Mercedes-Benz India Sells Record 4,238 Vehicles In Q1 Of FY2026

Santosh Iyer - Mercedes-Benz India

German luxury brand Mercedes-Benz India has reported its strongest ever start to a fiscal year, retailing 4,238 new vehicles between April and June 2025 (Q1 FY2026), marking a 10 percent YoY growth.

The company shared that its performance in Q1 was primarily driven by robust demand for its Core and Top-End Luxury segments.

The Top-End Luxury segment proved to be a significant highlight, experiencing a 20 percent growth. This category includes models such as the S-Class, Mercedes-Maybach range, EQS products and AMG performance vehicles. Notable demand was seen for the S-Class, Mercedes-Maybach Night Series, G 580 with EQ Technology, EQS SUV and the iconic AMG G 63. The limited-edition AMG G 63 'Collector’s Edition' has already garnered an overwhelming response, and the recently launched AMG GT 63 PRO is reportedly sold out for the remainder of the year.

The Core segment, comprising the C-Class, E-Class LWB saloons and the GLC and GLE SUVs, contributed 60 percent to total sales volume and grew by 10 percent. The E-Class LWB continues to be India's highest-selling luxury car, further boosted by the introduction of the E450 performance variant.

While the Entry Luxury segment saw a marginal decline due to intense competition from lower-priced offerings, Mercedes-Benz emphasised the feature-rich and value-oriented approach of these products.

Mercedes-Benz's BEV portfolio witnessed an outstanding 157 percent growth in Q1, increasing its penetration to 8 percent of total sales. This surge was predominantly driven by the Top-End Luxury BEVs, with the EQS SUV, EQS Maybach Night Series and the G 580 SUV with EQ Technology seeing record demand. Waiting periods for the EQS Maybach and G 580 with EQ Technology currently extend up to six months.

The luxury car maker stated that this record-breaking quarter was achieved despite various micro-economic hurdles, including fluctuating foreign exchange rates, price increases and competitive market dynamics, particularly within the entry-luxury segment. Mercedes-Benz attributes its success in the higher-end categories to a growing consumer preference for exclusive, hyper-personalised and premium vehicles.

Santosh Iyer, MD & CEO, Mercedes-Benz India, said, “Mercedes-Benz kick-starts the current fiscal with best-ever sales performance, registering 10 percent growth. This strong sales performance is buoyed by the robust demand for our portfolio, particularly for the top-end luxury and BEV segments, highlighting a growing customer preference for exclusive luxury vehicles with hyper-personalisation and customisation. We are equally thrilled with the outstanding momentum of our BEV portfolio, driven by top-end BEVs like the EQS SUV, EQS Maybach and the G 580 with EQ technology."

"Our sharp focus on bolstering the Top-End Luxury has been highly successful in influencing customer preferences and differentiating Mercedes-Benz as the most desirable luxury brand in India. Launch of the GLS AMG Line, reiterates Mercedes-Benz’s focus on enriching the top-end luxury portfolio with new products. The GLS has been Mercedes-Benz’s top-selling ‘Large Size Luxury SUV’ with more than 16,000 units on Indian roads. The addition of the New GLS AMG Line will further bolster Mercedes-Benz’s SUV portfolio, accentuating the strong DNA of the GLS, with a road presence and grandeur that is unparalleled. With AMG styling GLS becomes sporty and expressive in design, completely redefining the segment with space, performance and ride comfort, in the most commanding way,” concluded Iyer.

Mahindra Reopens Bookings For BE 6 Batman Edition SUV

Mahindra BE6 Batman Edition

Mumbai-headquartered automotive major Mahindra & Mahindra has announced the return of the BE 6 Batman Edition, a themed electric SUV developed in association with Warner Bros. Discovery Global Consumer Products. The decision to reopen bookings follows the initial launch, where 999 units were sold in 135 seconds.

The EV available at INR 2.84 million is based on the top-end Pack Three 79 kWh variant of the BE 6. This second release provides a window for customers who missed the previous allocation. Priority for deliveries will be granted to new bookings referred by existing owners of the original 999 units.

