Mercedes-Benz India Sells Record 4,238 Vehicles In Q1 Of FY2026

Santosh Iyer - Mercedes-Benz India

German luxury brand Mercedes-Benz India has reported its strongest ever start to a fiscal year, retailing 4,238 new vehicles between April and June 2025 (Q1 FY2026), marking a 10 percent YoY growth.

The company shared that its performance in Q1 was primarily driven by robust demand for its Core and Top-End Luxury segments.

The Top-End Luxury segment proved to be a significant highlight, experiencing a 20 percent growth. This category includes models such as the S-Class, Mercedes-Maybach range, EQS products and AMG performance vehicles. Notable demand was seen for the S-Class, Mercedes-Maybach Night Series, G 580 with EQ Technology, EQS SUV and the iconic AMG G 63. The limited-edition AMG G 63 'Collector’s Edition' has already garnered an overwhelming response, and the recently launched AMG GT 63 PRO is reportedly sold out for the remainder of the year.

The Core segment, comprising the C-Class, E-Class LWB saloons and the GLC and GLE SUVs, contributed 60 percent to total sales volume and grew by 10 percent. The E-Class LWB continues to be India's highest-selling luxury car, further boosted by the introduction of the E450 performance variant.

While the Entry Luxury segment saw a marginal decline due to intense competition from lower-priced offerings, Mercedes-Benz emphasised the feature-rich and value-oriented approach of these products.

Mercedes-Benz's BEV portfolio witnessed an outstanding 157 percent growth in Q1, increasing its penetration to 8 percent of total sales. This surge was predominantly driven by the Top-End Luxury BEVs, with the EQS SUV, EQS Maybach Night Series and the G 580 SUV with EQ Technology seeing record demand. Waiting periods for the EQS Maybach and G 580 with EQ Technology currently extend up to six months.

The luxury car maker stated that this record-breaking quarter was achieved despite various micro-economic hurdles, including fluctuating foreign exchange rates, price increases and competitive market dynamics, particularly within the entry-luxury segment. Mercedes-Benz attributes its success in the higher-end categories to a growing consumer preference for exclusive, hyper-personalised and premium vehicles.

Santosh Iyer, MD & CEO, Mercedes-Benz India, said, “Mercedes-Benz kick-starts the current fiscal with best-ever sales performance, registering 10 percent growth. This strong sales performance is buoyed by the robust demand for our portfolio, particularly for the top-end luxury and BEV segments, highlighting a growing customer preference for exclusive luxury vehicles with hyper-personalisation and customisation. We are equally thrilled with the outstanding momentum of our BEV portfolio, driven by top-end BEVs like the EQS SUV, EQS Maybach and the G 580 with EQ technology."

"Our sharp focus on bolstering the Top-End Luxury has been highly successful in influencing customer preferences and differentiating Mercedes-Benz as the most desirable luxury brand in India. Launch of the GLS AMG Line, reiterates Mercedes-Benz’s focus on enriching the top-end luxury portfolio with new products. The GLS has been Mercedes-Benz’s top-selling ‘Large Size Luxury SUV’ with more than 16,000 units on Indian roads. The addition of the New GLS AMG Line will further bolster Mercedes-Benz’s SUV portfolio, accentuating the strong DNA of the GLS, with a road presence and grandeur that is unparalleled. With AMG styling GLS becomes sporty and expressive in design, completely redefining the segment with space, performance and ride comfort, in the most commanding way,” concluded Iyer.

Skoda Auto India Intros Updated Kushaq With New Transmission Options And AI Features

Skoda Kushaq

Skoda Auto India has launched the updated Kushaq, introducing technical and feature enhancements to its mid-size SUV. The model, which was the first vehicle developed under the India 2.0 strategy, now incorporates an eight-speed torque converter automatic transmission and integrated artificial intelligence.

The Kushaq comes with the Skoda Super Care package, providing a four-year warranty, four years of roadside assistance, and four labour-free services. Pre-bookings are open for INR 15,000, with deliveries scheduled to begin by the end of March 2026.

The vehicle debuts Skoda’s Modern Solid design language in India, featuring a new front grille with an illuminated light band, LED headlights, and connected taillights with sequential indicators. For the first time, the Monte Carlo variant is available from the start of sales. The SUV also introduces three colours: Shimla Green, Steel Grey and Cherry Red.

The new Kushaq offers two engine options and a revised range of automatic transmissions. The 1.0 TSI engine, producing 85kW and 178Nm, is now paired with a segment-first eight-speed torque converter or a six-speed manual gearbox. The 1.5 TSI engine, delivering 110kW and 250Nm, continues with the seven-speed DSG automatic and now features disc brakes on all four wheels.

Ground clearance remains at 188 mm, maintaining the vehicle’s capability for varying road conditions. The interior has been updated with a panoramic sunroof and a rear-seat massage function. Practical features include a 491-litre boot, expandable to 1,405 litres, and a 10.25-inch digital cockpit in higher specifications.

