Mercedes-Benz India, the leading German luxury car manufacturer in the country, has achieved new milestones. In 2024, the company reported its best-ever sales performance in three decades with sales of 19,565 new vehicles in the country, up 12.4 percent YoY. With this, Mercedes-Benz India becomes the first luxury brand to have crossed the 200,000 units sales milestone in the country.

In 2024, the German luxury brand launched 14 new products, including 9 top-end The company attributed the performance to a combination of new launches, existing models and an enhanced retail customer experience.

Last year, Mercedes-Benz launched 14 new products including 9 ultra-premium models in the Indian market. The year also marked the company increasing sales of its EV models consisting of the – EQA 250+, EQB SUV, EQS SUV 580 and the Mercedes-Maybach EQS SUV - to over six percent, registering a growth of 94 percent YoY.

Crossing milestones

Mercedes-Benz was amongst the first luxury car brands to have entered the Indian automotive market. This commitment has been rewarded by the Indian consumers who have shown their preference towards Mercedes-Benz, and helped it cross the sales milestone of 200,000 units in the country.

The company shared that of the 200,000 Mercedes-Benz sold since 1994, 100,000 vehicles were sold in the last six years alone (2019-2024). The first 50,000 units sales milestone took 20 years (1994-2013), following the next 50,000 units in five years (2014-2018).

On the other hand, Mercedes-Benz Financial Services, the finance arm of the luxury car maker, has achieved INR 100 billion portfolio in India. Interestingly, every second Mercedes-Benz sold in the country was financed by the company.

Santosh Iyer, MD & CEO, Mercedes-Benz India, said, “Mercedes-Benz continues to lead with its BEV roadmap, strengthening our commitment to sustainability. Our product offensive in 2025 begins with the debut of two eagerly awaited BEVs: the iconic G580 with EQ technology and the 'Made-in-India' EQS SUV 450. The G580 brings the iconic off-road capabilities of the G-Class into the electric age, setting new standards and unlocking unparalleled possibilities in luxury, performance, and sustainability. Following the success of the EQS SUV in India, we are happy to introduce its second variant, EQS SUV 450 in a 5-seater configuration. The EQS SUV 450 combines progressive technology, unparalleled luxury, and ample space with sustainability at its heart.

Expansion and new model launches

As part of its growth strategy for India, the company also marked the launch of two new EVs in the country – the 5-seater made-in-India EQS 450 SUV and the G 580 with EQ Technology.

Mercedes-Benz India also announced its 2025 roadmap for the country ‘Desire to Exceed’, which will see 8 new product launches in addition to facelifts and 20 new luxury touchpoints including expanding to new markets.

It expects its franchise partners will make investment of over INR 4.5 billion towards over the course of next three years.

Mercedes-Benz India has also pledged INR 75 million towards road safety initiatives in the country.

"At Mercedes-Benz, we will continue to shape the future of mobility in the digital era —pushing the boundaries of customer experience, service offerings, innovative products, and sustainability. Our commitment remains unwavering in providing excellence through tailored solutions crafted specifically for India, ensuring the best possible ownership experience for our customers,” concluded Iyer.

Comments (0)

ADD COMMENT

Link Copied!

Stellantis and Dongfeng Group have signed a non-binding Memorandum of Understanding to expand their 34-year partnership. The companies intend to create a Europe-based joint venture focused on the sales, distribution, manufacturing, purchasing and engineering of Dongfeng’s new energy vehicles (NEVs).

The proposed 51/49 joint venture led by Stellantis will primarily focus on sales and distribution of Dongfeng’s Voyah-branded premium NEVs in designated European markets, utilising the network and after-sales infrastructure of Stellantis.

The entity will also manage joint purchasing and engineering, accessing Dongfeng’s NEV ecosystem. Furthermore, the partners are considering the production of Dongfeng NEVs at the Rennes plant in France.

Antonio Filosa, CEO, Stellantis, said, “The plans we are announcing today take our recently strengthened cooperation with Dongfeng to an all-new dimension of an international partnership to the benefit of customers around the world. With this new chapter in our collaboration, we will give our customers an even greater choice of competitive products and pricing, leveraging the best of Stellantis’ global footprint alongside Dongfeng’s access to China’s advanced new energy vehicles ecosystem.”

Qing Yang, Chairman, Dongfeng, added, “Dongfeng will further strengthen and expand our partnership with Stellantis, closely aligning with China’s national strategies of high-level opening up, dual circulation and stabilising foreign investment, business and employment. This also meets both shareholders’ development needs. Through coordination in technology, branding and global markets, it will unlock greater value from the joint venture, accelerate Dongfeng’s global expansion, support Stellantis’ global strategic shift and China presence.”

This development follows a recent announcement regarding the strengthening of the existing Dongfeng Peugeot Citroën Automobile Co (DPCA) joint venture. That entity is scheduled to produce Peugeot and Jeep-branded NEVs at its Wuhan plant for China and global export starting in 2027. Since its start, the DPCA joint venture has produced over 6.5 million vehicles.

