Mercedes-Benz India has expanded its presence in Bihar by launching its first luxury car showroom in Patna, operated by the Landmark Group. The new facility is part of the automaker’s broader strategy to reach emerging markets in India, attracting affluent buyers beyond the country’s major metros.

The new facility is spread across 16,500 sqft and will showcase Mercedes-Benz’s full suite of sales and service capabilities to Patna, including test drives of the complete model range – from core sedans to ultra-luxury vehicles.

Customers will benefit from a top-end vehicle lounge, exclusive hospitality areas, dedicated handover bays and a 60kW fast-charging point for electric vehicles.

The company stated that the retail experience emphasises cutting-edge digital integration, with personalised consultations, digital specification stands and private consulting rooms designed to create an immersive luxury journey for buyers.

Patna is among a series of smaller cities targeted by Mercedes-Benz India as high-potential markets with a growing appetite for luxury products. The company has committed to launching 20 new outlets in 2025, focusing on cities such as Kanpur, Varanasi and Patna.

Landmark Group, already a key Mercedes-Benz franchise partner in other Indian metros, brings its experience in automotive retail to Patna with this launch. The company aims to set regional benchmarks for luxury sales, aftersales support, and customer engagement through the new showroom.

The luxury car market in India still accounts for just over 1 percent of total vehicle sales, but Mercedes-Benz believes smaller cities represent enormous untapped potential.

Santosh Iyer, MD, Mercedes-Benz India, said, “We are delighted to inaugurate Patna’s first-ever luxury car showroom, marking a significant milestone in Mercedes-Benz’s India journey. Patna represents the evolving aspirations of new-age customers in Patna, with a growing appetite for luxury products, services and experiences. As part of our ‘Go-to customer’ strategy, Mercedes-Benz’s presence in Patna underlines the rising demand for our vehicles, driving us closer to discerning customers in the region. We are confident our long-standing partner Landmark Cars, will deliver a world-class customer experience that reflects the values of the Three-Pointed Star in Patna.”

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Hyundai Motor India, one of the leading passenger vehicle manufacturers, has announced the 19th edition of the India Couture Week.

The event, in its fourth consecutive year in partnership with the Fashion Design Council of India will run from 23rd to 29th July 2026.

For the first time, the event commences with a showcase by designer Anamika Khanna at the Taj Falaknuma Palace in Hyderabad on 23rd July 2026. Subsequent showcases take place at the Taj Palace in New Delhi from 24th to 29th July 2026, featuring designers including Falguni Shane Peacock, Rohit Bal, House of Masaba, JJ Valaya, Tarun Tahiliani, Roseroom by Isha Jajodia, Rimzim Dadu, Arpita Mehta, Kunal Rawal, Dolly J, Jayanti Reddy, Aisha Rao and Rahul Mishra. The event will also include a display of the IONIQ 5.

Tarun Garg, MD & CEO, Hyundai Motor India, said, “As we celebrate 30 remarkable years of driving progress in India, we are delighted to continue our partnership with the Fashion Design Council of India for the fourth consecutive year at Hyundai India Couture Week 2026. This enduring association reflects our shared belief that exceptional design, innovation and craftsmanship have the power to inspire and create meaningful experiences. At Hyundai, design goes beyond aesthetics, it is at the heart of how we shape future mobility. Through platforms like India Couture Week, we are proud to celebrate India’s vibrant creative talent while strengthening our connection with discerning customers who value innovation, style and excellence. As we look ahead, we remain committed to enriching lives through smart mobility solutions and meaningful collaborations that reflect the aspirations of a new India.”

Sunil Sethi, Chairman, FDCI, said, "Our partnership with Hyundai Motor India enters its fourth successful year, reflecting a shared commitment to design excellence, innovation and craftsmanship. Hyundai India Couture Week has evolved into India's most prestigious and awaited couture platform, championing the artistry of our designers and artisans while setting new benchmarks for creativity season after season. We are proud to once again present the 19th edition that celebrates the richness of Indian couture, while shaping the future of global luxury fashion."