The BE 6 Batman Edition incorporates design motifs from Christopher Nolan’s The Dark Knight Trilogy. The exterior features a satin black colour with alchemy gold accents on the suspension and brake callipers. It sits on R20 alloy wheels.

External features include:

  • Badging: BE 6 × The Dark Knight rear badging and signature stickers on door cladding.
  • Emblems: The Bat emblem is placed on hub caps, quarter panels, bumpers, and windows.
  • Lighting: Carpet lamps projecting the Bat emblem.
  • Roof: An Infinity Roof featuring trilogy-inspired graphics.

On the inside, it gets a brushed alchemy gold Batman Edition plaque and pinstripe graphics on the dashboard. Suede and leather seating with gold sepia stitching and embossed emblems upholstery. Emblems on the ‘Boost’ button and custom detailing on the steering wheel and key fob. A digital themed welcome animation on the infotainment system and custom exterior engine sounds.

For customers interested in purchasing the limited-edition model, Mahindra has outlined the specific schedule for the procurement process:

  • 6 March 2026: "Add Your Preference" window opens on the official website.
  • 10 March 2026: Bookings commence at 11:00 AM for a 24-hour period.
  • 10 April 2026: Commencement of vehicle deliveries.

Mahindra stated that the reopening of bookings is a response to demand across social media platforms. The technical architecture remains identical to the high-performance BE 6 electric platform, utilising the 79 kWh battery system for range and power delivery.

Kia India Launches Phase II Of Buckle Up Road Safety Programme

Kia India - Buckle Up Phase 2

Kia India, one of the leading passenger vehicle manufacturers, has announced the commencement of Phase II of its ‘Buckle Up’ road safety initiative. The project is conducted in partnership with The Social Lab Foundation (TSL) and is supported by the Ministry of Road Transport and Highways (MoRTH).

The second phase was inaugurated by Ajay Tamta, Minister of State for Road Transport and Highways, at Transport Bhawan. As part of the launch, Kia India and TSL signed a Memorandum of Understanding (MoU) to expand the programme’s geographic reach into Delhi-NCR and Uttarakhand over the next two years.

Phase I, which ran from February 2024 to February 2026, focused on Gurugram in collaboration with local traffic police. Key outcomes included the installation of 750 crash barriers at high-risk locations and road safety education for 32,000 students across 100 schools.

Phase II (April 2026 – March 2028) shifts focus toward older students and expanded infrastructure. The programme aims to engage 20,000 students across 100 colleges using driving simulators and experiential modules to demonstrate real-world risks.

The initiative combines physical safety installations with behavioural training. Future infrastructure work includes placing additional crash barriers along the Delhi-Uttarakhand highway and in Gurgaon.

Key programme components for Phase II include:

  • Simulated Training: Use of advanced driving simulators to teach safer driving behaviours to college students.
  • Infrastructure Upgrades: Continued installation of safety barriers in high-risk zones.
  • Awareness Campaigns: Integrated on-ground and digital engagement programmes.
  • Geographic Expansion: Operations extending across Delhi-NCR and Uttarakhand.

Ajay Tamta, said, “Securing CMVR Type Approval for the Urbanova KE9 is a defining milestone for Keto Motors. This certification reinforces our commitment to delivering dependable, high-performance electric mobility solutions designed specifically for Indian roads and fleet operators. With approvals in place, we are now focused on accelerating customer deployments and supporting India’s transition toward clean, zero-emission public transport.”

Atul Sood, Senior Vice-President – Sales & Marketing, Kia India, said, “At Kia India, safety is a fundamental pillar of our mobility vision, extending beyond our vehicles to the communities we serve. ‘Buckle Up’ reflects our long-term commitment to creating safer mobility ecosystems through infrastructure enhancement and sustained behavioural change initiatives. With Phase II, we are scaling our efforts to reach young and first-time drivers while strengthening on-ground safety interventions. Through this initiative, we are proud to support the Government of India’s vision of safer roads and contribute meaningfully towards building a stronger culture of road safety across communities.”