The implementation of the new project remains subject to the finalisation of agreements and the receipt of necessary approvals.

Comments (0)

ADD COMMENT

Link Copied!

Skoda Auto India has launched a campaign titled ‘Greatest On A Track’, which redefines the acronym G.O.A.T to highlight the performance capabilities of its vehicle range. The initiative aims to showcase the motorsport heritage and engineering focus of the brand.

The campaign began with a record for the ‘Fastest Multi-Car Relay of a Single Manufacturer on a Circuit’. Supervised by the India Book of Records and the Asia Book of Records, a fleet of five Skoda vehicles completed a relay at the Coimbatore Automotive Sports and Technical Training (CoASTT) track in a total time of 12:30:97.

The fleet included the Kylaq, Kushaq, Slavia, Kodiaq and Octavia RS. Each vehicle was driven in a relay format to demonstrate the performance across the portfolio.

Ashish Gupta, Brand Director, Skoda Auto India, said, “Every Skoda is engineered to deliver precision, control, and dynamism at the very edge of performance. For us, motorsport DNA isn’t a halo; it is inherent, and it comes standard across our entire range. This belief anchors our newest campaign, where we redefine ‘Greatest On A Track’ to mean, quite simply, a Skoda on a track. This campaign is a natural extension of our strategy of democratizing performance, ensuring that every Skoda, across segments, offers uncompromising dynamic capability, safety, and confidence that translates seamlessly into the real world. At its core, G.O.A.T celebrates the intangibles that truly define the Skoda driving experience: steering precision, chassis balance, braking assurance, and the deep connection between driver and machine. These are qualities that will never be captured on a spec sheet but are unmistakable the moment you get behind the wheel.”

The campaign draws on the history of Skoda, including its motorsport involvement since 1901 and the introduction of the RS badge in 1975. The brand states that this performance-focused engineering is present across its current Indian lineup, from the Kylaq to the Octavia RS.

Comments (0)

ADD COMMENT

Link Copied!

Toyota Kirloskar Motor, one of the leading passenger vehicle manufacturers, has announced that its cumulative sales of self-charging hybrid electric vehicles (SHEVs) in India have surpassed 300,000 units.

The milestone marks a major point in the automaker's ‘multi-pathway’ strategy for cleaner mobility in the Indian automotive market.

The company’s domestic hybrid vehicle portfolio includes the Urban Cruiser Hyryder, Innova HyCross, Camry Hybrid and Vellfire. Toyota Kirloskar Motor attributes the growing consumer acceptance of its hybrid lineup to strong real-world fuel efficiency, lower tailpipe emissions and the convenience of driving an electrified vehicle without relying on external charging infrastructure.

Toyota’s self-charging hybrid architecture integrates an internal combustion petrol engine with an electric motor and a battery pack that automatically charges via regenerative braking and engine power. To assure customers of the long-term dependability of this dual powertrain setup, Toyota provides an eight-year warranty on its hybrid battery packs.

Sabari Manohar, Executive Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, “We are immensely proud to achieve the milestone of 3 lakh hybrid vehicle sales in India, reflecting the strong and growing customer trust in Toyota’s Self-charging Hybrid Electric technology. At Toyota, our philosophy of ‘Mass Electrification’ is rooted in offering practical, scalable, and inclusive mobility solutions. Hybrid technology serves as a critical bridge towards a cleaner future, enabling customers to embrace electrification seamlessly without compromising on performance, convenience, or reliability."

Globally, Toyota has sold more than 38 million electrified vehicles over the past three decades. Moving forward under its global vision of ‘Mass Happiness to All,’ Toyota Kirloskar Motor intends to expand its clean-energy offerings in India beyond traditional hybrids to include Plug-in Hybrid Electric Vehicles (PHEVs), Battery Electric Vehicles (BEVs), Fuel Cell Electric Vehicles (FCEVs) and Flex-Fuel Vehicles (FFVs).

Comments (0)

ADD COMMENT

Link Copied!

Aston Martin has appointed Andrea Baldi as its new Chief Commercial Officer, a strategic move aimed at reinforcing the brand’s standing in the ultra-luxury performance automotive sector. Baldi will join the Executive Committee of Aston Martin Lagonda Limited, where he will take charge of the company’s global commercial operations.

Bringing over 25 years of automotive industry experience, Baldi previously spent a decade at Ducati followed by 15 years at Lamborghini. During his time at Lamborghini, he held senior international leadership roles spanning Europe, the Asia Pacific region, and the United States. In his new capacity at Aston Martin, Baldi is entrusted with shaping the company’s commercial strategy, strengthening its presence across key markets, and driving long term sustainable growth worldwide.

Adrian Hallmark, CEO, Aston Martin Lagonda, said, “Andrea is a highly accomplished international leader with deep luxury automotive expertise and a proven track record of building demand and driving performance. His perspective and experience will be invaluable as we continue to grow our global presence and deliver sustainable results.”

Comments (0)

ADD COMMENT

Link Copied!