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Czech automaker Skoda Auto India has added two dual-tone colour options, Shimla Green and Steel Grey, to the Slavia Monte Carlo range. The limited edition is restricted to 200 units and will be available in the 1.0 AT and 1.5 DSG variants.

The Monte Carlo version features blacked-out exterior styling elements and a black and red interior theme. Customers can select between a 1.0-litre TSI engine paired with a 6-speed torque converter automatic transmission and a 1.5-litre TSI engine paired with a 7-speed DSG. The 1.5-litre unit includes Active Cylinder Technology and Plasma-Coated Cylinder Liners.

Ashish Gupta, Brand Director, Skoda Auto India, said, “The Slavia Monte Carlo has been well received by customers for its distinctive design, premium appeal, engaging driving dynamics and strong connection to our motorsport heritage. We are further enhancing the individuality and desirability of the Monte Carlo range, offering customers greater choice and exclusivity. The Slavia Monte Carlo continues to embody the perfect blend of style, performance, and modernity. We will continue to strengthen our sedan portfolio, in line with the evolving aspirations of our customers.”

The Monte Carlo trim pays homage to Skoda's involvement in the Rallye Monte Carlo.

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Stellantis-owned French automotive brand Citroen India has announced the launch of the Basalt X Comfort Edition, priced from INR 875,000.

The new edition is introduced as part of the brand's 108th anniversary celebrations and marks the extension of Citroen’s Comfort philosophy to the Basalt lineup.

The Basalt X Comfort Edition features Metropolitan Beige Leatherette Seats as standard and introduces curated Comfort AXS Packs. These packages include equipment such as JBL Audio, dash cameras, a reverse parking camera, a wireless charger and a 10-inch Android touchscreen.

Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, said, "At Citroen, comfort has always been at the heart of everything we do. As we celebrate Citroen's 108th anniversary globally, the introduction of the Basalt X Comfort Edition further reinforces our commitment to bringing comfort-led innovation to Indian customers. Following the encouraging response to the Aircross Comfort Edition, we are extending this philosophy to the Basalt, making premium comfort features more accessible across our portfolio. The Basalt X Comfort Edition combines premium factory-fitted interiors with thoughtfully curated Comfort AXS Packs that enhance convenience, technology and personalisation – delivering greater value and an ownership experience that truly reflects Citroen's Advanced Comfort philosophy."

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Hyundai Motor India (HMIL), one of the leading passenger vehicle manufacturers, has announced that its myHyundai app provides access to over 30,000 EV charging points across India through partnerships with Charge Point Operators (CPOs).

The platform offers charging facilities within an average radius of 25 km across highways and cities. In addition to the partner network, Hyundai Motor India operates 183 DC fast-charging stations across 105 cities, with plans to expand to 600 stations by 2030. The company's charging stations are open to electric vehicles of all brands and offer capacities ranging from 60 kW to 240 kW.

Tarun Garg, MD & CEO, HMIL, said, “With charging infrastructure being a key catalyst for EV adoption in India, Hyundai Motor India is committed to creating an ecosystem that makes electric mobility practical, convenient and accessible to all. Through the integration of over 30,000 charging points on the myHyundai app, we are empowering EV users with one of India's largest charging networks accessible through a single platform. Importantly, the platform is open to EV owners across brands, reinforcing HMIL’s commitment to developing India's broader EV ecosystem. HMIL will more than triple its proprietary DC fast public charging network from 183 stations today to 600 stations by 2030, bringing India's charging infrastructure closer to global benchmarks.”

The myHyundai app provides features for location discovery, navigation, advance booking, and digital payment. Since January 2023, HMIL-owned charging services have supported over 300,000 EV users, delivered more than 5 million kWh of energy, and contributed to saving 3.5 million kg of CO2 emissions.

Hyundai Motor India plans to enter the mass-market electric vehicle segment with the introduction of an e-SUV within the current financial year.

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