The infotainment system features a 10.1-inch screen with an AI voice assistant powered by Google Automotive AI. This system utilizes Gemini technology to provide real-time information and hands-free control over climate and media, specifically tuned to recognise Indian accents.

Safety remains a focus, with the Kushaq retaining its five-star Global NCAP rating. Six airbags and over 25 safety features are now standard across all variants, including: Electronic Stability Control (ESC), rain-sensing wipers, auto-dimming interior mirror and rear wiper & defogger.

Klaus Zellmer, CEO, Skoda Auto, said, “The updated Kushaq reinforces the importance of India as the springboard for Skoda Auto’s strategy to grow our international markets. The Kushaq has rapidly established itself with customers in India and as an export to ASEAN and the Middle East. Now we are setting the next benchmark for the model’s overall value proposition.”

Ashish Gupta, Brand Director, Skoda Auto India, said, “At Skoda, our mission is to democratise European technology and make it more accessible to customers across India. With the premiere of the new Kushaq today, we further build our legacy of having a class-leading range of ‘real automatics’ across our portfolio.”

Toyota Kirloskar Motor Launches All-Electric Urban Cruiser Ebella

Toyota Kirloskar Motor Launches All-Electric Urban Cruiser Ebella

Toyota Kirloskar Motor has introduced the Urban Cruiser Ebella, its first Battery Electric Vehicle for the Indian market. This launch signifies Toyota's strategic entry into the country's growing electric mobility sector, underpinned by its three-decade legacy in global electrified technology. The vehicle embodies Toyota's multipath approach to sustainable transportation, aiming to broaden consumer choice in electrified powertrains while supporting national objectives for decarbonisation and energy independence.

The all-electric SUV is designed with a bold and aerodynamic silhouette, featuring a signature hammerhead front, premium LED lighting and dual-tone exterior options. Its spacious and premium cabin is crafted with dual-tone finishes, ambient lighting, ventilated front seats and a panoramic roof. Advanced technology is central to the experience, integrating a unified digital cockpit with a large combimeter and multimedia system, complemented by a JBL premium sound system.

Performance is delivered through two battery options, providing a driving range of up to 543 kilometres. The vehicle supports both AC and DC fast charging, with intelligent features for remote operation and scheduling via the i-Connect system. Safety is a paramount focus, with the inclusion of Level 2 Advanced Driver Assist Systems, a high-tensile body structure, seven airbags and a 360-degree camera.

Ownership is designed to be comprehensive and reassuring. The company is backing the vehicle with an eight-year battery warranty, assured buyback programmes and flexible Battery-as-a-Service options. To ensure expert support, over 500 service centres across the country have been equipped with specialised BEV diagnostic tools and infrastructure, staffed by more than 2,500 master technicians trained in electrification.

Bookings for the Urban Cruiser Ebella will commence on 20 January 2026, with pricing details to be announced in the near future.

Masakazu Yoshimura, Chairman, Managing Director & Chief Executive Officer, Toyota Kirloskar Motor, said, “The introduction of All-Electric Urban Cruiser Ebella is a key enabler towards furthering our multi-pathway approach, where our aim is to contribute towards carbon neutrality while leaving no one behind. Now, with the launch of All-Electric Urban Cruiser Ebella in India, we remain firmly committed to advancing our support towards India’s transition to greener mobility. With our compelling product line-up, technology leadership, strong after sales services and dealership network, we intend to achieve our sustainable mobility goals while providing freedom of mobility to all.”

Tadashi Asazuma, Deputy Managing Director, Toyota Kirloskar Motor, said, “With three decades of global expertise in electrified technologies, Toyota has consistently invested in focused innovation to address diverse mobility needs. As a result, our customers worldwide have already contributed to saving more than 197 million tonnes of CO₂ with over 38 million electrified vehicles on the road worldwide. At the heart of this progress is our philosophy of Mass Happiness, with carbon neutrality as its foundation. This has guided our preparation for Toyota Kirloskar Motor’s first BEV, the All-Electric Urban Cruiser Ebella. Our pre-launch readiness goes beyond the product to ensure a seamless, worry-free ownership experience, aligned with Toyota’s global standards and our vision for future-ready, sustainable mobility in India.”

Sabari Manohar, Executive Vice President, Sales–Service–Used Car Business & Profit Enhancement, Toyota Kirloskar Motor, said, “The All-Electric Urban Cruiser Ebella, showcases an authentic SUV character inspired by its ‘Urban Tech’ design philosophy. With a bold hammerhead expression and three-dimensional surfaces, the BEV delivers a strong, futuristic road presence. It is available with 49 kWh and 61 kWh battery options, with latter pack producing 128 kW and 189 Nm of torque and offering a driving range of up to 543 km (Certified by ARAI) on a single charge. The vehicle is backed by a robust service network, Electrified Technology trained dealer teams, an 8-year battery warranty, flexible ownership programmes (Assured Buy Back & Battery as a Service), and an expanding charging ecosystem to ensure Assured care and delightful BEV ownership experience.”

