, including 9 top-end The company attributed the performance to a combination of new launches, existing models and an enhanced retail customer experience.

Last year, Mercedes-Benz launched 14 new products including 9 ultra-premium models in the Indian market. The year also marked the company increasing sales of its EV models consisting of the – EQA 250+, EQB SUV, EQS SUV 580 and the Mercedes-Maybach EQS SUV - to over six percent, registering a growth of 94 percent YoY.

Crossing milestones

Mercedes-Benz was amongst the first luxury car brands to have entered the Indian automotive market. This commitment has been rewarded by the Indian consumers who have shown their preference towards Mercedes-Benz, and helped it cross the sales milestone of 200,000 units in the country.

The company shared that of the 200,000 Mercedes-Benz sold since 1994, 100,000 vehicles were sold in the last six years alone (2019-2024). The first 50,000 units sales milestone took 20 years (1994-2013), following the next 50,000 units in five years (2014-2018).

On the other hand, Mercedes-Benz Financial Services, the finance arm of the luxury car maker, has achieved INR 100 billion portfolio in India. Interestingly, every second Mercedes-Benz sold in the country was financed by the company.

Santosh Iyer, MD & CEO, Mercedes-Benz India, said, “Mercedes-Benz continues to lead with its BEV roadmap, strengthening our commitment to sustainability. Our product offensive in 2025 begins with the debut of two eagerly awaited BEVs: the iconic G580 with EQ technology and the 'Made-in-India' EQS SUV 450. The G580 brings the iconic off-road capabilities of the G-Class into the electric age, setting new standards and unlocking unparalleled possibilities in luxury, performance, and sustainability. Following the success of the EQS SUV in India, we are happy to introduce its second variant, EQS SUV 450 in a 5-seater configuration. The EQS SUV 450 combines progressive technology, unparalleled luxury, and ample space with sustainability at its heart.

Expansion and new model launches

As part of its growth strategy for India, the company also marked the launch of two new EVs in the country – the 5-seater made-in-India EQS 450 SUV and the G 580 with EQ Technology.

Mercedes-Benz India also announced its 2025 roadmap for the country ‘Desire to Exceed’, which will see 8 new product launches in addition to facelifts and 20 new luxury touchpoints including expanding to new markets.

It expects its franchise partners will make investment of over INR 4.5 billion towards over the course of next three years.

Mercedes-Benz India has also pledged INR 75 million towards road safety initiatives in the country.

"At Mercedes-Benz, we will continue to shape the future of mobility in the digital era —pushing the boundaries of customer experience, service offerings, innovative products, and sustainability. Our commitment remains unwavering in providing excellence through tailored solutions crafted specifically for India, ensuring the best possible ownership experience for our customers,” concluded Iyer.

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Suzuki GB has announced a leadership transition, with Managing Director Takanori Suzuki set to retire at the end of May 2026. He will be succeeded by Kazuyuki Yamashita, who is joining the UK operation in April after a five-year tenure as Managing Director of Suzuki Deutschland.

Yamashita brings extensive international experience to his new role. He began his career with Suzuki Motor Corporation in 1987, holding various positions at the company’s Hamamatsu head office and across its global network. His leadership portfolio includes serving as Director of Automotive Sales for Suzuki Canada from 2001 to 2006, followed by a six-year term as Managing Director of Suzuki Auto South Africa until 2013. Most recently, he led Suzuki Deutschland from 2021 to 2026.

Takanori Suzuki’s retirement marks the end of a distinguished four-decade career with the corporation. This current term as Managing Director for Suzuki GB and the Republic of Ireland, which spanned three successful years, was his second in the role. He originally headed the Milton Keynes-based headquarters from 2005 to 2010 before returning to Japan to oversee operations for Suzuki Europe, Oceania and Latin America.

Following his retirement at the end of May, Takanori Suzuki will return to Japan. The company has extended its best wishes to him for a long and happy retirement while expressing anticipation for Yamashita’s arrival in UK to lead the next chapter for Suzuki GB.