Apoorva Sharma, Executive Director, TSL Foundation, added, “Our collaboration with Kia India in Phase I laid a strong operational foundation through targeted infrastructure and school-level engagement. With Phase II, we are building on these learnings to scale the programme across new geographies and age groups, further strengthening its impact through structured, experiential road safety interventions.”

Zenvo Automotive Appoints Mark Harrison As Chief Commercial Officer

Zenvo Automotive Appoints Mark Harrison As Chief Commercial Officer

Zenvo Automotive, a manufacturer of limited-edition hypercars based in Præstø, Denmark, has appointed Mark Harrison as its new Chief Commercial Officer, bringing in a seasoned expert from the premium and performance car sector. His arrival marks a significant step in the company’s ambitious growth strategy as it prepares for the final development phase of its highly anticipated V12 Aurora hypercar. Harrison will oversee all commercial operations, including sales, marketing, public relations, global events and the expansion of the dealer network, working closely with the established leadership team comprising Chairman Jens Sverdrup, Chief Technical Officer Jon Gunner and Design Director Christian Brandt.

With three decades of industry experience, Harrison joins Zenvo from Praga Cars, having previously held influential management roles at McLaren Automotive and BMW Group, including its MINI division. His comprehensive understanding of the luxury automotive landscape is expected to be instrumental as the company moves towards the Aurora’s launch. Harrison’s appointment reinforces the management structure during this critical period, ensuring the commercial strategy aligns with the final engineering and design efforts to bring the new hypercar to market.

Jens Sverdrup, Chairman, Zenvo Automotive, said, “It is great to welcome Mark to the team, and to benefit from his experience and insight of the industry. We have known each other for many years, and our professional paths have crossed on several occasions, so I know first-hand what an impact he will be able to make. We are at an exciting part of the programme, and this appointment also highlights, once again, the talent that this project is attracting as we gear up for the launch of Aurora.”

Harrison said, “It’s really exciting to join Zenvo’s team and help bring to market a truly exceptional car in both its design and technical specification. I have admired the brand since the Aurora was announced and especially how the programme is pushing the boundaries in such a competitive sector. I have shared offices, showrooms, show stands and factories with great teams wherever I have worked, but this will be my first V12. I feel privileged to now have an opportunity to work together with this strong and passionate team helping bring this stunning car to market later this year.”

Renault Reveals The Name Of Its Upcoming Show-Car: Bridger Concept

Renault Reveals The Name Of Its Upcoming Show-Car: Bridger Concept

Renault has unveiled the name of its latest show-car, the Bridger Concept, as part of its continued international expansion. This model serves as a precursor to a forthcoming production vehicle, specifically an urban SUV designed with new dimensions to accommodate the evolving needs of city-dwelling families.

The Bridger Concept stands out with its bold and robust design, featuring surprisingly compact proportions. Measuring under four metres in length, it maximises interior space, demonstrating that a smaller footprint does not necessitate a compromise on roominess. The name itself, derived from the English word ‘bridge’, was chosen for its connotations of strength, connection and linkage. This choice highlights the vehicle's assertive styling and reinforces the brand's commitment to fostering human connections within the cabin, a core aspect of its ‘voitures à vivre’ philosophy.

A comprehensive reveal of the Bridger Concept is scheduled for 10 March 2026. This unveiling will occur during the presentation of Renault Group's futuREady strategic plan, with the entire event being streamed live from the company's official events platform.

Explaining the thinking behind the name of the new show-car, Sylvia dos Santos, Head of Naming Strategy with Renault's Global Marketing Division, said, “With Renault Bridger, we are adding to our family of names based on English words.  This one comes from the word 'bridge', with the letters 'ER' added for identification. The name Renault Bridger is part of the same approach as the name of Renault Duster. It’s a powerful, robust and versatile name, ideal to identify our new urban SUV show-car and open a new page in our international offensive!”