Mercedes-Benz India Expands Retail Network With New Outlet In Bhopal

Mercedes-Benz India Expands Retail Network With New Outlet In Bhopal

Mercedes-Benz India has expanded its retail network with the inauguration of a new luxury sales facility in Bhopal. Operated by its established franchise partner, Landmark Cars, this strategic move reinforces the brand's commitment to penetrating key emerging luxury markets and bringing its world-class offerings closer to discerning customers in growing urban centres.

Situated in the premium commercial complex of Habib Ganj, the 1,100-square-foot showroom was completed in just four and a half months, demonstrating the agility of the brand's retail operations. Its location ensures strong connectivity and access to Bhopal's existing and prospective luxury car clientele.

The outlet employs the innovative 'Stars at Mercedes-Benz' retail format, designed for high flexibility within urban settings. This concept allows for the seamless display of the brand's entire portfolio – including Mercedes-Maybach, AMG, G-Class and core Mercedes-Benz models – within a single space. Adaptable brand elements and optimised layouts enable easy switching between vehicle displays while maximising the use of luxury display areas. The format also dedicates space to exclusive customer consultations, ensuring a focused and personalised client experience.

Staffed by a team of trained professionals, this facility adds to Landmark Cars' network of nine Mercedes-Benz outlets nationwide, with plans for further growth based on market potential. This opening is part of Mercedes-Benz's broader strategy to deepen its presence across India's luxury consumption hubs. By combining modern retail formats with curated customer experiences, the brand continues to strengthen its leadership position, now boasting a presence in over 50 Indian cities with more than 140 luxury touchpoints.

Emrah Oezer, CFO and Executive Director, Mercedes-Benz India, said, “Mercedes-Benz continues its strong momentum in the Indian market in 2025, remaining the most desirable luxury automotive brand. Mercedes-Benz witnessed increase in sales in it’s top-end vehicles and BEV portfolio, along with strong performance in terms of revenue. This year we will launch 12 new products, expand of our local production portfolio, launch the MB.Charge Public, expand into new markets and invest in upgrading our entire network. Bhopal is an important emerging market for Mercedes-Benz and with a new state-of-art showroom, our discerning customers in Bhopal will have an elevated luxury retail experience synonymous with the values of trust, prestige and excellence associated with Mercedes-Benz.”

Sanjay Thakker, Chairman & Executive Director, Landmark Cars, said, “We are delighted to further strengthen our partnership with Mercedes-Benz by inaugurating a world-class luxury sales outlet in Bhopal, a city witnessing steady growth in premium automotive aspirations. This new facility reflects the global luxury standards of Mercedes-Benz, seamlessly integrating modern design, digital-enabled consultations and a highly personalised customer engagement model. Designed to deliver an immersive and refined purchase journey, the showroom offers customers a holistic luxury ecosystem under one roof, focused on exclusivity, comfort and convenience. We are confident this new touchpoint will resonate strongly with customers in Bhopal and the surrounding region, reinforcing Mercedes-Benz as the most aspirational and trusted luxury automotive brand.”

MG SELECT And Gaurav Gupta Unveil Sculptural Interpretation Of MG Cyberster

Gaurav Gupta - MG Select

MG SELECT and designer Gaurav Gupta have collaborated to produce an artistic version of the MG Cyberster. The project was revealed on 17 January 2026 at the opening of the designer's menswear flagship store in New Delhi. The partnership integrates automotive engineering with textiles and sculpture.

The MG Cyberster is a convertible sportscar with a claimed acceleration of zero to 100 kmph in 3.2 seconds. The creative process for this interpretation lasted six months, focusing on translating speed into a visual language. The vehicle's exterior features brocade patchwork and zari embroidery, applying traditional Indian craft techniques to an industrial surface.

The car incorporates organic forms and tonal gradients that follow the vehicle's contours. A custom hood features the Serpent Infinity motif, a symbol used in the designer's previous collections to represent energy and transformation. This integration of material and form treats the vehicle as a moving artwork rather than a machine.

The project serves as a bridge between the automotive sector and the lifestyle market. It aligns with the launch of the MG SELECT brand, which focuses on the intersection of performance design, fashion, and culture.

Gaurav Gupta, said: “I approached the car as I do couture, shaping it with movement and energy. The Serpent Infinity extends my creative narrative into a new medium. Elements of traditional Indian embroidery and embellishment are reinterpreted for the automotive form, merging heritage craftsmanship with modern technology. Every surface and curve has a purpose.”

Milind Shah, Interim Head – MG SELECT, JSW MG Motor India, added, “We see MG SELECT as a bridge between automotive engineering and contemporary lifestyle, where a car becomes part of a wider ecosystem of fashion, art and culture. Our focus is on creating moments where performance-led design naturally intersects with the worlds our customers already engage with. The Cyberster represents a modern interpretation of the iconic roadster, and collaboration with Gaurav allows us to express that philosophy beyond the car itself, through form, materiality and emotion.”