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Japanese automotive major Honda Motor Co has announced the cancellation of three electric vehicle (EV) models intended for production in North America.

The decision affects the Honda 0 SUV, Honda 0 Saloon and the Acura RSX, which the company stated is due to the changes in the business environment and a reassessment of its electrification strategy.

The company identified several developments impacting its automotive operations:

• Market Demand: A slowdown in the expansion of the US EV market linked to changes in fuel regulations and revisions to incentives.
• Trade Policy: The impact of US tariff policies on the profitability of petrol and hybrid vehicle segments.
• Regional Competition: A decline in product competitiveness in China, where newer manufacturers lead in software-defined vehicle (SDV) technologies and development cycles.
• Resource Allocation: Challenges in delivering value for money in Asia due to the concentration of resources on EV development.

Honda expects to record write-offs, impairment losses on assets, and expenses related to the cancellation of these models. Total losses associated with the strategy reassessment are estimated to reach a maximum of USD 18.5 billion (YEN 2.5 trillion) in the coming years.

Revised Forecast for Fiscal Year Ending 31 March 2026

Estimates are preliminary as of 12 March 2026.

Despite the revised earnings, Honda will maintain its dividend forecast based on its dividend on equity (DOE) ratio indicator.

Going forward, Honda will reorganise its framework to focus on hybrid models in the US and Japan. The company intends to expand its model lineup and cost competitiveness in India, where market growth is anticipated.

In response to the financial revisions, executive compensation will be reduced:

• President and Vice-President: 30 percent reduction of monthly compensation for three months and forfeiture of performance-linked bonuses.
• Executive Officers: 20 percent reduction of monthly compensation for three months.

Total annual compensation for representative executive officers will decrease by 25 percent to 30 percent.

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Mumbai-based JSW Motors has further strengthened its management team with the onboarding of Rajan Sharma as the Head of Strategy & Planning.

Sharma comes with close to two decades of experience in the automotive industry and experience across sales and strategy.

Prior to joining JSW Motors, Sharma spent two years at Tata Motors as the Head – Sales Planning and was part of the company’s key product launches.

He begin his automotive career at Hyundai Motor India in 2004 and spent over nine years at the South Korean automaker, growing to the rank of Regional Manager for Rajasthan region.

Sharma then went on to have a two-year stint at Cardekho, before joining MG Motor India as the Field Sales Head for South and West Zone.

In his new role, Sharma will focus on accelerating JSW Motors presence in the Indian automotive market as the company gears up to launch a slew of new energy vehicles.

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Italian supercar manufacturer Ferrari held its India premiere of the 849 Testarossa at the Jio World Convention Centre in Mumbai on 15 March 2026. The event, led by CEO Benedetto Vigna and Chief Marketing & Commercial Officer Enrico Galliera, marked the first national reveal for the manufacturer in its history in India.

The 849 Testarossa is a plug-in hybrid sports berlinetta that replaces the SF90 Stradale at the top of the Ferrari range.

Ferrari reaffirmed its commitment to the Indian market, which it views as a component of its global strategy. The Italian supercar manufacturer operates retail locations in Mumbai and New Delhi, supported by a service point in Bengaluru. Data from the company indicates that Indian owners are among the youngest globally.

“India is a country that offers a lot of opportunities. It is a young country with a strong entrepreneurial spirit, and that energy resonates deeply with Ferrari’s own philosophy of innovation and passion,” said Benedetto Vigna, CEO, Ferrari.

The 849 Testarossa features a mid-rear twin-turbo V8 engine paired with three electric motors. The architecture includes a twin-tail rear design and active spoiler systems.

The supercar integrates electronic control systems, including SSC 9.0, eDiff and ABS Evo. It also features the FIVE vehicle dynamics estimator. The design blends references to Ferrari heritage with the return of the Testarossa name.

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